A Manager’s Handbook uncertainties and delays magnified the problem. While many crises are caused by leakages and spills of dangerous goods, they may also arise because of public perceptions and marketing. For example, Canadians will not soon forget the “tainted tuna” scandal. The case study of Loblaw’s Green Products and Pollution Probe in Chapter 9 indicates a range of public concerns that altered an organization’s marketing program. Frequently, we read about an organization having to recall some of its products from the retail shelves. How would your organization react in such a crisis?
Your monitoring process is dependent upon your allocation ofresponsibilities, and yourestablishment of reporting relationships and corporate targets. Monitoring is necessary to ensure employee involvement, since employee dedication to your Sustainable Development objectives will depend upon your reinforcement and reward systems. Feedback is necessary to verify the appropriateness of your targets, and to modify them over time. Monitoring procedures will vary depending upon the nature of your business. Nevertheless, it is essential that monitoring be accurate, and conducted at appropriate intervals, and that the results of monitoring be made available to employees as part of their job evaluation process.
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