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Northwest students capitalize on their 'knack' through Piloted at Northwest in 2011 thanks to the vision and support of Billy Price, Knacktive (pronounced “nak-tive”) is
Northwest’s student-driven strategic communications agency. Based on a similar program the Prices are involved in at the University of Missouri, Knacktive provides students with an invaluable opportunity to build their portfolios with real-world experience and learn to work with others in a fast-paced, team setting. Students work with a professional client to create practical solutions for their marketplace Stephanie Padgett (left), hired by Billy Price to assist with the launching of Knacktive, visits with Price and Northwest students following the on-campus presentation for LasikPlus Vision.
challenge and earn three hours of credit by successfully completing the course. While the course incorporates principles, strategies and tactics of design, marketing and public relations, Knacktive is a melting pot of departments and disciplines throughout campus, such as art, computer science, business, communication and mass media. Knacktive’s inaugural class designed a comprehensive marketing campaign for Cincinnati-based LasikPlus Vision, which led to the “Eyes Save Lives” campaign being launched nationally by the company within three months. This year, Knacktive teams wowed their client Science City, a hands-on science center located within Kansas City’s Union Station. For more information about Knacktive visit www.nwmissouri.edu/knacktive or contact Teresa Gustafson at teresa@ nwmissouri.edu. n