ETHIOPIA Participating organisations: AIESEC in Ethiopia Total number of participating organisations: 4 Number of children and young people reached directly: 30,000 Number of adults reached directly: 30,000 Number of people reached indirectly: Not reported Throughout Global Money Week 2021, AIESEC in Ethiopia along with partners reached over 30,000 children and youth through social media campaigns.
FINLAND GMW national coordinator: The Finnish Foundation for Share Promotion and Economy and youth TAT Participating organisations: Finnish competition and consumer authority, The Martha Organisation, Takuusäätiö, Coordinate, The Consumers Union of Finland, The Children and Youth Foundation, Youth Academy, Nasdaq Helsinki, Junior Achievement Finland Total number of participating organisations: 11 Number of children and young people reached directly: 2,220 Number of adults reached directly: 633 Number of people reached indirectly: 95,513 Due to the COVID-19 pandemic, this year’s week was held through digital platforms. All events were free of charge and available for everyone, excluding some visits to school classes. Finland’s Global Money Week 2021 started with Instagram live hosted by the main coordinators the Finnish Foundation for Share Promotion and Economy and youth TAT. The live acted as a welcoming event for the Week, in which all the participating organisations were introduced. The second event of the Week was a YouTube live hosted by the CEO of the Finnish Foundation for Share Promotion and Nasdaq Helsinki. The live event covered topics such as the current situation of the stock market and investing trends. Three volunteering stock ambassadors took part in the discussion as well. At the end of the event the Finnish Foundation’s stock ambassador rang Nasdaq’s old stock bell which officially launched the Global Money Week and opened a weekly stock market. Throughout the week, The Foundation’s stock ambassadors gave presentations through Zoom to upper level students in 21 schools. From Monday to Friday, the Foundation held Investing Club events at Clubhouse app, and on Friday afternoon the stock ambassadors held live events through their own Instagram page. Economy and youth TAT held Instagram lives, covering a variety of topics. Youth Academy held Zoom-events for students, with the aim to teach the students how to take care of their personal finances and how to act if they get into financial difficulties. The Martha Organisation in collaboration with Takuusäätiö had a YouTube sketch series called “Money Queen Caro.” The series discussed topics such as personal expenditure and consumption in a humorous way.
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