CANTERBURY FARMING ADVERTORIAL
New shoot blossoms in local animal health market
April 2017
21
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After a period of intense consolidation in the animal health market there are signs that local enterprise may be witnessing a rebirth. “The past ten years has seen the New Zealand animal health industry heavily picked over by foreign multinationals,” said Blair Loveridge, General Manager of local company Alleva Animal Health. “Companies such as Ancare, Bomac and Stockguard, who were well known to Kiwi farmers, have been sold and absorbed by foreign owners. That is very unfortunate.” Founded by ex-Ancare staff, Alleva is a growing force in the veterinary supply channel with drench brands such as Boss, Reflex, Corporal, Nexeprin, Bantix and Icon. “It is a fact that multinationals have product development priorities that aren’t necessarily in tune with what local farmers might like them to be. On a global basis cats, dogs, pigs and poultry are much higher in their priorities than cattle and sheep. That is why products such as combination drenches and sheep capsules tend to be the result of local innovation.” Alleva cites Boss Pouron and Boss Injection as
Operating in the Selwyn, Rakaia and Ashburton North area.
For prompt service contact Simon Reed: 027 2838572 riverfieldssprayers@gmail.com
Alleva Animal Health General Manager, Blair Loveridge
evidence of the value of local innovation. “The first generation of combination pour-ons was OK,” said Loveridge, “but Boss is a huge leap in performance. Absorption is significantly better and Boss is also the only rain resistant combination pour-on available anywhere in the world. Boss Injection is another innovation that has given farmers a combination cattle treatment
that is simply unsurpassed in terms of convenience and performance.” Another innovation is Nexeprin Microject, Alleva’s nil-milk withholding 1ml/100kg injectable parasite control treatment for cattle. This delivers up to three times more eprinomectin into the body when compared to the usual pour-on treatment. It also delivers a therapeutic dose of vitamin E that can
help prevent deficiency over periods of stress such as calving. “The feedback we have had from many farmers is that they are pleased to see a local Kiwi alternative offering quality products at a good price. We have also had good support from key veterinary practices, so for us the future is all about reinvesting in new products that will anticipate farmer needs.”
1.5M please
® NEW ZEALAND’S ONLY RAIN RESISTANT(1) COMBINATION POUR-ON
BOSS® and DMI-Sorb™’ are registered trademarks of Alleva Animal Health Limited, Tel: (09) 418 1405. Approved under the ACVM Act 1997, No. A10817. (1) See label for details.
www.alleva.co.nz
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