newsclips DECEMBER 2011
METROLAND LAUNCHES FIRST ‘VIEWSPAPER’ IN CANADA’S HIGH-TECH CAPITAL
Markham’s First
The Markham Economist & Sun is the prototype for a groundbreaking experiment by Metroland Media – the Greater Toronto Area’s first ‘viewspaper’.
Viewspaper
The November 24 edition of the 155-year-old newspaper is the first print publication to incorporate page-by-page utilization of QR codes, greatly expanding its print-to-digital interactivity and showcasing the future of reader involvement and interaction. “It’s fitting that Markham, the high-tech capital of Canada, is going to be Metroland’s first viewspaper,” said Mike Banville, Marketing Manager for the Economist & Sun. “Pairing a traditional newspaper with the technological advances of QR codes brings the newspaper alive.
Scan the QR code
Decode
Watch the video
November 24, 2011, be a part of an event so big you will have to watch it to believe it.
“Technology has advanced to the point where the vast majority of everyday readers and local business owners are using video and the Internet to communicate their messages. We want to take the local newspaper to a broader and more diversified audience; to a level that will appeal to the viewer as well as the reader.” Already in wide use, QR (Quick Response) codes allow anyone with a camera-equipped smart phone to simply scan the code and be directed to a video, website or online page that reveals there is far more to the story or advertisement.
QR Codes are a hit, are you on board with this new technology yet? Here is your chance with unbelievable prices.
Call your marketing consultant today
905.943.6100
Markham Economist & Sun readers have an opportunity to scan the codes to view advertiser’s videos or follow links to news stories from within the pages of their local newspaper. “QR codes provide added value and lend an air of excitement,” said Banville. “Readers want something worthwhile that is not available elsewhere – a video on the story in question, photos, exclusive content or interesting demos, perhaps a link directly to a community website.”
WHAT’S INSIDE:
TRANSCONTINENTAL REBRANDS
Montreal-based Transcontinental introduces a new brand called TC Transcontinental
See Page 5
QUEBECOR ELIMINATES 400 SUN MEDIA JOBS
Reduced workforce will occur from buy-outs, lay-offs and attrition
See Page 9
POSTMEDIA NETWORK UPDATES APPS
Post Media Network updates apps for nine Canadian newspapers to make accessible for readers on iPhone and iPod Touch
See Page 10
TG
MONTHLY PUBLICATION OF THE ONTARIO1COMMUNITY NEWSPAPERS ASSOCIATION December 2011 www.ocna.org
INDUSTRY NEWS NEWSCLIPS VOLUME 01, ISSUE 6
Happy Holidays from OCNA
3050 Harvester Rd. #103 Burlington, ON L7N 3J1 p.905.639.8720 f.905-639.6962 e.info@ocna.org w. www.ocna.org OCNA BOARD PRESIDENT
Don MacLeod
FIRST VP
Mike Mount
SECOND VP
Maureen Keeler
SECRETARY/ TRESURER
Dave Harvey
PAST PRESIDENT
Abbas Homayed
DIRECTORS
Dave Adsett Gordon Cameron Jim Cumming Andrea DeMeer Ron Dunn Rick Shaver John Willems
OCNA STAFF
Best Wishes for the Holidays and a Happy New Year from your team at OCNA/AdReach. We wish you health, happiness and prosperity, and lo ok forward to serving you in 2012. The OCNA office will be closed from December 26-30. Any urgent matter during that week can be addressed to a.lannan@ocna.org, 905-220-4443, or advertising issues to ads@ocna.org.
IN THIS ISSUE...
EXECUTIVE DIRECTOR
Anne Lannan
CONTROLLER
Todd Frees
MEMBER SERVICES
Karen Shardlow Kelly Gorven
NETWORK CLASSIFIEDS
Carol Lebert Susana Czyrnek
ACCOUNTING
Lucia Shepherd
AD*REACH
Ted Brewer Doug Sexton Carolyn Press Erica Leyzac
04 ......TORONTO DOWNTOWN BULLETIN SHORTENING ‘URLS’ 05 ............................................TRANSCONTINENTAL REBRANDS 07 .......................................PRESS COUNCIL STUDY LAUNCHED 09 ...................QUEBECOR ELIMINATING 400 SUN MEDIA JOBS 12 ........................................BEFORE-AND-AFTER ADVERTISING 14 ...................................................OCNA SUPPLIER SHOWCASE 16 ..............................................WYSIWYG?...WELL NOT ALWAYS 18 ...SEVEN TIPS TO REDUCE STRESS IN BUSINESS NEGOTIATIONS December 2011
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We want to hear from you! Please share your news and/or opinions with us: newsclips@ocna.org www.ocna.org
ASSOCIATION NEWS
A MESSAGE FROM ANNE LANNAN, OCNA EXECUTIVE DIRECTOR Happy Retirement
After 37 years of publishing newspapers, John Archibald will be taking his well-deserved retirement. Shown here with his wife Anne, Archibald enjoyed a great retirement party on December 6 with the staff from the Simcoe York Printing where he was toasted, roasted and celebrated by many, including the company’s new owner Ray Stanton of London Publishing. Archibald stayed on with the company for a year after the purchase. Archibald’s retired partner Bruce Haire, a former OCNA President, and his wife Mary were part of the celebrations. Haire is most recently a councilor for the municipality of New Tecumseth.
Ontario Junior Citizens
There are 180 outstanding young people across the province who are going to be thrilled to receive certificates of recognition from their local community newspaper editors. This represents the number of nominations OCNA has received for the 2011 Ontario Junior Citizens of the Year Awards. Thanks so much for publishing editorials and ads to seek nominations from your communities.
John Archibald with wife Anne
The nominations come from communities across the province that represent 93 member newspapers. The highest number of nominations, for the most part, come from larger centres such as Mississauga, London, Brampton, Stoney Creek, and Sarnia but they are a great representation from community newspapers in Ontario. OCNA will be contacting the local editors of the 12 final recipients on January 24th so they have the opportunity to make the announcement to their local recipient first. Thanks so much for helping to recognize great kids in your communities.
John Archibald and retired partner Bruce Haire
Classified alert
We’ve heard from the RCMP’s Phonebusters that the classified ad Puppy Scam is returning just in time for Christmas. The slight twist on this version is that instead of being scammed for the cost of the puppy, the advertiser is offering the puppy for free, but the new owner just has to cover the cost of shipping. The interested party receives a call from someone claiming to be with a legitimate pet transportation company, but is told they have to pay by Western Union or money gram. If you receive pet ads, you may want to perform your due diligence to ensure the advertiser is truly from your community or that their offer is above board.
New Year’s Resolution
If you have not yet posted a Sample Edition on the AdReach site, please make this your New Year’s Resolution to do at the beginning of January. http://adreach.ca/05test.htm Advertising agency planners often request sample editions when deciding on which newspapers to book for their campaigns. This site provides them with an instant copy of your newspaper at their fingertips and helps them make their decision much faster. If you have any questions, please contact Kelly Gorven at 905-639-8720 ext 239. December 2011
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Bruce Haire with wife Mary
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MEMBER NEWS
NORTHUMBERLAND NEWS MOURNS DEATH OF LONGTIME SALES REP ARTICLE BY PAUL J. RELLINGER NORTHUMBERLAND NEWS The Northumberland News is shocked and saddened at the sudden death of longtime sale representative Mike Pavich.
British Columbia, where he grew up. “(Pavich) was a valued and active member of our Rotary Club and will be missed by all those who knew him,” said Tom McLean, Rotary Club of Cobourg president.
Pavich, an advertising sales rep with Northumberland News for the past eight years and a Cobourg resident, died on Nov. 16. He was 53.
Lynda Kay, Rotary Club of Cobourg president elect, called Pavich a ‘tremendous Rotarian.’
Pavich’s death is a great loss for the paper, said Peter Dounoukos, senior sales supervisor at Northumberland News.
“He was heavily involved in all of our major projects, whether it was the Waterfront Festival, Ribfest or the Sportsman Show,” Kay said.
“Mike was always the first to lend a hand, jump in and do what needed to be done,” Dounoukos said. “He was always quick to help his colleagues.”
Kay remembers Pavich’s photography skills, which he always put to use during Rotarian meetings, and events.
Pavich was well-known around Cobourg and was a great supporter of the community, Mr. Dounoukos said. He’ll always remember Pavich as a hardworking man who enjoyed the outdoors.
“Mike always did a tremendous job, documenting our events with his camera,” Kay said. “At the end of every year, the outgoing president had a photographic journal of the past year in photos due to the tremendous job Mike did. He was a very active member of the club, and he will be missed dearly.”
Pavich was an avid hunter, skier and his greatest hobby was photography. To say Pavich liked the outdoors was an understatement, according to longtime friend Jody Pepper.
Fellow Rotarian Rod Baker remembers Pavich always had a smile on his face, and was always willing to lend a hand.
“We both really enjoyed the outdoors. Mike just loved being out there, no matter what he was doing,” Pepper said, who added he and Pavich were deer hunting the week prior to his death at Pepper’s hunting camp in Warkworth.
“He did what he could do for others, it was just his way. He was always doing stuff for others,” Baker said. “He was a great Rotarian.”
Pepper said he and Pavich would go to the camp on weekends to cut wood, ride ATVs or just do odd jobs around the camp.
More recently, Pavich was part of a Northumberland News team raising money for Movember, an annual fundraiser for prostate cancer research and awareness. Pavich had raised $304 to date.
“I’ll miss him for sure,” Pepper said. “Every time I go to the camp I’ll remember him, and every time I’m outdoors.”
He is survived by his partner of almost 10 years, Janice Patchett, and her two children Andrew, 18, and Nicole, 15.
Pavich became very involved with the town of Cobourg when he join the Rotary Club of Cobourg in March of 2003. From 1996 to 2003, Pavich was a member of the Prince Rupert Rotary Club in
“Mike was a very loving, and giving man, who would do anything for anybody,” Patchett said from the couple’s home in Cobourg.
TORONTO DOWNTOWN BULLETIN SHORTENING ‘URLS’ In the new year The Bulletin will shorten URLs longer than 15 characters in our copy. Readers will still be able to surf to the right places. The Bulletin gets loads of URLs to publish in our articles, according to Frank Touby, Editor. He said they occupy a lot of space and get hyphenated in unusual spots. It’s frustrating for the reader who has to figure out which hyphens are components of the URL and which are soft hyphens to make a line break. Using bitly.com, a free service popular with Twitterers (there are others), a URL such as http://www.harbourfrontcentre.com/learn/ courses/oneandtwoday.cfm can be copy and pasted. It immediately converts to bit.ly/sgNXLX, which will take the reader to the same place, even after dropping the http://www.. December 2011
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ASSOCIATION NEWS
TRANSCONTINENTAL REBRANDS Montreal-based Transcontinental has introduced a new brand called TC Transcontinental. The branding includes a new logo and the slogan, ‘the Canadian leader in marketing activation.’ The brand will operate as two units: TC Media and TC Transcontinental Printing. According to the company, ‘TC’ stands for ‘Transcontinental,’ ‘technology’ and ‘community.’ The company’s services include strategic planning and creation, printing, mobile applications and services, distribution services, interactive and digital products, content and media drivers, and database analytics. “As our customers’ needs have evolved, so have we,” said François Olivier, president and CEO of TC Transcontinental. “What customers rightly expect is proactivity, creativity, innovation, strategy, customization and market intelligence. Our new brand launch is a logical milestone in the disciplined roll-out of the development plan we began implementing in 2008 to strengthen our core operations and build new marketing communications services.” The rebranding was developed by Montreal-based Cohesion Strategies and Bleublancrouge.
SNA CHANGES NAME TO LOCAL MEDIA ASSOCIATION Membership voted 5:1 to support name change
After 40 years, Suburban Newspapers of America is changing its name. Local Media Association was recommended by a committee (including the SNA board of directors and the SNA marketing committee) that represented nearly 30 member companies. It was an intense five month process that included an enormous amount of healthy debate. The membership received ballots on December 1 and when the voting ended today, the motion had carried. In fact, SNA members supported the name change by a ratio of 5:1. “It’s simple, self-explanatory, direct,” said Jon K. Rust, Co-President of Rust Communications and Chairman of the Board for SNA, “It puts ‘local’ first – just like we do as media organizations – and it shares that we’re not just newspapers anymore, but much more. It also says that we are united as an association, working together to become better.” In 1971, SNA was formed when a group of entrepreneurial, family-owned newspaper publishers merged three other associations into this new one. The association has always carried the entrepreneurial spirit of those founding fathers with innovative and cutting-edge programs and research. In that vein, a new tag line has also been developed - ‘Innovate. Educate. Inspire.’ While the association had its roots in suburbia, that had changed to include many rural, urban and secondary markets in the past ten years. And the reference to America was not inclusive of the association’s large Canadian base. “We recognized early on that no name will say it all or appeal to every member,” said Nancy Lane, President of SNA, “We do believe that Local Media Association emphasizes local first (what our members do best) and media emphasizes all of our product offerings. The name change in no way is meant to diminish our ties to print or the word newspaper. We will continue to serve local newspapers as well as all of their related digital and niche products.” SNA members provided a lot of feedback during the voting process. Supporting comments included: ▄▄ “It’s a more appropriate name for our future.” ▄▄ “I like the name because it places emphasis on local content and it takes out the appearance that we are only newspapers.” ▄▄ ▄▄
“I think the name change is a great idea. It describes more clearly what we do…Local Media...” “Great decision; well done.”
For those that did not support the name change, there were a few reasons that stood out. Some wanted the word newspaper or news in the name while others were loyal to the word suburban. The name change will officially take effect on January 1. Final logos are in development and the next few weeks will serve as a transition period. December 2011
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ASSOCIATION NEWS
DID YOU KNOW?
Did you know that Canada’s Criminal Code states that Intimidation of a Journalist is a criminal offence, punishable to jail time of up to 14 years?
Criminal Code of Canada Intimidation of a justice system participant or a journalist 423.1 (1) No person shall, without lawful authority, engage in conduct referred to in subsection (2) with the intent to provoke a state of fear in (a) a group of persons or the general public in order to impede the administration of criminal justice; (b) a justice system participant in order to impede him or her in the performance of his or her duties; or (c) a journalist in order to impede him or her in the transmission to the public of information in relation to a criminal organization.
? ? ?
Prohibited conduct (2) The conduct referred to in subsection (1) consists of (a) using violence against a justice system participant or a journalist or anyone known to either of them or destroying or causing damage to the property of any of those persons; (b) threatening to engage in conduct described in paragraph (a) in Canada or elsewhere; (c) persistently or repeatedly following a justice system participant or a journalist or anyone known to either of them, including following that person in a disorderly manner on a highway; (d) repeatedly communicating with, either directly or indirectly, a justice system participant or a journalist or anyone known to either of them (e) besetting or watching the place where a justice system participant or a journalist or anyone known to either of them resides, works, attends school, carries on business or happens to be. Punishment (3) Every person who contravenes this section is guilty of an indictable offence and is liable to imprisonment for a term of not more than fourteen years.
PREVIEW 2012 STUDY FINDS NORTH AMERICAN NEWSPAPERS PESSIMISTIC ABOUT AD REVENUES, LOOK TO DIGITAL FOR GROWTH
U.S. and Canadian newspapers have lowered their expectations concerning most advertising revenue sources in 2012. The one exception is digital, for which 53% foresee a ‘large increase’. In 2012, about 70% of newspapers have definite plans to start or upgrade content delivery on mobile devices and to improve their website for online visitors. Other popular 2012 operating initiatives include controlling or reducing both staff and non-staff costs, charging readers for digital content, and starting a new niche product. In terms of advertising sales initiatives, 65% to 70% have definite plans to expand e-mail, mobile or e-reader digital advertising, to improve website advertising programs and options, and to upgrade digital sales capabilities. Two other areas of attention for 2012 are upgrading print sales capabilities and improving ad pricing and rate structures. Just over half of newspaper executives and managers surveyed said that current 2011 ad revenues are coming in worse than expected. The implication is that many newspapers will not achieve their budget forecasts this year.
About Preview 2012
Preview 2012 is the 6th annual study from KubasPrimedia. The results are based on a survey of 436 newspaper executives and managers conducted in November 2011. A normal probability sample of this size has a maximum statistical error of plus or minus 4.7% at the 95% confidence level, or 19 times in 20. The full report is available from KubasPrimedia.
About KubasPrimedia
KubasPrimedia, formerly Kubas Consultants, is an international firm that specializes in newspaper pricing structures, revenue development, and publishing strategy. December 2011
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ASSOCIATION NEWS
PRESS COUNCIL STUDY LAUNCHED A study to examine options for the future of Canada’s press councils has been launched.
said Shapiro, who is also chair of the ethics advisory committee of the Canadian Association of Journalists.
The study will be conducted by Ryerson University’s journalism research centre at the request of Newspapers Canada, the national body representing news organizations which, in turn, fund provincial press councils.
“Meanwhile, information that may start out as local news instantly reaches a national and international audience. On the other hand, the rise of the social web means that members of the public no longer depend on press councils as their only recourse for holding news organizations to account.”
Ivor Shapiro, chair of the Ryerson School of Journalism and an ethics professor, will oversee the study and present initial findings at a national newspaper conference April 28 in Toronto. The research will be conducted by Lisa Taylor, a lawyer and multimedia journalism instructor at Ryerson.
Beyond collection of information, the study’s broader goal is to examine options for ensuring public concerns about the practice of journalism are heard and addressed. John Hinds, CEO of Newspapers Canada, said publishers on the national boards of the daily and community newspapers have endorsed the study and anticipate that its findings will help them undertake a fresh look at the way press councils function and are funded.
“The study will explore and compare existing models for press councils in Canada and beyond,” Shapiro said. “It will also seek a deeper understanding of councils’ purposes according to their various stakeholders, and explore how those stakeholders view the councils’ effectiveness.”
“The bottom line is that we recognize news operations must operate ethically under journalistic practices acceptable to the public and that there is an independent mechanism to help resolve complaints when they occur. We anticipate the research study will help us determine what is needed to ensure news organizations’ accountability.”
Press councils consider complaints from the public against member news operations in Ontario, Quebec, Atlantic Canada, Manitoba, Alberta and British Columbia. However, decreased membership and funds have threatened the viability of some press councils, established to uphold freedom of speech and to consider complaints about questionable journalistic practices.
The study will be supported by an arms-length personal donation by John Honderich, chair of the board of Torstar.
Shapiro described the study as ‘timely and appropriate’, considering press councils have been operating in this country for 40 years and were established at a time when newspapers’ work was delivered almost exclusively in print and to local readers.
“It is time to consider better ways to deal with issues involved in the way journalists do their job, based on ethics and accountability to the public,” said Honderich, whose father, former Toronto Star publisher Beland Honderich, was instrumental in launching Ontario’s press council in 1972.
“Today, some provincial councils are no longer active, and there appears to be disparity from one council to the next with respect to policies, procedures, and codes of conduct,”
OCNA BETTER NEWSPAPER AWARDS Thank you to all those who sent their entries for the 2011 Better Newspapers Competition. OCNA has confirmed more than 1950 entries! Our judges are looking at the entries throughout December and January, choosing the best writing, photos and advertisements in the Ontario Community Newspaper industry. The top three winners of each category will be announced on our website in alphabetical order on February 14th, 2012. Final results will be announced at the Awards Gala to be held on Friday April 27th, 2012 at the Fairmont Royal York Hotel in Downtown Toronto. Please mark your calendars now. Important BNC dates to remember: ▄▄ ▄▄
Results announced:
February 14th, 2012
Awards Gala:
Friday, April 27th, 2012
December 2011
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www.ocna.org
MEMBER NEWS
INDUSTRY AD CAMPAIGN
contact OCNA Member Services Coordinator Kelly Gorven at k.gorven@ocna.org and send her your newspaper flag. She can then send you PDFs of the ads customized for you.
Dear OCNA member newspaper:
The Ontario Community Newspapers Association is pleased to provide its members with a new industry advertising campaign – fully adaptable to include newspaper flags.
3. The seven ads reflect – news, entertainment, advertising, sports, seniors, community events. Respecting copyright, trademarks, and libelous material, you may change the text and images to better reflect something in your own community, without having them look like an ad for a specific local advertiser or event.
The campaign includes a series of 7 ads and an editorial and has been designed to remind readers and advertisers that Community Newspapers are the original Local Social Network. With the tagline ‘Did you see in the paper…’, the series reflects that articles and ads get Did you see people connecting with one another and in the paper... calls them to action, and this is what builds community.
4. Timing – feel free to begin publishing the series at any time; in any order; and at intervals that suit your page count (eg. one per week, every other week).
What to do: 1. Go to www.ocna.org and
log into the Member’s site (user: member, password: ocmb2010) Under the left hand navigation bar under ‘member’, go to the OCNA Programs & Services folder. Here you will find the folder ‘2011 Social Media Ads’ which contains a subfolder for each of the ads and contains the necessary fonts and graphics.
2. Download the files. Ads have been created in CS2 – InDesign so they should be accessible to most newspapers. If you do not have InDesign at your newspaper, please
about the wine tasting event on Saturday?
See you there!
Community Newspapers Your Local Social Network
5. Translation – member newspapers publishing in other languages may translate the ads. 6. The bubble ‘Did you see in the paper…’ can be used as an online icon on your web site if you would like to have it link directly to your ad material or editorial. A special note of appreciation to the Marketing Task Force for their input in this campaign.
CHAMBER ANNOUNCES 2012 EXECUTIVE COMMITTEE The Cornwall & Area Chamber of Commerce has announced its Executive Committee for the 2012 Board Of Directors. The elections were made at the Chamber’s transitional Board meeting held December 13. Rick Shaver was re-elected for a second term as President. Shaver is publisher of the Cornwall Seaway News.
Members of the Executive Committee are appointed from the Board of Directors and selected by secret ballot. Appointed to the 2012 Committee are 1st Vice President Paul Lefebvre; 2nd Vice President, Michael Galvin; and Treasurer, Kevin Hargreaves. “The combination of our Executive Committee and Directors brings a cross section of professional expertise to the Board,” declares Shaver. “It will give the Chamber a strong voice as it advocates on the issues and opportunities facing Cornwall over the next year.”
The Executive Committee is joined by incumbents Joey Gault, Frank Holiday and Derek Proulx. They are joined by re-elected Director, Jacques Perreault and newly elected Directors include Paul Desnoyer, Eric McDonnel, Nada Kovinich and Mai Liss Renaud. Jeff Bethune remains as Past President and Chair of the Board. December 2011
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ASSOCIATION NEWS
QUEBECOR ELIMINATING 400 SUN MEDIA JOBS Following Torstar’s news of voluntary separation packages to Toronto Star employees, Quebecor Inc. makes the news with the elimination of 400 jobs across Canada, mainly at its Sun Media daily newspapers. According to the Canadian Press and various reports across the Internet, the reduced workforce will occur from buy-outs, lay-offs and attrition. The Quebecor media conglomerate owns Sun papers in Toronto, Calgary, Edmonton, Winnipeg, and Ottawa, as well as daily newspapers in 26 mid-sized Ontario markets, 62 Ontario weekly community newspapers and a number of shoppers. Quebecor employs more than 15,000 employees.
OCNA WANTS TO HEAR FROM YOU OCNA asks members to please keep us posted on what is happening at your newspaper so we can share it with over 300 community newspapers across the province through our NewsClips newsletter or on our website. Feel free to tell us a little about your community or your staff. Have you done something different lately? Has your community recognized you [for something you have done recently/service provided, etc]? Do you have any upcoming anniversaries or celebrations? A picture also says a thousand words. Why not send us photos of your team out and about in your community, or busy in the office, or photos you’ve taken for your newspaper that you are proud of? Send your stories or photos to Kelly Gorven at k.gorven@ocna.org. We look forward to your responses!
EDITOR & PUBLISHER ANNOUNCES THE 2011 EPPY™ AWARD FINALISTS After four weeks of in-depth judging, the E&P team, along with a prestigious panel of 54 judges, has voted and selected the 2011 EPPY™ award finalists. Now in its 16th year, this international contest honors the best media-affiliated websites across 43 diverse categories. The awards also recognize excellence in college and university journalism in five different categories, including Best College Newspaper Website. Each EPPY™ entry is judged on its own merits within a particular category. Finalists must receive a score in the top one third of the average score across all categories within their division (1 million and over unique monthly visitors; 250,000 to 1 million unique monthly visitors; or under 250,000 unique monthly visitors). As a result, there may be no winners in categories not reaching this threshold. EPPY™ award winners will be announced live on editorandpublisher.com Nov. 30, 2011 at 1:30 p.m. EST. To view complete list of finalists, please visit: http://editorandpublisher.com/EPPYAwards/
OCNF STUDENT DISTANCE DEVELOPMENT PROGRAM If you have an Ontario Community College or University Journalism student completing their internship at your newspaper, they may be eligible for funding from the Ontario Community Newspaper Foundation. The intents of the program is to show students that community newspapers are viable, long-term career options. Applications are due no later than Tuesday February 1, 2012. For more information please contact Kelly Gorven at 905-639-8720 ext. 239 or k.gorven@ocna.org. December 2011
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INDUSTRY NEWS
POSTMEDIA NETWORK BRINGS NINE CANADIAN NEWSPAPER APPS TO IPHONE & IPOD TOUCH Postmedia Network announced major updates to its apps for nine Canadian daily newspapers that will now make them accessible to readers on iPhone or iPod touch. The nine Canadian newspapers now available on iPhone and iPod touch include: Vancouver Sun, Province(Vancouver), Calgary Herald, Edmonton Journal, Leader-Post (Regina), StarPhoenix (Saskatoon), Ottawa Citizen, Windsor Star and Gazette (Montreal). Postmedia is also happy to announce the launch of its new Dose.ca App for iPhone and iPod touch, bringing users the latest in entertainment and movie news and celebrity gossip. All ten apps are available now on the App Store.
readers choose what they want to view. ▄▄
First choice for local news: Readers can access newsmaking headlines in their neighbourhoods, check the weather or catch up on their favourite sports highlights. ▄▄
Related Articles: Find stories that interest you quickly, with fewer taps. ▄▄
Online or Off: The offline reading feature keeps you reading even when there’s no wireless signal. ▄▄
Share the news: Readers can stay connected and share with their social networks via email, Facebook and Twitter.
With these new offerings, Postmedia readers on the go can now access their favourite local, national, international and entertainment news from the convenience of their iPad, iPhone or iPod touch.
Features of the new Dose.ca app: ▄▄
Enjoy everything entertainment, including movie reviews and celebrity gossip, in one convenient app.
“Adding to our growing mobile and digital offerings, these apps continue to build on our ability to deliver a superior experience to our audiences,” said Wayne Parrish, Chief Transformation and Revenue Officer, Postmedia Network. “These new apps for iPhone and iPod touch also give Canadian marketers another platform for connecting with an engaged and tech-savvy target audience.”
▄▄
Live updates throughout the day so you’re always the first to know the scoop. ▄▄
High-resolution photo and video galleries with the best of Hollywood glitz and glamour. ▄▄
Share your favourite stories with your social networks.
Features of the Postmedia newspaper apps:
Vancouver Sun, Province (Vancouver), Calgary Herald, Edmonton Journal, Leader-Post (Regina), StarPhoenix (Saskatoon), Ottawa Citizen, Windsor Star and Gazette (Montreal) Apps are available for free from the App Store on iPad, iPhone or iPod touch, or at www.itunes.ca/appstore.
▄▄
Breaking News: Follow stories as they happen, and receive alerts in real-time, 24/7. ▄▄
Focus on the photos: Unique photo gallery lets
OCNA’s Board of Directors is pleased to welcome the following newspapers as probationary Active Members: Newspaper Aurora, The Auroran
Circulation
Ownership
19,412
Independent
5,000
Independent
Toronto Can-India News
35,000
Independent
Toronto Weekly Punjabi Awaaz
10,000
Independent
Muskoka, What’s Up Muskoka
24,313
Sun Media
9,597
Independent
Haliburton Highlander
Uxbridge Standard
Ceased Publishing: Brockville Observer (As of November 2011) December 2011
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INDUSTRY NEWS
ONTARIO WORKERS’ COMPENSATION SYSTEM IN NEED OF COMPLETE OVERHAUL; WSIB SCORES DEAD LAST New groundbreaking research, A Small Business Assessment of Workers’ Compensation, from the Canadian Federation of Independent Business (CFIB) reveals that overall all workers’ compensation boards in Canada are doing a poor job of meeting the needs of small business. This comprehensive assessment of workers’ compensation boards, through the lens of small business owners, focuses on all major areas: cost of premiums; claims management; experience rating; classification and assessment; coverage; long-term fiscal sustainability; and customer service. On a scale of 0 to 10, PEI fares the best with an overall score of 6.9, while Ontario (tied with Quebec) ranks dead last with a score of 4.0. “Ontario’s small business owners have lost confidence in the Workplace Safety and Insurance Board (WSIB). Other boards across the country have made tough policy decisions to curb expenditures, while WSIB’s blatant mismanagement has sharply increased its debt to $14 billion which threatens the employers who fund the system and the injured workers who rely on it,” said CFIB’s Ontario director Plamen Petkov. The WSIB received the lowest scores on long-term financial sustainability, experience rating and customer service. “Instead of heeding the provincial government’s lead on job creation and economic growth, the WSIB continues to undermine the efforts of the Ontario’s job creators by hiking employer payroll taxes to cover its own financial mess,” added Petkov. Workplace safety and having a good plan for covering workplace injuries is a priority for everyone so it is critical that boards are well run this includes keeping paperwork manageable and costs reasonable for employers. “Businesses are solely responsible for funding workers’ compensation through mandatory employer premiums. Premiums are a tax on payroll that must be remitted, and the high cost of premiums can make it difficult for small firms to increase their employee wages, invest in their business and create jobs. It is crucial that boards take action based on findings in this report,” said Doug Bruce, CFIB’s vice-president, research. This is the first time workers’ compensation boards have been subject to this kind of scrutiny and comparison. “Quite frankly, the results are unacceptable and the boards have much work to do to meet the needs of their small business clients,” concluded Bruce. To view the full report visit www.cfib-fcei.ca
2012 OCNA Spring Convention To be held in partnership with the Newspapers Canada Ink & Beyond Conference April 25 – 29th, 2012 Fairmont Royal York Hotel To book your hotel room at the conference rate of $185, per night please call 1-800-663-7229. Visit http://www.newspaperscanada.ca/programs/inkbeyond-conference for more information
December 2011
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ADVERTISING ALERTS: ALCOHOL ADVERTISING Except for public service advertising, the holder of a licence to sell liquor or a manufacturer of liquor may advertise or promote liquor or the availability of liquor only if the advertising: ▄▄
Does not imply that consumption of liquor is required in obtaining or enhancing social, professional or personal success, athletic prowess, sexual prowess, opportunity or appeal, enjoyment of any activity, fulfilment of any goal, or resolution of social, physical or personal problems. ▄▄
Does not appeal, either directly or indirectly, to persons under the legal drinking age, or is not placed in media that are targeted specifically at people under that age; ▄▄
No well-known personality may be used in liquor advertising who may reasonably be expected to appeal, either directly or indirectly, to persons under the legal drinking age if the advertisement contains any direct or indirect endorsement of liquor or the consumption of liquor. (This would not apply to public service advertisements provided there is no direct or indirect endorsement of liquor or consumption of liquor by the well-known personality.) ▄▄
Does not associate consumption of liquor with driving a motorized vehicle, or with any activity that requires care and skill or has elements of danger. For more information and a complete list of alcohol advertising guidelines, please visit http://www.agco.on.ca/en/home/index.aspx
BEFORE-AND-AFTER ADVERTISING BY JOHN FOUST RALEIGH, NC
If you have an advertiser who needs a fresh idea, consider a before-and-after approach. A typical before-and-after ad features two photographs. The one on the left shows the old situation, and the one on the right shows the new – and noticeably improved – situation.
Simplified communication: In talking to an advertiser
about before-and-after concepts, you’ll find that it is easier to keep the conversation focused – because there is a clearly defined track to follow. Whatever the ad’s selling point, it has to be translated into a simple illustration. If he or she tosses out an idea that wanders into puffery, simply ask, ‘How can we photograph that?’
Although this type of advertising has been around for a long time, don’t make the mistake of thinking it has outlived its usefulness. Properly executed, it can provide readers with dramatic reasons to do business with an advertiser.
The result is likely to be an ad that communicates with precision. Consider the shoe repair shop owner who wants to run an ad with the headline, ‘Top quality service.’ You can say, “I know you do outstanding work for your customers. Now, how can we illustrate that quality with a before-and-after photograph?” You might end up with two photographs of the same shoe – before and after being resoled and restored. Definitely a better idea.
Before-and-after advertising relies heavily on three factors that boost its effectiveness: relevant photography, simplified communication, and clearly stated benefits. Let’s take a close look:
Relevant photography: I refer to relevance here, because
Clearly stated benefits:Obviously, the second photograph
a lot of advertising photography is lazy and inappropriate. I remember a print ad which depicted a before-picture of a frowning person and an after-picture of the same person with a smile. If the ad had been promoting dentistry or toothpaste, the copy might have been massaged to make sense. But the ad was promoting a van - as in ‘You’re sad now, but you’ll be happy when you buy one of these snazzy new vans.’ It’s hard to find a lazier idea.
in a before-and-after ad represents an improvement – in most cases, a dramatic improvement. The rest of the ad should explain how consumers can enjoy the good things that are shown in the afterphotograph.
It’s all about benefits. You, too, can haul more stuff if you own the second van. And you, too, can restore the luster in a pair of old shoes. People don’t buy features; they buy benefits. They don’t buy generalities; they buy specifics.
Wouldn’t it have been better if they had taken a dominant feature of the van – a larger-than-average storage area, for example – and made that the focal point of the ad? The before-photo could have featured a luggage compartment filled to the brim, with leftover items on the ground beside the van. And the after-photo could have shown the new van with everything fitting nicely inside.
December 2011
(c) Copyright 2011 by John Foust. All rights reserved. JOHN FOUST has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: jfoust@mindspring.com 12
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GET YOUR PRESS IDENTIFICATION CARDS FOR THE NEW YEAR OCNA can provide you with laminated, business card-sized Press Cards.
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This newspaper on the reverse MARK side is, asRIBBLE of date of issue, a member in good standing Reporter of the Ontario Community Newspapers Leamington Post Association (OCNA) www.ocna.org.
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DON MACLEOD
This certifies the individual identified has been award Press Credentials by the Publisher of this newspap and is to be used for identification purposes.
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Ottawa, The Now EMC
Date
This certifies the individual identified has been award Press Credentials by the Publisher of this newspap and is to be used for identification purposes.
This newspaper on the reverse ROBINA side is, as NAZ of date of issue, a member in good standing Editor Political Affairs of the Ontario Community Newspapers www.ocna.org Association (OCNA) www.ocna.org. Toronto Sunday Times
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57 Auriga Dr. Suite 103 Oct. 1,ON 2010 Ottawa K2E 8B2
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KRIS DUBÉ Contact Kelly Gorven at k.gorven@ocna.org call This newspaper or on the reverse ANIL side is,JHALLI as Editor of date of issue, a member in good standing Editor / Reporter 906-639-8720 x239 for a Publisher’s Authorization the Ontario Community Newspapers Form instructions on how toofAssociation send photos. Fort and Erie Times Ottawa, The Now EMC (OCNA) www.ocna.org.
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and is to be used for identification purposes.
SUPPLIER SHOWCASE
OCNA’S SUPPLIER SHOWCASE LATEST ADVERTISING MANAGEMENT SOLUTION RELEASE PROVIDES GREATER MOBILITY AND MORE SECURITY FEATURES MediaSpan’s AdManagerPro® latest release, 5.3, adds credit card vault and iPad browser support to its feature-rich ad management solution. MediaSpan, a leading provider of digital content management, online marketing, advertising, and business productivity solutions for the world’s leading media companies announced today the latest release of its advertising management system. AdManagerPro is a full featured, browser-based advertising system that lets you easily create, schedule, bill and output content for traditional and non-traditional media channels. AdManagerPro’s latest release offers:
credit card information is sent to the vendor for authorization and a token rather than the actual card number is returned and stored within AdManagerPro upon authorization. A new cross platform pagination server that features a faster engine and unicode compliance for extended international language support. ClassFlow compatibility with InDesign CS 5.5.
iPad support via the Safari mobile browser. This allows users to take retail ad orders, display account information, set-up contracts, and run reports directly from their iPad.
“The iPad feature in AdManagerPro 5.3 is a great way for a newspaper’s sales staff to interact with customers,” said Product Manager, Kevin Stoinoff. “In addition, our customers are always looking for ways to better protect valuable customer data. AdManagerPro’s new payment service is a strong step in that direction.”
Full credit card vault services support including real-time credit card authorization. Vault service helps remove the security risk and threat to your business by removing credit card data from your environment. Utilizing a third party vendor, the initial
MEDIASPAN BRINGS 98 PUBLICATIONS LIVE IN Q3
Efficient and revenue generating solutions focus for publications in Quarter 3 MediaSpan announced that 98 publications in the U.S. and Canada went live in the third quarter with a MediaSpan product.
manage and produce their publications in the most proficient way possible, and AdManagerPro is no exception.”
The installations were spread across MediaSpan’s diverse product line that includes advertising, circulation, production management, editorial content management, and web services. The installations included both SaaS and customer-deployed solutions.
For more information about the MediaSpan product line please visit www.mediaspangroup.com.
The big focus this quarter was on MediaSpan’s advertising management system, AdManagerPro® as it accounted for over half of MediaSpan’s third quarter installations. AdManagerPro is a full featured, browser-based advertising system that lets you easily create, schedule, bill and output content for traditional and non-traditional media channels.
To learn more about MediaSpan and view the social media version of this news release, visit http://bit.ly/tSmFFs.
For more information about the MediaSpan product line please visit www.mediaspangroup.com.
About MediaSpan
MediaSpan Group, Inc. (www.mediaspangroup.com) powers digital content management, online marketing, advertising and business productivity solutions for the world’s leading media companies including Sun Media, Advance Publications, MediaNews, Paxton, Heartland and Radio One. With more than 4,000 local newspaper, radio, and television properties relying on its solutions, MediaSpan is the world’s largest network of local media companies and media consumers.
“Companies are recognizing the advantage of a dependable and feature-rich ad management solution that increases revenue and sales efficiencies,” said Ken Freedman, Vice President Sales & Marketing. “At MediaSpan we are committed to providing our customers with the latest technologies to allow them to December 2011
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SUPPLIER SHOWCASE
MCLAREN PRESS ANNOUNCES THE LAUNCH OF MEDIA SOLUTIONS GROUP McLaren Press is excited to announce the launch of its Media Solutions Group, a new division of the company that brings a range of proven online & mobile solutions to assist publishers of community newspapers and specialty publications succeed in these new media channels. McLaren’s Media Solutions Group implements publishing solutions in the areas of advertising, digital/mobile and readership engagement that generate incremental revenue and reduce costs for their clients - primarily specialty and recurring publications. “As the pace of change in our industry continues to accelerate, McLaren’s Media Solutions Group is a great example of how we go well beyond printing to bring our customers new ideas, and maximize the value we add to their business” said Drew McLaren, President McLaren Press. McLaren went on to say, “Our company has been built on long term relationships with our customers and we feel a responsibility to bring new ideas and technology to the partnership wherever possible” The Media Solutions Group is comprised of in-house expertise in conjunction with leading technology partners City Media and Voodu Media. Founded in 1977 McLaren Press Graphics is a printing company focused on community papers and specialty publications. Today, McLaren is one of Canada’s most successful commercial printing firms with sales ranking it in the top 40. McLaren is a quality and service-focused printer bringing publishers one of Canada’s most technologically advanced and reliable printing services. For further information. Contact Drew McLaren drew@mclarenpress.com Tel: 800-465-1662
December 2011
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DESIGN
WYSIWYG? WELL...NOT ALWAYS
BY ED HENNINGER HENNINGER CONSULTING WYSIWYG
column is 10 point.
It’s an acronym so commonplace that it means the same thing in almost any language...in almost any country.
We’re confused because we think that 10 point type should always be the same size.
It’s even part of the nomenclature in computer software, as in ‘Turn WYSIWYG front list on.’
What’s the point? Simply this: When you’re looking at a page design, make no assumptions.
For the uninitiated, it stands for ‘What You See Is What You Get,’ and it means that what you’re seeing on the screen is what you will get when the page is printed.
Make no assumptions. If you assume nothing, you’ll learn that there are some exciting design possibilities that you can begin to use in your work.
But there’s this thing called the human mind that sometimes gets in the way of us really seeing what’s in front of us – because our minds are filled with what we want to think of as knowledge. To put it another way, we’re sometimes too smart for our own good.
A core belief of mine is this: Great design doesn’t happen in front of the eyes...it happens between the ears.
The illustration with this column is an example.
So yes, I give that human mind a lot of credit. But I also appreciate the fact that part of designing calls for us occasionally to tune out what we think and tune in what we see.
The left column is set in Times Roman 10 point. The centre and right columns are set in Nimrod.
To paraphrase the time-worn quote: There are lies, damned lies and numbers.
Because the type in the centre column appears to be almost exactly the same size as that in the left column, it would seem obvious that the Nimrod in the centre column is also set in 10 point.
If you pay attention only to the number, you limit yourself to the assembly of elements. But if you look – really look – at the size, spacing and alignment of elements – then you are transcending the limits and becoming...a designer.
It’s not. As a matter of fact, it’s considerably smaller. It’s 8.3 point. The Nimrod in the right column is 10 point.
ED HENNINGER is an independent newspaper consultant and the Directorof Henninger Consulting, offering comprehensive newspaper design services and design evaluations at www.henningerconsulting.com.
Impossible? Is this just a joke? A set-up? Nope. Again, the centre column is 8.3 point and the right
December 2011
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HUMAN RESOURCES
50 REASONS TO USE THE HR POWER CENTRE AND HR HOT LINE BY TWO GREY SUITS ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄
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I need a performance review form I am hiring and need interview questions
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I want to set objectives for my direct reports
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I have an employee with attendance problem
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I need a job description
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I need a legal release form so we won’t get sued
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I am a new Manager and I need to learn how to manage people, fast
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We are setting up a new benefits plan and I don’t even know where to start
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Our employees are spending too much time on Social media at work. We need a policy
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We are under union attack, what should we do? We need an Occupational Health & Safety policy We need a complete HR Policy Guide We need an Employee Code of Conduct Booklet I need a holiday party policy
I need an orientation program outline
I want to understand more about implementing significant change in an organization ▄▄
I need information about effective listening
I want to give our new employees a document about how they can be successful in their new job
I want to build a stronger team
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I don’t know the definition of ‘just cause termination’
I need a final written warning letter
Imagine! You can get answers, direction and advice for these and countless other people management issues by signing up for the TwoGreySuits HR Power Centre and HR Hot Line now. Just click on http://www.twogreysuits.com/register.asp?assc=AG6EWD62IRD C8BR56GH1DSWO2D3YJ87Z complete the registration page and you’ll have immediate access. It’s that simple and free to OCNA members. Remember, TwoGreySuits… Because HR Happens.
I need an attendance warning letter I need to do a review for a probationary employee I want to understand behavioural interviewing I need behavioural interview questions
I want job descriptions done for everyone in my department and need a process ▄▄
We need a privacy policy
How do I know if a person is lying to me in an interview?
I want to know what is involved in developing a high performance organization ▄▄
I need a consultant confidentiality agreement
I am terminating someone and don’t really know what to say in the meeting
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I need a change in control agreement
We are planning a large downsizing, how do we do this?
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An employee has come to work impaired, what should I do now?
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I need to do a reference check on the phone
I am terminating and need an outplacement consultant to be here for the termination
I need to do an exit interview
I need to figure out what behavioural competencies are important in the job for which I am hiring
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How do I track objectives of my employees?
I have never done an interview and need to learn interviewing skills quickly December 2011
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BUSINESS
SEVEN TIPS TO REDUCE STRESS IN BUSINESS NEGOTIATIONS!
BY PATRICK TINNEY CENTROID TRAINING AND MARKETING
“
Stress is not what happens to us. It’s our response TO what happens. And RESPONSE is something we can choose. - Maureen Killoran
”
Having participated in hundreds of large business negotiations over my career, I can confidently report that no two negotiations are ever completely the same. Businesses change ownership. Senior management teams come and go. Business cultures change trajectory. Category competition changes. Time compresses and decompresses. Budgets fluctuate. Mandates change. Civility changes. In short, trying to accurately predict how a business negotiation is going to unfold is a little like trying to catch a ball of rolling switchblades. One must prepare, calculate carefully, take precautions and expect a little stress.
3. Practice Being Underwhelmed - It is so easy to get caught up in the lumpy noise of a negotiation when the other side does not exactly get what they want and start to rear up. If this happens just relax and practice being underwhelmed. There are negotiators who wait for imperfections in a bargaining session to make unnecessary noise just hoping to knock us off balance. It’s a great tactic but if you know it is coming you simply wait for the noisy tactician to make their point. You address the point making sure they are heard. You handle the objection and move forward. Don’t let them know you even thought it was any more than an explanation of facts or collaborative motive.
Below are several stress reducing negotiation tips that have worked for me over and over again. Hopefully you can find one or two tips will help you better manage stress during your next major business negotiation.
1. Prepare a Negotiation Planning Summary
In the last days leading up to your next major business negotiation compress your planning notes into a summary of bullet thoughts. Get the summary down to a couple of pages. Rank the big money points. Frame your high gain questions and trial closes. Highlight the pieces of the negotiation that are critical. This last step of negotiation preparation will give you a great sense of readiness and relief. It will take some of your stress away because all that you could know about the negotiation in the time you had to prepare is now resting in your hands and can be read and re-read in just minutes.
4. Peddle Backwards Mentally - I have found that at times everyone seems to be moving too fast in business negotiations and stress levels elevate unnecessarily. When this happens I remind myself to visualize that I am riding a 10 speed bike and I have a choice to peddle backwards and let the noisy traffic run past me. In other words…quiet yourself. Don’t fill the silence. Let others do the heavy lifting for awhile. Visualize that you are peddling backwards while others are racing past you. The irony is if you do this for awhile collecting your thoughts and analyzing the logic of the moment you will be no further behind when you decide to engage those at the negotiation table again. The difference is you will be rested and ready to go again! Peddle backwards mentally to reduce stress in business negotiations
2. Stay In The Present - The precious present is where all the action is in a big money negotiation. The challenge is not to miss it. We worry about the future and/or get stuck in the past. The present is where you see their body language. You see who defers to whom at the bargaining table. The present is where you catch that wonderful moment when it is time to ‘pull the pin’ and say yes to a smartly negotiated deal. You only get to say yes once so don’t miss it. Stay in the precious present! December 2011
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BUSINESS
“
Brain cells create ideas. Stress kills brain cells. Stress is not a good idea.
5. Meditation & Rest - When you are in the most
trying times of a large business negotiation don’t forget to give your brain and body a little time out. Meditate if you can. You can do it anywhere. Rest. Close your eyes and try to think of nothing or think of a very quiet personal place. Or, think of your family at one of its happiest moments and how loving and peaceful it was. Many top executives these days are taking mini rest breaks. Even a five minute mini break as described above will reduce stress and refresh you when you need it most.
- Frederick Saunders
”
PATRICK TINNEY is the founder of Centroid Training and Marketing, a consulting firm specializing in helping organizations make and save money through consultative selling, sales prospecting and business negotiation training.
6. Laugh, Forgive & Forget - A famous Hollywood actress was once asked ‘how do you remain so resilient and successful with all of the strains that go with being an actor?’ She paused and replied…’I laugh as much as possible. I forgive everyone and I can’t remember a damned thing!’ If someone offends you in a small way in a negotiation just chalk it up to innocent error or crafty gamesmanship. Laugh it off. Forgive and forget. If on the other hand your negotiation partner offends you in a serious way…forgive them but take note. There is no need for a lack of civility at the bargaining table.
Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. Over his 30 year career Patrick has concluded multimillion dollar media sales and negotiation solutions for many of Canada’s largest advertisers. As an expert on the topic of business negotiations, techniques and trends, Patrick is frequently published in online and print business journals. Patrick is a Certified Print Production Practitioner (CPPP). He is a double graduate of Sheridan College, a founding Director of the Flyer Distribution Standards Association of Canada and a member of the Canadian Society of Training and Development. Patrick is also an active Advisory Committee member for the Sheridan College, Advertising Program.
7. Dropping Your Jaw - When you are feeling seriously stressed… try dropping your jaw one inch and hold it still for a minute. Dropping your jaw will drain all of the tension from your face and will leave you with a great sense of peace. It works every time!
For more on Patrick….Google Patrick Tinney….Centroid Training, Patrick Tinney ….LinkedIn Canada or visit centroidmarketing.com
Make Money with Network Classifieds OCNA’s Network Classified Advertising is an easy way for you to earn additional revenue. Upsell your retail and classified advertisers and earn a 35% commission. An All Ontario 25-word ad is $475. You earn $166.25 each time you upsell your client into the program. You already know that advertisers in community newspapers get results. Help your advertisers extend their reach into a region of the province, across Ontario, or right across the country. They Win – You Win. The possibilities are endless: »Online revenue – any retailer with a web site. Let the Networks drive traffic to their site for increased sales »Real estate – any agent with vacation properties, commercial properties, and luxury homes. Buyers from outside your newspaper distribution area need to know »Events – Fairs, Markets, Shows, Theatre, Concerts, Sports. Spread the word to draw more people »Help Wanted – Trades and other positions that individuals would relocate or commute to should be advertised here
Contact OCNA Network Classified Coordinator Susana Czyrnek for full details at s.czyrnek@ocna.org or 1-800-387-7982 ext 230.
December 2011
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TECHNOLOGY
ANSWERING QUESTIONS CONCERNING INDESIGN, INCOPY AND QUARK ISSUES AND UPGRADES BY KEVIN SLIMP INSTITUTE OF NEWSPAPER TECHNOLOGY
My mailbox has been full the past few weeks with questions from readers. Must be something in the air. Perhaps it’s the smell of eggnog.
to create a drop shadow effect, overprinting red over black resulted in a black X. I don’t have your file in front of me, Liz, but I’ll bet the characters in ‘SAMPLE’ did not have outlines around them. In InDesign, when text has an outline, it sometimes changes the setting in the Attributes panel to ‘overprint.’ This is what caused Karen’s text to overprint the red on top of the black.
From Liz in Louisiana: Hi Kevin, I’m contacting you regarding a problem we are having when we print a PDF file.
You have the same issue, only reversed. You need to set the word, ‘SAMPLE,’ to overprint to give your printer the desired results.
On certain issues, we put a huge magenta ‘SAMPLE’ across our flag. I’ve been working here four years and have never had a problem or a second thought about this.
By looking at the Separations Preview panel in InDesign (Window>Output>Separations Preview), you should see what your page will look like when printed and see if the setting worked.
We recently changed printers, and now they’re telling us that on our PDF, ‘SAMPLE’ is a knockout and that we should print it as an overprint. No problem, except that no one can tell us how to do this.
On a side note, I’m assuming your flag contains black ink. If this is the case, I’m not sure how your printer is planning to handle the black that will come through, unless his RIP has a setting to automatically create the knockout.
No one except you! Any help you can give regarding this situation would be greatly appreciated. Liz
From Chip in Kentucky:
You might be surprised at how often I’m asked a variation of this question, Liz.
Look in the Windows>Output>Separations Preview to determine if your items are overprinting or knocking out. This can be an issue when creating large items with drop shadows similar to the X in the auto ad. The designer meant for this X to print red, but the overprint resulted in black.
Hi Kevin, I know there has to be a way to do this. I don’t know how. We have gotten into selling banners, but the prepress work has hit a snag.
Just today, I received a call from Karen, from Paris, Tenn., with a similar problem. The red ‘X’ she had created to put over sold cars in an auto ad printed as black when the page went to press.
At our office, we are using Quark 7. The largest width Quark allows is four feet, but we need to go up to 20 feet. We have run into a similar problem at our office with InDesign. Can you give any advice on how to up those sizes? When we try to input a larger size, it gives a message that a larger size is not allowed. Thanks for your help, Chip I love math questions, Chip. They always were my favourite. I checked and you are correct. You can’t create a document 20 feet wide in Quark or InDesign. InDesign lets you come close, but stops you a few inches short.
This issue can arise from any application, but both you and Karen were using InDesign. While I had Karen on the phone, I asked her to highlight a problematic X and look at the Attributes panel. This is found under Window>Output>Attributes.
Here’s my solution. Create the document 10 feet wide in InDesign and print the file out at 200 percent when creating the Postscript file which you convert to PDF. Unless math has changed again, that will give you a 240 inch banner, which is just what you need.
My educated guess was that the X was overprinting instead of knocking out. Since the X was placed over another black X December 2011
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TECHNOLOGY
From Randy in New York: Hey Kevin, I’m thinking of upgrading from InCopy 4 but have a question for you. If I upgrade my InCopy do I need to upgrade my InDesign at the same time?
Affordable media insurance for Canadian Community Newspapers Service includes: •Libel • Invasion of Privacy • Plagiarism • Piracy • Infringement of Copyright • Pre-Publication Hotline
Thanks, Randy That’s a tricky question, Randy. Theoretically, no, you don’t have to upgrade both. But if it were me, I would. Too much can go wrong when your InCopy version doesn’t match your InDesign version. And let’s face it. In our business, who has time for surprises at the last minute?
Contact us for a quote: Todd Frees, General Manager 905-639-8720 ext. 234 t.frees@ocna.org
If you feel like it’s time for an upgrade, go ahead and upgrade your InDesign and InCopy machines at the same time.
A word from Kevin . . . Yesterday, I received an email from a representative of a company who wanted to send me a gift for recommending an expensive software system to a client. The representative wasn’t doing anything evil. It was a nice gesture. I gave him the same answer I’ve given dozens of other groups in the past. I’m happy to recommend a product, if I believe it will benefit my client. Gifts aren’t necessary or accepted. When I write about an application, or piece of hardware or workflow system, you can trust that I think it’s worthy of consideration. The only vested interest I have is in the newspapers who depend on my recommendations. I never accept any payment or gift from a vendor.
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KEVIN SLIMP serves as the director of the Institute of Newspaper Technology. He is a faculty member of the University of Tennessee College of Communication and Information and makes his home in Knoxville, Tennessee. Kevin’s insight on technology is highly sought after at various industry events across North America. www.kevinslimp.com
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June 2011
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WWW.OCNA.ORG . INFO@OCNA.ORG
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