NZW 200 YEARS CELEBRATION
Marketing Developing and supporting the growth of New Zealand wine.
The past 12 months has been a year
Last September the ‘New Zealand.
of two halves for the marketing team,
Naturally’ events took place in
from celebrating 200 years since
San Francisco, Toronto and New
the planting of the first vines in New
York, with the objective to engage
Zealand, though to experimenting
and immerse our guests in what
and employing new approaches to
sustainability means to New Zealand,
keep New Zealand wine top of mind
while showcasing organic, biodynamic,
in a changing world. Despite the
natural, vegan wines, supported by
uncertainty, we have continued our
leading wine opinion leaders. The
efforts to ensure New Zealand wine
same month, Organic Wine Week
remains frequently mentioned, bought
provided another opportunity to focus
and praised around the globe, amongst
on our environmental goals. In the UK
the challenging conditions COVID-19
we celebrated with a panel discussion
has created.
and masterclass, followed by a walk
New Zealand wine’s sustainability story on the world stage
around tasting of over 80 wines; the largest focused organic tasting NZW has held internationally.
One of the key pillars that differentiates
In July 2020, NZW partnered with
New Zealand wine on the global stage
leading North American wine
is our commitment to sustainability
publication, Wine Enthusiast, for a
and our world leading practices.
webinar entitled ‘New Zealand Wine:
20
