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Growing Concern


November 2012

A p u b l i c a t i o n o f t h e O h i o La n d s c a p e A s s o c i a t i o n

Annuals Clinic November 13, 2012

page 15

Landscape Ohio! Awards Entry Deadline November 16, 2012

Dormant Pruning Clinic December 4, 2012 – Northeast Ohio December 11, 2012 – Central Ohio

page 25

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2 x Official Publication of The Ohio Landscape Association

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President’s column

Teaching Old Dogs New Tricks The time finally came that I was able to take off three (3) days from work this past month. No, this wasn’t the weekend, but the middle of the week. It was true time away from the office – a mini vacation – and, needless to say, I was pretty excited on Friday when I realized I did not have to come into the office on Monday. At the request of my two boys, I was to be a chaperone at 6th grade camp for 3 days.

landscape construction. I remember when we used wheelbarrows and lift gates because the small company I worked for did not own a skidsteer. It’s the continual learning that has helped me grow and remain interested through the years. It’s also what keeps me looking towards the future.

I was happy to do it for my kids but, as you can imagine, I had reservations of spending three days in the middle of nowhere with 160 sixth graders. But as we arrived at camp, unloaded and settled in, things began to look as if all would be good. And it was. We learned about geology, landfills, geo-domes (engineering), wildlife, astronomy and our own night vision. I say “we” because the parents received a great refresher on topics long forgotten or, in some instances, things we had never learned before now.

• A  visit to the nursery always yields some new plant to use on projects. A few new favorites are Leptodermis, Phantom Hydrangea, and ‘Kims Knee High’ Echinacea. • Seeing construction of a project at the Holden Arboretum prompted a new way to look at laying stone walkways to minimize gaps and have consistently shaped pieces of flagstone. • LED lights. This new product line seems to be constantly changing and improving. Talking with vendors and other landscapers is a great way to keep up on this new trend. • In hardscape construction there is always a better way to build to the unique challenges every project presents. Talking to people and doing internet research is always helpful. I learned a few tips from a home builder on some

So where am I going with this? Quite simply, it is never too late to learn something new. Sure this is a cliché you have heard many times over and you say, “yeah, I know”. But think about it. This is what makes life and work fun. I have been involved in the landscape industry for the last 24 years. I started out mowing lawns before getting into

JAmes Arch, ASLA Vizmeg Landscape, Inc.

Looking back over the spring and summer what have I learned and where did I learn it? is never too late to learn something new.

continued on page 6 The Growing Concern x November 2012 x 3

Ta b l e o f c o n t e n t s N o v e m b e r 2 0 1 2 w w w. o h i o l a n d s c a p e r s . o r g

Ohio’s Professional Green I n d u s t r y A s s o c i at i o n Ohio Landscape Association 9238 Broadview Road Broadview Heights, Ohio 44147 Phone: 440-717-0002 or 1-800-335-6521 Fax: 440-717-0004 Web: or Editor Lindsay Scott, Ohio Landscape Association

ON THE COVER — Lewis Landscaping & Nursery, Inc., Copley, OH



President’s Column

Teaching Old Dogs New Tricks


Fiscal Fitness

Quantitative Easing


Plant Of The Month


Heptacodium miconioides Seven-Son-Flower

Perennial Focus

Summer Bulbs


For Safety Sake

First Aid 

For Heart Attack

28 Essential Reading List for 32

Advertising Information Monthly circulation: 1,000 copies Submission deadline: 10th of month prior to publication month. For advertising and classified rates, please call 1-800-335-6521 Disclaimer The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association.

Officers President James Arch, ASLA

New Entrepreneurs

President-Elect Greg Supers, II


Treasurer Chad Mikin

Membership Milestones

Inside Every Issue

5 31 34

Regular Writers James Arch, ASLA, Vizmeg Landscape, Inc. Michael J. Donnellan, King Financial, Inc. Jim Funai, COLP, Cuyahoga Community College Shelley Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb

Immediate Past President Joe Chiera, CLT

Welcome New Members

OLA Staff Executive Director Sandy Munley

Advertising Index

Membership Coordinator Jean Koch


Directors Patrick Beam, RLA Josh Hayden Chris Meltzer, MLA Steve Moore Bryan Taynor Joe Twardzik, CID

Events and Communications Manager Lindsay Scott

Ca l e n d a r o f EV e n t s U p c o m i n g OL A m e e t i n g s , e d u c a t i o n s e m i n a r s a n d o t h e r g r e e n i n d u s t r y e v e n t s


Dormant Pruning Clinic - Central Ohio DECEMBER 11, 2012

Annuals Clinic NOVEMBER 13, 2012 Solutions for enhancing residential and commercial properties. Instructed by Cathy Serafin, ASLA and Rob Gray of Suncrest Gardens. Held at Cuyahoga Valley Career Center in Brecksville. For more information or to register online, contact the OLA at 1-800-335-6521 or visit

OLA Annual Meeting NOVEMBER 15, 2012 Topic: Good Contracts and Mechanic’s Liens. Speakers: John Favrett, III and Patricia Seifert of tucker Ellis LLP. Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit

Landscape Ohio! Awards Entry Deadline NOVEMBER 16, 2012 Ohio’s most prestigious landscape enhancement awards program. All entries must be received in the OLA office by 5pm. For more information or for rules, regulations, and entry forms, please visit or contact the OLA at 1-800-335-6521

Instructed by Elliott Schaffer. Held at Willoway Nurseries in Hilliard. For more information or to register online, contact the OLA at 1-800-335-6521 or visit

JANUARY OLA Meeting Announcement JANUARY 24, 2013 Topic: Internet marketing and Customer Relations Management (CRM). Panel: Dennis Fehrenbach (Application Systems Consultants), Matt White (Landscapers Web Design), and Jim McClintock (Company 119). Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit

FEBRUARY Ohio Green Industry Advocacy Day FEBRUARY 27, 2013 Partner with other green industry colleagues and visit state legislators about critical issues important to Ohio’s green industry. For more information, contact the OLA at 1-800-335-6521 or visit


December Dormant Pruning Clinic - Northeast Ohio DECEMBER 4, 2012

OLA Meeting Announcement MARCH 14, 2013

Instructed by Elliott Schaffer. Held at Willoway Nurseries in Avon. For more information or to register online, contact the OLA at 1-800-335-6521 or visit

Topic: Creative landscape solutions that sell. Speaker: Kevin O’Brien, APLD, Lifestyle Landscaping. Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit


The Ohio Landscape Association is delighted to welcome the following new members to the association:

REGULAR MEMBERS: Cornerstone Landscaping, Inc. PO Box 2547 Stow, OH 44224 (330) 882-5296 Jeremy Jones

CreationScapes, LLC 237 Curtis St. Delaware, OH 43015 (740) 417-4826 David Ludolph

Rochell Landscape PO Box 1396 Pataskala, OH 43062 (740) 927-4600 Matt Rochell

STUDENT MEMBER: Nino Baffa (Cuyahoga Community College) (440) 943-4142

ASSOCIATE MEMBER: Judco, Inc. PO Box 358 Elyria, OH 44036 (440) 322-6604 Rob Judge

The Growing Concern x November 2012 x 5

President’s column continued from pg 3 construction techniques we implemented on a project this spring. This goes to show you that looking outside our industry is also a good thing. Now for the new trick I learned at camp. (By the way this is the theory behind the headless horseman – or so we were told.) As you may know our eyes have cones and rods. We see color with cones and black and white with rods. At dusk and at night we predominantly use our rods for vision. That is why our night vision lacks color and why when you try to focus on an object when you’re outdoors at night it seems to disappear. Try this with the kids in the neighborhood. At dusk, close to dark just as the stars are coming out, gather them as a group in front of you about three feet away and have them focus on your nose. Now start backing up as they continue to focus on your nose. When you get about 20 to 25 feet away they will have the illusion of your head disappearing. This is because the rods our eyes are using don’t allow us to focus, so the focus spot goes black. It’s a silly camp trick to keep the kids entertained but also educational at the same time. Kind of like our OLA socials – a casual gathering with some adult beverages and the opportunity to meet someone new and learn. As always, I hope to see you at the next one.

6 x Official Publication of The Ohio Landscape Association

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Contracts are more than just a binding legal agreement. They serve as an important point of reference for both you and your client, clearly defining the scope of work that will be performed and the terms and conditions by which the work will be performed by. Learn the basic requirements of contracts under Ohio law, ensuring payment and a continued good relationship with your client.


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Fiscal Fitness

Michael J. Donnellan King Financial, Inc.

Quantitative Easing You may have heard the terms Quantitative Easing, QE1, QE2, or more recently, QE3, but what is it exactly and how does it affect the average person? As defined by Investopedia, QE, or Quantitative Easing is: “A government monetary policy occasionally used to increase the money supply by buying government securities or other securities from the market. Quantitative easing increases the money supply by flooding financial institutions with capital, in an effort to promote increased lending and liquidity.� The Federal Reserve unveiled another stimulus plan to help the U.S. economy to recover faster. Weeks ahead of the official announcement of QE3, financial markets were clamoring for a move. And when the Fed finally pulled the trigger, stocks and gold surged. continued on page 10

8 x Official Publication of The Ohio Landscape Association

Quantitative easing increases the money supply by flooding financial institutions with capital, in an effort to promote increased lending and liquidity.


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Fiscal Fitness continued from pg 8 Here are five things you need to know about QE.

What Is QE3? QE3 refers to a third round of quantitative easing by the Federal Reserve Bank and is not the same as QE1 or QE2. The previous rounds of QE involved the purchase of U.S. Treasuries. This time the Fed is buying $40 billion per month in mortgage-backed securities (MBS). Here’s another big difference: Previous versions of QE had specific limits to the amount of money that was going to be spent whereas QE3 doesn’t. QE3 is supposed to be ongoing until after the economy and employment situation improve.

Is the Fed’s Balance Sheet Becoming a Problem? Before the 2008 financial crisis, the Federal Reserve’s balance sheet stood around $900 billion. However, from 2008 to 2009 the Fed’s balance sheet nearly tripled, as it rescued the financial system by snapping up diseased mortgage assets. Today, the Fed’s balance sheet is around $2.85 trillion and its largest holdings are U.S. Treasuries ($1.6 trillion) and mortgage backed securities ($834 billion). And with QE3 guaranteeing open-ended multibillion bond purchases, $3 trillion by 2013 looks like an easy target.

How Bad Is Inflation? The Federal Reserve projects inflation of just 1.2 to 1.7% this year or just below the 2% inflation target. But this doesn’t necessarily prove that inflation is tame. Since 2010, the iShares Goldman Sachs Commodity Index Fund (GSG), which tracks a basket of 24 different commodities like oil and corn, has increased 15.36%. Inflation is showing up elsewhere too, particularly in precious metals, which are viewed as a hedge against inflation. Over the past five years, U.S. gasoline prices have risen 38% and gold has soared 134%.

10 x Official Publication of The Ohio Landscape Association

Does QE Hurt Savers? The short answer is, yes. The Fed has pledged to keep its zero interest rate policy effective through at least 2015. While that might be good news for overstretched borrowers, it’s bad news for investors and retirees who depend on yield from their fixed income investments.

Has QE Improved the Job Market? At the news conference after the QE3 announcement, Fed Chairman Ben Bernanke said: “The weak job market should concern every American. The objective of the new policies,” he added, “is to quicken the recovery, to help the economy begin to grow quickly enough to generate new jobs.” Despite the impressive efforts of QE1, QE2, and Operation Twist, national joblessness is higher today than it was back four years ago. In late 2008, the unemployment rate was 6.8%. Now in November 2012, the jobless rate is 7.8%. Although lowering joblessness has been one of the primary reasons for more QE, it’s been an ineffective tool at reducing national unemployment. While the broader economy – QE’s intended target – is still very sick, precious metals, stocks, and bonds have gotten a huge boost. In addition, large banks are making handsome profits by selling their mortgage pools to a willing buyer in the Federal Reserve. Bottom line is that this latest round of bond purchases and printing money will take some time for the effects to be seen. Unfortunately, that could also come with higher rates of inflation.

Michael J. Donnellan is President of King Financial, Inc., in Strongsville, Ohio specializing in stock selection and retirement planning. Feel free to contact him with any questions or comments. Phone numbers are (440) 878-9676 (888) 780-STOX (7869).

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Plant Of the Month

Jim Funai, COLP Cuyahoga Community College

Shelley Funai Stan Hywet Hall and Gardens

Heptacodium miconioides


You know, it’s kind of interesting how we discuss a product in a given market as brand new and exciting. The cell phone market comes to mind. From the release of the “iPhone 4s” to the “iPhone 5”, less than eleven (11) months passed and just like that the market is dumping the old and useless for brand new and shiny. In the world of commercial landscaping, we have not seen such rapid introductions since the plant expeditions of Imperialist Europe (unless you are willing to consider the seemingly daily introductions of a new cultivar of coneflower). This month we are excited to share a brand new species that is taking the landscaping world by storm! Okay, storm may be a bit strong, but this is a more recent introduction to the market that is certainly worth consideration. Arnold Arboretum is credited with the discovery (at least to the western world) of this plant in 1907. They were not able to obtain viable seeds until 1980 and, shortly after, brought it to market. Yep, this new species is fresh off the shelves in 1980! Okay, cut the industry some slack. It takes time to get a species from new introduction to mass production at enough nursery growers to make it widely available on the market. Not to mention, we’ve heard rumors that landscapers tend to find a set of plants they like and use them on every job. But that’s why you read this, right? Time to find a few new plants to use! continued on page 14

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The bark on this plant tends to peel in long parallel strips of soft grays to light browns that look quite sharp with an uplight in the depths of cold January nights.

We’re “all season” for a reason.

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Plant Of the Month continued from pg 12 Heptacodium is a Latin smash up of words that come close to meaning, Seven Flowers. This is a reference to the flower clusters that are reported to average seven per terminal cluster. This fall we saw closer to six per cluster, but who’s counting? The point is, the plant blooms in September with bright white flowers held at the end of branches! Size is typically around 20 feet tall, with slightly less in width, holding a distinct vase shape. When describing this plant, we think it is easiest to say that it is the Crape Myrtle for the north. It has clusters of showy blooms at the ends of branches, typically multi-stemmed, beautiful bark, and interesting features after bloom. The interesting feature after bloom for this plant is not the fruit itself, as it tends to fall to the ground quickly, rather the calyx left behind. These look much like a flower and are a brilliant bright magenta lasting into November. Think of adding a bright white bloom at the end of the summer to the garden that brings in the butterflies and other pollinators, and then extending the color show until the snow starts to fly. Tempted yet? Perhaps you’d like more ornamental features. The bark on this plant tends to peel in long parallel strips of soft grays to light browns that look quite sharp with an uplight in the depths of cold January nights. This plant is sometimes offered as a single stem tree form, but we recommend using the more common mulitstem form, as that is what the plant naturally wants to be. This plant grows fast and will throw branches out from the base that can be a challenge to keep up with if you desire a single trunk.

A unique leaf adds some interest for the plant nerds because, instead of one central midrib, there is a parallel vein on each side giving a distinct three central veins. Off of the two outside veins are side branching veins that terminate at the margin with no branching between the three. The homeowner may not notice this but we sure think it’s neat. As a member of the Caprifoliaceae family you will see the relation to its cousins, the honeysuckles, in bark, flower, opposite leaves, and overall habit. Another familial trait, is that it produces seeds that are rather viable, leaving some to cry, “invasive!” While it is true this plant is not native to Ohio but to China, consider that it is only known to exist in a few locations in China and is considered endangered. For a more in-depth discussion of the lack of invasive tendency of this plant, see Genetica, Volume 128, page 409 for research reported by a team of scientists in China. Our observation, yes, the plant can reseed, but isn’t that the point of plants? They need to reproduce. The list of plants that will reseed in your landscape is longer than ones that will not, but we don’t exclude them from the garden for that trait. The seedlings are easily pulled or hit with an herbicide to alleviate fears of invasiveness. You can find this great large shrub/ornamental tree at an increasing number of growers. It is a quick growing plant and easy to propagate via softwood cuttings - helping growers to produce it at a reasonable price. We’d like to thank a great horticulturalist and teacher for suggesting this month’s plant. Kris Krems, who was Shelley’s high school hort teacher, approached us as he had recently come across a magnificent specimen and wanted to share it with everyone. If you come across a plant of merit that you’d like to share with the world (at least the world that reads this magazine) shoot us an email, we’d love to add it in.

Jim Funai, COLP, is full time faculty at Cuyahoga Community College, a PLANET accredited, associate of applied science in horticulture degree program, offering many paths to higher education to the green industry. Shelley Funai is a full time Senior Gardener at Stan Hywet Hall and Gardens in Akron, Ohio that offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. Both are graduates of The Ohio State University. Contact Jim and Shelley via email at

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November 13, 2012

Presented by

9:00 am to 12:00 pm

Instructed by Cathy Serafin, ASLA ~ Suncrest Gardens Rob Gray ~ Suncrest Gardens Held at Cuyahoga Valley Career Center Brecksville, OH

Learn to enhance both residential and commercial properties with annual displays of color! This clinic will discuss solutions to help you successfully enhance properties using spring bulbs and spring, summer and fall annuals, and by also using tropicals as annuals. These experienced professionals have learned what works and what doesn’t work. Topics covered will include: Qualifies for 3 CEUs for Landscape Industry Certified

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ENHANCING WITH ANNUALS Make checks payable and send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone or fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 •

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Perennial Focus

Bobbie Schwartz, FAPLD Bobbie’s Green Thumb

Photos courtesy of Bobbie Schwartz, FAPLD

Summer Bulbs Most of us focus on spring blooming bulbs, but many of the summer blooming bulbs are also worth our attention. I love the Camassia species because they have blue flowers. Camassia leichtlini cultivars are usually two to three feet high and will bloom in partial shade to full sun as well as damp spots and heavy clay soil. The medium to dark blue spikes of the starry florets are very showy and stand well above the long, swordlike foliage. There is one white cultivar. Mine usually bloom in late May. Some are interplanted with Acanthus spinosus, blooming about three to four weeks before the Acanthus, with the dying foliage hidden by the Acanthus foliage, and others are interplanted with Hesperis matrionalis (Dame’s Rocket). Camassia cusickii is similar in height to C. leichtlinii but the flowers are a paler blue. Camassia quamash is a shorter version, growing only twelve to sixteen inches high and the cultivar ‘Blue Melody’ has variegated leaves. In my previous article about spring bulbs, I mentioned several Allium but, happily, there are some that bloom during the summer. My favorite is Allium atropurpureum, a maroon June bloomer, with flower heads that are two feet tall. I plant them between perennials, such as continued on page 22

20 x Official Publication of The Ohio Landscape Association

Creative use of a variety of bulbs and smart planting strategies guarantee a long, gorgeous display.

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The Growing Concern x November 2012 x 21

Perennial Focus continued from pg 20 Lychnis chalcedonica ‘Morgenrot’, Digitalis ambigua, and Geranium psilostemon, that show off their flowers at the same time. Another combination with which I have been very happy is Allium christophii planted between Astrantia (Masterwort). This short but large balled Allium has pale lavender flowers that appear in late May and early June, while the Astrantia does not bloom until mid to late June. The structure of this Allium is quite appealing even after the petals have dropped and I often leave them for quite a long time. Last summer in a garden I visited, the owner had painted the deadheads bright colors that would obviously add color to her garden for a very long time. The late June/early July blooming Allium sphaerocephalum (Drumstick Allium), with its unusual shape and maroon color, add excitement to my pastel border. I’ve planted it behind Ruellia humilis, the pale violet Wild Petunia, and one of my favorite annuals, Zinnia angustifolia ‘Classic White’, which blooms nonstop until frost. Allium giganteum is an absolute necessity in the garden for its shock value. Everyone, regardless of age, is amazed at its height and size – 4 to 5 inch spheres on 4 foot stalks! I’ve planted them next to the late blooming (June) Dwarf Lilac, Syringa meyeri, which is a paler purple and only a little bit taller than the Allium. I’ve also planted them in a client’s garden for the contrast value - the tall purple balls behind a bright yellow Potentilla fruticosa. Don’t neglect Allium ‘Mt.Everest’, a white version of Giant Allium that looks great in shady areas that receive half a day of sun. Everyone exclaims over Giant Allium. They are spectacular but have one big problem. The foliage

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begins to look like it’s dying at least two weeks before the bulbs bloom. I have dealt with this liability by interplanting it with Anemone hybrida (Japanese Anemone) which produces lots of foliage by May and June but doesn’t bloom until early fall. Therefore, the foliage of the Anemone hides that of the Allium, while the large heads of the Allium bob above the Anemone foliage and make an otherwise very green space a colorful space. Nectaroscordum siculum ssp.bulgaricum used to be classified as Allium bulgaricum. Whatever you call it, it is a quirky bulb and unlike any of the other Alliums. A cluster of greenish white bells with rosy alternate petals and a rosy interior sit atop three foot stems in mid-June. Because the stalk is totally bare, this is another bulb that benefits from being interplanted with a late blooming perennial or situated behind a two foot shrub. My garden is an unending delight to me twelve months of the year. Creative use of a variety of bulbs and smart planting strategies guarantee a long, gorgeous display. The effort involved in accomplishing this will be well worth it. Let bulbs put on a show in your garden too!

Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, free-lance writer, and lecturer whose specialties are perennial gardens and four-season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD). Bobbie currently serves as chair of the ONLA Plant Selection Committee. Bobbie can be reached at (216) 752-9449.

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The Growing Concern x November 2012 x 23

F o r Sa f e t y Sa k e

First Aid For Heart Attack By James Broomfield, MD A heart attack happens when part of the heart muscle does not receive the supply of oxygen-rich blood that it needs to function. When the blood supply stops flowing to that part of the heart muscle, that muscle area dies. A heart attack can cause an abnormality in the rhythm or rate of the heartbeat, a condition called an arrhythmia. An arrhythmia can lead to cardiac arrest, in which breathing and heart function stop.

Signs And Symptoms The signs and symptoms of a heart attack vary. Chest pain or pressure usually occurs beneath the sternum, which is the bone in the center of the chest. The pain may spread to other parts of the chest, arms, usually the left arm, and left shoulder. There can also be pain in the neck, teeth and jaws. The pain most often occurs on the left side, but sometimes pain can occur in the right arm, right shoulder and right side of the neck. The pain can also spread to the back. On rare occasions, pain has also occurred in the legs. In addition, a person having a heart attack may have one or more of the following symptoms: • Abdominal pain • A “pressing” pain that lasts for some time

• P  ain not relieved by rest • Indigestion-like pain with squeezing, or heavy pressure on the chest. Many people describe the pressure as “someone sitting on my chest” or a “tight band squeezing my chest” • Shortness of breath • Light-headedness • Dizziness • Nausea • Sweating • A feeling of “impending doom” • Anxiety

Causes And Risks The causes of a heart attack usually involve either the formation of a blood-clot or a spasm in one of the arteries that supplies blood directly to the heart muscle. These arteries are called coronary arteries. When the blood is blocked to a part of the heart muscle, the oxygen-rich blood that is needed by that part of the heart cannot reach it. As a result, the cells in that area are damaged or die. This usually occurs when the coronary artery has been narrowed due to a build-up of fatty deposits in the arteries, a condition known as atherosclerosis.

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continued on page 26

The average person in the United States waits longer than 3 hours before seeking help for a heart attack.


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The most important landscape maintenance practice is the control of plant size by the correct method of pruning to retain the natural branching characteristics of the plants and integrity of the landscape design. Dormant Pruning of Landscape Plants is a half-day, hands-on clinic and a timely training opportunity for you and your crews to get back to the basics and learn the proper way to prune in time for winter and early spring pruning. GENERAL INFORMATION: This seminar will include a lecture as well as hands-on training. Attendees will need to bring their own notepad and pen, hand pruning shears, a small pruning saw, and long handle lopping shears, and will need to dress appropriately for outdoor practical training. Register early as class size is limited and will sell out quickly.

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full. December 4th Clinic - Northeast Ohio

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Make checks payable and send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone or by fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 •

F o r Sa f e t y Sa k e continued from pg 24 Prevention Controlling risk factors is the most important way to prevent a heart attack. Blood pressure and cholesterol levels should be controlled. For people with high blood pressure or cholesterol, there are medications that are now used to help control these problems if lifestyle changes are not effective. Other important ways to prevent heart attacks include dietary changes, weight loss for people who are overweight, and management of diabetes. A daily exercise program is beneficial to help lose pounds or maintain weight and keep the heart healthy. Smoking and excessive alcohol use must be avoided. Smoking more than doubles the chance of developing heart disease. It is also important to limit alcohol intake, although small amounts of alcohol each day have been shown to reduce the rate of heart attacks in some people.

Recognition Diagnosis is most often made in the emergency room. The doctor will usually do a test called an electrocardiogram (ECG) to study the electrical patterns of the heart. Blood tests can determine if the person is having or has had a heart attack by looking for chemicals released by the damaged heart muscle. It is important for anyone suffering from chest pain to seek immediate medical help. The average person in the United States waits longer than 3 hours before seeking help for a heart attack. Women usually wait much longer than men. It is always recommended that people with chest pain call 911 and never try to drive or have someone drive them to the ER. There are many ways to treat heart attacks, but many of these treatments must be administered within the first 6 hours after the chest pain has begun. The sooner a person gets to the emergency room, the better the chances are of surviving and reducing damage to the heart.

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It is also important to note that many people do not want to believe that they are having a heart attack. They often deny that the pain they are suffering is a symptom of a heart attack. There is a need to recognize that many men describe their pain as more intense and seek medical care much sooner than women.

Treatment Treatments for a heart attack involve some first aid measures. • H  ave the person keep calm, sit down, and rest. • Do not move the person or get them to exert themselves in any way. Exertion will only increase the heart rate, which will increase the amount of oxygen that the heart needs to work. • Determine if the person is taking any heart medications. If the person has medication, such as nitroglycerin tablets, assist them in taking the medication. If the chest pain does not lessen within 3 minutes of taking the nitroglycerin, give them an aspirin tablet and someone should call for emergency medical assistance. • Call for emergency medical help. • If the person is unconscious or unresponsive, begin CPR. In addition, if there is an automated electrical defibrillator (AED) nearby, bring it to the person and prepare to use it. The newer models of AEDs are equipped to provide on-the-spot instruction as to next steps, and a safety mechanism prevents the device from giving a shock if the patient’s heart rhythm does not warrant it. The emergency services (911) operator can also provide instruction over the telephone. The medications can sometimes cause headaches and a lowering of blood pressure. If CPR is performed, there can be multiple injuries to the lungs, chest wall, and the structures of the chest cavity during chest compressions. However, the chest compressions may be the only way to save the person’s life. For this reason, the lifesaving benefits from CPR outweigh the risk of injury.

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The Growing Concern x November 2012 x 27

Essential Reading List for New Entrepreneurs Few of us are born knowing everything it takes to be an entrepreneur. You may have the spirit, the personality, the drive, but often we still need to learn the tricks of the trade in order to become truly successful. My education at Columbia University and corresponding course work at the business school during my undergraduate years served me well. I have been involved with start-up ventures both successful and not. But nothing has helped me hone my skills as an entrepreneur like these books. In my opinion, they are the best books on the market for new entrepreneurs and should be required reading for all that want to start their own businesses.

Rich Dad Poor Dad By Robert Kiyosaki To me, this book sets the tone for anyone who is preparing to run their own business. It provides an insightful look into the author’s views of why you go into business for yourself and who you should be looking out for once there. That is why it tops my list as required reading for all new entrepreneurs.

The E-Myth Revisited By Michael Gerber Sure we all want the freedom provided by owning our own businesses. But how do you transform your job into a business and actually attain the freedom sought? Gerber expertly breaks down what it takes to structure a new company so that you can create an entity that exists without you thus providing the freedom you desperately desire.

Secret Service By John DiJulius Every business model can benefit from superior customer service. What is it and how do you provide it? Read Secret Service. DiJulius, a self-taught customer service guru, breaks down every aspect of the customer service cycle revealing amazing insights as to how every business can benefit from providing world-class customer service. continued on page 30

28 x Official Publication of The Ohio Landscape Association

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continued from pg 28 The Real Secrets of the Top 20%

Sex Money Kiss

By Mike Brooks

By Gene Simmons

If your business is a sales organization and, let’s face it, most businesses must have some component of sales to survive, The Real Secrets of the Top 20% is a must-read. Brooks breaks down sales and the techniques to increase the same so that you can make more with the same leads and customers you already have.

“Really?” you may be asking yourself. He put a book on this list that’s cover is the picture of the iconic Gene Simmons’s tongue? Yup. Read it. You may know him as a rock-and-roll mega star. But underneath the leather, the wild antics, and incomparable showmanship lies the heart and soul of a brilliant businessman. If for no other reason read it to learn about work ethic and the dedication it takes to build a successful business.

Trump: The Art of the Deal By Donald Trump Trump is a polarizing figure, there is no doubt about it. But there is little debate about one thing–the man knows how to be successful. Unlike some of the other books on the list it is difficult to neatly fit this now iconic book in any one particular category. For me, however, I feel that it offers great lessons in tenacity and attitude that are requisite for every entrepreneur.

30 x Official Publication of The Ohio Landscape Association

Matthew Swyers is the founder of The Trademark Company, a web-based law firm specializing in protecting the trademark rights of small to medium-sized businesses. The company is also ranked No. 138 on the 2011 Inc. 500 list.

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The Growing Concern x November 2012 x 31


Membership Milestones Our Annual Business Meeting is where we elect our board of directors and celebrate the past. The most important part of our past and future is, of course, our members. I am always excited to see the list of members celebrating their milestone years of membership with the Ohio Landscape Association.

Sandy Munley Executive Director Ohio Landscape Association

Members that are celebrating 10, 15, 20, 25, 30, or 35 years of membership will be receiving a plaque at our Annual Meeting. Here is the listing of those members:

35 Year Member

20 Year Members

10 Year Members

Bedford Glens Garden Center

Cahoon Nursery & Garden Center DiNunzio Landscaping & Snow Plowing, Inc. Eberhardt Landscaping & Lawn Service, Inc. Gilson Gardens, Inc. Kah Nursery, Greenhouse, Garden & Landscape Center Land Creations Landscaping, Inc. Medina Sod Farms, Inc. North Coast Perennials, Inc. Radick’s Landscaping, Inc.

Blue Book of Building & Construction Bomanite Designs, Inc. Brookside Lawn Services, Inc. The Clearwater Group Country Lawn & Landscape Service, Inc. Eden Group Horticultural Specialists Executive Landscaping, Inc. Tom Green Nursery Sales, LLC Greenkeepers Lawn Service & Landscaping, Inc. JTS Landscaping Lake County Landscape & Supply, Inc. Maple Leaf Landscaping, Inc. O’Reilly Equipment Rice’s Nursery & Landscaping, Inc. Scotland Yard Landscaping Smith Bros., Inc. Wolf Creek Company

30 Year Members Supers Landscape, Inc. Three-Z-Supply Working With Nature, Inc.

25 Year Members Bobbie’s Green Thumb T. J. Farinacci Landscaping Hemlock Landscapes, Inc. Klyn Nurseries, Inc. Pond Supplies of Ohio, Inc. Rosa Landscaping, Inc. Second Nature Landscaping, Inc. Unilock Ohio, Inc. Yard Smart, Inc.

15 Year Members Aqua Doc Lake & Pond Management Capability Landscape, LLC Davis Tree Farm & Nursery, Inc. Gates Landscape Company Hortica Insurance & Employee Benefits Roemer Nursery, Inc. Sitework Developing, Inc. Southwest Landscape Management, Inc. Stone Quarters Van Ness Stone, Inc. Worcester’s, Inc.

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continued on page 34

The Growing Concern x November 2012 x 33


Directions continued from pg 32 Members that have reached their first milestone of five years of membership will receive a certificate. They are:

5-Year Members A New Image Landscape, Inc. Aaron Dorner’s Outside Solutions, Inc. APL Landscaping, LLC Chapin Landscapes Custom Gardens and Landscapes, LLC DiRuggiero Earthscaping Construction & Design DYC Landscape Design Eastern Hills Tree Service, Inc. Edenscape Ewing Landscape & Design Gardenscape Just Joe’s Landscape Service, Inc. Kichler Landscape Lighting Miller Landscapes of Westerville, LLC Mumm Landscape Services, LLC Oakridge Landscaping Co. Rockefeller Park Greenhouse Sajovie Brothers Landscaping, Inc. Sweet Bay Gardens Town & Country Co-op, Inc. It is great to look over such an impressive list! Congratulations to all. The annual meeting will also feature attorneys John Favret III and Patricia Seifert, both of Tucker Ellis LLP. They will be talking about using a good contract to ensure you get paid for your work, and how to use a mechanic’s lien when you don’t. This will be a very informative topic and we hope that you will come out and join us to elect the 2013 leaders of the association, celebrate membership, network, and learn! The meeting will be held on Thursday, November 15th at St. Michael’s Woodside in Broadview Heights, Ohio. See page 7 for complete details. November 1st started our new membership year. I hope that we have earned your support and that you have renewed your membership, or plan to do so soon. Happy Thanksgiving to you and your families!

34 x Official Publication of The Ohio Landscape Association

HELP WANTED PROGAM MANAGER Cuyahoga Community College is seeking a Program Manager for the Plant Science and Landscape Technology department at their Eastern campus. For a complete job description, please visit and click on Employment under Quick Links. This position provides leadership in program operation and management including development, planning, implementation and evaluation of both didactic and field experience components of the curriculum. Some of the responsibilities include: • Development of short- and long-range plans, goals, and objectives • Assist in recruitment, advisement, and orientation of students • Assist with preparation of annual budget and monitoring of funds • Management of unit personnel, including staff evaluations and development programs A Bachelor’s degree in Horticulture or related discipline and experience working in higher education, training or related field is required. To apply and/or view the full job description, including salary, and complete job responsibilities and required qualifications, please visit and click on Employment under Quick Links.

FOR SALE RETIREMENT SALE! Landscaping brickyard for sale. Buildings, offices, mulch bins, largest outdoor brick patio display, eleven (11) acres light industrial zoned land, water and sewer, rental income. Possible partial owner financing. Close to turnpike and I-480. Client list also available. Call Maury Hernandez 440-343-1182 Greentree Landscaping & Design 12850 Route 83 Grafton OH 44044

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The Growing Concern - November 2012  

November 2012 issue of The Growing Concern