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PRESTON HELPS LEAD MOTION FROM A PLACE OF PURPOSE AND PASSION Written by: DOUG HENSLEY
For Jeff Preston, everything begins and ends with purpose. “I think the number one thing in our company and our industry is we have a real purpose,” he said. “We accomplish things that help individuals live their most vibrant life regardless of ability.” Preston serves as vice president, brand and product for Motion LP, which is Canada’s leading provider of mobility and accessibility solutions for seniors and persons with disabilities. “To me that is a rewarding thing, and as a company and a group, we share that commonality, and we rally around that,” he said. “We emphasize it and use the knowledge we have to assist others in helping them live the best life possible.” Preston brought a rich and varied professional background to Motion LP when he joined the team more than 10 years ago. He has more than 30 years of health care experience in assistive devices, having worked in both the private and public sectors as well as retail and manufacturing. All of his previous work now informs both his leadership philosophy and his management approach.
I THINK THE NUMBER ONE THING IN OUR COMPANY AND OUR INDUSTRY IS WE HAVE A REAL PURPOSE. WE ACCOMPLISH THINGS THAT HELP INDIVIDUALS LIVE THEIR MOST VIBRANT LIFE REGARDLESS OF ABILITY.
“At the end of the day in this industry, we make such a difference,” he said. “We help make the lives of people fulfilling, and that is something that motivates me and keeps me going as a leader in this industry as far as thriving and passing my passion on to others. If you work hard and do everything you can for your clients, the business will become a successful one.” Motion is Canadian-owned and operated and has hundreds of employees who have been serving clients across Alberta, British Columbia, Manitoba, Ontario and Saskatchewan for more than 35 years. The company’s recent history has seen a relentless focus on putting the client at the center of everything it does. “Our company has gone through a cultural transformation over the last five years,” Preston said. “We made a concerted effort to put the client front and center in all we do. The client experience we provide people is unique. What a client expects the first time we talk to them.
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Jeff Preston (right) pictured with Sue Gilpin, CEO of Motion (middle) and Joe Perry, regional director (left) at the 2022 Motion Rehab Expo in Winnipeg, Manitoba, Canada.
