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Associations Merge, Canadian News Media Association Is Established

Mark Your Calendar:

By Dave Adsett President, OCNA The past two years has been a period of great change for our industry, and consequently our association. There is little on the horizon to suggest the current state of disruption facing community newspapers will ease anytime soon. In January a new association was established, comprised of former CCNA and CNA members. The new association is officially chartered as Canadian News Media Association but will be referred in a day-to-day sense as News Media Canada. Federally, community and daily newspapers, corporate and independent, papers large and small will continue to have a strong national voice. I will sit on this new board until at least spring, representing independent publishers, along with CCNA past-president, Abbas Homayed of Sudbury. I also have the privilege of sitting on the executive committee which has a tele-conference bi-weekly to discuss progress and updates on board mandates as the new association establishes itself for the future. It has been an excellent opportunity to meet and network with newspaper leaders. In April, OCNA will host its annual spring convention and I heartily encourage members to make the trek to Toronto. In addition to capable speakers, it is a great time to mingle with fellow newspaper people. All it takes is one great idea, or a new friendship made, to make the investment in time very worthwhile. Urban markets have arguably felt the pinch of digital disruption more aggressively. For papers serving suburban markets and rural areas, the time is now to learn about trends and challenges on the horizon. One of the greatest benefits to being involved with OCNA has been the chance to meet people passionate about our industry. Independents have historically voiced concerns that they feel like they are fighting the good fight alone, in terms of putting out quality products and caring about our industry, but, there are others. I have had the pleasure of becoming good friends with corporate leaders that share mutual interests and concern for the future of community journalism. I look forward to seeing fellow members on April 7th in Toronto.


MULTIPLATFORM WRITING Five tips so you can get the most out of your content on every platform.

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OCNA’s Annual Spring Convention and Awards Gala FRIDAY, APRIL 7, 2017 @ THE TORONTO AIRPORT MARRIOTT HOTEL Join the OCNA for this one-day event, which provides member publishers, editors, advertising managers and production coordinators the opportunity to learn from a variety of educational sessions and share ideas or experiences with friends from the industry, both old and new. The evening will conclude with the association’s event of the year - the Better Newspaper Awards Gala! Celebrate the hard work and dedication of community newspapers as the OCNA announces first, second and third place winners in a series of Premier and General Excellence categories. We hope to see you there! For more information please contact Karen Shardlow at or 416-923-7724 x 4432.



The finalists in each category of the BNC Awards in alphabetical order.

Typeface recommendations, including Nimrod and Utopia.

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OCNA Events Approaching

NEWSCLIPS VOLUME 06, ISSUE 02 37 Front Street E, Ste 200 Toronto, ON M5E 1B3 P. 416-923-7724 w. e.

A Message From Caroline Medwell Executive Director, OCNA In the next couple of months, the OCNA will be hosting two of its most engaging events. On Monday, March 20, our 2016 Junior Citizens and their family members will gather on the 54th floor of the TD Tower in downtown Toronto to enjoy the sweeping views of the city before sitting down to a delicious lunch hosted by our sponsor, TD Bank Group. Here, the 13 recipients will each be awarded with a silver lapel pin and cheque for $400. After lunch, the whole group will board a chartered bus (or two!) for the short, but scenic drive, up University Avenue to Queen’s Park. The Honourable Elizabeth Dowdeswell, Lieutenant Governor of Ontario will host the official ceremony in Her Suite and present each Junior Citizen with their plaque. A lovely reception and tour of the Legislative Building will follow. It is truly a delightful day, surrounded by very special young people and their enthusiastic families. A big thank you to our judges this year, who spent their December holidays reading nominations and travelled to Toronto for a day of lively discussion and difficult decisions – Brenda Jefferies, Editor, Flamborough Review; Hoda Mahdi, TD Scholar; Scott Rosts, Group Managing Editor, Niagara This Week; Pamela Steel, Regional News Editor, Metroland Muskoka; and Heather Wright, Publisher, the Independent of Petrolia and Central Lambton and Thamesville Herald. I would like to thank all of you too, very much, for your support. This is our 36th year, and Junior Citizen Awards could not happen without the participation and help of all our members. Our second big upcoming event is the Spring Convention and Awards Gala, happening on Friday, April 7 at the Toronto Marriott Airport Hotel. This year’s gala promises to be as fun and fabulous as always, and we hope to see you there. If you have any topics you’d like to see at the convention, please contact me at or Karen Shardlow at


Dave Adsett


Ray Stanton


Anne Marie Creskey


John Willems


Gordon Cameron


Abbas Homayed Alicia McCutcheon Craig Barnard Darren Murphy Rick Shaver


................................2016 BNC AWARD FINALISTS ANNOUNCED




.........................2016 ONTARIO JUNIOR CITIZENS ANNOUNCED


.................................ADVERTISING IS ALL ABOUT MOTIVATION


....................................................QUESTIONS REGARDING CASL




............................................................TEXT TYPE SUGGESTIONS


..............................................ONLINE MEDIA CAMPUS WEBINARS

February 2017



Caroline Medwell


Corey Blosser


Karen Shardlow Kelly Gorven


Lucia Shepherd


Ted Brewer Pam Portt Carolyn Press Erica Leyzac


How Is Multiplatform Writing Like Picking A Pair Of Shoes? By Gordon Cameron Group Managing Editor, Hamilton Community News Does it make sense to buy one pair of shoes to wear all the time, whether you’re cutting the grass, running a marathon or dancing at your daughter’s wedding? Of course not. True, they’re all shoes, but each pair has its own unique strengths and weaknesses and the ones that are appropriate for yard work, don’t work so well with formal wear. While the idea of different styles for different occasions seems self-evident when it comes to shoes, many journalists ignore that the same is true for stories. A great print story may not work well on the web. A well-crafted tweet, isn’t right for Facebook. And yes, there is a difference between mobile and desktop readers. To help you find your way, here are five tips so you can get the most out of your content on every platform:

OCNA MEMBER SPOTLIGHT METROLAND EMPLOYEE TRAVELS TO FIRST NATIONS COMMUNITY POST STORY Metroland Media Toronto reporter Cynthia Reason had the opportunity of a lifetime to follow her story through to its heartwarming completion on a trip to northern Ontario. She covered local efforts by Etobicoke Rotary and hockey families to collect more than 18 tonnes of hockey equipment and then was invited to travel with the group to help distribute it to kids in First Nations reserves! The trip took place Feb. 7-8, with a flight to Thunder Bay and a charter to Sandy Lake, near the Manitoba border. Along with the gift of hockey equipment, the children and the community also had a special surprise: the Stanley Cup came too!


1) Print headlines don’t work for the web (and you’ll never guess why) Print headlines are meant to jump out and grab the reader as they scan the page. However, online the headline needs to appeal to a different audience — the search engine. When writing an online headline always think to yourself: “If I were trying to find this story, what search terms would I be using?” Once you have that list, try and work as many of them as feasible into the web head. So the grabby print headline “Extra lane parked” becomes “Hamilton city council says no to adding lanes to the Red Hill Valley and Lincoln Alexander parkways.”

Deb Sholdice has joined North Huron Publishing and the Blyth/ Brussels Citizen as associate publisher. Most recently General Manager of the Blyth Festival for a decade, she was previously sales co-ordinator for the Seaforth plant of E.D. Smith. A resident of Huron County all her life she has also volunteered with local schools and sports organizations as well as Theatre Ontario on a provincial level. She began her new duties on January 2.

Want to contribute to NewsClips?

2) Just because you have unlimited space, doesn’t mean you should use it

If you have news you would like to share about your paper - it could be a new project, recognition from the community, awards you’ve won or an upcoming anniversary, please send them to Photos are also welcome!

Online, you’re never forced to try and fit an 800-word story into a quarter page hole. However, think twice before posting the longer original version to the web. Most online readers are looking for a quick hit and may become frustrated trying to wade through a long story just to find the information they’re after. Short is beautiful. That said, there is also a market for long form online journalism, but in order to make it work you need Continued on Page 4 >>>

February 2017




Content For Every Platform >>> Continued from Page 3

to spend a lot of time with the physical presentation to keep the reader interested and engaged with the content.


3) Can it be seen? How the digital version of content will look depends on the device the reader is using. If your website isn’t designed to be adaptive (i.e. one that will automatically adjust to the device it’s being viewed on), then it could be beautiful on a tablet, but a jumbled mess on a phone. The best way to know is to test it using your personal devices or to use a mobile emulator, such as How your site appears also has editorial implications. For example, if not enough of the headline or lede is showing, the reader may wrongly assume that the information they need isn’t there and move on.

Dan Rankin, 29-year-old Editor at the St. Marys Independent newspaper, died just three days before Christmas as a result of a car accident. He was just a couple minutes away from arriving at South Perth Centennial School to enjoy their Christmas concert and take some photos for the newspaper, when he lost control of his vehicle in suddenly dangerous, blowing winter conditions. Dan was a much beloved and wellknown member of the community and his loss was widely mourned. Not only did Dan grow up in the area, he accomplished so much in a short time and made friends at every turn. Along with his years working at both the St. Marys Independent and St. Marys Journal-Argus newspapers, he was an active volunteer with the Canadian Baseball Hall of Fame and a popular performer with the St. Marys Community Players. Earlier this month, Dan’s family announced that thanks to the outpouring of support from the local community, nearly $16,000 was raised for the Dan Rankin Memorial Scholarship at St. Marys DCVI high school. For each of the next 16 years, a scholarship in the amount of $1,000 will be provided to a graduating student interested in the discipline of writing (ie. Journalism or English).

4) More, more, more Just like sidebars, fact boxes and infographics in our papers, links in the online version give the reader the chance to find out more about a topic without making the story longer. Including links to past stories or related content on your website also encourages your readers to stay and look around, which can build reader loyalty. Linking to sites outside of your page to provide additional information (like the complete text of a 600-page city report) will be appreciated as those who want to know more don’t have to go searching for it. 5) Quality is still the king No matter what tips or tricks you use, good writing and good information is still the most important thing when it comes to attracting and keeping readers. And no matter the platform, that will never change.

TEMISKAMING SPEAKER EDITOR RETIRES Temiskaming Speaker editor Gordon Brock retired from the Northeastern Ontario newspaper on February 10, 2017. In September of 1984, Gordon began writing the Sportsweek column in the Temiskaming Speaker, the anchor column for the paper’s sports section. In July of 1985, he became the paper’s editor and, in 2001, the editor of the Speaker’s Weekender publication. Over his tenure the Speaker, which was founded in 1906, was awarded nearly 100 OCNA and CCNA awards in virtually every category. Gordon and his wife Sue plan to continue residing in New Liskeard.

NEWSPAPER FOR SALE A major downtown Toronto community newspaper is for sale. It has been publishing monthly for eighteen years. It has monetary assets in non-taxable credits with Canada Revenue Agency which can be sold to a ‘like’ business under CRA rules. These assets are considerable in value.

VETERAN REPORTERS RETIRE Darcy Cheek and Nick Gardiner, both long-time reporters with the Brockville Recorder and Times have announced their retirements. Combined, the two stalwarts represent a combined 46 years spent reporting in Brockville, and the surrounding Leeds-Grenville counties.

February 2017

It has a devoted readership in the downtown core. Please e-mail for further pursuit. 4


OCNA MEMBER SPOTLIGHT GLENGARRY NEWS CELEBRATES 125TH BIRTHDAY Saturday, February 4 was a special day for the Glengarry News, as it marked the paper’s 125th anniversary. To celebrate, the publication is making more than 25,000 pages of back issues, spanning seven decades, available to the public for free on the Internet. The archives administrator with the Glengarry County Archives was also able to find a copy of the paper’s very first edition, once thought to have been lost. The Glengarry News reproduced the 4-page edition last week on February 8. Since the very first paper rolled off the presses on February 4, 1892, the Glengarry News has published roughly 6,500 editions. “Although the industry has evolved over the decades, the News is still going strong,” said Editor/Publisher, Richard Mahoney in the paper’s February 1, 2017 edition. “It has become a treasured source of information. To this day, clippings from the News are being stored in scrapbooks, drawers and attics throughout North America.“

MILLBROOK TIMES INITIATES STUDENT NEWSPAPER CLUB Karen Graham, Publisher of the Millbrook Times has been working with a local elementary school to engage young children and teach them about newspapers. Amongst many athletic and craft clubs, there is also a newspaper club, which Karen initiated. For the past few months she has received as many as seven articles from youth in grades 6-8, who have written about events in their school. The club now has 20 members, from a school with a 438 students. The articles are written in their own words (although edited for grammar) and provide a refreshing insight into the minds of Millbrook’s youngest community members. Karen says she now has parents looking for copies of the paper in anticipation of seeing their children’s published work. The initiative not only engages the youngest of audiences, but it also encourages interest in print media, in addition to social media and other online ‘news’ sources.

Make Money With Network Classifieds OCNA’s Network Classified Advertising is an easy way for you to earn additional revenue. Upsell your retail and classified advertisers and receive a 35% commission. LOGO ADS: OCNA recently introduced logo ads as an option. An All Ontario 25-word ad WITH LOGO and enhanced text is $975. You already know that advertisers in community newspapers get results. Help your advertisers extend their reach into a region of the province, across Ontario, or right across the country. They Win - You Win.


The Possibilities are endless: > Online Revenue - any retailer with a web site. Let the Networks drive traffic to their site for increased sales > Real Estate - any agent with vacation properties, commercial properties and luxury homes. Buyers from outside your newspaper distribution area need to know > Events - Fairs, Markets, Shows, Theatre, Concerts or Sports. Spread the word to draw more people > Help wanted - Trades and other positions that individuals would relocate or commute to

February 2017

Contact OCNA Network Classified Coordinator Lucia Shepherd for full details at or 416-923-7724 ext 4423.



2016 BNC Award Finalists Announced The OCNA is proud to recognize the outstanding work produced each week by our member newspapers and showcase it to readers and advertisers. Thank you to everyone that submitted entries for the 2016 BNC Awards. Finalists in each category are listed in alphabetical order below. First, second and third place winners will be presented during the Gala on Friday, April 7 at the Toronto Marriott Airport Hotel. For more information please contact Karen Shardlow at or call 416-923-7724 ext. 4432.

General Excellence Awards GE01 - Class 1: Circ. 1,999 & under Barry’s Bay, The Valley Gazette Minden Times New Hamburg Independent GE02 - Class 2: Circ. 2,000 - 3,499 Haliburton County Echo Kincardine Independent New Liskeard Temiskaming Speaker GE03 - Class 3: Circ. 3,500 - 6,499 Eganville Leader Nunavut News/North Petrolia Lambton Independent GE04 - Class 4: Circ. 6,500 - 12,499 Sponsored by Metro Creative Graphics Bracebridge Examiner Haliburton Highlander Niagara this Week, The Leader GE05 - Class 5: Circ. 12,500 - 22,499 Midland/Penetanguishene Mirror Orangeville Banner Waterdown Flamborough Review GE06 - Class 6: Circ. 22,500 - 44,999 Sponsored by Northern News Services Cambridge Times Fergus Wellington Advertiser Waterloo Chronicle GE07 - Class 7: Circ. 45,000 & over Brant News Hamilton Mountain News Kitchener Post

February 2017

GE08 - Class 8: College & University Algonquin College - Algonquin Times Durham College - The Chronicle Niagara College - Niagara News

College/University Awards CU01 - Student Feature Writing Sponsored by Ontario General Contractors Association Algonquin College - Sarah Ferguson University of Waterloo - Bryan McGowan University of Waterloo - Riamarie Panachikal CU02 - Student News Writing Sponsored by Ontario Journalism Educators Association University of Waterloo - Matt Lawes University of Waterloo - Ramona Leitao University of Waterloo - Riamarie Panachikal Honourable Mentions: Loyalist College - Brendan Burke Niagara College - Ryan Thorpe CU03 - Student Photography Loyalist College - Raven McCoy Loyalist College - Zachary Prong Niagara College - Utsav Gupta CU04 - Best College/University Newspaper Website Centennial College - Loyalist College - Niagara College - Continued on Page 8 >>>


CONNECT WITH US! @OCNAAdreach Follow us for frequent association updates, industry news, upcoming events and more!

2016 Insurance Bureau of Canada Community Award in Memory of Mary Knowles Mary Knowles The Insurance Bureau of Canada Community Award in Memory of Mary Knowles was created by the Ontario Community Newspapers Foundation in memory of Mary Knowles, a dedicated newspaper employee and active community member who died from breast cancer in 1996. This award recognizes both the contributions of individuals and the intimate connection community newspapers have with their communities.

Nominations will be accepted for the 2016 Insurance Bureau of Canada Community Award in Memory of Mary Knowles until February 24, 2017. This year’s recipient will be invited to accept the award at OCNA’s Better Newspapers Awards Gala on Friday, April 7, 20176 at the Toronto Airport Marriott Hotel. Travel and accommodation will be provided for the recipient. All nominees will receive a certificate recognizing their valuable contributions to their communities. This year’s recipient will be announced on March 3, 2017.

Nomination Criteria • Nominees will be considered for their outstanding personal, volunteer contributions in their communities. They are committed to the growth and development of their community; preserve their community’s history and heritage, devote time and energy to the social and cultural aspects of their community, and make their community a better place. • Nominations must be made by an owner/ employee of an OCNA member newspaper. Supporting documentation may come from the community. • Nominees must be over the age of 18 and be an owner or employee of an OCNA member newspaper, working in any department. Nominations may also be made for a couple, providing one person is an owner/employee of the member newspaper. • Volunteer contribution must have taken place during 2016 although length and duration of service will be considered. • Judging will be done by members of the community newspaper industry. The Judges’ decisions are final.

Know someone who should join this prestigious group? Complete the attached nomination form and send it to 2009 - Dennis & Jackie Smyk Ignace Driftwood

2004 - Mary & Mervyn Fowler Dundalk Herald

2008 - Mike Williscraft Grimsby Lincoln News

2003 - Joanne Burghardt Metroland Durham Region

2012 - Gerry Harvieux Tilbury Times

2007 - Lynda Hillman-Rapley Zurich Lakeshore Advance

2002 - John Pierce Fort Frances Times

2011 - Heidi Ostner Ayr News

2006 - Lois Tuffin Kawartah Lakes This Week

2010 - Faye Craig Fergus Wellington Advertiser

2005 - Mark Cripps Dundas Star News

2015 - Scott Rosts Niagara This Week 2014 - Pamela Steel Metroland Muskoka 2013 - Linda Plumridge Fort Frances Times

February 2017

2001 - Sandra Lee Johnston Iroquois Chieftain 2000 - Carolyn Mullin Voice of Pelham 1999 - Jack Brezina Minden Times



More BNC Award Finalists >>> Continued from Page 6

Premier Awards

PC01 - Arts & Entertainment Brant News Kitchener Post Ottawa South News PC02 - Best Business and Finance Story Cambridge Times Oshawa Express Peterborough This Week Honourable Mention: Ottawa South News PC03 - Best Editorial, circ. over 10,000 Cornwall Seaway News Elmira-Woolwich Observer Norfolk News Honourable Mention: Sudbury Northern Life PC04 - Best Editorial, circ. under 9,999 Eganville Leader Haliburton County Echo Haliburton Highlander PC05 - Education Writing Sponsored by Ontario Journalism Educators Association Mississauga News Oshawa Express Ottawa West News Honourable Mention: Burks Falls Almaguin News PC06 - Environment Ontario Brant News Haliburton County Echo Nunavut News/North Honourable Mention: Eganville Leader PC07 - Feature Writing, circ. over 10,000 Sponsored by O’Donnell, Robertson & Sanfilippo Elmira-Woolwich Observer Georgina Advocate Oshawa Express PC08 - Feature Writing, circ. under 9,999 Sponsored by O’Donnell, Robertson & Sanfilippo Haliburton County Echo Huntsville Forester Nunavut News/North Honourable Mention: Eganville Leader February 2017

PC09 - Health & Wellness Haliburton County Echo Norfolk News Toronto Canadian Jewish News Honourable Mention: Burlington Post PC10 - Heritage Sponsored by Fort Frances Times Gravenhurst Banner Peterborough This Week Uxbridge Times-Journal Honourable Mentions: Nunavut News/North Ottawa South News Whitby This Week PC11 - Best Investigative News Story Brampton Guardian Orleans News Oshawa Express PC12 - Best News Story, circ. over 10,000 Sponsored by Hydro One Networks Inc. Ajax Pickering News Advertiser Brampton Guardian Oshawa Express PC13 - Best News Story, circ. under 9,999 Sponsored by Hydro One Networks Inc. Bracebridge Examiner Haliburton County Echo West Carleton Review Honourable Mentions: Eganville Leader Fort Frances Times Parry Sound Beacon Star

PC16 - Best Feature/News Series, circ. over 10,000 Sponsored by Hydro One Networks Inc. Newmarket Era/Aurora Banner Oshawa This Week Port Perry Star Honourable Mentions: Scarborough Mirror Wasaga/Stayner Sun PC17 - Best Feature/News Series, circ. under 9,999 Sponsored by Hydro One Networks Inc. Barry’s Bay, The Valley Gazette Eganville Leader Parry Sound North Star Honourable Mentions: Minto Express Parry Sound Beacon Star PC18 - Sport & Recreation Story New Liskeard Temiskaming Speaker Ottawa South News Waterloo Chronicle PC19 - Best Headline Writing Hamilton Mountain News New Liskeard Temiskaming Speaker Waterdown Flamborough Review Honourable Mention: Stoney Creek News PC20 - Humour Columnist of the Year Brockville Recorder and Times - Jonathon Brodie Glanbrook Gazette - Tamara Botting Niagara This Week, Fort Erie Post - James Culic

PC14 - Best Rural Story, circ. over 10,000 Sponsored by Ontario Federation of Agriculture Caledon Enterprise Collingwood Connection Peterborough This Week

PC21 - Columnist of the Year Brant News - Sean Allen Minden Times - Jim Poling Sr. Sudbury Northern Life - Mark Gentili Honourable Mention: Toronto Canadian Jewish News - Mira Sucharov

PC15 - Best Rural Story, circ. under 9,999 Sponsored by Ontario Federation of Agriculture Ayr News Meaford Express Uxbridge Times-Journal Honourable Mention: New Liskeard Temiskaming Speaker

PC22 - Reporter of the Year - Stephen Shaw Award Sponsored by Ontario Power Generation Brant News - Mike Peeling Oshawa Express - Joel Wittnebel Wasaga/Stayner Sun - Ian Adams Honourable Mention: Peterborough This Week - Todd Vandonk



PC23 - Best Feature Photo, circ. over 10,000 Midland/Penetanguishene Mirror Niagara this Week, St. Catharines Waterdown Flamborough Review Honourable Mention: Mississauga News

PC31 - Cartoonist of the Year Ancaster News - Mike Vukovich New Liskeard Temiskaming Weekender - Vicki Muir Wellington Times - Tim Snyder


PC24 - Best Feature Photo, circ. under 9,999 Niagara This Week, Town Crier Thamesville Herald Uxbridge Times-Journal

PC32 - Community Service Brant News - Push for Change Hamilton Mountain News - The Warmth Project Huntsville Forester - Support for Muskoka Women’s Advocacy Group

PC25 - Best Photo Layout Burlington Post Milton Canadian Champion Newmarket Era/Aurora Banner Honourable Mentions: Kincardine Independent New Liskeard Temiskaming Speaker Whitby This Week

PC33 - Best Vertical Product Bracebridge Examiner - Muskoka Life Oakville Beaver - West of the City Toronto Bloor West Villager - Abode Honourable Mentions: Cornwall Seaway News - Cornwall and Counties Visitor Guide Renfrew Mercury - Explore Upper Ottawa Valley

PC26 - Best Sports Photo Mississauga News Norfolk News Oshawa This Week PC27 - Best Spot News Photo Listowel Banner Peterborough This Week Vankleek Hill Review Honourable Mention: Deep River North Renfrew Times PC28 - Best News Photo Eganville Leader Kincardine Independent Peterborough This Week Honourable Mention: Brant News PC29 - Most Creative Grip and Grin Photo Ajax Pickering News Advertiser Aylmer Express Fergus Wellington Advertiser PC30 - Photographer of the Year Ajax Pickering News Advertiser - Justin Greaves Oakville Beaver - Graham Paine Whitby This Week - Ryan Pfeiffer Honourable Mention: Peterborough This Week - Lance Anderson

February 2017

PC34 - Best Front Page, circ. over 10,000 Sponsored by Laurentian Publishing Ancaster News Oakville Beaver Orangeville Banner Honourable Mention: Kitchener Post PC35 - Best Front Page, circ. under 9,999 Sponsored by Laurentian Publishing Eganville Leader Huntsville Forester New Liskeard Temiskaming Speaker PC36 - Best Sports Section Sponsored by Metroland Media, Southwestern Ontario Division Brant News Elmira-Woolwich Observer Sudbury Northern Life PC37 - Special Section, circ. over 10,000 Brampton Guardian - Our City Brampton Mississauga News - Reader’s Choice Awards 2016 Oakville Beaver - Checking in PC38 - Special Section, circ. under 9,999 Aylmer Express - Farm Edition 2016 Eganville Leader - The Eganville Leaders 5th annual Irish edition Hagersville/Cayuga Haldimand Press - Farm Edition 2016 9

PC39 - Best Creative Ad Elmira-Woolwich Observer Fergus Wellington Advertiser Toronto Bloor West Villager Honourable Mention: Manotick Messenger PC40 - In House Promotion Barry’s Bay, The Valley Gazette Deep River North Renfrew Times Fergus Wellington Advertiser Honourable Mentions: Creemore Echo Aylmer Express PC41 - Local Retail Layout Sponsored by Metro Creative Graphics Alliston Herald Fergus Wellington Advertiser Vaughan Citizen PC42 - Original Ad Idea Aylmer Express Elmira-Woolwich Observer Fort Frances Times PC43 - Use of Process Colour Fort Frances Times Haliburton County Echo Oakville Beaver Honourable Mention: Vaughan Citizen PC44 - Best Community Website/WebPortal, circ. over 10,000 Elmira-Woolwich Observer - observerXtra. com Sudbury Northern Life - Toronto Canadian Jewish News - PC45 - Best Community Website/WebPortal, circ. under 9,999 Creemore Echo - Huntsville Forester - Manitoulin Expositor - PC46 - ONLINE Special Project/Event/ Breaking News Coverage Belleville News - QSS shooter/bank robbery breaking news coverage Nunavut News/North - NNSL Sports - 2016 Arctic Winter Games Sudbury Northern Life - Breaking news: Manhunt and arrest of Wahnapitae shooter


2016 Ontario Junior Citizens Announced The 2016 Ontario Junior Citizens Finalists have been selected, and will be recognized by OCNA member newspapers for their outstanding achievements. In a world where electronics make it easy to stay tucked indoors, this group of young people are stepping out and volunteering their time to make a difference. They are truly an inspiring bunch with kind hearts, whose stories illustrate leadership, creativity, determination and generosity. These final recipients and their families will be invited to a special ceremony in Toronto to receive their award.

provides students the opportunity to express themselves through artistic performances in order to open the conversation of mental health. She is also currently co-chair of the Unionville Youth Council and acts as a liaison to Unionvilla, a local senior’s home, recruiting youth to volunteer for ‘Tea Socials’ every Sunday. Despite her extensive involvement in leadership activities, she manages to maintain a 95% grade average.

The 2016 Ontario Junior Citizens listed in alphabetical order: Mansimran Anand, 17, Brampton Hoping to provide seniors with an opportunity to improve their health from the comfort of their own homes, Mansimran founded the Anand Lotus Yoga Show. Now in its fourth year, airing on Rogers TV and YouTube, it reaches an estimated 100,000 homes in her community and surrounding areas. The teen not only produces each 30-minute episode; she is also responsible for raising more than $70,000 for continued production and distribution of the program.

Corbin Evans, 12, Brockville Corbin personally fundraised more than $5,000 in just six months for Canadian Aid for Chernobyl. He worked tirelessly to organize bottle drives, lemonade stands and Krispy Kreme Donut fundraisers, even donating his own birthday money to raise this amount. The money was spent on a birthday party (with presents) for more than 100 children in an orphanage, which Corbin was delighted to attend. He will be revisiting Chausy, Belarus this year to host another party.

Blaise Barber, 18, Hamilton Blaise is an exemplary ‘good kid’. Similar to any young student contemplating their future, Blaise was unsure about his career and life goals. He began volunteering his time with Special Olympics, coaching basketball, soccer and track and field, and found his passion. He has since dedicated his time to bettering the lives of children with disabilities and hopes to become a Special Education teacher. Additionally, Blaise manages to balance community volunteer work while he co-captains his school’s senior football team and helps the Utopia Club fundraise and support social justice issues.

Sarah, 14 and Claire Jordan, 11, Toronto While many siblings may argue over who gets the TV remote or who gets to ride in the front seat, Sarah and Claire are working together to feed those less fortunate. With tremendous support from their community, the duo’s food drive raised more than 75,000 pounds of food just last year. They even recruited help from 14 different schools creating a challenge, which pits schools from East of Bayview against schools West of Bayview, in a friendly competition to see who can collect the most. Since 2008, over 290,000 pounds of food have been donated to their local Food Bank.

Nadine Carter, 13, Stouffville A school project two years ago led Nadine to lobby for a forgotten WW1 hero in her community. Captain Roy Brown is the Canadian fighter pilot credited with shooting down the Red Baron. With Nadine’s help, a new stone was placed over Brown’s previously unmarked grave and two plaques honouring the soldier were unveiled during a weekend-long celebration in her community. At just 13 years old, Nadine has immersed herself in Canadian history and her enthusiasm has inspired others to seek unmarked graves of Veterans within their own communities. She is now working on her next project, aiding Canada’s soldiers alongside the Wounded Warriors organization.

Brooklyn Lampi, 13, Kincardine Sometimes the smallest of contributions can make a huge difference. Giving a homeless man $40 - money she had saved for a pair of jeans she desperately wanted - is just one example of Brooklyn’s kind heart and desire to help others. In addition, at just 13 years old, Brooklyn was able to convince her mom to let her travel to Ecuador for two weeks to help build a school. She spent a year working and hosting fundraisers to be able to afford her $3,000 trip. She is currently planning for another trip with Me to We, this time travelling to India for three weeks.

Veronica Chan, 17, Markham One particular defining moment (among many) that exemplifies Veronica’s community leadership is an event she spearheaded called ‘Espresso-Self’. Hosted as an open-mic platform, it February 2017



Miranda Li, 17, Toronto Miranda has a strong passion for science and entrepreneurship. Her project on the effect of hydrogen peroxide on the mung bean seed germination won her a gold medal at the Toronto Science Fair. Hoping to challenge herself even more, Miranda began working on a project entitled ‘License to Kill: Characterizing suicide genes as safeguards for cell based therapies’, which took seven months of investigation and hours upon hours of lab work. She presented it at the Sanofi Biogenius Competition (SBC) Regional Fair, earning another first place finish. Her achievements are not only personal, but they will positively benefit the world someday.

Hira Waheed, 17, Hannon Hira continues to push through every day while living with Multiple Sclerosis. She does so with a smile on her face and an eagerness to help others. Her greatest involvement has been with the Celtic Circle Student Leadership Club at her high school. She played a pivotal role planning the ‘Girls Night In’ event, which provided female students an opportunity share experiences and reflect on body image, in a relaxed, social environment. It was an enormous success. The Ontario Junior Citizen Awards are promoted through the 300 member newspapers of the Ontario Community Newspapers Association. Nominations of eligible youth aged six to 17, are received through member community newspapers committed to recognizing the outstanding leaders who are making a difference in their communities. Nominees may be involved in community service; young people who are contributing to their community while living with a physical or psychological limitation; or individuals who have performed acts of heroism or bravery. Candidates are also recognized for being ‘good kids’ who show a commitment to making life better for others. A panel of judges unanimously agreed on the final award recipients.

Sharon Lim, 16, Oakville Sharon is a well-rounded individual, working hard in school to maintain a 98% average and dedicating her spare time to volunteer initiatives, which include tutoring students during lunch hours, being a camp counsellor and working with Habitat for Humanity. She is currently planning a local ‘Children’s Farmers Market’, an event for talented youth to sell art and handmade crafts all by themselves. All of the profits raised will be donated to her local Children’s Aid Society. Jack Mogus, 16, Oakville Whether visiting northern communities to deliver sports equipment, or cleaning public areas of his hometown, Jack is always ready to accept new challenges and find ways to help. In 2012, Jack took the initiative to begin ‘Change by YOUth’, encouraging volunteerism and igniting positive change within his community. His organization has collected more than 2,000 pairs of skates and hockey equipment for First Nations schools. Jack has even personally travelled to remove fly-in communities such as Cat Lake and Wapekeka to deliver some items.

Our goal to recognize outstanding young people in communities across Ontario would not be possible without the generous support of our corporate sponsor, TD Bank Group. For more information about the Ontario Junior Citizen Awards, please contact Kelly Gorven at

Dario Smagata-Bryan, 17, Welland Attracted to the message of being able to save lives, Dario joined Ontario Students Against Impaired Driving (OSAID) four years ago. He regularly volunteers his time, whether to organize and help run school events like the Relay for Life, create props for a play, or spend time in a soup kitchen serving meals to those less fortunate. Dario has Asperger’s Syndrome, but doesn’t let it stop him from making a difference. He has overcome many social anxieties to become involved at his school and within his community. February 2017



Advertising Is All About Motivation By John Foust Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are those that appeal to the right motivation. There are two basic motivators: (1) desire for gain and (2) fear of loss. Think about your own experience and it’s easy to see that your purchases can be traced to a desire to get (or maintain) something you want or to prevent the loss of something you don’t want to lose. This goes for big and small buying decisions. Why do you move to a new house? (Real estate experts say the three biggest reasons are location, location and location.) Why do you buy new tires when your old ones wear out? (Fear of an accident.) Why do you go to the movies? (Desire for entertainment.) Why do you wait for something to go on sale before buying? (Desire to save money.) Why do you buy a convertible? Why do you join a gym? Why do you buy an insurance policy? Smart advertisers find – and stick with – the right motivators to sell their products and services. Take tires, for example. Although every brand of tire is built for safety, Michelin took that universal benefit to a new level – with imagery of smiling babies riding in the protective embrace of their tires. That strategy positioned Michelin as the ‘safe tire’ – a benefit that is tied directly to a major motivator for parents. You can do the same thing for your advertisers. Simply identify a dominant motivator and package it in the form of a benefit. Then make that benefit crystal clear in the headline and graphic images. Here are some formulas to write better benefit headlines. Look for the motivational elements.

benefit. For example, ‘How to simplify your vacation plans’… ‘How to learn a foreign language’… ‘How to lose five pounds in five days.’ Some words are powerful links to basic motivators. ‘Protect’ and ‘secure’ are strongly connected to fear of loss (‘How to protect your home from intruders’). And ‘save’ and ‘increase’ are associated with desire for gain (‘How to increase your gas mileage’). An interesting feature of a ‘how to’ headline is that the words ‘how to’ can be dropped to create a shorter version of the same statement. ‘How to secure your retirement’ can become ‘Secure your retirement’. 2. ‘Save ___ on _______.’ This headline requires a specific dollar figure or percentage. (‘Save 40 percent on new carpet.’) 3. ‘Quick and easy way to _______.’ This is a promise of hassle-free ways to do things. The words ‘quick and easy’ can be used together or alone. (‘A quick and easy way to do yard work’… ‘A quick way to refinish furniture’… ‘An easy way to find the right camera.’) 4. ‘Free’ offers like … ‘Buy one sandwich, get one free’ or ‘First month’s rent free’.

(c) Copyright 2017 by John Foust. All rights reserved. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information:

1. ‘How to ________ (fill in the blank).’ In many cases, whatever you put after the words ‘how to’ will automatically promise a

Questions Regarding Canada’s Anti-Span Legislation Some of their questions include:

Canada’s Anti-Spam Legislation, which came into force on July 1, 2014, introduced new rules around the use of ‘commercial electronic messages’, the alteration of transmission data, and the installation of computer software on to another person’s computer or device. Many day-to-day activities associated with newspaper publishing can be affected by the new regulations, including sending an e-mail to prospective customers, permitting a mobile application to be downloaded, or operating a website. Failure to comply with the new rules could invite significant fines or even attract a private action. As publishers continue to grapple with issues of compliance, Business Wire Canada wants to hear from you. They are looking to speak with individual publishers to get their perspectives on the law and the effects it could have on Canadian media organizations. February 2017

1) How are you affected by the Canada Anti-Spam Law? What are some of the day-to-day issues that you currently face due to this law? What are some long-term issues you expect to face? 2) What are you, your newsroom, or head office doing to deal with those issues? 3) If it were up to you, as a member of the Canadian media/publishing industry, how would you structure the Canada Anti-Spam Law? 4) Do you have any other thoughts or opinions to share about Canada’s Anti-Spam Law and the media industry? If you are interested, please contact: Jean-Adrien Delicano, Media Relations Specialist, at directly. 12


Why Do Employers Hire Based On Experience? A TwoGreySuits Article By Ron Guest, Senior Partner Employers and hiring managers often make a big and incorrect assumption that experience is the single most important attribute in a prospective candidate. After doing more than 7,000 interviews, I can say for 100% certainty this is a mistake. In fact it is a management cop out! Managers mistakenly assume this will make their own jobs easier. Of course knowledge of the job and the requisite skills and knowledge are important. They are in fact very important in some technically skilled jobs. Having the job knowledge to be able to do a job is not the same as how you will actually apply this experience and knowledge on the job. My point is that looking primarily and only at job experience is very risky and potentially costly too. I have worked in various industries as an employee and for the last 16 years as a management consultant. These industries range from construction, recruitment, petrochemical, manufacturing, biotechnology, financial services, retail and of course many types of associations. I have come to the same conclusion in all of these industries. Hiring managers often think their industry is different from others, so much so that the primary requirement is experience. It is just this kind of thinking that results in ‘experienced’ candidates often being hired over other much better qualified and better ‘fit’ candidates. How many times have I been invited into a termination discussion and the termination reason has nothing to do with job skills set but ‘fit’? This is my point; experience cannot be the primary reason for making great hiring decisions. The hiring manager often mistakenly assumes that as long as the candidate has previous experience in the industry or job, that the candidate will be a success. Not true! In fact I see very little correlation with industry experience and on the job success. At least in my experience, industry experience is not a predictor of being successful on the job. In fact, I have seen first-hand when people are so ingrained with the past practices that they need to be retrained at the new employer. Always hiring people with industry experience can hurt a company from a creative and also competitive aspect. Different ways of thinking are required to keep companies alive and profitable. Early on in my career I was interviewing for a VP HR job at a brand name company. In the end I was told I could not be considered further because the candidate hired had industry experience in the ‘packaged goods industry’! Frankly all I could do was laugh at that point, how shortsighted and ridiculous! You MUST know the attributes that would make the person a very good fit with the company values and how others think and work. In the HR Power Centre on the TwoGreySuits website we have a Competencies Questionnaire which force ranks 10 soft skill competencies in a job based on how you rate 80 different questions on a 1-5 scale. I have found this to be a huge help in knowing exactly what soft skill or ’fit’ competencies you should be looking for. In general, I am looking for people who have February 2017

a good track record of building strong trust based relationships. I like to understand the values set of the person and their own level of confidence based on past behaviour. Communication skills are also at the top of the list as is creativity. I also like to find out how people react under unusual stress and also about career and personal success stories. Any manager wanting to improve their hiring track record can do so by utilizing the recruitment module in the HR Power Centre.

TwoGreySuits is a leading edge provider of on-line human resource management information, processes, tools and forms servicing the North American market.

Affordable media insurance for Canadian Community Newspapers Service includes: Libel, Invasion of Privacy, Plagiarism, Piracy, Infringement of Copyright, Pre-Publication Hotline Contact us for a quote: 416-923-7724 ext. 4423



Text Type Suggestions By Ed Henninger Henninger Consulting

A reader e-mailed to mention that I’d recently written a column listing New Century Schoolbook as a typeface to toss, but that I hadn’t suggested a text face that might be better. Good point. So, this column will focus on text typefaces I can recommend. It’s not a long list, and you may have a text face you like that’s not on my list. If so, send me a quick note and I can share some thoughts with you. Here are my suggestions:


It’s just a bit more condensed than many other text types, but Nimrod has superior x-height and a stroke weight that At exactly the same size and spacing, New Century Schoolbook appears much smaller than Nimrod. borders on perfection. It’s the one typeface to which I compare all others. When I hear others ooh and ahh about a new text typeface, I immediately get access to that face, then do a test comparing BENTON MODERN: I really prefer this for display, but it with Nimrod. And every time…every time…Nimrod is larger Benton Modern has one clear advantage over many other and easier to read. The illustration with this column that text faces: four different weights. Though they’re almost compares Nimrod with New Century Schoolbook is a typical unnoticeable, those weight variations can work to your example. After 27-plus years as a newspaper consultant, I still advantage. Which weight is best? You won’t know until you recommend Nimrod first. test them all on your press.


Designed in 1989, Utopia has excellent stroke weight for use on newsprint. It’s easy to read and—like many superior text types—calls little attention to itself.

MILLER TEXT: Very traditional looking, Miller Text is just a

bit too wide for my taste, but its classic proportions make it a delight to read.


I heard recently that another consultant said “You should never use a typeface named after a place.” I’ll disagree here. A good thing about Georgia is that you probably already own it. It’s a good text face and I’ve used it in several re-designs.

One text face that will never make my list is Times. It’s too tiny and its stroke weight isn’t as uniform as the fonts above. Though many newspapers still use Times for text, I’m doing my best to make them rethink that! Other text faces that may be just as good—even better—than those here. What are you using…and should I add that typeface to the list?

CHELTENHAM: Originally designed more than 120 years ago, Cheltenham is highly readable with excellent stroke weight. It’s a bit small, but used at the correct size, this is a face that will be a comfortable upgrade for readers.

CENTURY OLD STYLE: It’s more condensed than Century

ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting, offering comprehensive newspaper design services at:

Schoolbook and has a more newsy feel to it. Good balance in stroke weight in many of its characters and a larger x-height than some other text fonts. February 2017



ONLINE MEDIA CAMPUS WEBINARS: OCNA has teamed with the Online Media Campus to help the association fulfill its mission of providing affordable and relevant training to members. ▄▄

Friday, February 24 - Successfully Negotiating On Value Vs. Price

This program will be a fast-paced session focused on three key skills for you and your team: • • •

Negotiate smarter, not harder. Negotiate on value, not on price. Win more and lose less in sales!

This webinar will be applicable to leaders and sellers, who must negotiate to close deals, renew contracts and achieve price increases. This webinar will be ALL MEAT, NO FAT.


*Registrations received after February 21 are subject to a $10 late fee. Registration for this program closes at midnight February 23. Log in instructions will be sent 48 hours ahead of scheduled program. If you are interested in participating but are unable to attend the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access to the archive of this webinar by registering for the live session. ▄▄

Thurday, March 23 - Engaging Readers Through Your Editorial Page

Description and registration information still to come.

For more information and to register, visit:

PROFITABLE COMMUNITY NEWSPAPER FOR SALE IN OTTAWA This publication prints weekly and monthly issues which are circulated in various counties in Eastern Ontario. This publication has strong and growing readership and boasts loyal client base. Staff is experienced and knowledgeable and will stay with the new owner. The facility is in fair condition but is in need of some repairs. The building is included in the purchase price. To explore this exciting opportunity, contact Greg Kells at Sunbelt Business Brokers: 613-731-9140 ext 225.

February 2017

COMPANY OVERVIEW Industry: Community Newspaper Publisher and Printer Location: Ottawa, ON Employees: 1-10

Profit This circul strong exper The f buildi oppor 9140

BUSINESS HIGHLIGHTS • Steady, consistent revenues over years • Profitable, turnkey operations • Experienced and knowledgeable local employees • Strong and growing readership base • Room for expansion as current facility is 70% occupied


Company Overview


Community N Publisher and


February 2017


NewsClips February 2017  

Monthly publication of the Ontario Community Newspapers Association.