NUMI-What's Steeping? ISSUE 5, FALL 2013
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What's Steeping? Summer is in full swing! We are doing our best to keep cool with lots of iced tea, and we hope you are too. We are pleased to share the latest Numi happenings with you in our fifth issue of What’s Steeping?: • World of Tea Collection gift— Taste the world with each sip, and celebrate a dozen cultures’ tea traditions. • Travels for Tea—Read about our recent trip to India to visit the gardens from which we source our organic and Fair Trade Certified™ Assam black tea.
• DIY Iced Tea—Beat the heat with our guide to making refreshing iced tea at home or on the go.
TEA BUZZ
In the midst of all this summer excitement, we’d like to thank you for your continued support and partnership throughout this journey.
In Friendship,
Co-Founders Ahmed and Reem Rahim
CONTENTS
Hello Partners, Friends, and Family,
PRODUCT NEWS DIY ICED TEA PRODUCT NEWS WORLD OF TEA TRAVELS FOR TEA SOCIAL MEDIA HIGHLIGHTS COMMUNI'TEA
TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE. PLANET AND PURE TEA, VISIT US AT NUMITEA.COM.
TEA BUZZ
WALL STREET JOURNAL The Wall Street Journal quoted Ahmed Rahim on Savory Tea and the “wave of interest in new herbs,” in its piece, Beyond Basic Herbs: Lesser-Known Greens Get Trendy.
YAHOO! HEALTH May 1, 2013
Yahoo! Included Savory Tea in its list of “Trendy Health Foods You Should Try”!
May 1, 2013
FOXNEWS.COM Fox News.com included Numi’s Artisan’s Tea Blending Kit in its list of 10 Mother’s Day gifts for a healthier you.
http://www.foxnews.com/health/2013/05/05/10-mothers-day-gifts-for-healthier/
PREVENTION MAGAZINE We’re very proud to share that Numi’s Jasmine Green Tea was awarded a Prevention Eat Clean 2013 award for being one of the 100 Cleanest Packaged Foods in 2013!
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February 2013
NUMI-What's Steeping? ISSUE 5, FALL 2013
hgtv.COM HGTV suggested its readers unwind with three of Numi’s refreshing iced tea cocktails during Memorial Day weekend.
http://blog.hgtv.com/design/2013/05/17/happy-hour-happens-refreshing-memorial-day-cocktails/
Natural Health Magazine In a report on the health benefits of drinking green tea, Natural Health Magazine suggested drinking Numi’s Green Iced Tea cocktail during the summer to stay cool.
FabFitFun.COM
July/August 2013
FabFitFun called Numi’s Cantaloupe Tea Daiquiri the “love child of smoothies and cocktails” and shared it for Thirsty Thursday.
http://fabfitfun.com/thirsty-thursday-cantaloupe-tea-daiquiri
FITBOTTOMEDEATS.COM The Fit Bottomed Eats team did a tea tasting with Numi’s new Savory Teas and called them “exotic,” “unique,” and “satisfying.”
NJ.COM
http://fitbottomedeats.com/2013/06/veggies-in-your-tea-numi-organics-savory-tea-garden-samplerreview/
NJ.com highlighted Numi’s Savory Teas in its review of the 2013 Summer Fancy Food show and said they are “so fragrant that they can trick the nose into believing they are a soup.”
http://www.nj.com/homegarden/index.ssf/2013/07/summer_fancy_food_show_2013_a_world_of_spec ialty_food_options.html
OAKLAND MAGAZINE Oakland Magazine interviewed Ahmed Rahim about Savory Tea and said the new teas “offer a surprising new dimension to the traditional beverage.”
July/August 2013
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PRODUCT NEWS
Do It Yourself Iced Tea
What better way to cool off on a hot day than with a big glass of iced tea? Make your own DIY Iced Tea at home by steeping 2 bags of your favorite Numi Tea in hot water, letting the tea cool, and then pouring it over ice. It’s that easy!
Try This Recipe! Chamomile Nectarine Lemonade 2 tea bags Numi Chamomile Lemon 1/2 cup lemonade 1 nectarine, sliced Steep 2 Numi Chamomile Lemon tea bags in‌ click here to continue reading.
Why make your own iced tea?
Instagram Contest 3
Share your #numiteaiced photo on instagram to win a free 100ct box of your favorite Numi Tea! Details at numitea.com/numiteaiced
NUMI-What's Steeping? ISSUE 5, FALL 2013
Wor l d O F T ea Co l l ect i o n
We’re proud to introduce our brand new tea gift set. Celebrate people, planet and pure tea with an array of flavors that will take you on a journey of tea types and the history of their origins. Packaged in a stylish bamboo box, the collection contains nine of our best organic tea blends, representing iconic tastes from around the world, including…
Aged Earl Grey – Italy
Jasmine Green – China
Rooibos – South Africa
Real Italian bergamot orange is laid atop black tea to naturally absorb the orange scent, resulting in a one-of-a-kind rich Earl Grey tea with subtle citrus notes.
Originating in the Song Dynasty, this fragrant green tea was reserved for the Imperial Court. Jasmine flowers are laid atop green tea leaves and their scent is naturally embraced. This smooth green tea has layers of subtle fragrance and hints of moonlight.
Cultivated and consumed in South Africa for centuries for its healing properties, this herbal teasan, also known as red tea, features rich earthy vanilla notes.
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TRAVELS FOR TEA
Since our founding in 1999, our quest to offer the highest quality, ethically sourced, organic teas and teasans has taken us to incredible places, where we have met amazing people and forged lifelong partnerships. Each issue of What’s Steeping features a part of one Numi Tea’m member’s travel journal. Numi Tea’m Guest Author: Brian Durkee, Vice President of Operations Locale: Assam & Darjeeling, India
e f th ay o ible. d t irs ncred i he f or t s were f e m a i e t t t in k! The jus c here hat lu t sh and misty. e er –w eeling are lu We w d flush p hills in Darj ee st e Th n seco
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In late May, Ahmed and I traveled to northern India to visit our primary Indian tea suppliers in both Assam and Darjeeling. It was a great opportunity to taste the teas we source from that region and watch them being produced.
It was exciting to discuss a new item we’ll be launching in the future, which we believe will be the best Darjeeling in a tea bag on the market. Stay tuned!
NUMI-What's Steeping? ISSUE 5, FALL 2013
We were g reeted wit h a song & dance – and invited to join in!
We also had the opportunity to meet with Fair Trade workers and their Joint Body assemblies at both gardens and to see the progress Fair Trade has enabled them to make in their communities.
e’s stat ea E ves. T n i ao at anag sent Tong y repre e h t d with oint Bo ing J Meet Trade Fair
We look forward to working more closely with these communities to see what additional social and environmental projects Numi can assist with that go even further, beyond the scope of Fair Trade.
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SOCIAL MEDIA HIGHLIGHTS
#NumiTeaIced Instagram Contest Spread the word—we are giving one new winner a day (M-F) a 100ct. box of their favorite Numi Tea, June-August. To enter, simply: 1. Share a photo of your DIY iced Numi tea 2. Tag the photo with hashtag #NumiTeaIced The Numi Tea’m will choose their favorite photo each day and let winners know via a comment on their instagram photo. Please visit numitea.com/numiteaiced to see TERMS AND CONDITIONS.
Comments from some of our winners...
PU•ERH TO THE PEOPLE:
Taste it. Feel it. Share it.
Here’s what people are saying about Pu•erh…
#SavoryTea
Here’s what people are saying about Savory Tea...
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COMMUNI'TEA NUMI-What's Steeping? ISSUE 5, FALL 2013
Cooking for Solutions We spent a sunny weekend in Monterey numifying the crowds at the Monterey Bay Aquarium for this wonderful celebration of local food and sustainability.
National Restaurant Association Show 2013 The National Restaurant Association’s annual event was a great success this year and we were thrilled at the opportunity to meet with so many of our food service partners.
SUMMER Fancy Foods NYC The 2013 Summer Fancy Food Show in NYC couldn’t have gone any better. Our booth was packed and we’ve already seen a great burst in media hits!
Temescal Street Fair We’re having fun attending local street fairs like the Temescal Street Fair in Oakland, CA this summer to spread the word about how easy it is to make DIY Iced Tea.
Adventures in Tea Training Our National Tea Trainer, Joe McKinnon has been busy traveling all over the country to give special tea training events. If you’re interested in hosting an event with Joe, please contact jmckinnon@numitea.com.
Recent Events: • • • •
Walk in the Wild, Oakland Zoo Tea Lovers Festival, Los Angeles, CA Savory Tea Tasting at the Gap Inc. headquarters, San Francisco, CA Numi Tea Tasting at Whole Foods Northern California headquarters
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