course
instructor
project
GRAPHIC DESIGN 2
T H O M A S M C N U LT Y
THE URBAN FOREST PROJECT
[ project 06 ]
IT’S NOT JUST A PLACE FOR PEOPLE, BUT A PLACE FOR TREES. duration
category
attributes
7 WEEKS
ENERGETIC / MODERN / CLEAN
target audience
deliverables
color
PEDESTRIAN OF ALL AGES
31” BY 62” BANNER
objective
overview
solution
To create 31” by 62” banners for the Urban Forest Project using the form of, or metaphor for, the tree to make a powerful visual statement about the environment.
The project is a series of unprecedented outdoor exhibitions, taking root in cities around the world. This unique environmental public arts and educational initiative calls on artists, designers as well as students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community. The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.
First concept: even though our city has changed drastically from the past, in that we are now surrounded by concrete buildings and fewer trees, trees are still part of our world and are critical to the eco balance of life. I created a tree in a graffiti style to portray the concept that trees are part of our city. I used the tagline ‘xoxo’ to express in a whimsical manner our love of trees and nature. Second concept: trees serve as shelter and also maintain a fragile eco-balance we live in. Umbrellas are usually associated with the idea of protection since they shelter us from heavy rain and sunshine. Therefore, the umbrella handle is combined with the tree in the design to represent the concept that trees help to protect our earth.
I have come up with two different concepts for the banner. The first concept represents the idea that there is always a place for trees in our city. The second concept is to represent the idea that trees act to protect our planet.
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