THE TIME IS NOW

At Obvious, we understand that everything is interconnected. One industry’s health and growth opportunities are directly related to others—our personal health affects our financial health, for instance. How we transact across them all has one element in common: financial technology.

We see fintech as an umbrella term that includes banking, lending, investments, payments, and insurance. We want to invest in companies in these industries that are harnessing tech to deliver more human-centered products and services.

On the horizon, we see a bevy of new companies emerging that dramatically improve financial health, resiliency, and empowerment for individuals and SMBs. Take insurance. Many of the risks we face today—as individuals or businesses—come at us unexpectedly. When the time comes, we need organizations to help mitigate these risks and guide us back to normalcy.

As we look to a near future with more risk-laden “spikes” of activity— from climate change to cyberattacks—we will need even greater resilience as a society. The insurance industry, at its best, is an essential instrument in fostering that resilience.

Just as Obvious portfolio companies are building transformative insurance businesses, we see the same with Obvious founders across the entire fintech stack—transforming banking, lending, investments, and payments.

It’s humbling to work with such extraordinary founders solving such entrenched challenges. Seeing is believing, and we’re believers in their progress.

Watch the future of finance being built in this World Positive Report Fintech Edition.