#5
BECOME your target customers
Conversion starts and ends with your customers. Before you invest your first dollar into building a high-converting website, you must identify your customers and start thinking like your customers. QUESTIONS TO ASK • Who would use your product? • Why would they use your product? • How can you describe your perfect customer? • Where do they hang out and who are their friends? • What are their activities, attitudes, opinions, problems? PLACES TO LOOK • Look around for your perfect customer among your friends and • acquaintances and create a stereotype • Look at their social media profiles, friends, people they follow, groups they join, discussions they participate in, etc • Conduct surveys, focus-group interviews, opinion polls, or simply talk to a few people whom you consider to be your target market • Analyze what your competition is doing, the channels they’re using, the benefits they’re highlighting, the people they are talking to… • Follow social media influencers and latest trends related to your business/ industry
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