NewsClips October 2011 by Ontario Community Newspapers Association

newsclips

OCTOBER 2011

PERFORMANCE PRINTING PURCHASED BY METROLAND Eastern Ontario coverage expanded

Metroland Media Group Ltd. has acquired Performance Printing Ltd. of Smiths Falls, Ontario for $22.5 million. Performance Printing is a commercial printer with operations in Smiths Falls, as well as a newspaper publisher and flyer distributor in several Eastern Ontario communities including Kingston, Belleville, Brockville, Smiths Falls and Ottawa. Performance Printing publishes 18 newspaper titles that reach more than 474,000 homes in eastern Ontario. “The acquisition will allow Metroland, publisher of more than 100 newspapers primarily in the Greater Toronto Area, to extend its community newspaper and flyer distribution services to new communities in Eastern Ontario. The acquisition will also support Metroland’s extension of its growing suite of digital offerings,” said David Holland, President and Chief Executive Officer of Torstar Corporation. Mike Mount, former President of Performance, will now serve as Vice President and Regional Publisher for Metroland’s Ottawa Region. Mount also serves as First Vice President of the Ontario Community Newspapers Association.

Mike Mount, former President of Performance Printing, will serve as Vice President and Regional Publisher for Metroland’s Ottawa Region

THE TABLET BEGINS TAKE OFF AS SALES DOUBLE IN EIGHT MONTHS The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices, according to Ispos Reid. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011. Although Tablet ownership is still somewhat of a niche and emerging market, the August wave of the Ipsos study revealed the growth rate for Tablets has outpaced the growth rate for Smartphones by three-to-one. While Tablet ownership between January and August of 2011 doubled, Smartphone ownership only increased by 30% (while not as strong as Tablets, eReaders grew by 75% over the same period). “With Tablet growth rates now leading those of Smartphones,

WHAT’S INSIDE:

WHAT’S UP MUSKOKA GOES WEEKLY

the sales potential of the Tablet in Canada is set to take off,” says Mary Beth Barbour, Senior Vice President of Ipsos Reid. “In absolute terms, Tablet ownership across Canada is still relatively small, but when you consider that the number of Tablets in Canada has doubled in an eight month period, the indicators suggest that interest and potential for such devices will only increase. Based upon results from the Mobil-ology study we know that the Tablet fulfills an entertainment need, and in many cases is replacing some laptop use. We expect Tablets to be among the hottest items for the upcoming holiday season.” Overall, 6% of online adult Canadians now own a Tablet according to the August wave of Mobil-ology. While that appears to be a relatively small number, when compared to the 3% of Canadians who claimed to own such a device in January, the story of the Tablet instantly becomes one of rapid growth. Mary Beth goes on to say, “There are some interesting demographic skews that Continued on Page 13 >>>

ASK YOURSELF THE TOUGH QUESTIONS

THINK OUTSIDE THE BOX

Muskoka’s popular newsmagazine, What’s Up Muskoka, will be moving to a weekly publishing schedule

A great strategy for sales presentation prep.

It’s not just the story...it’s the package.

See Page 4

See Page 8

See Page 9

MONTHLY PUBLICATION OF THE ONTARIO1COMMUNITY NEWSPAPERS ASSOCIATION October 2011 www.ocna.org

ASSOCIATION NEWS

QUEBEC’S ENGLISH NEWSPAPERS TO BE MARKETED FOR NATIONAL SALES BY ANNE LANNAN, OCNA

The Ontario Community Newspapers Association (OCNA) is pleased to announce an agreement with the Quebec Community Newspapers Association (QCNA) which will have 16 English and bilingual newspapers represented by AdReach for national advertising sales. QCNA is a small organization that doesn’t have the resources to actively market and sell their member newspapers. Having more titles available through AdReach is a value-added service for national agencies that will now be able to expand their reach to include English communities in Quebec. This is a win-win-win arrangement for all parties involved as it provides another vehicle for AdReach to promote its services to agencies which will only continue to benefit our members, will provide new revenue for QCNA newspapers, and adds value for our advertisers

NEWSCLIPS VOLUME 01, ISSUE 3 3050 Harvester Rd. #103 Burlington, ON L7N 3J1 p.905.639.8720 f.905-639.6962 e.info@ocna.org w. www.ocna.org OCNA BOARD PRESIDENT

Don MacLeod

FIRST VP

Mike Mount

SECOND VP

Maureen Keeler

SECRETARY/ TRESURER

Dave Harvey

PAST PRESIDENT

Abbas Homayed

DIRECTORS

Dave Adsett Gordon Cameron Jim Cumming Andrea DeMeer Ron Dunn Rick Shaver John Willems

FLYER RESEARCH

Newspapers Canada presented a report on flyer research to the Flyer Distribution Standards Association this week which shows the scope of business for our industry. Continued on Page 19 >>>

2012 OCNA Spring Convention To be held in partnership with the Newspapers Canada Ink & Beyond Conference April 25 – 29th, 2012 Fairmont Royal York Hotel To book your hotel room at the conference rate of $185, per night please call 1-800-663-7229.

IN THIS ISSUE... 03 .................................................................ASSOCIATION NEWS 04 ...................................WHAT’S UP MUSKOKA GOES WEEKLY 06 ...............................ADVERTISING ALERTS: IDENTITY THEFT 09 ...................................................THINKING OUTSIDE THE BOX

OCNA STAFF EXECUTIVE DIRECTOR

Anne Lannan

CONTROLLER

Todd Frees

MEMBER SERVICES

Karen Shardlow Kelly Gorven

NETWORK CLASSIFIEDS

Carol Lebert Susana Czyrnek

ACCOUNTING

Lucia Shepherd

AD*REACH

Ted Brewer Doug Sexton Carolyn Press Erica Leyzac

10 ..................................................OCNA’S SUPPLIER SHOWCASE 12 ..............................................................EVERYDAY DECISIONS 14 .....................TWO GREY SUITS: CULTURE & RECRUITMENT 16 ....................TACTICS TO SHAPE BUSINESS NEGOTIATIONS

October 2011

www.ocna.org

ASSOCIATION NEWS

BETTER NEWSPAPER COMPETITION Don’t Miss Out - Deadline is October 31st!

MEMBER NEWS PHOTO OF THE MONTH

OCNA is currently preparing for its most popular member program – the Better Newspapers Competition. In 2010, over 1600 entries were received for the 49 Premier and 8 General Excellence categories. Entries were judged by newspaper professionals from across Canada. The 2011 BNC Awards began on October 1st with the call for entries. Entries must be received no later than October 31st. Entries can be from any member newspaper published between November 2, 2010 and September 30th, 2011. OCNA will again be using the online entry system for most entries. General Excellence, Special Section and Vertical Product tearsheet entries will continue to be sent to the OCNA office for judging. The top three winners of each category will be announced on our website in alphabetical order on February 14th. Final results will be announced at the Awards Gala to be held on Friday April 27th, 2012 at the Royal York Hotel, Toronto. Visit http://www.ocna.org/filebrowser/better_newspaper_awards/2011+BNCs for more information or www.betternewspapercontest.com to enter.

Important BNC dates to remember: ▄▄

Call for Entries period: ▄▄ Date of Entries: ▄▄ Results announced: ▄▄ Awards Gala:

October 1st to October 31st, 2011 November 2nd, 2010 to September 30th, 2011 February 14th, 2012 Friday, April 27th, 2012

HELP US RECOGNIZE OUTSTANDING YOUTH The 2011 Ontario Junior Citizen of the Year Awards for details visit www.ocna.org or call 905.639.8720 ext. 239

NOMINATE SOMEONE TODAY!

The Ottawa Embassy Photo by Sam Garcia Burnin’ Down the House: Earnscliffe, the famous residence of British High Commissioner Andrew Pocock overlooking the Ottawa River that was once occupied by Canada’s first prime minister, was set ablaze Oct. 4. Ottawa’s fire department and the BHC are conducting a joint investigation into what caused the fire, estimated to have caused $250,000 in damages.

Send your photo to us. It could be featured as the next Photo of the Month! E-mail newsclips@ocna.org

Sponsored by:

Nominations will be accepted until November 30

Today’s youth are the leaders of tomorrow, and they deserve to be recognized. It’s time once again to call for nominations for the Ontario Junior Citizen on the Year Awards. These awards have been designed as a Public Service Program for Ontario’s Community Newspapers. It gives you the opportunity to show readers and advertisers that you are a leader in your own community – by recognizing extraordinary individuals. OCNA is proud to coordinate the Program on your behalf, but we need your help to promote it. How can you help? Prepare a series of articles and editorials to run until the end of November, publish advertisements in print and online, check your inbox frequently for a promotional e-mail that you can distribute to your list of contacts. Let’s work together to recognize as many special young people as possible. For more information, please contact Kelly Gorven at k.gorven@ocna.org or 905-639-8720 ext. 239. October 2011

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ASSOCIATION NEWS

WHAT’S UP MUSKOKA GOES WEEKLY Muskoka’s popular newsmagazine, What’s Up Muskoka, will be moving to a weekly publishing schedule, beginning Wednesday, October 26.

its punchy, full colour photographs on upgraded coated stock throughout the entire publication. With over 25,000 copies distributed Muskoka-wide, What’s Up Muskoka will be mailed weekly to more Muskoka households through Canada Post than any other local publication.

Successfully launched in October of 2008, the format of What’s Up Muskoka has offered readers and advertisers a distinctively different publication.

“Reaching nearly 24,000 households served by Canada Post, advertisers will have the comfort of knowing their message will be delivered on a regular basis with a reliable service,” says Smith. The balance of the distribution will be racked at newsstands throughout Muskoka.

“Building on the popularity and continued growth of What’s Up Muskoka, the time has come to release this publication weekly,” says Publisher Don Smith. As part of the weekly launch of What’s Up Muskoka, readers can look forward to receiving more in‐depth news coverage.

A part of the transition to a weekly release date will be a substantial growth in the online presence of What’s Up Muskoka.

“It’s our plan to look beyond the headlines and give readers more perspective on the issues facing Muskokans,” says Editor Sandy Lockhart.

“Readers will be able to access everything from late-breaking news to the most current updates on coming events,” says Lockhart. From posting more photos of events to regular contests and by providing complete online versions for out-of‐ Muskoka readers, What’s Up Muskoka’s website will offer lots for online readers.

“Not only will there be more news, we’ll be providing readers with columns from informed guest writers. They’ll be people working in the field who can challenge politicians and provide the background readers want.”

“We’re excited about the opportunities our online presence will offer,” says Lockhart. “We look forward to not only connecting with the people of Muskoka on a weekly basis but being in touch with them on a daily basis.”

Part of the success of What’s Up Muskoka has been its coverage of entertainment news and upcoming events. By moving from a monthly to a weekly release date, What’s Up Muskoka will be able to offer readers more coverage, updated more frequently.

“By launching a weekly edition of What’s Up Muskoka, we’ll have grown the infrastructure to serve Muskokans better and to provide advertisers with the ability to effectively deliver their advertising message to these readers, both in print and online,” concludes Smith.

“It’s important to provide readers with the opportunity to plan for weekend events,” says Smith “We think the Wednesday release date, delivered on a Muskoka‐wide basis, will better enable our readers to make those plans and will provide better value for advertisers.” Part of the What’s Up Muskoka difference has been the quality of its printing. Accessing improved technology with the October 26th launch to a weekly, What’s Up Muskoka will be publishing

For more information, contact DON SMITH, publisher, at 705- 646‐1314, ext. 203

OCNA’s Board of Directors is pleased to welcome the following newspapers as probationary Active Members: Newspaper

Circulation 1

Circulation 2

Circulation 3

Ownership

Barrie Examiner

6,041

6,054

44,729

Sun Media

Pembroke Daily Observer

4,118

4,943

4,844

Sun Media

Brockville Recorder and Times

9,456

9,436

9,401

Sun Media

North Bay Nipissing News

42,332

Metroland

Kitchener Post

60,000

Metroland

London Community News

132,175

Metroland

Ceased Publishing: Haliburton County Voice (as of September 2011) October 2011

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ASSOCIATION NEWS

TRANSCONTINENTAL TO COMBINE MEDIA AND INTERACTIVE UNITS Transcontinental of Montreal is preparing to combine the operations of its Transcontinental Media and Transcontinental Interactive units into a single entity that will operate under the name Transcontinental Media. According to the company, the move is intended to make it ‘more agile at meeting the multiplatform marketing communication needs of its customers.’ The entity will be responsible for products and services in publishing, distribution, data analytics and management, as well as interactive marketing services and digital media. "After three years of developing our interactive marketing products and services, it became a natural step to provide our customers with an integrated offer by grouping them in our media operations," said François Olivier, president and

CEO of Transcontinental. "Supply and demand in the marketing communications industry has changed rapidly, reflecting the ever-growing presence of communication channels such as mobile technology and social media. In this new environment our customers want to reach their target customers more effectively by using a combination of media, digital and interactive solutions. Concretely, the reorganization of our digital activities and interactive marketing solutions will make it easier to market our products and services and emphasize our offer on the various communication platforms, while continuing to deploy our other media and printing products." Natalie Larivière has been appointed president of the combined operation. Christian Trudeau, president of Transcontinental Interactive, will depart the company at the end of the month.

OCNA’S FALL WEBINAR SCHEDULE Join us for our OCNA Webinar Series.

▄▄ October 27th - Bad News/Good

Judgement

Identifying suicide victims and reporting names of suspended high school athletes are among the many challenging news decisions facing community newspapers. Jim Pumarlo, Author of ‘Bad News and Good Judgment: will discuss how to handle these stories ethically and professionally. Reserve your Webinar seat now at: https://www1.gotomeeting.com/ register/273722217 ▄▄ November 10th – Selling

Multimedia

Learn how to provide local advertisers with more results by combining print and online in your selling strategy with Katherine Haine, President and CEO of City Media. Reserve your Webinar seat now at: https://www1.gotomeeting.com/ register/639225824 ▄▄

FIND OCNA ON FACEBOOK

OCNA has joined the realm of social networks and is inviting all members to check visit our page on Facebook. Find us at http://www.facebook.com/pages/Ontario-CommunityNewspapers-Association-OCNA/171125688577 and become a fan today.

DATES & EVENTS:

The Art of Sales: Canada’s Sales & Innovation Conference Toronto November 22, 2011 at the Metro Toronto Convention Centre

Specifically designed for professionals and entrepreneurs, The Art of Sales is a unique one-day conference featuring five internationally renowned bestselling authors and visionaries, who will share an exciting blend of cutting edge thinking, best practices, current trends and real world experience on today’s most critical sales and marketing issues. This is your opportunity to gain a competitive advantage and network with over 2,500 of Canada’s most influential sales professionals. Through this special offer, you and your colleagues can take advantage of the preferred pricing and SAVE $50 off the regular price of $399 by using promo code GODIN. Visit https://www.theartofsales.ca/register?url=register&promo=GODIN to register PLUS - when you register 3 or more people, you’ll save an ADDITIONAL $50 off each ticket! October 2011

TRAINING

November 24th - Using Facebook in a Small Town Learn the latest techniques for mobilizing and leveraging freely available social media to make readers come to you. Reserve your Webinar seat now at: https://www1.gotomeeting.com/ register/736334457 ▄▄ December 1st - Dot Your I’s

and Cross your T’s: OCNA Grammar Webinar Recognizing common grammar and spelling errors and how to avoid them. Reserve your Webinar seat now at: https:// www1.gotomeeting.com/register/673009320 If there is a particular topic you’re interested in, or if you think you have something to offer OCNA members by way of hosting, let us know. Contact Karen Shardlow (k.shardlow@ocna.org, 905-639-8720 ext. 232).

www.ocna.org

ADVERTISING ALERTS: IDENTITY THEFT There are a number of potential classified ads surfacing that are suspicious in nature. Please ask your classified staff to pay extra attention to classified ads via e-mail or online order forms for wholesale electronics, such as phones, TVs, musical instruments. Always verify the contact information through an address and telephone number, even if the credit card approval is initially given. Verification can be as simple as calling the phone number provided; Google the phone number or e-mail address provided; or a Reverse Look-up for phone number or address on 411.ca. You may want to consider continuing this process for any employment ads from outside your own community, as well as for pet ads. Employment ads are a way to obtain personal information from a resume or CV. The scammers then offer someone a job via e-mail and ask for their banking information so they can be paid with direct deposit. Before long their identity is stolen and loans and credit cards taken out in their names. The pet ads propose to send a pet to a new owner after they’ve sent money via Western Union or some other wire service. Other questionable classifieds are Apartments or Houses for Rent. Scammers will take potential renters to a vacant unit, get first and last month’s rent in advance. On moving day, multiple renters all show up to move in and all have been taken.

CHOCTOW SUN-ADVOCATE CREATES ONLINE RADIO STATION Article courtesy of the AlabamaPress Association Already, revenue from a new online radio station at the Choctaw Sun-Advocate has paid for the station’s equipment and upload and licensing fees, Publisher Tommy Campbell reports.

Newspapers of all sizes can use the new format, he said. The station is Web based and the FCC isn’t involved, which means that largercirculation newspapers aren’t affected by federal cross-ownership rules, he said. “I definitely think it’s something that smaller papers could benefit from,” he added.

“We’ve already sold more than $6,000 in ads and sponsor fees,” he said back in late August.

Listeners who have an Internet connection on their computers, iPhones or other smart phones or tablets can hear the station.

It is believed to be the first web-based radio station owned by a newspaper in Alabama.

In the weeks ahead, the station will play host to an ‘Issues and Answers’ show where local leaders will discuss local events and issues.

By mid September, the station launched August 22 as SunLite Online radio, had already drawn listeners from 37 foreign countries and 40 states, he said. SunLite Online is a 24-hour, seven-day-a-week online ‘radio’ station which can be heard anywhere in the world.

Editor Dee Ann Campbell and daughter Kristen, a journalism student at the University of Alabama, will host ‘That’s Crap and You Know It,’ a political commentary program based on the title of their recently published book.

The web station plays classic rock from the 5,000 songs Campbell has downloaded from iTunes, and it plays a variety of Christian music and church programming on Sundays. It also features local and state news and weather, calendar of events, online classified ads, public affairs programming, local obituaries and more, he said.

Other programs include a focus on military veterans and active-duty military from the area. Family members can go by the studio to record ‘shout-outs’ to their relative stationed over-seas.

“Whenever there are severe storms in our forecast, we will have the ability to give listeners live updates as they are issued by the National Weather Service or by the local Emergency Management Agency,” Campbell said. October 2011

Also, readers who buy classified ads in the Sun-Advocate will hear their ads read on the station at no additional charge. To find the online station, go to www.live365.com/stations/sunliteonline 6

www.ocna.org

ADVERTISING

INERTIA AND THE MULTI-MARKET NATIONAL ADVERTISER BY TED BREWER, AD*REACH Inertia is our biggest enemy. Perhaps not necessarily our own, but that of everyone else. It can be very frustrating to be speaking with the owner a local dealership, the manager of a local franchise or retail chain and to hit a seemingly dead end. They may seem committed to the benefits of advertising in your paper and may even pony up for some local ads, but they close in saying that ‘head office controls the regular national ads’.

So how do we get this initiative to meet in the middle? Persistence and co-ordination. It helps if you follow up and ask for copies of communications that were sent to head office for your files. If we can pass these on and follow up relentlessly on our end, we have great success expediting a POV. The agency tends to pay attention if they believe the client and multiple stakeholders are anxiously waiting for it. To execute this effectively, good timing is a valuable asset. When you request a market review, let us know. If you get a copy of a letter from the Dealer/Manager to their regional contact, pass it to us and we can include it in an agency package or follow up note. The agencies love to feel they are ahead of a client request. If they have on hand a media kit with audited circulation details, a description and/or a map of where you are circulated, a description of how you are distributed (Canada Post, Carrier, Flyer bag, etc.) and a cost estimate, they look great. This is what we will assemble for them along with your comments on how you position yourself in the market. If we can make everyone in the process look like they are on the ball, and provide them with the information that makes it easy to do their respective jobs, the inertia will melt away and we will all have better success in achieving our goals.

Often as National Sales Representatives, we feel the same way. We approach the media buyers on our own to try to add a selection of papers in markets we feel are underrepresented, and are told that nothing will happen unless it is requested by the local market. So what are we to do? It is a bit daunting to consider reaching out to every local decision maker in every town for multi market national advertiser. Wouldn’t it be nice if we had someone at the other end to grab the baton and run with it? Someone who could pick up the energy of a great local sales presentation and carry it to ‘Head Office’ while it is still warm? We can, that is what Ad*Reach can do for you.

TED BREWER is a National Accounts Manager for Ad*Reach, the sales and advertising arm of the Ontario Community Newspapers Association. Since joining OCNA and Ad*Reach in 2007, Ted has sold hundreds of thousands of dollars worth of advertisements in OCNA’s member newspapers.

When we co-ordinate efforts, together we can successfully close the gap quicker if we work both ends. At the point where you feel you have asked for the business and hit that dead end, ask if they would be willing to request a market review. There is usually a regional marketing contact for the dealer, or store manager whose job it is to ensure they are properly represented locally. Many times if there is an incumbent paper, nobody looks much further. Since representative can’t know everything everywhere, they rely on a combination of information from the local dealer/manager and the point of view (POV) of their corporate media buying agency. This is where we need to overcome inertia. If you can influence the regional marketing contact to take a look, we can influence the agency by providing all the current information they need for their POV. October 2011

ad * reach 7

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ADVERTISING

ASK YOURSELF THE TOUGH QUESTIONS BY JOHN FOUST, RALEIGH, NC

I remember chatting with a chemist who works for a large international research company. He mentioned that he and his co-workers make numerous presentations at conferences. ‘It’s always a pressure-packed situation,’ he said, ‘because our reputation is riding on the outcome, and a lot of research money is at stake.’

consumer. If the lowest rate appears on the rate card, the answer is easy, because you can simply explain the published discounts. However, if your paper sells off the rate card, this question is a trap that can kill the sale. When you say your lowest price is $200, and your prospect says she knows someone who got the same sized ad for $100, you’d better be ready with an answer.

He explained that a lot of audiences try to punch holes in their research. ‘Preparation is everything,’ he said. ‘If we’re not ready with the right answers, a project can die right there on the spot.’

Your response should be a diplomatic – and honest – expression of your paper’s policy.

Sounds like a sales presentation, doesn’t it? Fumble a question, and lose a sale.

2. Why isn’t my ad working? The problem with this question is that it is asked after you’ve made a sale. You’re dealing with an unhappy advertiser whose expenditure is not meeting expectations.

I asked how they get ready for big presentations. ‘It’s like that old joke,’ he explained. ‘A teenager asked a New York City cop how to get to Carnegie Hall, and the cop said, ‘Practice, practice, practice.’ It’s standard procedure for us – and for every presenter – to polish examples, fine tune the PowerPoints, proof-read the handouts, and rehearse in realistic settings. But we go one step beyond that by asking ourselves the tough questions ahead of time. Those are the questions that could be asked by the orneriest person in the audience, maybe someone who wants to see us fall flat on our faces. Then we rehearse the answers until we know them well enough to respond under pressure.’

The cause can usually be narrowed to: (1) wrong offer, (2) wrong target audience, (3) poor execution, (4) not enough frequency, or (5) all of the above. In your answer, you should shift the focus from the last ad to the next ad. And you should be ready to resell him or her on the benefits of advertising in your paper. The more you know about advertising principles, the better equipped you will be to answer this question. It’s not just the words you say, it’s the knowledge behind those words.

Ask yourself the tough questions. That’s a great strategy for sales presentation prep.

When it comes to questions and answers, you want good chemistry.

The most difficult questions deal with ad costs and ad results. Let’s take a look at two representative examples. Sure, they’re uncomfortable to discuss. But with practice, you – and your entire ad department – can prepare acceptable answers.

JOHN FOUST has trained thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: jfoust@mindspring.com

1. What is your lowest price? This is a reasonable question – one which you’ve probably asked as a

Looking for Press identification cards? OCNA can provide you with laminated, business card-sized Press Cards. Cost is $10 each for the first three, and $5 for each one thereafter.

PRESS CARD

This certifies the individual identified has been awarded Press Credentials by the Publisher of this newspaper, and is to be used for identification purposes.

905-985-9755 201 North St. Port Perry ON L9L 1B7

905-871-3100

450 Garrison Unit 1 Dec. 1,Rd. 2010 Fort Erie ON L2A 1N2 Anne Lannan, Exec. Director Date

Editor

Fort Erie Times 905-871-3100 450 Garrison Rd. Unit 1 Fort Erie ON L2A 1N2

ANILside JHALLI This newspaper on the reverse is, as of date of issue, a member in good/ standing Editor Reporter of the Ontario Community Newspapers Ottawa, The Now EMC Association (OCNA) www.ocna.org.

2010

KRIS DUBÉ

2010

October 2011

2010

PRESS CARD PRESS CARD Gorven or call ThisContact certifies theKelly individual identifiedat hask.gorven@ocna.org been awarded This certifies the individual identified has been awarded Press Credentialsx239 by the Publisher of this newspaper, Press Credentials by the Publisher of this newspaper, 906-639-8720 for a Publisher’s Authorization Form and and is to be used for identification purposes. and is to be used for identification purposes. instructions on how to send photos. 613-688-1491 57 Auriga Dr. Suite 103 2010 OttawaOct. ON 1, K2E 8B2

Looking for Press identification cards? Anne Lannan, Exec. Director

Date

This newspaper on the reverse side is, as of date of issue, a member in good standing of the Ontario Community Newspapers Association (OCNA) www.ocna.org.

2010

Kawartha Lakes/North Durham CAPS News

2010

MARK This newspaper on the reverse side RIBBLE is, as of date of issue, a member in good standing Reporter of the Ontario Community Newspapers Leamington Post Association (OCNA) www.ocna.org.

Publisher

Anne Lannan, Exec. Director

Oct. 1, 2010 Date

This newspaper on the reverse side is, as of date of issue, a member in good standing of the Ontario Community Newspapers Association (OCNA) www.ocna.org.

2010

DON MACLEOD

2 0 11

This certifies the individual identified has been awarded Press Credentials by the Publisher of this newspaper, and is to be used for identification purposes.

www.ocna.org

Anne Lannan, Exec. Director

Oct. 1, 2010 Date

DESIGN

THINKING OUTSIDE THE BOX

BY ED HENNINGER HENNINGER CONSULTING This is how it goes: Managing Editor: “Geez. That’s a real good story, Bob.” Reporter: “I know. I think it can be our lead.” Managing Editor: “Yeah. Let’s make sure we call the Mayor...and the City Manager...so we can get their reaction.” Reporter: “Gotcha. And I’ll do some checking with the Police Chief to see if they’ve got any more details we can get from them.” Managing Editor: “Good idea. Let’s get our arms around this one and get everything we can. I’ll go tell Tommy—you know how publishers don’t like surprises.”

...but this is a package If we continue to think only of stories, we will continue to get... well...only stories. To create a package, we have to think of the package from the beginning—and realize that the story, though it may be the heart of the package, is still only a part of the package.

Reporter: “Yeah, thanks. Maybe if they call him when they read it, they won’t be calling me.” Managing Editor: “Yeah. Nice work...now let’s get it written!” Reporter: “You got it! Starting on it right away.”

To really give readers something they can read more easily— and understand more quickly—we need to consider giving them information in the most readable and understandable form.

Managing Editor: “Great. Uhhh...do you think we should check on some photos to go with that?”

In some isolated cases, yes, it’s only a story. But in most reports, it’s going to be a package, a combination of elements all designed (there’s that ‘design’ word!) to give the reader better information in a better format.

This conversation, unfortunately, is still typical of what goes on in many newsrooms. A managing editor and a reporter talk about the one thing they consider most important—the story. There is very little discussion, if any, about the package. Only at the very end of their conversation does the managing editor think about... uhhh...a photo.

Perhaps a group of photos is better. Or a graphic. Would an infobox be the key to a better package? What’s the headline going to say? Are you going to jump the package? Where? Or would it be better to segment it, putting the sidebar(s) inside? And what about visuals for the jump page...have you planned for them? In the office of a client, I recently saw a sign that made me grin. It read: ‘Think outside the text box.’ That’s what it takes nowadays to create a more compelling and more meaningful newspaper. It’s not just the story...it’s the package.

ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting, offering comprehensive newspaper design services and design evaluations at www.henningerconsulting.com.

This is a story... October 2011

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SUPPLIER SHOWCASE

OCNA’S SUPPLIER SHOWCASE RODNEY PERRY NAMED VP OF CCAB, THE CANADIAN DIVISION OF BPA WORLDWIDE BPA Worldwide, the global leader of auditing media, has named Rodney Perry Vice President of CCAB, its Canadian audit division. Perry, a veteran of Canada’s digital media industry, will be based in CCAB’s Toronto office.

existing members in Canada, his experience and insights within the rapidly evolving digital media industry will be a great asset to our members globally as we move into the next generation of audience measurement.” Bruce Neve, CEO of Starcom MediaVest Group and a member of the CCAB Newspaper Advisory Board, added, "Rodney brings a strong commitment to client service, product excellence and a digitally infused mindset that will serve CCAB well moving forward. A true innovator and problem-solver, I look forward to continuing to serve on the CCAB Board with Rodney in this leadership role." CCAB/BPA Worldwide CCAB is a division of BPA Worldwide, which serves Canadian consumer magazines, business publications, newspapers, advertisers and advertising agencies. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, US, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves 2,700 media properties—including B-to-B publications, consumer magazines, newspapers, websites, events, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww. com for the latest audit reports, membership information and publishing and advertising industry news.

Perry most recently served as Managing Partner MEC Interaction, at Mediaedge:cia, where he managed the online ad spending for a number of clients, including Molson, Ford, Paramount, Sears and Novartis. He built the digital and emerging media practice within Mediaedge:cia with specialties including social media, mobile, ad operations and strategic planning. During his time with Mediaedge:cia, Perry also taught the digital and emerging media course at Toronto-based Humber College. Prior to joining Mediaedge in 2007, Perry was Group Director of Strategy at OMD Digital, working with Dell, Pepsi, Nissan and McDonald’s. Between 2003 and 2006, he was Director of Sales and Marketing, eBusiness, with Rogers Communications. Perry has also held marketing positions with Hudson Bay’s Hbc Direct and Zellers. “We are very excited to have Rodney join CCAB,” noted Glenn Hansen, BPA President and CEO. “Not only does he possess a great wealth of knowledge about the traditional Canadian media market, which will help in managing our services to

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SUPPLIER SHOWCASE

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June 2011

October 2011

EDITOR REQUIRED

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EDITING

EVERYDAY DECISIONS DEMAND ATTENTION, TOO BY JIM PUMARLO, NEWSPAPER CONSULTANT Editors routinely hold their breath in anticipation of reader reaction following preparation of ‘big’ news packages – in-depth stories that culminate weeks of investigations. The content is typically prepared, reviewed and scrutinized again with painstaking care. The reality is that the everyday decisions – and resulting reports – in community newsrooms usually generate the greatest kickback. Why isn't a family allowed to include in a birth announcement all grandparents and brothers and sisters of the newborn? Why can't a B-squad or youth sports team expect to receive the same coverage as a varsity team? Why won't the newspaper regularly publish columns promoting the activities of local civic clubs? Many news items require delicate handling. The stories may not be as emotionally charged as a suicide or a labour strike or a fatal accident, but they still involve decisions not immediately accepted or understood by most readers. Newsrooms should discuss approaches and establish guidelines for what gets published. In many instances, it’s equally important to decide when the news is published. The most important practice may be laying the groundwork for how situations will be handled or explained to your customers – the readers. Everyday rigors of community newspapers are filled with potential land mines, including:

Editorials:

Vigorous editorial pages are the conscience of vibrant communities. Newspapers that fulfill that role – many regard it a responsibility – should anticipate calls from their detractors, October 2011

which can include advertisers. That does not mean newspapers should shy away from controversy. Rather, editorials demand the highest standard of writing and fact-finding. They should state the difficulty of an issue and point out that a particular position is being advocated for an overall good. Then allow a robust exchange of opinions on your page.

Obituaries:

Newspapers which still publish free death notices must necessarily draw guidelines. For example: ▄▄

Will names of all grandchildren and great-grandchildren be listed as survivors? ▄▄

Will an obituary list an individual's hobbies? ▄▄

Are all obituaries written in a standard format and absent of flowery language? If families insist that an obituary be published exactly as submitted, newspapers may still publish an obit according to its guidelines and also offer the family the option of a paid obituary.

‘People’ items:

Readers expect newspapers to recognize births, graduations, military service, academic and employment honours, and other mainstay hometown items. The challenge is sorting the accompanying information. ▄▄

How much biographical information will be included? ▄▄

Are parents and/or grandparents of the honourees listed? ▄▄

Are criteria different depending 12

on whether they live in your readership area? ▄▄

Are former residents recognized?

Names of neighbours are the bread-andbutter of community newspapers, but limits must be drawn.

Engagements, weddings:

Wedding write-ups, once accepted as run-of-the-mill news, now raise questions. Increasing numbers of gay and lesbian couples participate in ceremonies of civil unions, and these unions are recognized in some states. What are newspaper policies for reporting these? The timeliness of wedding reports also can create friction. Individuals want to share their good news, even if it may be months after the fact. Again, guidelines must be in place.

Proclamations:

Proclamations are wonderful for club scrapbooks, but proclamations in and of themselves are not news. If newspapers routinely cover the newsworthy events, editors should have little problem rejecting routine proclamations.

Police/court reports:

Crime news is high interest and yet newspapers are challenged to present balanced reports. Initial reports typically include information from police or court complaints, but little from those accused. Newspapers have an obligation to inform readers, but also to give equal treatment to all parties in initial and follow-up stories, especially if charges prove unfounded. Don’t forget to report the results of cases – and to give these stories equal treatment – especially if the resolution occurs months after the initial report.

Blind-sided attacks:

How many times has someone www.ocna.org

EDITING

appeared before a local government body to criticize an individual or organization? Reporters have little difficulty getting both sides of the story if the accused are present. But what if individuals are not present? Stories have more meaning if the accused have a chance to respond – even if they offer no comment.

Public employees:

Public employees should expect their salaries will be published and their decisions scrutinized. Editors must remember, however, that even public officials have private lives that should be respected. Do newspapers publish a reader's inquiry regarding the poor condition of rental property owned by the mayor? Probably. But should newspapers write about a municipal sanitation worker who declares personal bankruptcy? Probably not.

Prominent citizens and their families: Editors often must decide when to

TABLET SALES TAKE OFF

acknowledge a connection between individuals and their families, employers or certain organizations. Newspapers typically confront these decisions in connection with ‘bad’ news. Editors should not forget, however, the instances when prominent residents, or those residents who expect favourable treatment, ask that certain items get published that otherwise would not. Bending the rules for ‘good’ news can produce just as many headaches for editors as looking the other way when ‘bad’ news occurs.

Public records:

The most defensible policy on public records is to publish all or nothing. Editors should not be in the position of judge and jury, determining when someone has a valid request for withholding information. Editors should expect to regularly field requests about withholding reports of marriages and divorces, bankruptcies,

These decisions, and many others, rarely are easy. Newspapers can simultaneously be assertive and responsible in their coverage of sensitive issues. And editors are in the strongest position with readers if their decisions are guided by policies that emphasize fairness and consistency.

JIM PUMARLO writes, speaks and provides training on Community Newsroom Success Strategies. He is author of ‘Votes and Quotes: A Guide to Outstanding Election Coverage’ and ‘Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a SmallTown Newspaper.’ He can be contacted at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Continued from front page

contribute to the Tablet story in Canada. Whereas early adoption was concentrated among those aged 35+, we are now seeing increased adoption by those 18-34 (up by 106% since January 2011). This may be due in part to the recent introduction of more competitively priced devices allowing younger Canadians, with presumably less disposable income to enter the market. As prices continue to drop and devices become more affordable, we are likely to see continued elevated growth among 18 to 34 years olds.”

limited (unless the customer is of course willing to pay a penalty). This may also present a unique opportunity for Tablet marketers to snag sales from Canadians interested in a more sophisticated mobile device, but who are not in a position yet to upgrade their Feature Phone to a Smartphone until their contract has expired.” These findings are based on two studies (one in January 2011, the second in August 2011). Both studies were conducted among adult residents of Canada via the Ipsos Opinions Online Panel, one of Ipsos Reid's national online panels. The initial online survey had a sample size of n=50,000, the second a sample size of n=46,000. The results are based on a sample where weighting was employed to balance demographics and ensure that the sample's composition reflects that of the actual online Canadian population according to Census data. A survey with an unweighted probability for the base sizes mentioned above and a 100% response rate would have an estimated margin of error of +/-0.5% percentage points. In other words, had the entire population of Canadian adults been surveyed, results are accurate 19 times out of 20. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

The same study revealed that Smartphone penetration across Canada reached 30% in August, up from 23% in January. While still achieving growth, the growth potential for Smartphone ownership appears to be leveling off slightly. “No doubt, Canadians are still very interested in Smartphone devices, and we anticipate these will eventually be in the hands of most adult Canadians and, to a slightly lesser degree tweens and teens, but the growth curve is more likely to be flatter in the coming years as adoption begins to slow from this point of 30% penetration,” Barbour continues. “Of course, it is important to consider that to some extent Smartphone adoption may be slowed slightly in this country relative to the rapid advancement of the market because of Canada’s unique mobile landscape, where most of us are locked into long-term contracts. The desire to upgrade to a Smartphone may be there, but the opportunity to do so may be contractually October 2011

traffic citations, court reports, building permits, and many other public records.

For more information, please contact Mary Beth Barbour, Senior Vice President, Ipsos Reid at 416.572.4409 or marybeth.barbour@ipsos.com 13

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HUMAN RESOURCES

YOUR COMPANY’S CULTURE AND RECRUITMENT A TWOGREYSUITS ARTICLE

These articles are part of the TwoGreySuits Employee Performance Management Series and is offered by our partner, the TwoGreySuits HR Power Centre as a service to our members. Ron Guest, Management/HR Consultant

Identify Your Company's Culture

Using culture for recruitment requires identifying aspects of your company's culture that make it different from other companies. In essence, you need to identify the unique beliefs, behaviours, and practices of your company.

In HR consulting and recruitment assignments we have completed, we always ensure the hiring company has developed their EVP - Employee Value Proposition, a listing of all the good things about the employer, the job, the environment, the favourable people policies, like flex time and attainable incentive compensation plans, etc. This is a statement about what the company really is, how they value their employees differently. The culture is important to be able to attract top talent but also to know who does not fit in.

▄▄

Review mission and vision statements, shareholder reports or marketing materials that convey the company's self-identity. But these materials often convey what the company wants to be, and may not reflect what the company's work environment actually is. ▄▄

Conduct a survey. However, surveys are fairly labour intensive and often fail to capture the work environment's truly unique aspects.

In essence, you also need to identify the unique beliefs, behaviours, and practices of your company. Why? Because then you will clearly see and hopefully know who will fit and who won’t in the way you have learned to be successful.

▄▄

Interview a cross-section of employees and leaders about the work environment. Ask for short phrases that describe the company's atmosphere, reasons why they like the company and things they find frustrating.

Important Aspects of Culture

People are more likely to remain in company cultures that support their personal values and professional success.

The ideal approach is to use a combination of these methods, although interviews tend to be the most efficient and information rich. But people may be reluctant to speak openly about negative aspects of the company, so you may want to use a management consultant with expertise in organizational culture and employee staffing.

In terms of candidate sourcing and attraction, the most important aspect of culture is the degree to which common practices and beliefs in your company are perceived as unique and similar to the beliefs and preferences of candidates. For example, some organizations believe financial rewards are more important than other forms of recognition, such as praise from supervisors. One candidate may like this money-based culture, while another may find it impersonal or threatening.

If done correctly, a culture audit should provide five to 10 primary cultural attributes that set your company apart. These themes will probably not be completely positive. However, culture tends to evolve based on a past or current need, and it is usually possible to find ways to word each attribute in a way that highlights its advantages. The following are good and bad aspects of some common cultural attributes:

In terms of candidate selection, the most critical aspects of culture are philosophies that employees must support, adapt to or overcome to be effective. Culture can have a major impact on the success of newly hired employees, even those with very similar skills and experiences. For example, certain skills are more critical in consensus-oriented cultures than in cultures where employees are expected to act autonomously. A highly independent employee might succeed in a company that places little emphasis on consensus, but fail miserably in the same job in a company that encourages group decisionmaking.

▄▄

Clearly Structured/Bureaucratic

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Adaptive/Reactive

▄▄

Focused on Results/Evaluative or Competitive

Using Culture for Recruitment

Once you've identified your company's primary cultural October 2011

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HUMAN RESOURCES attributes, create a subset to incorporate into your recruiting strategy. Look for attributes that: ▄▄

You want to retain and develop as core cultural competencies. ▄▄

Employees must embrace to succeed in the organization. ▄▄

Avoid recruiting people based on culture attributes you want but do not currently have. Such people are likely to either quit or be unsuccessful in a culture that is incompatible with their normal styles. Although it is preferable to hire people who fit the culture, there are times when this is less important. When your goal is to recruit someone to perform a specific task for a set amount of time, culture may not be critical. Culture is also less important when people will be working in an environment that is relatively isolated from the rest of the company. In these cases, focus on the local culture created by the team the person will work with. However, avoid establishing multiple, conflicting cultures within your company.

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October 2011

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BUSINESS

USE SMART TACTICS TO SHAPE BUSINESS NEGOTIATION BY PATRICK TINNEY, MANAGING PARTNER CENTROID TRAINING & MARKETING

“

Strategy requires thought, tactics require observation. -Max Euwe -Dutch Chess Grand Master

I worked with a newspaper colleague who used passionate negotiation tactics to gain the upper hand on negotiation partners. He was an Advertising Director at a large Canadian daily newspaper. He was revered by customers and colleagues for his ability to get tough deals done.

”

Without doubt one of the most flamboyant business negotiators in the media industry of his era. In one mercurial business negotiation he pulled out all stops.

In one small quote Max Euwe has captured what many people who negotiate business deals truly misunderstand. Business negotiation tactics can be quite subtle and intellectual. They can be ‘carney like’ reminding us of bad infomercials or captivating parlor tricks. In the right setting, tactics can be used to unbalance and or confuse the other side.

A home renovation customer had a penchant for picking away at our newspaper run of press advertising yields. They made so many changes on their newspaper ad proofs that it was almost impossible to get the changes perfect. Weekly negotiations would take place on compensation to be paid to the home renovation customer. Larger negotiations were required. A meeting was arranged. Three of us represented the newspaper sales team. Three represented the home renovation customer. At this meeting the home renovation company owner was quietly engaged in convivial conversation with my manager. I was speaking to their advertising manager in positive tones.

The challenge for many who engage in business negotiation is to truly understand the significance of using tactics. Tactics help shape a positive business negotiation relationship, environment and most importantly a solid strategy. Tactics are designed to close smart, fulfilling deals for both negotiation partners.

My Advertising Director and the General Manager for the home renovation company who was famous for his voluminous ad proof changes sat staring at each other. This went on for many uncomfortable minutes. Finally, our Ad Director looked directly into the General Manager’s eyes and said ‘I know you don’t like me…and I want you to know I really don’t like you…but before we leave you and I are going to get a deal done.’

When I ask business people how they negotiate or more directly asking them to name their top two business negotiation tactics or strategies…more times than not I get vague answers. This tells me that many business people who negotiate on behalf of their families and their company are in one of several camps;

1. 2. 3. 4.

Our Advertising Director and the customer’s General Manager were using both physical and verbal negotiation tactics to gain bargaining table image and to appear as the alpha negotiator. Both were using tactics to unbalance each other. Both were using tactics to show a test of will. To this day I honestly believe they both regaled in the experience!

They do not prepare enough for the negotiation They are not well trained in business negotiation They rely too much on gut instinct and situational analysis They just lack confidence in their ability to negotiate

Our Ad Director using speed tactics to impress with a huge big button calculator was punching away at what he believed was going to be a great deal to end the bickering. He wanted to grow our newspaper revenue and firmly reset the business relationship for both companies. As he slashed away at his calculator he came to an eye popping proposal and proudly presented it to the customer on the spot. Big smiles from both sides. Big hand-shakes from all involved. We left the meeting deal done.

All of the above can be very costly over the long run. Many people view business tactics as the strategy without realizing that tactics should be the lighting and sound effects around a great screen play whose ultimate goal is to bring the viewer and participant to moving and emotive crescendos resulting in a personal experience ending in fulfillment, approval and comfort. Early in my career of selling and negotiating media contracts October 2011

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BUSINESS

TIDBITS (LINKS FOR MORE INFORMATION) INMA Newspaper Magazine: Saviours of Newspapers and Magazines? Newspapers have been more than just the daily news for some time now. The expanded weekend issues, with their associated magazines in particular, ensure newspapers don’t just get thrown out http://www.inma.org/blogs/research/post.cfm/newspapermagazines-saviours-of-newspapers-and-magazines?utm_ source=newsletter&utm_medium=email&utm_ campaign=nonmember

Now back at the newspaper my phone rings…it’s the Advertising Director. He said ‘Patty, Patty, Patty quick… come over to my office.’ He was sitting there re-crunching all the numbers in the home renovation proposal and shook his head back and forth. He couldn’t believe it, the numbers didn’t add up! Unbelievably, the negotiation with the home renovation company had to start all over again. You can only imagine the negotiation tactics that ensued.

EDITOR & PUBLISHER Engagement: the New Digital Metric Digital dollars lie in quality, not quantity http://www.editorandpublisher.com/Newsletter/Article/ Engagement--the-New-Digital-Metric

PATRICK TINNEY is the founder of Centroid Training and Marketing, a consulting firm specializing in helping organizations make and save money through consultative selling, sales prospecting and business negotiation training.

BUSINESS OF NEWS SMARTBRIEF Revenue from Newspapers on Mobile is seen at $1.1B by 2016 Revenue from newspapers on mobile devices could top $1.1 billion by 2016, but print publishers face stiff competition and pressure to keep subscription prices low might struggle with the transition to mobile, according to a study by Juniper Research. http://www.cellular-news.com/story/51291.php

Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. Over his 30 year career Patrick has concluded multimillion dollar media sales and negotiation solutions for many of Canada’s largest advertisers. As an expert on the topic of business negotiations, techniques and trends, Patrick is frequently published in online and print business journals. Patrick is a Certified Print Production Practitioner (CPPP). He is a double graduate of Sheridan College, a founding Director of the Flyer Distribution Standards Association of Canada and a member of the Canadian Society of Training and Development. Patrick is also an active Advisory Committee member for the Sheridan College, Advertising Program.

Affordable media insurance for Canadian Community Newspapers

For more on Patrick….Google Patrick Tinney….Centroid Training, Patrick Tinney ….LinkedIn Canada or visit centroidmarketing.com

Service includes: •Libel • Invasion of Privacy • Plagiarism • Piracy • Infringement of Copyright • Pre-Publication Hotline

We want to hear from you! Please share your news and/or opinions with us:

newsclips@ocna.org October 2011

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TECHNOLOGY

NEW APPLICATION FOR IPADS AND PHONES PROVIDES ‘WOW’ EXPERIENCE AT NEWSPAPER TRAINING EVENT BY KEVIN SLIMP INSTITUTE OF NEWSPAPER TECHNOLOGY Each September and October, I spend several weeks preparing for and directing the Institute of Newspaper Technology. For the past 14 years, newspaper designers, I.T. professionals, photographers and publishers have converged on the campus of the University of Tennessee for this event.

Splashtop Remote Touchpad (for phones) and Splashtop Remote Browser (for the iPad) have been offered at a discounted price of $1.99 and $4.99, respectively. Previously, the cost for each was $19.99. Splashtop Streamer, the software necessary for the computer, is a free download for both Macs and PCs. Installation takes just a few seconds. Immediately following a successful installation, the user’s IP address is shown on the screen. One way to connect to the computer is using the IP address.

The Institute offers a good time for me to ‘stretch’ a little, as I prepare for the barrage of questions that will come my way from some of the smartest ‘geeks’ in the business. It’s also a good time to become acquainted with new tools that are available to improve the work of the newspaper professional.

“

I downloaded Splashtop Pro and love it!

According to evaluations from the attendees, one application, Splashtop Pro, offered more ‘wow’ moments than any other this year.

Splashtop Pro

It seems like just about everybody I run into these days has an iPad, iPhone or both. If not, they usually have an Android device. What if it were possible to control your desktop computer back at the office from anywhere, using your phone or iPad. That’s just what Splashtop Pro offers.

Finally, the installation requires the creation of a security code, eight digits or more. This keeps strangers from connecting to your desktop.

Without knowing it in advance, both Lisa Griffin and I selected Splashtop as our favourite new product when addressing the group about technology important to newspapers.

Connecting to the Computer

Once the software is installed and running on the Mac or PC, connecting from the remote device couldn’t be much simpler. If you’re having a good day, the phone or iPad will see the computer, using Bluetooth, and ask you to enter the security code. At this point your computer screen will appear on your iPad or phone and you’re in business.

Sure, there are other ways to connect to your desktop, be it PC or Mac, but none of them work as smoothly as Splashtop. The biggest difference, I’ve found, is in the screen. While other methods I’ve used require the user to scroll around the screen, Splashtop actually changes the resolution of the computer monitor (that’s right, the monitor) immediately upon connection. The result is that the user sees exactly what is on the computer monitor while looking at the phone or iPad. Users are required to create a security code during the installation of Splashtop Pro. This keeps other remote users from accessing the computer's drive.

October 2011

”

The user is also given the option to enter a G-mail address. This allows the remote devices to connect to the computer using the Google address, rather than an IP address. After experimenting with both iPads and iPhones, this seems to be the most dependable method.

If the device doesn’t detect the computer automatically, the user can manually enter an IP or G-mail address and the computer will appear on the screen.

Controlling a Computer from the Phone or iPad

Once the computer desktop appears on the screen, users can use the computer from the remote device as they would if they were sitting in front of the computer. Using finger movements on the phone or iPad, the user can move around the desktop, right-click, left click, open applications and more.

The Installation

Think you can’t watch a Flash file on an iPhone or iPad? Think again. Users can open and play movies on their computers

The installation is very simple. For the past few weeks, 18

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TECHNOLOGY and watch and hear them on their remote devices. Could you design pages in InDesign? Sure you could. But you’d have to have great eyesight. Your only limitation is the size of the screen on your phone or iPad.

Responses to Splashtop

Following the Institute of Newspaper Technology, I received many e-mails from attendees wanting to tell me what a great experience they had. And almost all of them added, ‘I downloaded Splashtop Pro and love it!’ This is an application worth the fanfare. If you don’t have a phone that works with Splashtop, you’ll be tempted to get one if you ever see the application in action. Splashtop Pro for Windows works with Windows XP, Vista or Windows 7. The Mac version requires OS 10.6 (Snow Leopard) or 10.7. Other products by the same company include Splashtop Remote Desktop, which allows Windows-based PCs to control other PCs or Macs from their desktops (sorry, no version is available to control other computers from a Mac). iPad Remote Touchpad is also available for the iPod Touch. For more information, visit splashtop.com.

KEVIN SLIMP serves as the director of the Institute of Newspaper Technology. He is a faculty member of the University of Tennessee College of Communication and Information and makes his home in Knoxville, Tennessee. Kevin’s insight on technology is highly sought after Above, the desktop as it looks on the computer monitor. Below, the desktop as at various industry events across North America. www.kevinslimp.com it looks on the iPhone.

FLYER RESEARCH Continued from page 1 More than 14 billion hard copy flyers were distributed in Canada in 2010. This means Canada’s 13.7 million households each received at least: ▄▄ ▄▄ ▄▄

1,051 flyers in a single year 86 flyers per month 20 flyers per week

Newspapers continue to be the most frequently used distribution vehicle for flyers, as 68% of flyers are distributed by newspapers, 25% by Canada Post, and 7% by other distributors. Studies, indicating reader preference of how they want to receive their flyers, show that 45% prefer to get their flyer delivered with their newspaper, 20% have no preference, 15% like them delivered separately, 14% want them in the mail, and 6% want them online or via e-mail. And just to show how successful flyers are for advertisers, 70% to 80% of Canadian households use flyers (depending on store type). October 2011

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COMMUNITY MEDIA CANADA FALL LAUNCH AND AGENCY MINGLER On September 27, Community newspaper media representatives from across Canada joined Advertising Agencies for a mingler at the Boiler House in Torontoâ&#x20AC;&#x2122;s historic Distillery District. The evening consisted of drinks, appetizers and fantastic prize giveaways. Five lucky winners receieved iPad 2s and one individual won a $250 gift certificate to Torontoâ&#x20AC;&#x2122;s North 44 restaurant.

Hosted by Community Media Canada, the night was a success with the help of AdWest Marketing Inc., Ad*Reach, the Community Newspapers Association of British Columbia & Yukon, the Alberta Weekly Newspapers Association, the Manitoba Community Newspapers Association, the Saskatchewan Weekly Newspaper Association, the Quebec Community Newspapers Association and Newspapers Atlantic and the Ontario Community Newspapers Association. October 2011

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Want to contribute to NewsClips? If you have news you would like to share about your paper - it could be a new project, recognition from the community, awards youâ&#x20AC;&#x2122;ve won or an upcoming anniversary please send them to newsclips@ocna.org. Photos are also welcome! October 2011

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October 2011