Modern Ethical legal marketing guide

and not misleading." Among other things, such language "should be conspicuously placed to assure that the reader is likely to see it before proceeding." Such language can avoid misunderstandings about the creation of a client lawyer relationship, a visitor's expectation of confidentiality, the absence of "legal advice" on the website and whether "the lawyer will be prevented from representing an adverse party." (ABA-457) Credibility.

The website’s design is modern and inviting, users are offered descriptions of the types of clients and practice areas that the firm specializes in, and contact information is easy to find. These few factors alone are enough to convince future clients that they’ve found the right attorney for their immediate needs. Your office staff will also notice a reduction in time spent informing and educating clients because sought after information is now online.

Let’s not forget that by sheer fact of having your own website you will earn yourself several spots on the search engines – when folks type your name into Google, now they’ll have the opportunity to click through to your very own website to learn about you – instead of clicking on a directory that doesn’t provide the visitor with the necessary information and credibility factors they’re looking for. Your website is your opportunity to post client testimonials – ask your clients why they enjoyed their experience and get permission to post their review onto the firm’s website. You can also record a video of your client reading out the testimonial and post this to the website.

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