Chapter 2 Preparing to Write
Marketing Managing notable new-product launch campaigns and quantifying financial performance Contributing to revenue, market share, earnings, and company growth Demonstrating a combination of strategic and tactical marketing expertise Operations Management Streamlining, consolidating, and improving operations Reducing costs and improving net profit margins Introducing advanced systems, technologies, and processes Product Development Developing and commercializing new products, with subsequent revenue performance Coordinating cross-functional design, engineering, manufacturing, and sales teams Developing notable co-development alliances, partnerships, and joint ventures Project Management Completing projects ahead of schedule or under budget Managing cross-functional project teams and personnel Negotiating with third-party vendors, contractors, and business partners Public Relations Increasing visibility and market recognition Managing PR, special events, and other media-targeted programs Coordinating executive liaison affairs
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