Contents
1
Brand
Graphic Elements
Applications
3 Introduction
11 Color Palete
18 Package
5 Logo Type
12 Typeface
19 Stationary Set
7 Logo Variations
13 Grid System
20 Custom Color Box
8 Imporper Logo
16 Pattern
21 Shopping Bag
9 Brand Mark
22 Web Page
2
BEINK is the brand that has the unique identity of ink and accessories.Under the concept "Being yourself"
I “i” “Identity”
3
+
= “Fountain Pen”
“BEINK”
Introduction
4
Logo Type
5
Grid Logo
Clear Space to make sure to give space to stand out. For logo the margin of clearspace is measured by the 1/2 of the letter hight.
1/2x x
Minimum To make sure our logo is always visible we’ve determined a minimun display size for both digital and print applications. 6
Logo Variations There a couple defferent way to showcase our logo.
Full Color
Full Negative
Grayscale
Greyscale Negativve
Another Color
On Colored Background
Full Color should always used on light background. Full negative used on background very dark. Greyscale used in the event that we cannot printing in color. Greyscale-negative used on black background and cannot color printing. Another Color used when need to use another color.
7
Imporper Usage To make sure our logotype appears asconsistent as possible throughtout our communications, we’ve identified a few way it should not be used. Here some examples.
Don’t seperate the logo
Don’t use effect such a drop shadow
Don’t stretch the logo
Don’t alther size of the brandmark
Don’t rotate the logo
Don’t use more than two color
8
Brandmark
9
The brandmark is our symbol. This symbol can be used alone to reinforce our brand.There are a couple of different ways to use it but always keep in mind that the clearspace around the brandmark is equivalent to 1/4 of hight.
Full Color
Negative
Clearspace
Greyscale 1/4x
x
Another
Stroke
10
Color Palete These are the color that represent our brand. This herearchy show their order to use. Use these color generously for our type, pattern and backgrounds.
CMYK:71 65 64 72 RGB:35 35 35 HEX:232323
CMYK:13 97 100 4 RGB:204 38 0 HEX:CC2600
11
CMYK:0 0 0 0 RGB:255 255 255 HEX:ffffff
CMYK:94 28 74 73 RGB:3 70 56 HEX:034638
Typeface 20 pt PISTILL ABCDEFGHIJ KLMNOPQRST UVWXYZ abcdefghijklmn opqrstuvwxyz $@#&*_-[]() Use for Sub Headline
14 pt Microsoft Yi Baiti ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvw xyz $@#&*_-[]() Use for a body copy
40 pt PISTILL ABCDEFGHIJK LMNOPQRSTUV WXYZ abcdefghijklmno pqrstuvwxyz $@#&*_-[]() Use for headline
8
12
66x54
100x105
22x22
Grid System
13
To make unity of these manual book, We must use grid system. There are ways of grid system for these manual.
14
Graphic Elements
15
Pattern Pattern can be used across a wide range promotional material to add color and color and intrigue. These patterns are composed of our brand elements and use color from palette.
16
Applications
17
Package Our package is not used color from color palete, But use ink color for show the color and used main pattern of brand.
18
Stationary set Our stationary system in consistent with the brand. We use primary logo lockup in full color application and we use our brandmark as a reinforcement.
19
Custom color box Custom color is called Being Youself Collection, Used minimal graphic and look more elegant.
20
Shopping bag Our shopping bag used fun illustration and the size is fit to 6 ink box and which that big size is fit to 9 ink box.
21
Webside Our webside used plane graphic and main color from color palete mostly use text more than picture.
HOME
PRODUCTS
ABOUT US
CONTRACT
LOGIN
Create Your Color! Meet! New collection “Being Yourself” You can create Your color refecting your style and suitable for a special gift! CLICK
New Color Unlock! Here new color special for this season Check color for this season heare CLICK
22
NUTTAWUTH JITTACHOTISAK 59020200 / INDUSTRIAL DESIGN / KMITL