conference recap now
Carmine Gallo: The Steve Jobs Plan for Success By Marty Maciaszek
you have to ask, ‘What business am I in and how can I communicate and express that passion.’” Right alongside passion is vision. Gallo talked about the importance of a vision to move brands and inspire “evangelists” such as Apple co-founder Steve Wozniak, who was inspired by Jobs. “You need to ask yourself, ‘What’s our vision,’” Gallo said. “A vision leads to a different set of results.” Then there is creativity, which Gallo referred to as “kick-starting your brain.” He showed how the Apple Store’s “Genius Bar” was inspired by the Apple team’s visit to the Ritz-Carlton Hotel. “Innovation means taking ideas from different fields and applying them to your company and product,” Gallo said.
Carmine Gallo Speaks About Innovative Practices on Monday, April 28.
And Gallo said great innovators understand the customer experience. Gallo discussed how Starbucks Chairman and CEO Howard Schultz and Virgin Group Founder and Chairman Richard Branson
have been two of the best in the business at grasping this concept. AT&T also learned that if the customer is greeted within 10 feet or 10 seconds of entering one of its stores it makes a difference. “You’re acknowledged and they know you are there,” Gallo said, “and they are taking care of you and they want your business.” Hiring fearless employees, mastering your message and empowering and encouraging your teams are also key components to Steve Jobs’ philosophies for success. “You need to start dreaming bigger about every face of your organization,” Gallo said.
“You can’t inspire a team if you aren’t inspired yourself.” - Carmine Gallo
Carmine Gallo has his own Jobs plan. “What the world needs is more Jobs …. Steve Jobs,” Gallo said. “Steve Jobs never thought average thoughts.” Gallo, the best-selling author of The Apple Experience, The Presentation Secrets of Steve Jobs, interviewed hundreds of successful professionals to gain a better understanding for the innovative ideas that made Jobs successful. Gallo shared many of these ideas at the Management Conference during an engaging session that showed the ways business owners can create an innovative and creative atmosphere. Gallo’s passion for his subject was perfect for the first Steve Jobs principle he shared – Passion is Everything. “You can’t inspire a team if you aren’t inspired yourself,” Gallo said. “As a leader
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Bill Hunt of Champro Sports shares innovative ideas about how to be more successful as a business and as an industry.
One of the many highlights during the 1985 Management Conference in San Diego was a magic show by Steve Higgins. Higgins was also featured on the “Tonight Show” with Johnny Carson.