the money cycle, to create entrepreneurship projects, set SMART savings goals and reinforce the steps that will motivate them to take care of their money. Influencers took to social networks and created stories on Instagram, tweets on Twitter, content on Facebook, vlogs, talks and conferences to help the youth with some problems they may have related to their finances and how they can cope with them. During GMW 2021 Centro Universitario de la Costa Sur promoted Webinar “Mercados Financieros” in the community at the university.
MOLDOVA GMW national coordinator: National Bank of Moldova (NBM) Participating organisations: National Commission for Financial Markets, Ministry of Finance, FINEDU, Mobiasbanca – OTP Group, Banca Comerciala Romana Chisinau, ENERGBANK, Banca de Finante si Comert, EXIMBANK, “OK” Foundation for Financial Education, National Commission for Financial Markets, NBCO “Microinvest”, NBCO “Sebo Credit”, IC “Grawe Carat”, IB “MGP Broker”, IC “Moldcargo”, NBCO “Prime Capital”, Moldova Stock Exchange, NBCO “Aventus Finance”, “Corporatia de finantare rurala”, Ministry of Finance, State Tax Service, Customs Service, Center of Information Technology in Finance, FINEDU, Academy of Economic Studies of Moldova, American Chamber of Commerce in Moldova, Lyceum “Aristotel”, “Principesa Natalia Dadiani” High School, Economic Press Club, Independent Analytical Center “Expert-Grup” Total number of participating organisations: 32 Number of children and young people reached directly: 6,409 Number of adults reached directly: 10,204 Number of people reached indirectly: 39,387 The National Bank of Moldova (NBM) carried out public information and awareness campaign for GMW 2021. This was executed via digital products such as video graphics, video guides, podcasts and seminars, specifically designed for students, but also for teachers, businesses, and the general public. The topics included safe use of the payment card, starting an online business, what to look for when taking a loan, from savings to investments, importance of monetary policy decisions etc. The Moldova Banking Hub, a financial education platform for students and teachers was launched with an intention to provide opportunities to discuss with central bank experts on financial and banking topics. Activities were organised in partnership with the Economic Press Club that focuses on giving training courses for students of the Faculty of Journalism and Communication. The “Expert-Grup” think-tank organised training workshops. NBM organised virtual visits to its exhibition hall, and a virtual coin exhibition of the National Museum of History. In order to promote financial education in most remote corners of Moldova, NBM and Expert-Grup trained several students, who conducted online lessons for their peers, in their hometowns, on the topic “Give sense to money.” Ambassadors of financial education were selected in a public competition organised last year. NBM ended the GMW activities with an official digital closing event, on March 29th, and announced the launch of the information and awareness campaign “Financial education – a personal, social and economic benefit” which lasts a whole year. Learn more here. One bank published articles on its Facebook page and answered questions from young people in the comments. Another bank organised a webinar, published on social networks information on management of income and expenses, and saving tips in the form of stories and posts. One of the banks reached young people through the webinar “Learn! Give Sense to Money.” ”OK” Foundation for Financial Education, along with partners reached 251 children and youth through several digital activities (trainings, contests, challenges). Financial literacy awareness sessions were offered to children, youth and adults, mostly through digital means. University students had the opportunity to participate in an online financial education marathon. FINEDU and its partner organisations offered online financial literacy awareness sessions for children, youth, and for adults. The Ministry of Finance launched a national campaign on financial education “Public budget is your budget” followed by a series of recurrent activities during 2021. Activities included sessions on Public Finance Club – one of most popular activity, Discussion Economic Club – CDE ASEM, DigiFin Lab – an activity focusing on increasing digital finance literacy. Other activities were webinars on the budget and Public Finance Talks, mini tournament debate on popular motions, ranging from customs to ecology. Those activities reached 13,100 people from 11 out of 35 regions in Moldova. The FINTRIVIA quiz was addressed to students and adults from Moldova and other eight US and EU countries, focusing on facts and curiosities about finance and on increasing general financial literacy in an online TV-show format on YouTube, the first covered subject being “Formal and informal financial education.”
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