O'Dwyer's October 2020 Healthcare & Medical PR Magazine

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O’Dwyer’s guide to


BALL CONSULTING GROUP, LLC One Gateway Center, Suite 406 Newton, MA 02458 617/243-9950 david@ballcg.com www.ballcg.com

299 Park Ave., 10th flr. New York, NY 10171 info@5wpr.com www.5wpr.com Ronn D. Torossian, Founder & CEO Dara Busch, Matthew Caiola, Presidents

Since 2003, New York Citybased 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events, Digital Marketing & Social Media. We have a 360-degree approach to PR, social media, branding and digital marketing that delivers game-changing results to our clients. Our 150+ tenacious and creative communications practitioners develop and execute creative campaigns that connect our clients with their target audiences in memorable ways. Every aspect of our programs are designed to impact our clients’ bottom line, bringing leading businesses a resourceful, bold and results-driven approach to communication. 5WPR’s diverse client experience includes Sparkling ICE, It’s a 10 Haircare, jane iredale, Bowlmor AMF, CheapOAir, L’Oreal, SAP NS2, VIZIO, The Trade Desk, CareerBuilder, Santa Margherita, Topps, Retro Fitness, Welch’s, LifeStyles, SodaStream and Zeta Global, among others. Our innovative programs have received recognition and we have won many awards including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year and Business to Business Program of the Year.

AGENCY TEN22 1595 Peachtree Parkway Suite 204-224 Cumming, GA 30041 678/956-9680

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David Ball, President & Founder Greg Turner, Vice President

Agency Ten22 Founder and CEO Beth Friedman. www.ten22pr.com info@ten22pr.com Beth Friedman, President and Founder 678/956-9680, beth@ten22pr.com Erin Wabol, Partner and Chief Marketing Officer 727/599-7876, erin@ten22pr.com

About Us: Agency Ten22 is an award-winning, full-service, healthcare IT public relations, content management and digital marketing services firm. Ten22’s proven techniques deliver compelling messages, maximize exposure and strengthen market share for healthcare IT and service vendors. Founded in 2005, Agency Ten22 is the most respected media relations agency for small to medium-sized healthcare companies. Expertise: Our team has over 30+ years of healthcare marketing and public relations experience and has worked for healthcare organizations in the past. At Ten22, we have expertise in population health, health information management, payers, hospitals, revenue cycle management, information security, patient experience, telemedicine and more. We build integrated plans to exceed client goals and we adapt quickly to the ever-changing healthcare landscape. From content strategy to media relations and digital marketing, Agency Ten22 is a boutique health IT firm with a customized, hands-on approach. Visit www.ten22pr.com.

Ball Consulting Group, LLC is an award-winning, full-service strategic communications firm that specializes in health care, providing proactive public relations services, marketing communications, and crisis planning and management. Located in the “medical mecca” and “biotech supernova” of Greater Boston, our clients include a broad array of health care organizations, including academic medical centers, biotechnology companies, health IT businesses, pharmaceutical manufacturers, physician organizations, and home health and long-term care providers. We have worked with some of the nation’s biggest brands just as we have many startups comprised of smart entrepreneurs bringing a new product to market. In over 16 years of business, we have built a reputation for providing highly strategic guidance. We support clients through our mastery of media relations, skillful media training, broad thought leadership capabilities, and development and execution of multi-faceted communications plans. We are adept at handling sensitive and complex matters, and we are called upon to deliver valuable counsel and actionable insight, often during the most difficult time in an organization’s life cycle. Getting in our clients’ DNA enables us to tell their stories. We serve as a trusted partner that helps organizations to build awareness, strengthen standing, and position themselves for future success.


a Syneos Health Company 200 Vesey Street, 40th Floor New York, NY 10281 212/845-5600 biosector2.com Linkedin.com/company/biosector-2 Shauna Keough, Managing Director shauna.keough@syneoshealth.com


Who we are: Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients. Expertise: B2 builds brands and grows markets for companies driving innovation across a variety of disease states, and our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our capabilities to deliver against this goal go beyond traditional public relations, incorporating issues management, digital & social media, corporate branding, research & analytics, advocacy, patient relations and more. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities. Biosector 2 is part of Syneos Health Communications—we are a healthcare company that does exceptional communications, not a communications company that happens to do healthcare. Our advertising, public relations, medical communications, digital, data science, research and market access specialists have the ability to tap the expertise of clinical and commercial colleagues worldwide to infuse programs with deep therapeutic and analytic insights. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance.

BLISS INTEGRATED COMMUNICATION Member of The Worldcom Public Relations Group

500 5th Ave., #1640 New York, NY 10110 212/840-1661 Fax: 212/840-1663 www.blissintegrated.com Michael Roth, Partner & Healthcare Practice Leader Alexis Odesser, Senior Vice President Liz DeForest, Vice President Megan Tuck, Vice President

The Bliss Healthcare Practice

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