NowVIZ / The HoneyBeeZ

NowVIZ: What’s your passion outside of maintaining your fitness?

Rusty: Family! I was raised by a single mom. As a kid, I started making a list of things I would do when I became a father—the way I would treat my kids, how I would make them feel safe and give them the things in life I wish I had growing up without a dad.

NowVIZ: What’s your life philosophy?

Rusty: When given the choice to be right or kind, be kind! Be purposeful. Give life your all. Enjoy it; be grateful for what you have now. Give freely. Life feels good when you give to others.

When something negative is directed toward you, don’t personalize it. Send back kindness. It may be exactly what a hurting person needs to change the course of their life.

NowVIZ: You have two gorgeous children, a beautiful wife and a little one on the way. How do you juggle your demanding schedule, fitness regime, and family?

Rusty: The impact you want to make is a never-ending journey.

When you have children you really learn discipline and time management. You are tested beyond measure. I lost my mother, an unborn baby, my grandmother, started and finished a sixmonth course on behavior change, wrote a one-year continuing education course for the National Academy of Sports Medicine, began to write my new book “Cover Model Abs: The Truth About Nutrition,” traveled and filmed three movies and two commercial campaigns, stayed in elite physical shape to film 35 fitness videos and launched a fitness brand called “Mastering Men’s Health,” all while working from home with two children under the age of three. Without an amazing and relentless sense of purpose and drive to succeed, it is impossible to do all of those things in one year. Be the first one up and the last one standing and you will accomplish your heart’s desires, no matter what life throws at you.

NowVIZ: What motivates and inspires you day in and day out?

Rusty: Wanting to be my best. Never taking a moment for granted. I truly believe I was given an exceptional drive to pay it forward and encourage others to be their best. Helping is living for me!”