Communication Report: ‘Fresh face & new frontiers…’

FRESH FACE & NEW FRONTIERS: GROWING NUFFIELD’S BRAND

EMILY BALL NSCH & KENDRA HALL NSCH: REVERBERATE PR

Most of us were happy to see the back of 2020, eagerly welcoming a new year and fresh start. This year has provided the opportunity to reflect and build on the amazing things achieved in 2020, with the help of technology such as virtual talks, social media campaigns, farm walks, and even an annual conference! We also were able to able to take on new opportunities to grow Nuffield Farming’s brand and influence in print and digital…

We now have a fantastic new website that allows us to communicate Nuffield’s mission and market our Scholarships to future generations of Scholars in a more engaging and modern way. Our report library is now much easier to browse and links reports with their corresponding Scholar’s and Sponsor’s bio pages. The website will remain a work in progress as we continue to include updates and add engaging content that tells our story and that of our Scholars.

We are continuing to build on the popular “I am Nuffield” campaign to inspire the next generation of Scholars, representing a wider range of sectors and study topics than ever before. Also carrying over from last year’s successes was the digital farm walk, this time showcasing Jonathon Jones NSch 2001 and his very successful English-grown tea business, Tregothnan. It was a fascinating look into a unique market, do look for it on our YouTube channel!

Expanding our reach in print…

You may have noticed that Nuffield Farming now has a regular section in Direct Driller magazine, a free publication that focuses on arable topics like IPM, soil health and regenerative farming. Scholars regularly contribute editorial to Direct Driller, but this space is focused purely on Nuffield and Scholar reports! So far, we have seen articles from Mark Dewes NSch 2018, who discussed the reduction of pesticide use, and Camilla Hayselden-Ashby NSch 2021, who previewed her study on growing and building industry around hemp. If you would like to contribute a piece of your own in Direct Driller, please contact kendra@ reverberate-pr.co.uk for further details!

….and our presence online.

Growing Nuffield Farming’s social media presence has been a focus of communications over the past few years. Our followings across all channels have steadily grown, and in February we reached a big milestone by earning our 10,000th follower on Twitter! In May 2021, Nuffield Farming Scholarships took a central role in the promotion and organisation of the inaugural Agrileadership Week, a social media awareness campaign promoting the importance of leadership training in UK agriculture. This effort was done in partnership with AHDB, Worshipful Company of Farmers, IAgrM and the Farmers Club Charitable Trust. With the help of industry influencers (many of them Scholars) also sharing information on their own channels, the campaign earned tremendous organic (non-paid) reach – our tweets that week alone were seen over 107,900 times! We look forward to #AgrileadershipWeek 2022…