INDUSTRY NOW Boost Oxygen Gets All-Star Game Boost As millions of people tuned in to the Major League Baseball All-Star Game on FOX to watch the American League All-Stars defeat the National League All-Stars, fans were in for a treat as closer Liam Hendriks of the Chicago White Sox brought
scout in the NHL. She also just joined ESPN’s NHL Coverage Team as an NHL reporter for the 2021–2022 season. To learn more please visit playitagainsports.com/embolden-her. Play It Again Sports and The Winmark Corporation have been NSGA members since 1990.
a can of Boost Oxygen to the mound and utilized
Rawlings Releases Innovative New Glove
it prior to pitching the bottom of the 9 inning to
Rawlings®, the Official Glove of Major League
earn the save in Denver, Colorado.
Baseball® and creator of the iconic Rawlings
Boost Oxygen, which is a manufacturer member of the National
Gold Glove Award®, reached a new milestone
th
Sporting Goods Association, did not sponsor nor compensate for
in the evolution of glove design with its release
this placement and usage. Boost continues to be organically adopted
of the REV1X series of baseball gloves.
by professional athletes for its efficacy, portable convenience, ease
In development for several years, the REV1X used the Carbon Digital
of use, and high quality.
Light Synthesis (DLS™) process to develop an optimized lattice
Founded in 2007, the innovation by Boost for making purified
structure. The REV1X also has several unique design attributes,
supplemental oxygen available to all athletes, in the retail space, is the lightweight and portable containers with an easy-to-use and patented mask design. The 95% pure oxygen, commonly referred to as ‘Aviators Breathing Oxygen’ is 100% safe and natural for use by
including a lace-less web, adaptive fit system and Heart of the Hide® leather palm and gusset. The glove’s advanced manufacturing processes combined with its high-quality materials yield an ultralightweight, form-fitting, game-ready glove that provides athletes
all ages. This non-prescription form allows it to be made available
with consistent playability.
in the retail setting.
Rawlings has been a National Sporting Goods Association (NSGA)
Boost Oxygen is currently available in trusted sporting goods
member since 1987.
retailers nationwide.
Play It Again Sports Partners with Women’s Hockey Trailblazer Blake Bolden Play It Again Sports and Winmark – the Resale Company™ announced a formal partnership with Blake Bolden, a trailblazer in women’s hockey who competed in the National Women’s Hockey League (NWHL) and is a pro scout for the Los Angeles Kings, to sponsor her inspiring girls mentorship program - emBolden her. The free six-month mentorship program will welcome 25 female hockey participants, ages 13–16, from across North America and support
Winter Sports Market Announces Show Changes Winter Sports Market (WSM) announced it will no longer be just a buying group show serving the winter sports community of specialty retailers and manufacturers, beginning in January 2022. WSM said the move is in response to the changes of supply chain lead times, the Internet, national trade show consolidation and the evolution of regional shows that have
and empower them as they navigate and become trailblazers in
occurred during the 25-plus years of its show.
the world of ice hockey.
WSM said it will work with the supplier community to extend
Lucky winners will be selected by Bolden and Winmark and
invitations to select retailers and suppliers not affiliated with the
announced via email on September 10, 2021. The program will meet virtually once per month for 90 minutes and will run from October 2021 to March 2022. Discussions will include a variety of
major buying groups and invite them to attend the show. WSM said it is compelled to bring more value and efficiency to the winter sports industry — both manufacturing and retail components.
topics, from mental preparation and goal-setting to self-motivation
WSM will offer a standard booth format in the main exhibit space
and time management, as well as a special guest speaker.
or, if exhibitors choose, a limited number of private meeting spaces
Bolden’s hockey journey began at age 6 when she got her first set
that can become a brand’s showroom to host customers.
of hockey gear at her local Play It Again Sports. Since then, Bolden
The dates for the upcoming shows at the Calvin L. Rampton Salt
has gone on to make history as the first Black women’s hockey
Palace Convention Center in downtown Salt Lake City are:
player to compete in the NWHL and the second woman to ever 20 | NSGA NOW ®
>> September/October 2021
