HOW TO IMPROVE YOUR OVERALL FINANCIAL SUCCESS.
I Will Charge What I’m Worth
When it comes to your marketing, it’s easy to get caught up in vanity metrics: the metrics which appear to show improvement or marketing success, but which don’t have a substantial impact on your business’s bottom line. Instead of getting caught up in things like Facebook likes and website visits, take a hard look at the metrics that genuinely reflect success. I Will Focus on the Right Marketing Metrics
When it comes to your marketing, it’s easy to get caught up in vanity metrics: the metrics which appear to show improvement or marketing success, but which don’t have a substantial impact on your business’s bottom line. Instead of getting caught up in things like Facebook likes and website visits, take a hard look at the metrics that genuinely reflect success.
I Will Cut Out Unnecessary Expenses Is there a pet project that’s draining money out of your business without showing a corresponding return in profit? Do you have a serious drain on your current financial status that’s leaving you struggling to pay the bills? Look for ways to cut unnecessary expenses throughout the year to help improve your overall cash flow. I Will Balance Cash Flow Do you have periods of great income, followed by seasons when it’s difficult to break even? While some small businesses are highly focused on seasonal profits, others simply haven’t managed to balance cash flow in order to keep bringing in customers in a steady stream. Take the time this year to evaluate and balance your cash flow. This ensures there’s plenty of money set aside to see your business through the lean times.
I Will Let Go of Things that Aren’t Working
Sometimes, even the best strategy–the one you’ve invested the most in, or that you thought would be the most likely to ensure your business’s success–won’t work. Instead of pushing more money into a strategy that’s failing, commit to letting go of those things that simply aren’t working. This might include changing your marketing strategies, or even choosing not to offer a product or service that isn’t working out the way you intended.
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