THE LITTLE BOOK
of Curls
The legend is back…
…AND YOUR CURLS WILL LOVE IT!
For almost 25 years, PHYTO SPECIFIC has been a leader in plant-based hair care and salon-quality formulas for all textured hair. Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO SPECIFIC offers the highest concentrations of pure plant extracts in today’s beauty market. From naturally curly and highly textured to color-treated, relaxed and everything in between, we create formulas customized to suit the needs of each curl type. As one of the world’s most respected hair care brands, PHYTO SPECIFIC is recognized as a symbol of performance, expertise and timeless beauty.
The New LEGENDARY CURL REGIMEN Step-by-Step
STEP 1 NOURISH
STEP 2 CLEANSE & CONDITION
STEP 3 BEAUTIFY & STYLE
PRE-SHAMPOO BAOBAB OIL
CURL HYDRATION DUO SHAMPOO & MASK
CURL LEGEND STYLERS CURL SCULPTING CREAM-GEL CURL ENERGIZING SPRAY
CLEANSING CARE CREAM
STEP 1
BAOBAB OIL
NOURISH
W H AT? A luxurious oil to deeply nourish hair, scalp and body.
FOR W HO? Anybody looking for intense body, scalp and hair nourishment.
$40 Intensely nourishes and regenerates Protects hair from damage Improves hair’s manageability and elasticity Leaves hair and skin silky soft
HOW T O U S E? AS A PRE-SHAMPOO TREATMENT: apply to dry or damp hair and scalp. Leave on for 15 minutes, then rinse thoroughly and proceed to shampoo. For more intense results, leave on overnight and shampoo in the morning. AS A LEAVE-IN TREATMENT: on dry hair, warm 1-2 drops in your hands and apply to dry mid-lengths and ends for softness and shine. FOR BODY CARE: can be applied directly to the body or added to a body moisturizer for reinforced lasting hydration. May be
BAOBAB OIL
Nourishes and softens
SHEA
Fortifies and supports hair strength and flexibility
ROUCOU & KARANJA OIL
Provides protection against sun damage and external aggressors
CASTOR PLANT, SOY, CORN & OLIVE Nourishes the hair bulb Revitalizes the scalp
CURL HYDRATION SHAMPOO
STEP 2 CLEANSE & CONDITION
W H AT? A moisturizing shampoo that restores hydration to detangle and soften all types of curls.
FOR W HO? Anyone looking for beautiful, healthy-looking curls.
Gently removes impurities Protects hair from external aggressions Prevents split ends Helps strengthen the hair fiber
$19
HOW T O U S E? Apply shampoo to wet hair and massage gently into scalp and hair. Rinse. Repeat the application and leave on for 2 minutes. Rinse thoroughly. Can be used daily.
HIBISCUS FLOWER Promotes hair density
COMFREY AND ELDERBERRY EXTRACTS
Promotes new healthy keratin production
PLANT MARROW Strengthens and increases flexibility
CALENDULA
Soothes the scalp and protects the hair fiber
MACADAMIA OIL
Soothes the scalp and protects the hair fiber
STEP 2
CURL HYDRATION MASK
CLEANSE &
W H AT? A deep moisturizing mask that improves manageability and curl elasticity. Protects hair from external aggressions.
FOR W HO? Anyone looking for improved manageability and bouncy curls!
$39
Delivers moisture and nourishment Detangles Adds shine
HOW T O U S E? Apply a generous amount to clean, towel-dried hair. Comb through hair with a wide-tooth comb. Leave on for 15 minutes or more, depending on hair’s level of porosity. Rinse thoroughly and style. Can be used daily.
HIBISCUS FLOWER Promotes hair density
ELDERBERRY, EYEBRIGHT & PLANTAIN EXTRACT
Helps protect the hair against external aggressions
PLANT MARROW Strengthens and increases flexibility
HORSETAIL EXTRACT
Restores nutrients and minerals
MANGO OIL
Provides rich nutrition
CLEANSING CARE CREAM
What’s Different? THE CURL CHALLENGE Dry scalp and ultra-dry, dehydrated hair are common issues faced by people with curly and coiled hair, whether it is natural, relaxed, straightened or colored. The reason why? The secretion of sebum is too low and is unable to travel all the way down the hair shaft, preventing the hydrolipidic film to play its protective role.
THE DAILY STRUGGLE Repeated shampoos add to this natural dryness, causing imbalance at the hair and scalp level. Stripped of its natural oils, hair becomes rough and unmanageable.
THE TRENDY TEMPTATION
Trying to step away from traditional cleansing routines that don’t meet their needs, curly hairs might be tempted by co-washing. However, we don’t recommend it. Co-wash tends indeed to suffocate your hair and scalp and in some cases, lead to hair loss.
THE INNOVATION
This is where the Cleansing Care cream changes everything. It provides the ultimate nourishment and hydration the curls need. 2-in-1 miracle in a bottle, it not only treats but cleanses, while being less aggressive than a shampoo.
STEP 2
CLEANSING CARE CREAM
CLEANSE &
W H AT? A revolutionary 2-IN-1 non-lathering formula that gently and thoroughly cleanses as it deeply moisturizes and conditions the driest hair and scalp in one step.
FOR W HO? Anyone with curly, coiled and relaxed hair, who wants to step away from the traditional shampoo & mask routine
Gently cleanses scalp and hair Replenishes and detangles hair Hair becomes manageable Moisture is retained
$29
HOW T O U S E? Can be used on wet hair for express care or dry hair for intense care. Leave on for 2 to 5 minutes. Rinse out. Use 2x to 3x a week in conjunction with a regular PHYTO SPECIFIC shampoo routine.
BUCKTHORN BERRIES
Helps stimulate healthy hair growth
CASTOR OIL
Revitalizes the lipid barrier and nourishes with fatty acids
HIBISCUS FLOWER
Promotes optimal hair density
MALLOW EXTRACT Moisturizes and detangles
CURL LEGEND
CURL ENERGIZING SPRAY
STEP 3 BEAUTIFY
W H AT? A curl spa in a bottle!
FOR W HO? Anyone looking for full-body, bouncy curls.
$28
Defines loose to tight curls Bouncy, ultra-soft and shiny curls Light hold Frizz-free and flake-free Hydrates all types of curls
HOW T O U S E? Use after your shampoo on damp or dry hair to refresh your curls for extra benefits. Can be combined with the gel. May be used daily.
CAROB EXTRACT
Fortifies the hair fiber and provides anti-frizz
ELASTICURL TECHNOLOGY
Vegetable cellulose and Chitosan to moisturize and hold curls
BOTANICAL CAVIAR
Rich in Chenopodium quinoa to strenghten curls
CURL LEGEND
CURL SCULPTING CREAM-GEL
STEP 3 BEAUTIFY
W H AT? The hold and definition of a gel and the nourishment of a cream.
FOR W HO? Any type of curls, looking for hold and flexibility!
Defines bouncy curls Natural and lasting hold Nourishes hair Controls frizz for all types of curls Non crunchy finish
HOW T O U S E? Use after your shampoo on damp or dry hair. Can be used after the spray for a stronger hold. May be used daily.
CAROB EXTRACT
Fortifies the hair fiber and provide anti-frizz
ELASTICURL TECHNOLOGY
Vegetable cellulose and Chitosan to moisturize and hold curls
BOTANICAL CAVIAR
Rich in Chenopodium quinoa to strenghten curls
$28
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