YUNG CHWN [GRAZE] LIN -PRODUCTDESIGN
PORTFOLIO 2008-2013
Package Design 2013
NEW LAY’S PACKAGE
The primary learning objective of thesis was to evaluate the effectiveness of food package design and how to create | design the new way to encourage critical thinking about potato chips in the field of snack industry. The study related to the potential improvement of the package in food industry and a more toward engaging the new trend of lifestyle in the major city in east coast. The direction of this was shaped by my curiosity of understanding the relationship between human being and the experience the products. I lived more than half of my life in the major city back in Taiwan, and I have been well using my breaks, during college period, to explore the major cities in the United States. I want to integrate my background with my current training in interior architecture and product design. In the early stages of researching, I read the news The next Lay’s potato chip will taste like chicken and waffles. Or cheesy garlic bread. Or Sriracha, a hot sauce often used in Thai dishes. The large company, like Frito-Lay’s,have been using advertisement, change package or other strategy to draw public attention. I quickly realized that the concept of ‘customers’ experience’ had never been introduced in current potato chips market ever since the Lay’s Stax Potato Crisps ever been introduced from 2003. In previous semesters’ projects, I had been inspired, for instance, by consider the user experience, during designing interior of corporation, I found out to emphasis user experience can provide employees with more reward, and efficient at work. I questioned early on in my research why user experience design hadn’t been fully addressed in Lay’s potato chips package, particularly the form of potato chips itself. I also questioned the change of either the material or the flavor in the Frito-Lay’s are only to gain the public exposure or increase the marketing benefit, not consider much customers’ experience in the current day.
PACKAGE
Describing the different evolution and solution used in this research. The stages involved three parts of research design to improve the package design for Lay’s potato chips and test the effectiveness of products and letting people, who is interesting in new way of snacking, to test and adjust to find the different way of providing same texture and taste for the potato chips: (a) new material for potato package to make environmental friendly for college students, (b) different forms, or materials that design for people who are willing to live with better lifestyle, and (c) the whole new production of potato chips and the package that go with it. It graphically summarizes these three different stages. The chapter presents the first two parts of the design stage in continuous order and a portion of part three The discussion of each part include the purpose of each component, the research subjects involved, factory processes, details, and content. Each part of the processes involved the some decision makes adjustment for next stages.
- Stage I -
- Stage II -
- Stage III -
Researching New Material to Reduce Environment Issue.
Researching New Material and Discovery New From for General Potato Chips Package to Reduce Environment Issue and Change Customers’ Experience.
Researching New Way of Serving Potato Chips and Discovery New From for Frito-Lay’s Potato Chips to Change Customers’ Experience.
For People Willing to Spend More Money to Experience New Things in Major City in East Coast
For People Willing to Spend More Money to Experience New Things in Major City in East Coast
For College Students in All Over the USA
PRE-CUSTOMER EXPERIENCE
PRE-CUSTOMER EXPERIENCE
MICROWAVE Giving the potato snaking a whole new definition. By moving the process of cooking from factory all the way to home. It increase the customer desire of purchase the product by personalize their flavored and freshness of the potato chips..
PACKAGE
PRODUCTION LINE Slice . Drying . Laying . Compressing . Baking . Individual Package . Boxing
Using susceptor, which is a material that able to absorb electromagnetic energy and convert to heat.
Pressing potato and suscepter into the shape.
By using Lay’s potato chips package to be inspiration. “Communicating ‘natural’ has evolved beyond brown butcher paper and scratchboard illustrations. We avoided the clichés and focused on simple, honest design and open layouts.”
^
EASY ACCESS
Score the cardboard and folding it to create the concave on top right of the box for customers to grab easily.
^
STORE DISPLAY Potatoes contain about 80% of water. To be able to preserve and have longer shelf life, it need to reduce dramatic percentage of water contain. Even though decrease the amount of water during production, the final product will still need to stay in the control environment, refrigerator.
Electric-Assist Bike Share [Group] 2013
Elecocylce
Product designers and developers commonly design products for a range of ‘user’ body types and sizes employing strategies that range from base line one-size-fits-all up to fully customized, fitted to an individual customer. Designers use anthropocentric tables, once derived from western defense departments but now from global body scanning data, to establish a range of human body metric. Statisticians consider data pools to have a margin of error plus or minus 5%, so we consider ranges from the 5th percentile female (currently an Asian female at 4’ 10 ½”) to the 95th percentile male (western male at 6’ 2”). The attached chart shows significant body measurements used in redesign recommendations –stature (height), crotch height, elbow to fingertip reach hand circumference, shoulder width.
.33
R2
5”
5”
R
0
30 0.
Elecocylce
0.10”
.3
R0
solid tubular steel perforated sheet metal
6”
“U” shaped front basket
FORWARD RACK
The bicycle body/ frame component is currently a medium gauge ferrous steel part stamped in two mirrored pieces that are trimmed and welded along the longitudinal mid line- top and bottom. The forward end of the main body is then welded to a section of standard steel tubing to create the steering head stock. The upright seat end of the body is welded around an interior tube that accepts a close tolerance adjusting seat post. Two steel lugs are welded to the back and bottom of the body part to accept the shock absorber and the pivot assembly for the rear suspension swing arm.
Bike hand grips: 5” on each side. Ergonomic hand grip recommended to reduce pain and numbness in hands.
Altered main frame structure reduces the The team also considered a comolded plastic body part step-over height to 17 of standard ABS polymers; recycled polyethylenes or 3/4”. polypropylenes; or corn/ soy based bioresins. This part could be injection molded or compression molded using SMC (Sheet Molding Compound) or BMC (Bulk Molded Compound) where a fiberglass filled polyester resin is formed into two clamshell cavities and joined using industrial adhesives. In all cases cost of large injection molds would be prohibitive in low volume production. Plastic performance at critical swing arm and shock absorber connections would require significant failure mode testing.
BACK ACCESSORY CLIP A long canvas strip wraps around the back storage element to secure
belongings. The canvas has a strip of Velcro going the entire length to provide for a variety of cargo sizes. A long canvas strip wraps around the back storage element to secure belongings. The canvas has a strip of Velcro going the entire length to provide for a variety of cargo sizes. The addition of the forward luggage and accessory clip and rear cargo rack increase utility and encourage various shopping scenarios while the design contours to discourage damage, vandalism, or ‘piggyback’ riders. 18”
18” 0.5”
B
8”
50°
2”
64°
14.03” 14.06”
0.40” 0.58”
0.50”
detail b
3”
6.76”
Original Bicycle Model Seating angle
Back Storage
Increase the tire diameter from 20” to 26” Opening
BIKE ADJUSTMENT
Elecocylce
hollow structural steel square section 2.5” x 2.5” x 0.25” clad in sheet metal 0.25” thick 1
tivotape outdoor LED static taplight embedded in above structure 2
kiosk 3
cast in place smooth concrete with embedded hollow structural steel 2.5” x 2.5” x 0.25” 4 3form - koda | xt bussing connection LED static taplight
1
2
hollow structural steel 2.5” x 2.5” x 0.25” steel cladding
greenscreen attached for living wall 5
3form overhead covering koda | xt 40% pre-consumer recycled content material allows for photovoltaic cells 6 3form koda | xt seating with cast in place concrete supports 6
18 gage metal electrical access panel 5
6
1
2
individual charging stations in 18 gage sheet metal 1
3
4
The bike shelter can be manipulated to fit into a variety of sites throughout Manhattan. The kiosk and bench modules are kept at each end of the system.
SHELTER
7.75” 7.25’
1
Elecocylce
1.5’
BENCH UNIT
4
1.5’ 3.5’
Map Metal plate 1
3Form top 6
Concrete 4
9”
2.5’
9”
6 4’
1
2
3
4
3’
1
2
3
4
Visual instruction LED screen Credit card slot Bike sharing card Card redeem
KIOSK UNIT
Elecocylce
eleco cycle BRANDING In addition to the manufacturing changes, the
team proposes a re-branding of the bike-share system for the North America market selecting the name “elecocycle” to describe not only the electric-assist feature, but also to create additional focus on the word “eco” as part of the sustainable advantages of this mode of public transportation (see logo at bottom right of page). The color change from orange to blue appeals to both male and female riders and creates a distinctive look for the bike making it highly visible in any location.
MANUFACTURING CHANGES | IMPLICATIONS The
team recommends redesign of three major bicycle components to North American and International student ‘user’ ergonomic ranges and usability and application preferences:
1 The bicycle body/frame 2 A forward luggage and accessory clip 3 A rear cargo rack.
SHELTER in front of STUDENT UNION
Product Design - Key Organizer 2010
KETLOTS
I strongly believe in collaboration, communication and innovation. I always look for new ways to design products, using unique visual presentation to draw people’s attention. I am confident in my designs and my ability to communicate between different groups, designers, clients, or engineers. I am highly motivated by sustainability. I have reviewed Armstrong’s website, and I am very interested in the sustainable thought, “To preserve and protect Earth’s natural resources.” Specifically I believe Reduce is more important than recycle, for example, American Scrape hardwood (a long lasting natural material), could dramatically reduce waste. Seeing Armstrong commitment to the environment and sustainable design increase my interest in this position. I have attached a copy of my resume and included a link to my online portfolio for your reference. I would appreciate the opportunity to further discuss my qualifications through an interview.
KETLOTS
KETLOTS
RESULTS 1
The Smooth and clean appearance provide not only modern look, but also prevent keys to stuck with other things in the purse or pocket when user trying to use it.
2
Reduce the noise by the rubber ring and plastic panel
3
The target users are woman. The design provide easy and safe to use, so it might also suitable for kids and some handicaps.
Product Design - Jewelry Organizer 2011
JELLYHANGER
JELLYHANGER
TOP
bracelets
FRONT
necklaces cloth hanger
BOTTOM
Jellyhanger is the jewelry display or storage that includes the methods of lathe, bending plywoods and joint. It is showing and storage unit for jewelry. With three legs are using for hanging cloth, necklaces, and bracelets.
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