Your Beef Checkoff Dollars at Work
2014 Ohio Fall Feeder Cattle Sales
Investing in Beef Safety, Nutrition and Promotion 2018 OBC Annual Report
Learn more about the programs your beef checkoff investments make possible in the Ohio Beef Council’s 2018 Annual Report. The report also includes a financial report for the year. The annual report is available on the Ohio Beef Council’s website at ohiobeef.org or by calling the OBC office at 614-873-6736.
BEEF 509 Program Educates Producers
Nearly 50 beef farmers attended the 2019 BEEF 509 program held at The Ohio State University on February 16 and 23. The program is sponsored by the Ohio Beef Council and the beef checkoff program, as well as the OSU Department of Animal Sciences and OSU Extension. BEEF 509 is held to raise the awareness level about what goes into producing a high-quality and consistent beef product. Participants had the opportunity to learn from industry experts in the areas of animal handling, carcass grading, current issues and adding value to their fed cattle.
To be added to the email list for information on future educational events, please contact Shelby Riley at sriley@ohiocattle.org.
Checkoff Drives Beef Demand
The majority of beef producers are in favor of the Beef Checkoff Program. In fact, according to a recent independent study, 80 percent say the checkoff drives demand for beef. For more than 25 years, the checkoff has commissioned a third-party research firm to conduct an annual survey of beef and dairy producers nationwide to determine their awareness of the Beef Checkoff, as well as their sentiment and concerns about the program. This year’s key survey findings include: -80 percent say the Beef Checkoff drives demand for beef. -72 percent say they approve of the Beef Checkoff. -68 percent say the Beef Checkoff leads to greater profitability in their own operation. The survey was conducted in January 2019 by Luce Research who gathered the input from 1,200 beef and dairy producers nationwide. These producers were randomly chosen from a master list of 150,000 U.S. producers. To view further survey results, visit www.beefboard.org.
kitchen “lab” where students learned how to cook a steak. They also made beef stroganoff with different cuts to learn about the varying degrees of tenderness. Each student was given a folder of resources from OBC. On April 16 Gibbons spoke at a joint meeting of the Greater Akron Area Dietetics Association and the Stark County Dietetics Association where she discussed the newest research about beef’s role in the Mediterranean diet.
Chuck Knows Beef
With nearly half a million sessions since being launched in 2018, the Chuck Knows Beef digital assistant powered by Google Artificial Intelligence is keeping beef information easily accessible for consumers. Chuck (available for download at ChuckKnowsBeef.com) provides information found on Beef. It’s What’s For Dinner through the use of your computer, mobile phone, Amazon Alexa or Google Home. Just ask a question and Chuck will provide the answer. Efforts to expand Chuck’s use by consumers in 2019 include Pandora radio ads, tailored YouTube videos and working with meat case retailers to use Chuck as a resource at the butcher counter and meat case. v
Sharing Beef’s Nutrition Story
Anna Gibbons, OBC Nutrition Coordinator recently presented a program at Bluffton University. It included a lecture on beef from pasture to plate, covering the cattle lifecycle and nutrition, grading and labeling of beef, retail cuts, cooking methods and the role of beef in the diet. Gibbons led students through a two-hour
Photo courtesy of BeefItsWhatsForDinner.com
The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Jamie Graham, Patriot, Chairman • Todd Raines, Seaman, Vice Chairman Erin Stickel, Bowling Green, Treasurer • Henry Bergfeld, Summitville • Mike Carper, Delaware • Dave Felumlee, Newark Bill Sexten, Washington C.H. • Brent Porteus, Coshocton • Allan Robison, Cable • Bev Roe, Hamilton • Garth Ruff, Napoleon Stan Smith, Canal Winchester • Sam Roberts, South Charleston • Kurt Steiner, Creston• Barb Watts, Alexandria • Elizabeth Harsh, Executive Director 52 | Ohio Cattleman | Spring Issue 2019