3 minute read
INSIGHTS NOW
NSGA Research On-the-Go: Growing Sports
Quite often we see or hear a sport being proclaimed as the fastest-growing. But how true are those claims? It is important to know which sports are growing and where there may be opportunities now and in the future. In order to provide you with usable information in a quick and easy to understand fashion, NSGA has compiled the following overview on sports and activities that have experienced growth in participation during the last five years (2013–2018) among different demographics. Please note this is not an exhaustive list and just because a sport is not listed, it does not mean that it is not growing. For a complete synopsis of sports participation, please be sure to check out NSGA’s Sports Participation in the US reports at nsga.org. The 2020 editions of the Sports Participation in the US reports (containing 2019 data) will be released later this spring.
2020 editions of NSGA’s Sports Participation reports will be available this spring. Check out all of NSGA’s research offerings at nsga.org/research.
Consumers Out in Record Numbers for Start of 2019 Holiday Shopping Season
Another holiday season has passed and the National Sporting Goods Association (NSGA) has kept an eye on the 2019 holiday sales results released by multiple organizations. The International Council of Shopping Centers (ICSC) announced that an estimated 157 million people visited a mall or shopping center over Thanksgiving Weekend (Thursday-Sunday), up from 151 million in 2018. Furthermore, 75 percent of Thanksgiving/ Black Friday shoppers buying goods spent money in a physical store and 45 percent purchased goods online from physical stores. In total, retailers with a physical presence captured 80 percent of spending on Thanksgiving and Black Friday through their stores and websites (Figure 1).
A record 189.6 million US consumers shopped from Thanksgiving Day through Cyber Monday, an increase of 14 percent over last year's 165.8 million — Source: National Retail Federation
Figure 1
O P E N
RetailShop
Goods & Products
Retailers with a physical presence captured 80% ofspending on Thanksgiving & Black Friday through their stores and websites. Source: ICSC
The holiday season of November and December has historically led to a boost in sales for many retail organizations, including sporting goods stores. According to the US Census Bureau’s Monthly Retail Trade and Food Services report, the month of December has been the best month for sporting goods stores in terms of total sales during each of the last 10 years at an average of $5.4 billion (Figure 2). The month of August has seen the second highest monthly sales during the last 10 years at $4 billion, likely driven by the back to school time period. The summer months of June and July have averaged out to be the third and fourth highest at $3.9 and $3.7 billion, respectively. After that, March, May and November have all averaged around $3.5 billion, followed by April at $3.4 billion. September ($3.2 billion) and October ($3.1 billion) were next, while February ($2.8 billion) and January ($2.7 billion) have historically been the months with the lowest sales over the last 10 years.
You can get all the details of 2019 Holiday Shopping Seasons for retail by going to nsga.org. According to the National Retail Federation (NRF), a record 189.6 million US consumers shopped from Thanksgiving Day through Cyber Monday, an increase of 14 percent over last year’s 165.8 million. While it was no surprise that Black Friday was the busiest day for in-store activity with 84.2 million shoppers, it was also the busiest day for online shopping, with 93.2 million shoppers compared to 83.3 million on Cyber Monday. NRF estimated that 75.7 million people shopped both online and in stores throughout that weekend (Thursday-Monday).
