INDUSTRY NOW NJCAA Partners on Headwear, Awards The National Junior College Athletic Associ-
Mueller Announces Refresh of Quench Sports Gum
ation (NJCAA) announced partnerships with
Sports drinks are commonly thought of as a way for
Zephyr to continue as its official headwear
athletes to quench their thirst but there is another
provider and with Levy Recognition to be its
kind of product that's been available since the
official awards supplier.
1970s – Quench® Electrolyte Sports Gum. With a
The NJCAA renewed its partnership with
new formula, look and campaign, Mueller Sports
Zephyr, which partners with major companies such as Lids, Fanatics, and Fanzz to offer exclusive styles. Zephyr will provide the official NJCAA National Championship hats for winning teams while providing discounted team prices for NJCAA members throughout
Medicine is announcing a refresh of the Quench Electrolyte Sports Gum product line. Packed with electrolytes and bursting with flavor, the new Quench Electrolyte Sports Gum is a go-to option for many athletes. "We know that every athlete is looking for an edge," said John Cayer,
the regular season.
President of Mueller Sports Medicine. "The New Quench Electrolyte
The partnership with Levy Recognition is new for the NJCAA. Levy
Sports Gum quickly eliminates dry mouth so each athlete has an
Recognition is also the awards supplier for the Southeastern
opportunity to achieve the level of performance they desire. This
Conference (SEC), Big East Conference, Sun Belt Conference and
great-tasting gum helps them reach their new peak of performance."
Atlantic Sun Conference (ASUN).
The relaunch featured a new and improved product that acts fast to
Spalding Introduces New Line of Basketballs
quench the thirst of athletes with more electrolytes, longer-lasting natural flavors and a softer chew. It is available in variety packs that
Spalding introduced its new TF line
include fruit punch, grape, orange and lemon.
of performance basketballs that are
Mueller Sports Medicine has been a member and supporter of the
engineered for professional, collegiate,
National Sporting Goods Association since
and high school leagues, in addition to
1966 and the late Curt Mueller is a member
recreational and outdoor use. To announce
of the Sporting Goods Industry Hall of Fame.
®
®
the launch, Spalding tapped brand
Amer Sports Names Salomon CEO
ambassador Damian Lillard to star in a campaign focused on his love for the game.
Amer Sports Corporation an-
The Spalding® TF® line today is structured for use from outdoor
nounced the appointment of
to indoor, featuring rubber, composite leather and genuine
outdoor sporting goods and sportswear industry executive, and
leather basketball options. The Spalding® basketballs that carry
seasoned global operator Franco Fogliato to the role of President
the TF shield are made with exclusive materials engineered for
and CEO for Salomon, the global outdoor brand specializing in
performance, so athletes can play their best anytime, anywhere.
footwear, apparel and winter sports equipment. The appointment is
Spalding®'s TF® line of basketballs will be used in 20-plus high
effective no later than March 15, 2022. In this new role, Fogliato will
®
school state adoptions, NAIA, NJCAA, NCAA Men's and Women's Conference Championships for the Big Ten, Atlantic Coast
lead the Salomon global expansion to become a leading outdoor, mountain-inspired brand.
Conference, Atlantic 10, Mid-American Conference and Big South,
Fogliato brings more than two decades of sporting goods and
in addition to international leagues and federations, such as the
sportwear industry expertise and executive leadership experience
Turkish Airlines EuroLeague. TF® basketballs will be the focus of
to Salomon. He has a proven record of innovative brand-building
Spalding's grassroot engagements, such as the Pangos All-American
and omni-channel transformation at leading global brands,
Camps, AAU World Championships, Lakepoint, Hoophall Classic,
including VF The North Face, the Billabong group and Columbia
and many others.
Sportswear Company and has been based in both Europe and
From past to present, Spalding® peak performance basketballs carry the TF name and Spalding will use the TF basketball platform to ®
®
North America. Most recently, he has served as Executive Vice President Global Omni-Channel for Columbia Sportswear based
continuously innovate to move the game forward. The core TF®
in Portland, USA.
line of basketballs, ranging in price from $24.99 to $149.99, can
Fogliato succeeds Jean-Marc Pambet who returned from retirement
be purchased at www.spalding.com and select retailers.
as interim Leader for Salomon in January 2021.
26 | NSGA NOW ®
>> November/December 2021
