NORTHWEST LEAF
THE LIFESTYLE ISSUE
CANNABIS ARTIST & GRAPHIC DESIGNER JAKE CORMENY Eugene
STORY BY NATE WILLIAMS | PHOTO BY DANIEL BERMAN
OUTSIDE ARTWORK
@OutsideArtwork
Jake Cormeny, better known as @OutsideArtwork, is the young artist behind TJ’s memorable handmade art, which accompanies every strain and product at their retail dispensaries in Eugene and soon in Portland. Cormeny’s work adds a colorful dynamic to an otherwise monotonous retail experience. Expect to see more retailers exploring similar concepts to better connect with customers.
WHERE DO YOU DRAW YOUR INSPIRATION FROM?
DO YOU ALWAYS CONSUME THE PRODUCT OR FLOWER THAT YOU’RE CREATING THE ARTWORK FOR?
WERE YOU CLASSICALLY TRAINED OR SELF-TAUGHT?
I wish it happened that way, sometimes we get enough product in at once that it takes me a few days to create signs and so I have time to try the product. But, I try to have the sign completed before we get the product so everything looks the best when we put it out.
I’ve always been inspired by people who create whether it be musicians, architects or any type of artist; so being a part of the world of creation is my driving inspiration. I started drawing when I was in elementary school, basically trying to copy my cousin; but, once I entered middle school and beyond, I took every art class I could to expand my creative skills. In 2015, I graduated from Kansas State University with a degree in Graphic Design.
WHAT IS YOUR FAVORITE MEDIUM TO WORK WITH AND WHY?
I don’t know if I have a favorite medium, but most commonly I work on the computer using my drawing tablet to create anything from design work to illustrations and posters.
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HOW DOES YOUR ART DIFFER FOR WORK VERSUS WHEN YOU’RE CREATING WORK FOR YOURSELF?
The main difference is that I basically have to detach myself emotionally from my professional work, because it will go through so many changes and revisions based on the client’s needs. I have to be able to accept criticism while maintaining the confidence that I can improve and finish the job.
WORKING ON ANY COOL LARGE SCALE/LONG TERM PROJECTS? I’ve been working with Greg Levine of Nelson & Co. on a potential rebranding project, as well as creating a farm poster for Love Life Farms. Additionally, In the future I hope to continue working with my friends at Willamette Valley Alchemy and Urban Canna. It’s been a great experience working with different people in the Oregon industry.
“Being a part of the world of creation is my driving inspiration”