Graphic Design & Product Marketing

Graphic Design & Product Marketing is an elective class that teaches the combination of commercial art and technology. In this class students will use design as a creative process in communication and will explore various methods used to create and combine type, colors, symbols, and images to create a visual representation of ideas and messages.

Prerequisite

None

Special Purchases

None

Homework Estimate

Very little - most will be done in class

Major Concepts Covered

This course is designed for students who are interested in expressing themselves visually and digitally. Students will learn about graphic design principles, photography composition, the psychology of color, expressive typography, page layout and digital image manipulation through both print & multimediabased assignments. Students will also examine graphic design from the consumer perspective while exploring effective ways to photograph, brand and market a product. Projects may include, but are not limited to, the creation of logos, posters, ads, magazine spreads, information graphics and creative photography. Industry standard software Adobe Creative Suite will be used for all projects.

• First Year Students: InDesign & Photoshop

• Honors Students: InDesign, Photoshop, and Illustrator

Insider Information

This class is designed to help students explore the field of graphic design to see if this may be an area they are interested in as a career. Even if a student is not planning to go into graphic design or marketing, the concepts that they will learn will help in just about every field. Visual presentation and/or marketing your product or business etc. is part of every career in some way or another. This class is in a controlled classroom lab and requires students to be self-motivated.