IPA Self Assess(paginated)
19/1/06
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The Regional Marketing Forum was established by the Agency in 2000 and represents all the major public and private sector organisations in the Northwest with an interest in promoting the region. Its role is to co-ordinate regional marketing activity and collaborate on delivering a major programme of activity designed to improve the image of the region. It is chaired by Agency board member Brenda Smith.
The regional brand signifier "England's Northwest" has been developed by the Agency through the Regional Marketing Forum to provide a single and consistent brand to describe the Northwest on all marketing materials. It is underpinned by a set of brand values and key messages, which are promoted by partner organisations throughout the region. Following the success of the 2002 Commonwealth Games, the Agency developed a major events strategy, which recognises the significant economic impact the staging of major sporting, cultural and business events can have on the region. The Northwest was the first English region to publish such a strategy, which has already successfully led to the bidding and hosting of a series of major events.
Lead Role NWDA has developed very effective working level relationships both with Departments and Ministers and with other RDAs. Significant shifts in Government policy have occurred since 2003, the most notable being the second Skills White Paper, with a clearer articulation of regional need and delivery though RSPs. NWDA has led RDA success in securing major improvements in the link between skills, employment and economic need, including: -
Regional Skills Partnerships established to link assessment of regional needs with LSC and Job Centre Plus planning rounds. Good progress in 2005/0663.
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Inclusion of 14-19 age group in enterprise and business skills development. Progress towards closer integration of business support and workforce skills training.
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Stronger regional influence in HEIF funding.
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Improved recognition in Government that basic skills is not a primary issue in all parts of the country. Employer demands focussed in some areas on level 3,4 and 5.
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Regional Skills Partnership update to Ministers Oct 2005
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