newsclips
FEBRUARY 2015
Goodbye Anne: OCNA Executive Director Resigns OCNA is sad to announce the resignation of OCNA’s Executive Director, Anne Lannan. After 25 years of service to the association, including seven as Executive Director, Anne has decided to leave the association at the end of April to pursure new business ventures. Anne has been the voice of our member newspapers for the past quarter-century and has worked hard to meet their needs and wants. She is a familiar voice in newspaper offices across the province and has played an important role in helping both members and the industry adjust to changing times, be they political, commercial or technological. She is well respected across the country and is a leader among Canada’s newspaper association executives. With Anne as Executive Director, the OCNA Board has been able to focus on ensuring community newspapers continue to maintain and grow market share while promoting the industry’s strengths to readers, advertisers and government.
Advertising Alert Please remind your classified department to ensure they perform their due diligence whenever they receive an Employment Opportunity advertisement from outside your community. One of the main reasons for questionable employment ads is to obtain personal information or identity theft. OCNA has been receiving calls from newspapers who have been targetted recently. The dollar amounts are significant in some cases. Although a credit card payment may be authorized at time of placement, if it is a fraudulent use, the charges will be reversed. This should not be an indicator that an ad is legitimate. Tips to remember: ▄▄ ▄▄
Review the wording of the ad to see if it is complete and thorough as it would relate to your community
Google the company name in the ad. Verify that the phone number and e-mail address you received are related to that company. Verify that the credit card is associated with that company. ▄▄
Google the e-mail address provided to see if there are questionable hits related to it. A flag should go up if the e-mail address is a generic one (e.g. @gmail.com, @hotmail.com, @outlook.com) as opposed to an address related to a company domain (e.g. @ocna.org). ▄▄
Google the phone number provided to see if there are questionable hits related to it or if it can be connected with the associated company at all. ▄▄
If you’re online advertising order form collects IP addresses, search the location where the e-mail is originating to see if it matches the company. ▄▄ ▄▄
Make contact with the customer by phone and ask questions.
Ensure they provide all pertinent contact information before placing an ad, and verify this information can be matched to a business location. Newspapers do not need to say why they will not accept an ad. If you receive questionable ads, feel free to forward them to OCNA. The association works with the RCMP’s Phonebusters who are able to shut down e-mail addresses. If you have any questionable employment ads you would like to discuss, please contact Anne Lannan at 800-387-7982 ext 228.
WHAT’S INSIDE:
JUNIOR CITIZENS ANNOUNCED
TURN SOMETHING OLD INTO SOMETHING NEW
WRITTEN EMPLOYMENT AGREEMENTS
The final 12 recipients of the Ontario Junior Citizen of the Year Award.
Sometimes the best way to come up with a new idea is to look to the past.
Written employment agreements help businesses manage risk.
See Page 10
See Page 16
See Page 20
MONTHLY PUBLICATION OF THE ONTARIO1 COMMUNITY NEWSPAPERS ASSOCIATION February 2015 www.ocna.org
ASSOCIATION NEWS
In-Kind Advertising Program By Anne Lannan OCNA Executive Director
Please watch for your official communication regarding your final obligation for 2014 to participate in the In-Kind Advertising program, under the Waste Reduction Act. As you will recall, the 2014 lineage was estimated at 2013 levels while the arbitration between the Association of Municipalities of Ontario and Stewardship Ontario/CSSA was underway. Now complete, we have been informed that the newspaper industry’s total has increased from $6.1 million to $7.4 million. The timing for ads to run in the 2014 program will end on March 31, 2015. Please watch for further communication from OCNA requesting your newsprint tonnage in 2014, as we prepare for the 2015 Blue Box allocations.
NEWSCLIPS VOLUME 04, ISSUE 03 3228 South Service Rd. Suite 116 Burlington, ON L7N 3H8 p.905.639.8720 f.905-639.6962 e. info@ocna.org w. www.ocna.org
OCNA BOARD PRESIDENT
Gordon Cameron
FIRST VP
Dave Adsett
SECOND VP
Ray Stanton
SECRETARY/ TREASURER
Dave Harvey
PAST PRESIDENT
Mike Mount
DIRECTORS
Anne Marie Creskey Abbas Homayed Darren Murphy Mike Power Rick Shaver John Willems
March 3 is Queen’s Park Day
Please make plans to attend the Newspaper Day at Queen’s Park on Tuesday, March 3. OCNA will be setting up meetings between publishers and MPPs, Ministers and senior bureaucrats to discuss issues of concern to our industry. You will be provided with full packages of all the talking points. The afternoon will conclude with a Publisher’s Reception with more than 100 people in attendance. It’s a great opportunity to show leadership for your business, talk with publishers from across the province, and talk with your local MPP outside your own community. Please RSVP when you receive the invitation!
Digital Media Tax Credits
The Ministry of Tourism, Culture and Sport, as outlined in the Economic Statement for Ontario, is reviewing the Digital Media Tax Credit, administered by the Ontario Media Development Corporation (OMDC). OCNA would like to provide input to the ministry in this review but needs input from our member newspapers about their need for the Tax Credit, their experiences with it, and its value. For obvious reasons, OMDC is unable to provide us with information about which newspapers have received tax certificates under this program. If you have looked into the program but been discouraged to apply, taken advantage of the program, or have general comments to share, please let me know. 1-800-387-7982 ext 228.
IN THIS ISSUE...
Continued on Page 6 >>>
05 ...............................SEEKING YOUR SUPPORT: OCNF SILENT AUCTION 08 ........................................REMEMBERING FORMER OCNA PRESIDENTS 10 ........................................................2014 JUNIOR CITIZENS ANNOUNCED
OCNA STAFF EXECUTIVE DIRECTOR
Anne Lannan
CONTROLLER
Todd Frees
MEMBER SERVICES
Karen Shardlow Kelly Gorven
ACCOUNTING
Lucia Shepherd
AD*REACH
Ted Brewer Carolyn Press Erica Leyzac
14 ..............................MARY KNOWLES AWARD OPEN FOR NOMINATIONS 16 .....................................TURN SOMETHING OLD INTO SOMETHING NEW 18 ...........................................THINGS DESIGNERS DON’T WANT TO HEAR 20 ...................................................WRITTEN EMPLOYMENT AGREEMENTS
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ASSOCIATION NEWS
Meet Your 2014 Junior Citizen Award Judges The 2014 Ontario Junior Citizen of the Year Award Judging Panel did a great job selecting twelve final recipients (see Pg.6), of the award. OCNA extends a big thank you to each of these individuals who dedicated their spare time over the holidays. Bottom (from left to right): Doug DeRabbie, Manager, Government Relations, Insurance Bureau of Canada; Jenn Watt, Editor, Haliburton County Echo; Brenda Jefferies, Editor, Flamborough Review. Top (from left to right): Alex Vander Vlugt, TD Bank Group, TD Scholar; Kelly Gorven, Junior Citizen Coordinator, Ontario Community Newspapers Association; Mike Pearson, Editor, Stoney Creek News.
Mike Pearson was presented with an appreciation gift from OCNA on Judging Day for his dedication as a judge. He has volunteered his time to the Junior Citizen Awards for the past five years. Mike has read many worthy nomination forms and made difficult decisions throughout the years. It’s not always easy being a judge, but always inspiring.
CLASSIFIEDS EXECUTIVE DIRECTOR
The Ontario Community Newspapers Association (OCNA) is seeking a dynamic leader with exceptional communication skills to serve as Executive Director. Reporting to the Board of Directors, the Executive Director is responsible for achieving the goals and objectives as set by the board, for fully satisfying its members’ needs and interests, and for making OCNA and its services successful in all respects, including financial performance. The Executive Director must run the association day-to-day by delegating to others but also handling assignments themselves. Communications: Ensures that OCNA knows and understands member needs and preferences; and that members are educated about OCNA programs. Vision: Sees that innovative ways are found to continually improve OCNA, and drives projects to achieve specified goals. Ability to be diplomatic and adaptable in meeting those goals. Human Resources: Secures talented staff, provides the necessary tools, creates conditions to enable them to learn and adapt to realize the association’s vision. Finance: Prepares the annual operating budget for Board approval, makes expenditures and manages the budget to meet member needs. He/She exercises sound stewardship and ensures that OCNA has sufficient funds and cash flow, and that these funds are managed efficiently; also ensures that OCNA meets all regulatory requirements. External Relations: Networks and creates awareness of OCNA and the industry and ensures that both are held in high regard. Qualifications: Exceptional skills in communication, fundraising, personnel and strategic management. Newspaper management experience and a strong understanding of national advertising. Proven tack record of success in for profit or not for profit sectors. Strong financial management skills to manage a $6 million budget. Advertising/marketing and government advocacy skills an asset. Entrepreneurial and business savvy; keeps a fast pace and can successfully move several projects forward simultaneously. The Board offers a competitive compensation and benefit package. Travel mainly around Ontario required from time to time. Application Deadline February 20, 2015. recruit@ocna.org Fax 905-639-6962 We thank all those interested, however only those selected for an interview will be contacted. OCNA is a non-profit industry association representing 300+ weekly newspapers in the province. OCNA is dedicated to raising awareness of the importance and value of community newspapers to readers, advertisers and government. The association provides programs and services to our varied membership such as display advertising, classified advertising, government advocacy, newsprint sales, industry awards, public service programs, training, communications, and conferences. With a budget of more than $6 million, this progressive organization is based in the GTA and has a dedicated staff of 8.
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MARK YOUR CALENDARS Queen’s Park Day: March 3, 2015
Publishers and General Managers are invited to meet with MPPs, senior civil servants and fellow publishers at Queen’s Park on Tuesday, March 3 to discuss issues concerning the industry and show the provincial government how important newspapers are as a viable source of information. Meetings will be arranged with MPPs throughout the day. The afternoon will conclude with a Publishers’ Reception - a great opportunity to show leadership for your publication and mingle with publishers and MPPs from across the province.
Spring Convention: May 22, 2015
Discover innovative business strategies, practical ideas and creative ways to serve and connect with your community - all at the 2015 National Conference and Trade Show. Co-hosted by Newspapers Canada and OCNA, the 2015 National Conference will take place on Friday, May 22 at the Sheraton Centre Toronto Hotel. A pre-conference welcome reception will kick off the event on Thursday night, launching into a jam-packed day of inspiration from dozens of industry leaders and experts. The OCNA Better Newspaper Awards Gala will conclude the event on friday evening. For more information, please contact Tina Ongkeko at conference@newspaperscanada.ca
OCNA’s Board of Directors is pleased to announce the following newspapers as probationary Active Members: Newspaper
Circulation
Ownership
St. Marys Independent
4,200
Independent
East Gwillimbury Express
7,550
Metroland
Ceased Publishing: Sioux Lookout Wawatay News (as of November 2014) Tilbury Wheatley This Week (as of October 2014)
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Want to contribute to NewsClips? If you have news you would like to share about your paper - it could be a new project, recognition from the community, awards you’ve won or an upcoming anniversary - please send them to newsclips@ocna.org. www.ocna.org
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Show Your Stuff at the Spring Convention >>> Continued from Page 2
We are excited about the format of this year’s Spring Convention, being held jointly with Newspapers Canada at the Toronto Sheraton Centre on Friday, May 22. The format of the morning sessions is a little different than we have done before. Although OCNA has run sessions as short as 20 minutes each, the event will host a rapid fire ideas series of 12 back to back sessions of seven minutes each! There will be two half hour coffee breaks so delegates have the opportunity to talk with speakers further, or they can follow up by phone or e-mail at a later time. So, what do you have to do now? Well, we would you like you to apply to lead one of the seven minute idea sessions – but you must do so by January 30. Speakers also receive a complimentary registration to the conference. Think of a great idea, a success story, a topic of interest to your peers and see this link to the speaker application form! http://www.newspaperscanada.ca/conference/program
Remarkable Women Series We came across this series – Remarkable Women Parliamentarians – written for The InFormer, a quarterly publication of the Ontario Association of Former Parliamentarians. In conversation with Director David Warner, he was proud to make them available to Ontario’s community newspapers. In Ontario we have come from a time when women were not allowed to vote let alone stand for public office to this last general election where a record number of women were elected. In 1943 Agnes Macphail (C.C.F., York East) and Rae Luckock (C.C.F., Brackondale) became the first women to be elected to the Ontario Legislature. Today there are 38 women MPPs, which represents 35.5% of the seats in the House. This series provides, through personal interviews, insight into the lives of women politicians. The backgrounds are diverse, all three major Political Parties are represented, but what is in common is the remarkable achievements. The articles have been distributed through OCNA’s Press Service and are also saved on our Intranet site, along with photos, if you would like to see them at http://www.ocna.org/en/filebrowser/ocna_press_service/Remarkable+Women+%28OAFP%29.
AWNA Seeking Judges for BNC Awards The Alberta Weekly Newspapers Association is searching for judges to fill several categories of their BNC Awards.
General Excellence Circulation Categories: ▄▄ ▄▄ ▄▄ ▄▄ ▄▄ ▄▄
Class A under 1,299
Class B 1,300 - 1,999 Class C 2,000 - 3,499 Class D 3,500 - 6,499 Class E 6,500 - 12,499 Class F 12,500 and over
Awards of Excellence: ▄▄ ▄▄ ▄▄ ▄▄
Environmental Writing Award Arts and Culture Award Sports Writing Award Best Feature Column by a Local Writer (Gordon Scott Memorial Award)
The AWNA is pleased to extend $100 for your time. If you gather a group of judges, you may choose to purchase pizza and beveraged for the group. Should you agree to judge, please contact Maurizia Hinse, maurizia@awna.com: SUBJECT: BNC JUDGING, and be sure to include your category preference(s). February 2015
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Launch Your Web Presence One Step Beyond WAITING FOR YOU:
A WEB SITE TEMPLATE FOR COMMUNITIY NEWSPAPERS
Features:
Community newspaper publishers who have been looking for a full web solution to take them online or to the next stage online will be pleased to hear that the Ontario Community Newspapers Association has developed a Web site template just for you. As community newspaper groups have developed their own sophisticated and fully-functional solutions, this Web site template has been designed with independently-owned newspapers in mind. Many had expressed their concern that they did not have the expertise on staff to tackle a project like this on their own, so it was easier to do little or nothing at all. Some have said that since the vast majority of their revenues are generated from their print products, they didn’t feel a sense of urgency to invest in an online solution, but now they do. OCNA has developed a turn-key solution that is both affordable and userfriendly. It’s a system that the group of users can share and grow together with as future enhancements will be available for all. The association acknowledges the financial support from Canadian Heritage’s Collective Initiatives Fund for this project.
- A clean Web site that readers will enjoy returning to - Ability to set up and manage e-mail accounts, mass e-mails - Electronic subscriptions - Paywall for recurring invoicing and to manage subscriber access - Banner ads and Google ad serving - Create online forms and drop-down menus - Events and Featured Business Directory - Twitter, Facebook, Weather, Question of the Day, and other widgets - Classifieds and Announcements that users can upload with photos - Build pages in minutes - Hyperlink text to PDFs, or add YouTube videos with menu buttons - Online training videos of template functionality for your staff - And more…
The Web site template was developed by Media Shaker from Edmonton who has used their behind the scenes content management system to build a robust solution. Publishers can consider the template like a buffet and pick and choose the functionality and layouts that they feel are best suited to their markets. Set-up and standard customization for each newspaper is included in this project, so your site will have the look, functionality and branding you choose, and the development cost has been covered for you! The only cost publishers will have moving forward is the $59 monthly hosting, maintenance and update fee. And even better is the access to future development that will be, in part, dictated and initiated by the user group. That’s right, the development cost is covered and you get a professional site delivered for only $59 a month! This is another benefit of your membership in OCNA!
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Remembering Former OCNA President, Robin Morris Robin Richard Morris (b December 23, 1949) drew his last, and mercifully peaceful, breath on the morning of December 9, with his loved and loving wife Kathryn and his beloved younger son Evan at his bedside, and his adored older son Tristan in his heart. Robin was a doting father, proud newspaper man, loved husband, community supporter, monarchist, trend setter, military re-enactor, CFL and Habs fan, dapper dresser, and ‘60s British invasion rock’n roll and Blues lover, who firmly believed there hadn’t been a good rock’n’roll song written since ‘Satisfaction’. Born into a weekly newspaper family in Prescott, Ontario, printers’ ink flowed through Robin’s veins. He followed in the footsteps of his adored Dad Jack (d 1994), joining the family business on his return from Ryerson, where he had honed his skills on student publications (and not in the classroom, much to his instructors’ chagrin). Although his older brother cast a long shadow, Robin’s intellect and talent kept him out from under it. Losing his place at The Prescott Journal to family discord broke his heart, but not his spirit as he established Etcetera Publications (the long form of the abbreviation for Evan Tristan Company). He took over at Jack’s alma mater, the Chesterville Record, and continued to build his brain child The AgriNews, which so perfectly melded his dual UEL farming and journalism heritage. Robin was a newspaper man’s newspaper man, with innate curiousity and discipline. He joined his Dad and brother in serving as President of the Ontario Community Newspapers Association and then receiving his Canadian Community Newspapers Association Silver Quill in 2003. He was named a Paul Harris Fellow by the Chesterville Rotary Club for his support of the club through the Chesterville Record. Jack’s overseas WWII service and Prescott’s Fort Town legacy inspired Robin’s fascination with military history and his avid participation in the War of 1812 reenactment unit the Canadian Fencibles. He and his good friend Rob Irvine were the key drivers of the hugely successful 200th anniversary reenactment of the ‘battle that saved Canada’ the Battle of Crysler’s Farm, which was the signature War of 1812 event in Eastern Ontario in 2013. An enigma to many, Robin was too modest to comprehend the admiration and respect in which he was held by so many. He was complicated and complex; as his friend Steve once said, “he was wound tighter than the rest of us.” He was the love of Kathryn’s life, his father’s son, mother’s joy, older sister’s wonder, the sometimes burr under his brother’s saddle, and he was his younger sister’s consummate big brother. For all of his talents and aptitude, nothing awed him so much as his sons Tristan and Evan, of whom he often said “I didn’t know what pure love was until they were born.” Robin was too smart to live without disquiet, and the cigarettes that once offered him some measure of freedom were his deal with the devil; they ultimately delivered him into the tortures of chronic obstructive pulmonary disease. Passionately loyal with strongly held opinions, he was a keen debater and editorialist. He had a quick wit and sharp memory (The night was thick and hazy, when the Picadilly Daisy carried crew and captain down to the sea….) and god pity any unfit sparring partner in either ring. Robin was predeceased by his parents Jack and Ida (nee Baker d 1991) and his brother John (d 2004). In addition to Kathryn who, although ‘late to the game,’ as she called it, could not have loved or offered him more (and for this the whole family will be eternally grateful); and the heart broken Tristan and Evan, Robin is survived by his older sister Connie (Dan Clark) of Belleville, and younger sister Deborah (Bruce Allan) of Toronto. February 2015
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OCNA MEMBER SPOTLIGHT METROLAND APPOINTMENTS Sheila Clark previously Digital Sales Manager reporting to Marg Middleton, who retired in 2014, will report directly to Ian Proudtfoot, President and Regional Publisher, with the title of Director Digital Sales Metroland Central. Maureen Christie moved to Regional General Manager Muskoka, Parry Sound, North Bay, Orillia and Midland. Maureen was previously general manager for Muskoka, Orillia and Midland. Janice Heidman, General Manager for Parry Sound/North Bay and Jack Tynan Editor in Chief for the north group of newspapers will now report to Maureen. Shaun Sauve, Regional General Manager for Simcoe, Muskoka, Parry Sound/North Bay, moved to Regional General Manager Simcoe/ York Region. John Willems, Regional General Manager York Region moved to Toronto as Regional General Manager. These are four outstanding individuals who have consistently demonstrated an ability to drive results through their leadership, their ability to build strong teams and a willingness to work together in the best interests of all. Wishing Sheila, Maureen, Shaun and John great success in their new roles.
Longtime Publisher and Former OCNA President, Dave Armstrong Passes Away at Age 66 David Alan Armstrong died peacefully in Toronto on Saturday, January 17, 2015, surrounded by his family. David resided in Haileybury, Ontario with his family for thirty five years. He was the President and General Manager of Temiskaming Printing Company and Publisher of the Temiskaming Speaker from 1984 to 2011. David is survived by his wife of forty-one years and best friend Trudi (Wilson), his children and their spouses, Jason (Chantelle), Sarah (Jeffrey), Jonathan (Lila) and Justin and his six grandchildren, Madeleine, Wilson, Molly, Colin, Andrew and Ian. David is also survived by his brothers, Robert (Mary Anne) and John (Barbara), his brothers-in-law, John (Janis) Wilson, Jim (Karen) Wilson and Michael (Laurie) Wilson and many loving nieces and nephews. David was predeceased by his mother and father, Ruth and Herson Armstrong and his mother-in-law and father-in-law, Marcella and Leonard Wilson. Born December 3, 1948, David grew up in Sarnia, Ontario. Dedicated to supporting the industry, Dave served as the president of OCNA from 2005-2006 and as a director for the Canadian Community Newspapers Association (CCNA). February 2015
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2014 Ontario Junior Citizens Announced Every community has young stars, and while they may not quite have celebrity status, they deserve to be in the spotlight for all they have accomplished. Who are they? They are our future leaders - Ontario's youth. They are the final 12 recipients of the 2014 Ontario Junior Citizen of the Year Award. "These young people represent a diverse group ranging in age, interests and backgrounds - but one thing they all share is their desire to make a difference, both locally and globally," said Gordon Cameron, President of Ontario Community Newspapers Association. This year, more than 130 nominations of eligible youth, aged six to 17, came pouring in from across Ontario. All of these wonderful nominees are being recognized with certificates by their local community newspapers. Each young individual nominated goes above and beyond what is expected of someone their age. The Ontario Junior Citizen of the Year Awards are promoted through the 300+ member newspapers of the Ontario Community Newspapers Association (OCNA) with the support of corporate sponsors TD Bank Group and Insurance Bureau of Canada. Nominations of eligible youth are received through member community newspapers committed to recognizing the outstanding leaders who are making a difference in their communities. Nominees may be involved in community service; contribute to their community while living with a physical or psychological limitation; or have performed acts of heroism or bravery. Candidates are also recognized for making life better for others and excellence in personal achievement. "The contributions that these young Ontarians make in their schools, communities and to our country are remarkable. Insurance Bureau of Canada (IBC) is proud to sponsor the Ontario Junior Citizen of the Year Awards that celebrates these bright and worthy young Canadians," says Ralph Palumbo, VP Ontario, Insurance Bureau of Canada. "We wish all finalists the best of luck moving forward and thank them for their continued efforts to better the lives of others."
"Our young people continue to inspire us and give us hope for the future," says Frank McKenna, Deputy Chair TD Bank Group. "At TD, we are thrilled to support the Ontario Junior Citizen of the Year Award and congratulate all of the winners and nominees on their exceptional work in supporting our communities." The Junior Citizens and their families will be invited to a special ceremony in Toronto on Monday, March 8. Below is a synopsis of the 12 final recipients listed in alphabetical order.
Kaidyn Blair, 12, Essex
Kaidyn was born with Biliary Atresia and required a liver transplant at a very young age. Wanting to help others living with the same disease, Kaidyn's Dream...A Walk for Life was born to help promote organ and tissue donation. He shares his story during various speaking engagements at local schools, hospitals and town council. Since this initiative was launched roughly two years ago, the number of registered donors in his hometown of Essex has increased from 18% to 31%. The town has even declared April 27th Kaidyn's Blair Organ Donation Awareness Day.
Annaleise Carr, 16, Simcoe
Annaleise Carr has become a household name amongst many Canadian residents. She is best known for being the youngest girl to swim across Lake Ontario and more recently, Lake Erie, to raise funds for Camp Trillium. To date she has raised an impressive $420,000. It all began after she was unable to volunteer with the camp for children with cancer, because of her young age. Annaleise continues to participate in public speaking engagements to talk about her swims, continue raising funds and inspire others to give back.
Shaylin Conroy, 17, Oshawa
Shaylin is very involved with a local homeless youth shelter in her community called The Refuge. She first began volunteering her time at Christmas, serving dinner and providing ‘muffins and mittens' to each youth. As an aspiring photojournalist, Shaylin took it upon herself to capture images of several homeless youth in hopes of portraying the individuals in a positive light and creating awareness for the issue of homelessness. Shaylin has made a positive impact amongst these youth and in the community at large with her creativity and leadership skills.
Mira Donaldson, 13, Fort Frances
Living on a remote island on Rainy Lake in Fort Frances has provided unique experiences for Mira. On days when the weather is nice, she can canoe to school! However, it does create challenges and limited opportunities. Therefore, when accepted into the Legislative Page February 2015
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program, she (and her family) leaped at the chance and moved to Toronto for five weeks. With Type 1 Diabetes, Mira hopes to one day become an endocrinologist and find a cure for the disease. She has already started to plan financially for the intense schooling she faces in the future by starting a business called ‘Island Dwellers' and selling homemade creations.
event to collect donations for the Centre for Addiction and Mental Health (CAMH).
Tory Provenzano, 13, LaSalle
Together with his family, Tory's Tourney was created in an effort to build awareness and raise funds for Duchene's Muscular Dystrophy. It's an annual golf tournament which recently marked its 11th anniversary and has collected over $350,000 for the cause. Struggling with the disease himself, Tory speaks to various organizations and schools about his experiences. His fundraising efforts and speeches continue with hopes to find a cure for MD.
Emma Ermel, 10, Kitchener
Emma is another inspiring young lady dedicated to finding a cure for diabetes. Through various fundraisers including hot chocolate sales, lemonade stands and Dollar for Diabetes Day within her school, Emma has raised more than $10,000 for the Juvenile Diabetes Research Foundation. She even created ‘D-Girls' - an informative magazine aimed at girls with the disease.
Abeera Shahid, 17, Brampton
Abeera's leadership skills are outstanding. She is Founder of the Brampton Multicultural Youth Council (BMYC) and has led a team of ambassadors in the implementation of community projects. Through this initiative, she launched ‘Hidden Cultures', a program consisting of four interactive workshops over the course of two weekends where youth learned about different cultural art forms. Since then, BMYC hosted a conference called ‘One World' which directly impacted over 300 youth.
Sabrina Hundal, 17, Mississauga
Sabrina has an impressive resume of community contributions and titles including Founder and President at Science Girls, a non-profit organization which aims to empower females in various areas of the ‘STEM' fields (science, technology, engineering and mathematics). In Canada, Science Girls has provided more than 400 girls with the inspiration to overcome gender-based barriers to success through a conference and mentorship program. In addition, Sabrina became the youngest researcher working at the Donnelly Centre for Cellular and Biomecular Research at the age of 15.
Emilie Suwala, 16, Stoney Creek
Emilie is a founding member of the Celtic Circle Student Leadership Club within her school. The group focuses on suicide prevention and creating awareness of mental health. She is trained in safeTALK to be a suicide alert helper and has implemented many transition activities for grade 9 students. In addition, she volunteers her time with a local long term care facility and participates in walks for various causes.
Joshua Morrison, 13, Uxbridge
Joshua has been collecting pennies for roughly two years in an effort to help build a house with Habitat for Humanity. To date he has raise more than $15,000 and now speaks at different events to encourage people of all ages to make a difference.
Isaac Pinsonneault, 17, Chatham
Our goal to recognize outstanding young people in communities across Ontario would not be possible without the generous support of our sponsors: TD Bank Group and Insurance Bureau of Canada.
Isaac is a hero! While camping this past summer with his family, there was a cry for help as a man was drowning due to high waves and a severe undertow. Without hesitation, Isaac grabbed a floating device and swam approximately 25 metres to save the man. Using knowledge passed along from his grandmother, Isaac managed to calm the man down and safely coach them both to shore.
Hayden Prince, 13, Uxbridge
Our youth in Ontario continue to get more and more creative! Hayden is no exception as founder of Shooting4Food, a fundraising event for his local food bank. The kicker? This event sees participants shooting airsoft guns at zombies. Yes - zombies. Since its inception roughly two years ago, the annual event has raised $6,300 and collected more than 1,600 non-perishable food items. Hayden hopes to begin planning for a Shooting4MentalHealth February 2015
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The Amalgamation of NADbank and PMB; New Unified Study It was announced last year that the memberships of both NADbank and PMB have formally approved, at Special General Meetings on October 30, the amalgamation of the two organizations. The new amalgamated association, which will serve more than 500 members, will combine the resources of Canada’s magazine and newspaper industries, advertising agencies and their clients to fund a newly designed study to measure print and digital assets and provide up-to-date information on Canadians’ product and brand usage. The single combined study will result in a broader data offering, with more current information. Importantly, it will eliminate the duplication between the existing NADbank and PMB studies and significantly reduce the research costs to the Canadian media industry as a whole. The unified study is based on a new online methodology, with a representative annual sample of 36,000 Canadians aged 12+, nationally, regionally and in local markets. Testing of the new study approach is underway with TNS Canada and the interviewing for the new study is targeted to start in January 2015. Data from the new study are scheduled for release through 2015. Initially this will be an amalgam of existing NADbank and PMB data as the new study sample builds through the year – an approach designed to provide all members with a transition phase into the new data. The first stand-alone data release from the new study is targeted for the end of the first quarter of 2016, and quarterly thereafter. The new, amalgamated organization, to be named in the coming months, will be led by a 24 member Board of Directors, six from each of four member groups: advertisers, agencies, magazines and newspapers. The key benefits of the amalgamation include: ▄▄ ▄▄
A single source for print and digital data for all publishers with the information linked to product, brand, retail and lifestyle behaviour;
An annual sample of 36,000 recruited offline by telephone that is an accurate reflection of Canadians aged 12+. The sample will be specifically designed to include hard-to-reach segments of the population such as younger Canadians and cellphone-only households; ▄▄ ▄▄ ▄▄ ▄▄
New metrics that demonstrate the value of publications across many platforms: the brand footprint; New path-to-purchase data in targeted product areas; new media engagement data; More current data released more frequently;
Deeper annual information from the larger sample will provide agencies and their advertiser clients with the ability to more tightly define their target markets; ▄▄ ▄▄ ▄▄
Linkage to digital data from comScore; A streamlined cost structure that will reduce research costs; A solid platform to allow the research to evolve as the media landscape continues to change
CONNECT WITH US!
@OCNAAdreach Follow us for frequent association updates, industry news, upcoming events and more. February 2015
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ASSOCIATION NEWS
TRAINING OCNA WEBINARS: ▄▄
February 24 - Uncovering Easy New Revenue (FREE)
For participating Network Classified newspapers Let OCNA help you uncover just how simple it is to earn additional revenue through the Network Classifieds. With a lucrative 35% finder’s fee, both the newspaper and their sales staff stand to gain from this program. OCNA will show you how to source clients, understand the benefits of this cross-Canada program, and outline the ordering process. Time: 12:00PM Cost: FREE Register here: https://attendee.gotowebinar.com/register/3369181068896079106
ONLINE MEDIA CAMPUS WEBINARS: OCNA has teamed with the Online Media Campus to help the association fulfill its mission of providing affordable and relevant training to members.
CLASSIFIED AD ▄▄
February 12 - The Art of Prospecting: Your Guide to Getting in the Door
Does the thought of prospecting leave you overwhelmed and exhausted? Have you been told you should prospect but you don’t know where to start? That will change in minutes once you meet ‘Hector’ the prospector and explore why he is still around! Steve Kloyda will share his top sales and prospecting strategies that he has developed, implemented, refined and personally tested over the past 30 years. During this presentation, you will learn how to: ▄▄
Remove your fear of prospecting Expand your sales pipeline with six proven strategies ▄▄ Maximize the prospecting tools for the 21st Century ▄▄ Avoid the ‘gatekeeper’ trap that most sales people fall into ▄▄ Strengthen your sales message to get prospects’ attention in seconds ▄▄
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Multiply the number of prospects that ‘actually’ call you back from a voicemail
As a special bonus, you will learn the single most creative approach to get you in the door! Cost: $45 (USD) * If you are interested in attending but are unsure if you will be able to view the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access to the archive of this webinar by registering for the live viewing.
For more information and to register, visit: www.onlinemediacampus.com
February 2015
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2014 Insurance Bureau of Canada Community Award in Memory of Mary Knowles Mary Knowles The Insurance Bureau of Canada Community Award in Memory of Mary Knowles was created by the Ontario Community Newspapers Foundation in memory of Mary Knowles, a dedicated newspaper employee and active community member who died from breast cancer in 1996. This award recognizes both the contributions of individuals and the intimate connection community newspapers have with their communities.
Nominations will be accepted for the 2014 Insurance Bureau of Canada Community Award in Memory of Mary Knowles until March 6, 2015. This year’s recipient will be invited to accept the award at OCNA’s Better Newspapers Awards Gala on Friday, May 22, 2015 at the Sheraton Centre Toronto Hotel. Travel and accommodation will be provided for the recipient. All nominees will receive a certificate recognizing their valuable contributions to their communities. This year’s recipient will be announced on March 20, 2015.
Nomination Criteria • Nominees will be considered for their outstanding personal, volunteer contributions in their communities. They are committed to the growth and development of their community; preserve their community’s history and heritage, devote time and energy to the social and cultural aspects of their community, and make their community a better place. • Nominations must be made by an owner/ employee of an OCNA member newspaper. Supporting documentation may come from the community. • Nominees must be over the age of 18 and be an owner or employee of an OCNA member newspaper, working in any department. Nominations may also be made for a couple, providing one person is an owner/employee of the member newspaper. • Volunteer contribution must have taken place during 2014 although length and duration of service will be considered. • Judging will be done by members of the community newspaper industry. The Judges’ decisions are final.
Know someone who should join this prestigious group? Complete the attached nomination form and send it by fax to 905-639-6962 or email k.gorven@ocna.org. 2013 - Linda Plumridge Fort Frances Times 2012 - Gerry Harvieux Tilbury Times 2011 - Heidi Ostner Ayr News 2010 - Faye Craig Fergus Wellington Advertiser 2009 - Dennis & Jackie Smyk Ignace Driftwood 2008 - Mike Williscraft Grimsby Lincoln News
February 2015
2007 - Lynda Hillman-Rapley Zurich Lakeshore Advance 2006 - Lois Tuffin Kawartah Lakes This Week 2005 - Mark Cripps Dundas Star News 2004 - Mary & Mervyn Fowler Dundalk Herald 2003 - Joanne Burghardt Metroland Durham Region
2002 - John Pierce Fort Frances Times 2001 - Sandra Lee Johnston Iroquois Chieftain 2000 - Carolyn Mullin Voice of Pelham 1999 - Jack Brezina Minden Times 1998 - Jim Cumming Fort Frances Times 1997 - Jim Barber Peterborough This Week
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Group Managing Editor
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GORDON CAMERON Hamilton Community News 905-523-5800 333 Arvin Avenue Stoney Creek, ON L8E 2M6
October 14. 2014 Date
x 221
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ADVERTISING
Turn Something Old Into Something New By John Foust Raleigh, NC
Sometimes the best way to come up with a new idea is to look to the past. When I was in the ad agency business, I once did an ad for a construction equipment distributor to celebrate their 65 years in business. Since most anniversary ads are of the cookie cutter ‘congratulations to us’ variety, I wanted to do something stronger – something that would be relevant to their audience. In promoting equipment companies, there are three choices: products, service and parts. Products can change over time, as old lines are dropped and new lines are changed or added. But parts and service departments reflect the depth of a company’s commitment to customers. In this case, my client had a rich history of keeping their customers’ equipment on the job. My general idea was: A lot of things have changed over the years. But one thing that has never changed is our long-standing commitment to our customers. This theme was a start, but I needed a compelling visual. I asked around in their office and was pleased to learn that there was a file of old photographs. So I found a secluded desk in the corner, began panning for ideas, and less than an hour later, found what I needed – a large, black and white photo of two mechanics working on an engine. The picture was in remarkably good condition, even though it was over 40 years old. And it had obviously been taken by a professional photographer. The lighting was good, the image was sharp and the mechanics were working, not posing. The photo had the unmistakable stamp of authenticity. It would have taken a lot of money and time to duplicate that vintage photograph. But it didn’t cost a cent. It was right there in a file drawer. That old picture reinforced the company’s 65 years of customer
service. Those mechanics were the heroes of the ad, of course. But the beneficiaries of their skills were – and still are – the customers. As I fleshed out the copy, I couldn’t help but wonder about missed opportunities. How many ideas have never been found, because I (and maybe you, too) have been looking in the wrong places? In my journey through those old photos, I found plenty of other idea possibilities: Here was their original building, with a freshly painted sign in front. Here was their fleet of service trucks and drivers, lined up like race cars at the starting line. Here was an action photo of a bulldozer on a job site. And here was their founder, surrounded by department managers and key staff members. Leonardo Da Vinci described people as, “Those who see. Those who see when they are shown. Those who do not see.” Sometimes advertising wizardry is simply a matter of vision. It’s a fact that creative people see possibilities where others don’t. Old photographs represent just one kind of treasure which might be hidden in your advertisers’ files. Who knows what else you might find?
(c) Copyright 2013 by John Foust. All rights reserved. JOHN FOUST has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: jfoust@mindspring.com
Affordable media insurance for Canadian Community Newspapers
Service includes: Libel, Invasion of Privacy, Plagiarism, Piracy, Infringement of Copyright, Pre-Publication Hotline Contact us for a quote: Todd Frees, General Manager 905-639-8720 ext. 234 t.frees@ocna.org
February 2015
We want to hear from you! Please share your news and/ or opinions with us: newsclips@ocna.org
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February 2015
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DESIGN
Things Designers Don’t Want to Hear By Ed Henninger Henninger Consulting
It happens all the time at newspapers: Things we don’t want to hear: “We just lost the Hamilton account.” “Now Adobe wants us to pay a monthly subscription price for the software.” “Bob just fell on the loading dock and broke his ankle. We’re going to have to report it.” “Geez...another computer meltdown?” It’s just what happens. Another thing that happens - in newsrooms large and small and all across the globe - is poor design thinking on the part of those who don’t understand design. File the followung under TDDWH: Things Designers Don’t Want to Hear. And...if you’ve said some of these things yourself, maybe you should wash your mouth out with soap. OK...virtual soap. idea. If you’ve ever said anything like this...or even thought it...perhaps you should search for that virtual bar of soap.
Here are Things Designers Don’t Want to Hear: “What can we do to jazz it up?” “What do you mean we need a photo? Why would we need a photo?” “What do you mean we need a chart? Who’s got the time to create a chart? It’s just a budget story.” “What do you mean we need a map? It’s just a detour.” “Of course we’ve been working on this story for three months! But why would you need to know that? You’ve got all night to scramble some art together.” “I am so tired of hearing that you need a faster computer. None of the writers need a faster computer...why should you?” “How about using magenta on the headline on that breast cancer story?” “We’re in the business of writing.” “Of course, you can design it however you want...but just remember you can’t trim the story.” “What do you mean we need a visual to go with the jump? The jump is only 20 inches.” “Do you really mean you would cut that story to get in a pull quote?” “I know readers don’t like long sories, but this one is only 32 inches and it’s a great read.” “Why do you want our reporters to think about photos? They’re not photographers. They’re writers.” “We have colour on the page...can we run the headline in colour?” “It’s a story about the environment. Can we run a green colour block behind it?”
ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting, offering comprehensive newspaper design services at: www.henningerconsulting.com.
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DESIGN
Young Readers
Just when you think the ‘experts’ might be right By Kevin Slimp
I really don’t mean to get this worked up about things. Oh, sorry. I sometimes digress. Let me catch you up. While taking a drive through the Smoky Mountains, about 45 minutes from my home, I stopped to fill up and check my messages before heading into Townsend, a small town known as the ‘Peaceful side of the Smokies.’ Checking my messages, I noticed an email from a professor at one of the larger universities in my home state of Tennessee. It was in response to a message I had sent a day earlier, concerning a collegiate media summit being held in Nashville in February. He wrote to let me know that he feared not many would attend the event because “there are a number of college papers like us who are Web-only, or almost, throughout the state.” I understand he was trying to be helpful. But really? When I got back to my office, I pulled up the websites for student newspapers at The University of Tennessee, ETSU and Memphis University. All are print publications. I wrote back to mention that it was an interesting time to pull out of print. A report in Business Insider just two days earlier indicated that advertising in newspapers was up four percent in 2014, while television ad revenue was down four percent. I also noted a recent study of Journalism and Mass Communications graduates found that “Writing, reporting and editing for print remains the dominant” activities for those in the workforce after graduation. I went on to mention that Kevin Schwartz, as respected as anyone in the collegiate media world, has written that moving away from print is a mistake for college newspapers. He wrote back, “while print advertising may be up, it’s certainly not with our print product. But that’s not the main issue. What’s at stake is the kids in high school and college today, who do not or rarely read a printed newspaper on a regular basis.” I’ve written February 2015
a lot recently about the survey of more than 600 newspaper executives I completed, with the help of friends, a few weeks ago. I didn’t mention the survey to the professor. But I can’t help but think about all those publishers who reported things are going well and they look to continue in a positive direction for decades to come. Sorry. I’m digressing again. Back to the story. It’s at times like these that I always start to feel guilty. What if the professor is right? What if young people really don’t read print anymore? Could I be wrong? Could the studies be wrong? After all, a lot of journalism professors I run into seem to think that print is dead. And so do most of the people I know who sell online services. Maybe they’re all right. Maybe young people do not read news in print anymore. It was about that time I decided to pull over to grab a bite of lunch. I pulled into the parking lot of AJ’s Hearth and Kettle Restaurant, just off 321 in Townsend, and made my way into the dining room. I saw what must have been a hallucination. Because over in the right corner sat a young woman, reading a newspaper. I introduced myself and told her about the conversation I’d just had with the college professor. I asked her age. She smiled and said ‘23.’ When I told her what the professor said about young people no longer reading newspapers, she laughed and said, “That’s just crazy. I read the newspaper every day.” She told me her name was Stephanie and that she loved reading the newspaper. If I were 15 years younger, I would have dropped on one knee and proposed right there. I asked if I could take her photo to use in my column and she smiled and said, “Sure.” So what about the professor? Was he wrong or am I living in a fantasy world? Or is Kevin Schwartz right? Are university newspapers cutting their noses to spite their faces? Are they giving up the basics learned in creating a printed newspaper for the sake of ease? Let’s face it: It’s a lot easier to create an online product than a printed product. Sure, it’s next to impossible to cover expenses through advertising revenue. But if you’re at a university that will fund an online product without the need to raise ad revenue, who can blame them? Right now, as I write, three brand new newspapers are starting in my hometown of Knoxville. Two of them are looking to young readers as a target market. This is in addition to the two papers already targeting to the college market. Apparently, I’m not the only one who thinks young people still read papers. There I go, digressing again. 19
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HUMAN RESOURCES
Written Employment Agreements A TwoGreySuits Article
This article is part of the TwoGreySuits ‘Employee Performance Management’ Series and is offered by our partner, the TwoGreySuits HR Power Centre as a service to our members.
including sufficiently clear job descriptions, detailed explanations of pay structures and by allowing the employer flexibility to change the terms of the contract as needed. Written contracts of employment can also control, to an extent, an employee’s conduct after termination of employment. For example, former employees can be restricted from working in the same industry as their former employer and from soliciting their former employer’s existing customers. Former employees can also be held to a strict duty of confidentiality in respect of, for example, trade secrets and client lists. In the event of post-termination conflict, these contractual terms, typically referred to as “restrictive covenants”, are scrutinized heavily by the courts. This warning, however, is not meant to discourage the use of these clauses, but rather to ensure that employers are aware that the effectiveness of a written contract is inextricably linked to the skill with which it is drafted. A written employment contract can also limit the ability of the employee to claim entitlements based on allegations of verbal promises made by the employer, for example, a verbal promise to be promoted or to receive an increase in pay. Employers can limit the potential for liability arising during the course of the employment relationship by defining the entire scope of the employment relationship explicitly and in its entirety, while explicitly precluding these types of allegations. Properly drafted contracts will be also include a provision that affords the employee an opportunity to obtain independent legal advice prior to signing the contract. While the courts retain the discretion to assess the totality of the circumstances of the employment relationship rather than just its form, this provision can help to bolster the enforceability of the contract in the event of conflict because it can have the effect of minimizing the disparity in bargaining power typically associated with employer-employee relationships.
Written employment agreements help businesses manage risk. One of the most common relationships that individuals enter into is formed in the context of their employment. It is also one of the most complex. Among other things, the complexity of the relationship between employee and employer arises out of the sheer number of issues, whether they are of a legal, inter-personal, or social nature. One of the best, and least expensive, things an employer can do to protect its interests throughout the employment relationship is to have a written employment agreement. A properly drafted agreement goes a long way towards giving the employer the flexibility and certainty that is required for a successful operation of a business and efficient management of a workforce.
Where the Value Lies:
An employment contract exists between an employer and an employee whether or not the terms of this contract are set out in writing. The primary benefit of a properly drafted, written contract is the reduction of the uncertainty that inevitably arises when the relationship is not explicitly defined. A written employment contract establishes a certain degree of stability while minimizing the potentially costly effects of the relationship coming to an end. Perhaps the most important advantage of a written employment contract is that it affords the employer a greater degree of control over the effects of termination by defining the employer’s exposure and obligations upon termination of employment. Without a written contract, the employee’s entitlements are grounded not only in statutory minimum standards, but the common law as well. In some circumstances, the courts have awarded common law entitlements of up to 24 months of pay to dismissed employees. Pay can include not only wages and benefits, but under the common law, bonuses and commissions as well. These are amounts that most employers expect do not continue beyond the end of the relationship. The contract can explicitly detail the specific grounds for termination, including conduct that will justify termination for cause, and can also set out the specifics of the employee’s benefits entitlements, and their severance and termination pay. Bonus amounts can clearly be taken out of the severance formula with clear and well drafted language. The element of certainty is of particular interest to employers in the realm of actions by employees for constructive dismissal. In an action for constructive dismissal, the employee can claim that the employment relationship was terminated if an employer unilaterally alters a fundamental term of the employment contract, resulting in the employee leaving his or her job. Changes to a fundamental term of the employment contract can include a change in job function, pay or geographical location of employment. Employers can limit the possibility of successful claims for constructive dismissal using written employment contracts by, for example, explicitly February 2015
Concluding Comments:
A written contract of employment is a valuable element of an employer’s proactive approach to people management in the workplace. It can be a useful tool in managing the vastly complex and uncertain relationship between employers and employees. The vast majority of workplaces would greatly benefit from having a written employment agreement. Such agreements, however, are best entered into before the start of the employment relationship. In an effort to make workplaces as stable and as productive as possible, employers should give serious thought to the use of written employment contracts for the purpose of defining the parameters of their employment relationships. The HR Power Centre and HR Hot Line is a one-of-a-kind product specifically designed to get you the answers you need fast, in hundreds of different HR situations. Signing up is simple and free for OCNA members. You can call us today at 905-639-8720. Why wait? Don’t let important people management issues go unresolved when you can deal with them today. 20
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HUMAN RESOURCES
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February 2015
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February 2015
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