November/December 2021

Page 8

INSIGHTS NOW

NSGA Report Provides Insight into Baseball Equipment for Dealers, Brands By Nick Rigitano NSGA Director of Insights and Analysis Team dealers often face the difficult task of evaluating whether to expand or contract their product offerings and which brands they should carry. To make decisions even more difficult, the baseball market is highly saturated with an abundance of brands and products. To give team dealers a better idea of the brands being carried, along with their ratings for certain attributes for baseball equipment and apparel, NSGA conducted the Team Dealer Trends: Brand Ratings

Team Dealer Trends: Brand Ratings Baseball

Survey in the summer of 2021. Whether an organization is an existing team dealer, a start-up dealer, or a retailer considering the addition of a team component, the resulting insights can aid in understanding the current landscape of the baseball segment. This includes competition levels serviced, brands carried for select categories and how those brands measure up against others based on certain attributes. This report can also be used by manufacturers to get a better idea of where they stand with their dealer customers. 8 | NSGA NOW ®

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