En c o u r a g e m a rk e t a p p ro a c h e s As noted in Chapter 4, one of the most significant trends over the past 10 years has been the emergence of the market as a factor in conservation. Third-party certification, for example, has emerged to recognize industry leaders in conservation. Governments have no formal role to play in the development of certification standards, as they are by nature voluntary. Nevertheless, governments at all levels may be able to recognize and promote these standards and the companies that adopt them. In many cases, these voluntary standards may even be integrated into government regulations over time, thus raising the bar for entire sectors. The growing engagement of industry partners in seeking conservation solutions on the ground is another important trend identified by the Round Table. At the same time, tools do not yet exist to encourage and promote these stewardship activities. There is a need to accelerate the identification and adoption of such tools, which will complement integrated planning processes in both allocated and unallocated landscapes.
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