the HARVEST issue
Honeydew Farms continued from pg. 29
As one might imagine at this size, pulling off successful harvests is a significant challenge.
A Challenging Present Despite being well-positioned at the onset of California’s recreational Cannabis program, it’s not all rainbows and unicorns at Honeydew Farms. With no investment dollars backing up their operation, no venture capital to lean on and no board of directors to share the workload of company management, Alex and Miranda are well beyond full-time owner operators – not to mention, parents of four children on top of all this. “Our workload is unreal,” Alex explains. “We’re working harder than we ever have.” After 25+ years of investment into Honeydew Farms’ infrastructure, they’ve achieved significant scale: six licenses on the property, two full-season outdoor plots, 45 total greenhouses, 20,000 square feet of drying space and 50,000 plants grown this season. As one might imagine at this size, pulling off successful harvests is a significant challenge. Staffing continues to be one of the industry’s most significant weak points and year by year, remains a substantial hurdle to overcome for the team at Honeydew Farms. With the vast range in quality of
staffing the company’s labor, the remote nature of the property and the sheer number of bodies required to get the job done in a timely fashion, meeting the farms’ labor needs is no easy task. The company employs 16 people full-time, but during harvest the farm brings on seasonal help and an additional 80-100 people are brought on-site to assist in getting the plants down and into drying rooms before the rains hit. While Honeydew Farms is indeed a scaled, commercial level Cannabis producer, it has achieved this success thanks to immense dedication, passion and care. It’s also a machine that requires continued input and action to keep functioning, with ever-growing repercussions for failure and rewards for success.
of what to grow each year rather difficult. Thankfully, market trends help the team determine what’s popular and moving off shelves what time of year. Ultimately though, it’s a bit of a guessing game as shifts in consumer buying habits can happen quickly, and it’s months from the time a farmer selects what cultivar to grow, to the time it winds up on a shelf at a dispensary ready for purchase. This season, the team at Honeydew Farms is cultivating 42 different strains ranging from classic staples like SFV OG, to new school exotics like Slurricane and Gelonade. Their flowers go through intense quality control, receiving a thorough inspection not just prior to heading to their trimmers for manicuring, but after the fact as well. This multi-step process ensures only the finest buds carry the Honeydew Farms brand seal of approval. Another aspect of Honeydew Farms’ business that has helped influence their success is their reverence and profound care for their brand and the product behind it. Honeydew Farms is exclusively a single source producer – anytime you buy a Honeydew Farms brand product, you can rest easy knowing it was produced in-house and meets the brand’s strict standards for quality.
An Intentional Approach The team at Honeydew Farms has amassed a gargantuan library of genetics over the years, which makes selection
STORY by NATE WILLIAMS @NATEW415 | PHOTOS by MIRANDA MOORE & EVAN MOORE
Published on Nov 2, 2020
The Harvest Issue | Leaf Nation looks at Cannabis growers at the peak of their busiest time.