NSGA NOW - MAY/JUNE 2021

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INow· NSGA OFFICERS Chairman of the Board NSGA OFFICERS Pat Donnelley ChairmanSports, of theTwin Board Donnelley Falls, ID David Labbe

Kittery Trading Post, Kittery, ME Treasurer/Chairman-Elect Greg Miller Treasurer/Chairman-Elect Universal Athletic, Bozeman, MT Cathy Pryor Hibbett Sports, Birmingham, AL

Past Chairman Past Chairman David Labbe RandyTrading Nill Post, Kittery, ME Kittery

Nill Bros. Sporting Goods, Kansas City, KS

BOARD OF DIRECTORS Kevin Bezanson BOARD OF DIRECTORS Cleve’s for Sports, KevinSource Bezanson Halifax, Nova Scotia, Canada Cleve's Source for Sports,

Halifax, Nova Scotia, Canada

Rhett Johnson Pat Donnelley Johnson-Lambe Co., Raleigh, NC

Donnelley Sports, Twin Falls, ID

David Lynn Rhett Johnson Dunham’s Sports, Troy, MI Johnson-Lambe Co., Raleigh, NC Jeff Miller Greg Miller Scholastic Sports Sales, Ltd., Manlius, NY Universal Athletic, Bozeman, MT Mick Montgomery Jeff Miller Denver Athletic Supply, Englewood, CO Scholastic Sports Sales, Ltd., Manlius, NY Ron Rugal John Oehler B&R Sporting Goods, Shelby Charter Dunham's Sports, Troy, Ml Township, MI Jerry Williams Jerry Williams Schuylkill ValleySports, Sports,Pottstown, Pottstown, Schuylkill Valley PAPA NSGA NSGATEAM TEAMLEADERS LEADERS Matt Carlson Matt Carlson President President&&CEO CEO Marty Maciaszek Marty Maciaszek Team Dealer Division, Director, Team Dealer Communications and HDADivision and HDA Julie Pitts Julie Pitts Director, Business and Research Director, Public AffairsDevelopment and President, NSSRA Larry Weindruch Director, Public Affairs Nick Rigitano Director, Insights Dan Wiersmaand Analysis Chief Financial Jennifer ShafferOfficer Comptroller

CEO NOW Normally at this time, we would be sharing the excitement It is not a secret that many independently owned sporting and details about the siege NSGA Management goods retailers and final dealers have been under over the last several years. Conference and Team Dealer Summit, the premier sporting goods industry networking event. Consumers turn to the internet, thinking it's a better option for their purchases. The laborthose market is increasingly tight. Unfortunately, plans are on hold for a few months Manufacturersbecause try to govery directly to the consumer and narrow little has been normal since March of 2020. their distribution of products. We are as eager as everyone to return to in-person shows and meetings. do haveindependent some exciting news about Those are a few of the biggestWe challenges retailers and dealers face. The effects are evident throughout the industry as struggling an NSGA event which provides some timely information businesses consolidate or close their doors entirely. Our colleagues at NSGA's benchmark to help fill the void between now and the Management associations, the American Booksellers Association and the North American Retail Conference on September 26–28 in Florida. Hardware Association, echo those concerns, but none of us is throwing in Naples, the towel! NSGA presents “The Sporting Goods Rebound,” at 11 We always search for ways to help our core members in their ongoing battle to succeed. a.m. Central hits timethe on Wednesday, Our new 'Verified Independent Dealer Program" bullseye. TheMay idea19. for“The the Sporting Goods Rebound” will cover important topics as our industry continues to bounce back program was sparked by a group of NSGA-member team dealers who wanted to from the emphasize how theirLeading experience, knowledge service differentiates themissues from affecting COVID-19 pandemic. experts will offerand their perspectives on today’s their competition. your business in a fast-paced interview format. Getting the public to understand the importance of to working with amember quality independent The Paycheck Protection Program (PPP) has been vital many NSGA businesses. Our dealer is one of the critical components to the NSGA Verified Independent Dealer session on PPP will look at the dos and don’ts of navigating the loan forgiveness process so Program. NSGA will assist Verified Dealers by sharing and explaining what it means to be you understand how to be their fully prepared to do it successfully and efficiently. part of this program with current and potential customers. A survey we conducted last fall about the Management Conference showed one of the biggest The details about the criteria for the MVP and All-Star topics of interest concerned the return to sportsDealer from COVID-19 categories of the NSGA Verified Independent Program, disruptions. The NSGA Team along awith applications andhigh other important crafted group of youth and school sports information, experts led by Dr. Karissa Niehoff, the Executive can be of found at www.nsga.org/verified. YouSchool can also read Director the National Federation of State High Associations (NFHS), to assess challenges more about it on page 22 of this edition of NSGA NOW. We with youth sports during the pandemic and peer into the crystal ball to identify opportunities. encourage team dealers, full-line retailers and specialty retailers involved hockey, skiing,we running sports apply. We will alsoinpick up where left offand late other in 2020 whentowe did a series of Q&As with suppliers regarding distribution chains, inventories, and what retailers and team dealers can do to be Another benefit of the NSGA Verified Independent Dealer Program will be programming st a twist, however. Not only th prepared. This update from the last few monthsConference will have a &bit21of Annual Team Dealer Annual Management for the group at the 55 Summit. This will be an opportunity for verifiedcovering dealershard to get together and goods, will we have a session for excellent the general NSGA membership goods and soft share ideas and concerns with their peers. but we will also have sessions targeted specifically to hockey dealers and ski and snowboard retailers. Suppliers in these specialty areas will provide and19-21 advice you can apply The Management Conference & Team Dealer Summit insight held May in that Braselton, inGeorgia, your business environment as well. is right around the corner. Some of the best aspects of the sporting goods industry's premier event are illustrated on page 11 of this issue. Register now by “The Sporting Goods Rebound” will run approximately 90 minutes and provides the flexibility completing the form in the magazine, or, online at www.nsga.org/events. to view the sessions of greatest interest to you. Registration is limited so it is important you everyone had happy holiday season with and that youexciting doWe sohope quickly by going to ansga.org. We look forward tofamily havingand youfriends with us at NSGA’s closed out 2018 on a high note. Don't forget that NSGA is here to support you in making first virtual event. 2019 even better! Fight the good fightl Best regards, Best regards, MattCarlson Carlson| President I President & CEO Matt & CEO

NSGA works with the National Junior College Athletic Association (NJCAA) to keep you informed on important news and rule changes. 4 | NSGA NOW ®

>> May/June 2021

NSGA NOW® (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Association, 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035; Phone: (847) 296-NSGA (6742); Fax: (847) 391-9827. Subscription price of $50 per year is included in membership fee. Non-member NSGA NOW (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Association, subscription information available from publisher. Periodical postage paid at Mount Prospect, IL 60056 and 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 60515. Phone: (847) 296-NSGA (6742); Fax: (847) 391-9827. additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® Subscription price of $50 per year is included in membership fee. Non-member subscription information available 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035. © by NSGA 2019. Printed in the USA. from publisher. Periodical postage paid at Downers Grove, IL 60515 and additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 60515. © NSGA 2021 all rights reserved. Printed in the USA.


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