APPLECOAST BRAND GUIDELINE
2016
BRAND STORY
A Brand That Promotes Humility “I want to stay humble all the time”, said one of the greatest boxing champions of all the time, Mike Tyson. Humility doesn’t top the list of popular virtues these days, but if you’re ever in need of help, a humble friend is more likely to be there for you than a prideful one, new research suggests. Humbleness has also been linked with generosity, that the trait predicts charitable giving and generous behavior toward others. What is more, humble people tend to make better employees and bosses. Therefore, we believe that the more humble people there are in this planet, the better place this world will be. This spirit of spreading humbleness to everyone around is reflected in our tagline, “humble joyable”, meaning that we want people to be humble and enjoy at the same time. We want to show to the world that being huamble is even more joyful than being arrogant. Just recall any help that humble people have given you so far, I bet both of you and the helper were happy. The idea fits well to the business that Applecoast is in, urban streetwear.Your spare time spends a great amount of your time, instead of working, partying and other formal activities. We are here to provide you clothes you can use for your casual time, nevertheless, you still look good but humble and surely you will enjoy wearing them. We produce t-shirt, shirt, polo shirt and snapback cap for both men and women. Applecoast is an Indonesian urban street wear retailer based in Bandung – Indonesia, and founded in 2013 by Adidharma Sudradjat Kartanegara. This brand is widely known with its establishment date on theApril 20th, which is 420.
BRAND LOGO
Main logo
BRAND TAGLINE
Main Tagline
S TAY
H U M B L E
Alternate - S TAY H U M B L E , A L L T H E T I M E - W O R K H A R D , S TAY H U M B L E - APPLECOAST BETTERLIFE
“
MOOD BOARD
T-Shirt Fabric Colour
LABEL - T-Shirt 3.5cm
2.5cm
Placement - Front (Bottom Left)
CARE LABEL 4 cm
7cm
Placement - Inside (back neck)
LABEL - T-Shirt SLIP LABEL 1.5cm
3cm
Folded
Placement - Left Sleeve (Lip Side)
LABEL - Shirt 3.5cm
2.5cm
Placement - Front (Bottom Left)
CARE LABEL 4 cm
7cm
Placement - Inside (back neck)
BUTTON - Shirt Colour : Crystal Clear (1x1cm)
Placement - Everywhere that require button
SLIP LABEL 1.5cm
3cm
Folded
Placement - Left Sleeve (Lip Side) / Te n t at i ve
LABEL - Outerwear 3.5cm
2.5cm
Placement - Sweater (Front - Bottom Left) - Hoodie (Front - Bottom Left)
CARE LABEL 4 cm
7cm
Placement - Inside (back neck)
LABEL - Pants 3.5cm
2.5cm
Placement - Jeans (Front Coin Pocket) - Jogger (Right Back Pocket) - Chino ()
CARE LABEL
Placement - Inside
RIVET
BRASS BUTTON
Placement - Everywhere that require
Placement - Everywhere that require
LABEL - Headwear SLIP LABEL 1.5cm
3cm
Folded
Placement - Back (Beside Size Adjustment)
CARE LABEL 4 cm
7cm
Placement - Inside Product
LABEL - Bags SLIP LABEL
MAIN LABEL 1.5cm
Folded
3 cm
Placement - Detail Accent (tentative) Placement - Detail Accent (tentative)
CARE LABEL 4 cm
7cm
Placement - Inside Product
HANG TAG
5 Cm
10 Cm
Article Name Price
FONTS
DISCO DIVA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@
Snickers Straight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+
SO C I A L M E D I A L AYO U T
INSTAGRAM Placement - LO G O ( C e n t e r, To p) - Content (Center, Mid) - Website (Center, Bottom)
PRODUCT PREVIEW
i n s t a g ra m
applecoast t w i t te r
applecoastID l i n e
applecoast420 p h o n e
+6287722047730 e m a i l
applecoast.adisk@gmail.com e m a i l
sales@applecoastindonesia.com
W W W . A P P L E C O A S T I N D O N E S I A . C O M