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Norwegian Fashion Magazine # 5

www.norwegianfashion.no Issue # 5 2011

Kristian Aadnevik Norwegian talent in London

Helje Hamre The one to watch

Vintage

A look inside the world of vintage

Shopping Guide

Discover shopping in Oslo 1


Editor in Chief Steven Stieng steven@norwegianfashion.no

Art Director Steven Stieng steven@norwegianfashion.no

Contributors Steven Stieng Rudy Cohen

Photography

05 Issue

2011

www.norwegianfashion.no

Steven Stieng Ole Martin Halvorsen

Styling Eirik Mogseth Nadja Hansen

Cover Photo: Steven Stieng Styling: Eirik Mogseth Makeup: Christine Sørby Johansen Hair: Alexander Harlem Model: Roberta Grybauskaite (Vibe International) Photo assistant: Eline Aurora Fløisbonn

Publisher Z:um grafiske AS

Contact Steven Stieng Tel: +47 411 26367 www.norwegianfashion.no steven@norwegianfashion.no

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Norwegian Fashion Magazine # 5

Dear readers, This autumn has been very exciting. I’ve gotten an inside look on fashion in London, and I was fortunate enough to get an exclusive interview with the CEO of the British Fashion Council where we talked about NewGen and NewGen Men. I also got to meet the talented designer Kristian Aadnevik who’s been very successful as of late. And for all your vintage lovers, we’ve got an vintage special for you. You probably noticed the media fuzz around Oslo Fashion Week’s runway schedule in August. The lack of established designers, making Rusedress an official OFW event and having Pia Haraldsen and Daniel Franck in their official program. Despite this, we did have a few shining moments. Fam Irvoll showed her first children’s collection and the ever talented Batlak & Selvig had Her Royal Highness Crown Princess Mette–Marit attend the exhibition. We also got to see some new talents. Helje Hamre and Mariette surprised us all with their delicate design. The upcoming Oslo Fashion Week will have some nice shows and one to look forward to is Kristian Aadnevik’s collection for Riccovero. So enjoy this issue and visit norwegianfashion.no for more stories and pictures. 3


fashion Events February 2011

FASHION Go to norwegianfashion.no for detailed program

ASHIO

4th February

Mote med Mening @ 19:00 Location: Fabrikken at Vulkan (near Cuba park) Tina Haagensen will be showing her AW 2010 collecton at this event.

11th - 13th February Shoe Fair (Skomessen) @ Helsfyr Open 09-18 Fri. and Sat. 09-17 on Sun.

14th February

Oslo Fashion Awards @ Folketeateret

15th February

7th - 13th February

Fashion Fair (Moteuka) @ Sjølyst Open 09:00 - 18:00 everyday. Trendseminar Wed. & Thu.

8th February

Nåløyet Location: Posthallen For the first time Henne will have their own show for this prestigious award.

16th February Fam Irvoll Location: BY:LARM tent at Youngstorget 18:00 - Little cupcakes 20:00 - Sooner than later

Oslo Fashion Week @ Kongressenteret Opening of OFW - invitation only.

20th February

Din Bryllupsmesse @ Grand Hotel

24th February

Moods of Norway @ Universitetsplassen

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16 - 19thth February Oslo Fashion Week @ Kongressenteret 16th - Runway shows 17th - Runway shows 18th - Runway shows


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Oslo Fashion Week bans fur from the catwalk

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The controversial decision on banning fur from the catwalk has gotten wide media attention. Online media such as Elle France, New York Magazine, NBC New York and Ecouterre has all written about it. The announcement comes in the wake of the initiative Mote mot Pels (Fashion Against Fur) started by designer Fam Irvoll, designer and stylist Kjell Nordström (aka Baron von Bulldog) and fashion editor Hilde Marstrander, in collaboration with the activist group NOAH. Pål Vassbotn, Managing Director of OFW, has stated that this is to increase the focus on ethics in fashion. Copenhagen Fashion Week however does not share the same view on the use of fur. - We believe that fur is a central part of fashion and we have no plans to ban fur from CFW, says CEO of CFW Eva Kruse to Norwegian Fashion.no. This is further emphasised by the official CFW opening show by Kopenhagen Fur. Go to norwegianfashion.no to read the entire article.

Nåløyet pulls out of OFW The prestigious fashion award Nåløyet has for a long time been a part of Oslo Fashion Week. But now they go their own way. - We have had good collaboration with Oslo Fashion Week over the past years, but now we feel that the award has become well established and it is time to let the event stand on its own legs. You can expect a world-class fashion show with the nominated designers followed by the announcement of the best Norwegian fashion designer and best Norwegian accessories designer, says fashion and trend editor in HENNE, Lisbeth Guldbrandsen. This is the 8th time HENNE is giving out this prestigious award and it’s the first time they will select the best accessories designer. Nominated fashion designers are Haaning and Htoon, Flinga, Helje Hamre, Vatle, Veronica B. Vallenes, Sca Ulven, Undorn and C/Brueberg. The nominated accessories designers are Bjørg Jewellery, By Me, Cala and Jade, Camilla Prytz, Celine Engelstad, Kaspara, Linn Lømo, Moolight, Torill Isachsen and Zuzanna G.

Mote med Mening For the 5th year in a row Olimb & Co organizes the charity event Mote med Mening. Mote med Mening is a foundation that runs a trend show where the profit goes to charity. It all started when Berit Olimb, founder of Olimb & Co., contacted Kirkens Bymissjon because she wanted to spend one day during Christmas to give away free haircuts to the homeless and drug addicts.

that’s how Mote med Mening was started. This year, the charity goes to BAR – children of drug addicts. Mote med Mening kicks of 4th of February, 19:00 i n Fabrikken at Vulkan.

But for Berit, this was not enough and she wanted to do more for charity. And

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Norwegian Fashion Magazine # 5

Norwegian talent in London He has dressed up starts like Cheryl Cole, Madonna, Beyoncé and Rihanna. He has worked with Alexander McQueen, Roberto Cavalli and is the latest protégé of Donatella Versace. ES Fashion and Elle in UK have hailed him as the hottest and most exciting young talent of this decade. His name is Kristian Aadnevik (33) and comes from Norway. Kristian comes from a city where it rains 260 days a year and you can buy umbrellas from wending machines on the street corners. One would think that designing fashionable rain coats would be spot on, but Kristian had other ideas. After finishing his education at Bergen Yrkesskole, he moved to London to pursuit a MA at the Royal College of Art. You went straight from school to become the chief designer at Harrods. How was that?

Harrods is not as big as some of the other design houses, but they still have earned recognition. So getting my first job at Harrods with so much responsibility was really good. It’s very hard for newly educated designers to get a paid job. Normally they have to spend time building a portfolio, before getting a paid designer job. But I had a strong graduate collection and I got lucky.

“ If you aim high, you can’t be afraid of taking risks” So a strong graduate collection combined with good recommendation and good contacts got you the job?

When you study at a world renowned design school with good connections, and you excel in you studies, they will recommend you within the fashion industry. So when I finished my studies, I spoke to several big design houses like Gucci, Burberry and Lanvin.

How did you get the job as an assistant for Alexander McQueen?

I got the job through good contacts at my school. When it comes to fashion, it’s all about building network, getting good contacts and recommendations. As a young and aspiring designer, it’s important to work for a major designer. That’s where you really learn. Working for Alexander McQueen has been the most important experience in my career so far. He was so creative and he did everything in his studio. I was able to follow the entire

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process from design to the item being sold in the stores.

But you only worked with him for a year?

Yes. My ambition was to learn and not just work for a famous designer. So it was a part of my process to gain more experience.

the job rather than having hands on. This allows me to focus more on creativity and almost act as an art director. But having a tailor background is of tremendous help when I need to explain what I want from my designers.

Your real breakthrough as a designer came in 2004 when you established your own label and made your debut at LFW. How did you attract so much attention at your first show? First and foremost I think it’s because people like my clothes – it’s very wearable. When people like it, I also get press coverage. I also used my network to get people to come and see my show. It’s always hard in the beginning and from there you have to build your way up.

How did you attract the attention of Versace? Did you contact them?

No, they actually contacted me. I don’t know how my design caught their eye, but most probably people in the industry told them about my designs and they liked what they saw. Versace has from late focused on young up and coming designers and it was through the Protégé Project sponsored by the Australian Wool Innovation they contacted me. It was, if not a turning point in my career, very important for me to work with such a big design house.

Today you have several designers working for you. How has the transition from doing most of the work yourself, to letting others do most of the work?

I’ve never worked completely alone. I’ve always worked with a team. But it has been a gradually process where I have allocated different tasks to other people and I start supervising

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What are your biggest challenges as a fashion designer?

Running a business is always a big challenge. You start with very few resources and you have to create something that has high international standards. You always have to work


Norwegian Fashion Magazine # 5 hard and you need to build your network. Finding a good team is also difficult.

What are your goals for the near future? I want to grow and expand – design something more than just women’s clothes. I also want to do some collaboration and I keep an open mind as with who and what.

currently I collaborate with Walter Stiger.

You have dressed a lot of stars. How important is that for you?

It’s very important for me – it’s the best PR I can get. Good press coverage means increase in demand. But I’m aware of what celebrity I want to dress up, because they must represent values that my brand can stand behind

So soon we’ll see Aadnevik perfume?

He,he – maybe. But first I’ll be looking at designing shoes and bags. It’s difficult to design shoes and

Text: Steven Stieng Photo: Steven Stieng | Jon Bradley

www.filet.no

Niels Juels gate 43, 0257 Oslo • T: 21 99 75 49 • W: www.joefrogner.no STella NOva • HOSS INTrOpIa • Baum uNd pFerdGarTeN • Black NOIr • TrIWa • campOmaGGI • Beck SøNderGaard • vOluSpa

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Text & Photo: Steven Stieng | Styling: Eirik Mogseth | Makeup: Christine Sørby Johansen | Hair: Alexander Harlem

| Photo assistant: Eline

On the road of becoming a

Top Model

Aurora Fløisbonn

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Model: Roberta Grybauskaite (Vibe International)


Norwegian Fashion Magazine # 5

Body: Wolford Bracelet: Snรถ of Sweden11


Becoming a top model is every girls dream, and for most girls that’s just what it’s going to be. A dream. But for few selected young girls, the dream comes closer to reality when they are selected to participate in the next season of Top Model. One of the girls walking the long road of becoming a top model, is Roberta Grybauskaite (18). Born and raised in Lithuania, she came to Norway at the age of 14 and is now attending her last year at high school.

When it comes to Storm, I first have to say that he has an exceptional good taste in clothes. He’s also very creative and has the ability to turn around situations in no time. We also spent a lot of time with him since he was our coach. He was very easy going, fun, relaxing and all in all a very nice guy.

What are your plans after school?

What are the key lessons you learned from Top Model?

I really would like to take a year off and see how my modelling opportunities are outside Norway. Norway is too small to work as a fulltime model, so I have to look elsewhere.

How did you end up in Top Model?

I actually got a request to apply one month after I signed a contract with the Vibe International. But I was unsure if I should apply since Norwegian is not my native language. But I thought it wouldn’t hurt to at least try, and before I knew it I was sitting in an interview. After my second interview I got the offer to participate in the next season of Top Model.

What were your first thoughts when you got the offer?

I was overjoyed - I couldn’t stop smiling. I just knew that being in this contest would be one unforgettable experience.

How did your first shoot go?

I was so nervous walking to the set and I got stressed out when I first met Mona. But I tried the best I could to hide it and act calm. But once I got in front of the camera, all my focus was on being a good model.

How was it working with Mona Grudt, Marcel Leliënhof and Storm Pedersen?

It was so much fun and with these guys and they made you feel very comfortable. Mona is like a nicer version of Tyra Banks - very beautiful and easy to talk to. She can be strict, but not that strict. Marcel was a very good photographer. He knows what he wants and he is very good at capturing the expression he’s after. Another fun thing is that he gets so excited when the model is doing well, and that gives out positive energy.

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The most important thing I learned was not to give up. If there is something you really want to achieve, go for it. You also learn that you must have good chemistry with the people you work with. By having that, the photographer and the rest of the crew are more relaxed, thus giving better results. I also learned a lot on how to focus on the set and release my emotions. As with most Top Model series, one episode involves acting. This gave me good insight in how actors behave in front of a camera, giving me insight in how I should act in front of a camera.

Did any of the girls try to psyche out the competitors?

Not really. But the further you come in the competition, the less you share with the others in form of advice and past experience. This is a competition after all, so anything that may give you an advantage, you want to keep for yourself.

So there was no direct attempt on sabotage as we saw in last season of Top Model?

No. But we did “borrow” each other’s magazines and tear out pages we liked and practice the pose in front of mirrors. Shit… I don’t know if I should have said that…. because we were not allowed to have magazines!

You were not allowed? Why not?

I don’t know. We were just not allowed.

Did you win any challenges?

Nooooo… how sad is that? But I learned a lot and I got to meet very exciting people.


Leather jacket: Undorn Clutch: Carin Wester

Norwegian Fashion Magazine # 5

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Dress: Helje Hamre Shoes: Helene Westbye

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Oversized cardigan: Filippa K Necklace: Retusj Underwear: Lindex Shoes: Helene Westbye

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Necklace: Retusj

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Necklace Celine Engelstad


Norwegian Fashion Magazine # 5

So what are your plans now in term of modelling?

First and foremost I have to build a strong portfolio - I ‘m after all fresh in the modelling business. Then I need to get as many jobs as possible. If I am to get noticed abroad, I need to get noticed here first. I will also try to get on the runway as many times as possible during OFW this February. And then I will have to expand my network. So I hope I will be able to travel a bit and meet different people.

Ok, now tell me. How far did you get in Top Model? You know I can’t tell you that. You just have to watch and see. This season is going to be very good. ■

Top Model 2011 A brand new season of Top Model will be aired on TV3 7th of February. This season’s hostess is Mona Grudt, former Miss Universe 1990 and currently Editor in Chief for the magazine Ditt Bryllup (Your Wedding). Together with the experienced photographer Marcel Leliënhof and coach Storm Pedersen they will be working with 15 girls in creating the next Top Model.

C omp e tition Win Lee JEans Do you want a pair of Lee’s Stretch Deluxe jeans? They are yours! All you have to do is be our friend and like us. Visit www.norwegianfashion.no to register for the competition.

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Shopping

OSLO

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guide

If you have just arrived Oslo, then this guide will help you get an overview of the different shopping districts, the major shopping centers and where to get vintage clothing. Frogner Frogner is located on the west side of Oslo and is one of Oslo’s more expensive districts. But don’t get intimidated by this. The price on designer products (e.g. YSL bag) is pretty much the same all over the world. Streets you should go to are Skovveien and Bygdøy Allé.

Shopping Centers Norwegians love shopping centers. Here are a few centers you should drop by.

Steen & Strøm / Nedre Slottsgate 8 Eger / Karl Johansgate 23

Bogstadveien

Aker Brygge / Stranden 3a

Bogstadveien is the most know street in Oslo for shopping. Here you will find high end brands like YSL, LV, Prada and Gucci as well as low end brands like Monki, H&M and Bik Bok. If you go here, make sure you start at Hegdehaugsveien and continue up Bogstadveien.

Sandvika Storsenter / Sandvika

Grünerløkka Grünerløkka is the most laid back and urban district of Oslo. With cafés on almost every street corner, you can combine shopping with leisure. If vintage is your thing, then this is where you want to go. Streets to visit are Markveien, Thorvald Meyers gate and Toftes Gate.

Vintage If you are looking for vintage, then here are a few stores you should drop by.

Velouria Vintage / Markveien 32 Trabant Clothing / Markveien 56 Fretex Markveien / Markveien 51 Robot / Korsgata 22 Tonica Vintage Corner / Schønings gt 14

City Center You will find plenty shops by just walking along the main street Karl Johan. But the more exciting shops you will find in the side streets like Akersgata, Øvre Slottsgate, Stortingsgata, Lille Grensen and Grensen.

Vintage (bags) / Bogstadveien 30 Flashdance / Prinsens gate 8 UFF Underground / Storgata 1


Norwegian Fashion Magazine # 5

Catwalk Spring / Summer 2011 Photo: Steven Stieng Photo - Vallenes: Copenhagen Fashion Week

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iiS

Undorn

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Mariette


Norwegian Fashion Magazine # 5

Helje Hamre

Veronica B. Vallenes

C/BRUERBERG

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Vintage Text: Rudy Cohen Photo: Ole Martin Halvorsen Model: Marianne Rusten Styling: Nadja Hansen Location: Losby Gods Clothes: Velouria Vintage

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Norwegian Fashion Magazine # 5

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Vintage has become a natural part of our wardrobe, like a zipper in a jeans or a lipstick in a woman’s purse. But what is vintage? How do we define this expression so widely used by journalists, fashionistas and trendy brands? In the dictionary, we find the following definition: “the term vintage is used in oenology to talk about exclusive wine and then in the 90’s, it was adopted by the world of fashion when referring to old collection made by famous designers”. In fact, since 1990, vintage clothing meant literally clothes made by famous designers from 1920 to 1970. At this time museums made retrospective exhibitions of Paul Poiret, Madeleine Vionney, Christian Dior or Pierre Cardin. These exhibitions

more like vintage. Just look at the blue and white striped sweater used by sailors in the 20’s, worn by designer Gabrielle Chanel in the 30’s, redesigned by Jean Paul Gaultier in the 80’s, and then again became the summer fashion item of 2010. An entire book would not be enough to illustrate all the clothes and accessories that are back in fashion, like Ray Ban Wayfarer of the 80’s or the hippie dress of the 70’s. It’s a constant renewal of the past.

You don`t have the same reaction to a girl walking around the street today in a nightgown and a vintage coat and sneakers, that you did six years ago. - Marc Jacobs shed light on the historical importance of these “inventors of clothing”, which played an important role in the liberation of women. When looking at these “fabric artwork”, we realize that the exceptional quality of material and handmade needlework have disappeared from today’s readyto-wear collections, and become collector’s items. The metal dresses by Paco Rabanne or the first Chanel dresses are auctioned like masterpieces of Picasso and Monet. Vintage is in fact a symbol of excellence and sophistication. New designers are seduced by this idea, and goes to vintage stores and flea markets in search of fashion items from the past to find patterns, details and materials to inspire new collections and trends. Movie stars like Julia Roberts and Natalie Portman doesn’t hesitate to wear vintage for premiers, awards or other special occasions. We see entire catwalks with looks from the 40’s (Yohji Yamamoto, Ralph Lauren), 50’s (Jean-Paul Gaultier, Marc Jacobs), 60’s (Prada, Paul Ka) or 70’s (Chloe, John Galliano). Vintage becomes the foundation of design, and fashion looks more and 24

With the emerging of major chains like Zara or H&M in the 90’s, mass production of fashion inspired by vintage, has changed the way young people dressing all around the world. Who has not met a neighbor or colleague with identical H&M jacket or Zara shoes as yourself ? The fashionistas then turn to vintage to find unique pieces to combine with their clothes, in order to find an original and personal look. The vintage has become the way to stand out from the uniform society of modern trends and mass produced clothes. This is why I draw the following as the true definition of vintage: “unique pieces manufactured more than 15 years ago, that symbolize the greatness of past fashion”. Take for example a leather handmade bag from the 50’s made of natural materials; the method and the quality of manufacturing have nothing to do with Chinese copies, fake leather and child labor products we find in stores today. Even from an


Norwegian Fashion Magazine # 5

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Norwegian Fashion Magazine # 5 economic point of view, by comparing the price of a vintage cotton dress for 45 euros in any good vintage store with the same kind in polyester made in China at 70 euros at a low cost chain, the choice is easily made. By the year 2000, vintage flourishes with the revival of the 80’s. Vogue or Elle stylists creates new looks by combining vintage clothing from different designers. This becomes an instant hit among the public. The demand increases and a huge business develops. Wholesalers start buying used clothes from charity organizations like the Red Cross, and resell by the kilo to specialized shops in all fashion capitals of the world. These “vintage stores” offer different styles, from all periods and in all price ranges. Now with the great success of the vintage industry, big and established department stores jumps on the trend. In 2005 the famous “Grand Magasin du Printemps” in Paris made a great success with “Tresors Vintage”, presenting the most specialized vintage stores from Tokyo to Los Angeles. Even those who were repulsed by the smell of old clothes could not longer resist this new fashion. Who hasn’t proudly wore a unique leather jacket from the seventies, or carried one of grandma’s old bags or sunglasses? Vintage slips into the wardrobes like sex toys in woman’s bedroom.

But their products are not authentic. The consumers are ripped off by this commercialization of vintage. Now anything marked “vintage” sells. Brands have taken a concept in order to give a guarantee of quality, when in fact it is simply a mass production that encourage massive consumption. Consumers end up being confused and do no longer know the real meaning of vintage; is it design inspired by the past or something from the past? Everyone is wearing a copy of a copy and believes it is vintage. Our style is manipulated by brands and the misuse of the word vintage. Today, despite this confusion, there are still passionate people who continue to cultivate the idea of quality and originality. As real vintage is getting more and more popular, stocks are getting smaller; it is increasingly difficult to find the unique pieces in right design, color and size. The beautiful vintage is sold in specialized concept stores where they charge the same prices as new fashion brands. It is these “vintage professionals”, highly dedicated in the search of unique clothes from all around the world, that will give you the authentic and original look that makes you stand out from the stereotyped and uniform society of mass “fashion”. ■

At the end of the first decade of our century, we now see how vintage influence other aspects of our life; cars, furniture, electronics, music and TV series (Mad Men, Boardwalk Empire). Vintage have gradually become a true social phenomenon. Flea markets are multiplying at the same pace new vintage addicts are born. People are seduced by the symbols from the past, from a time less supervised, monitored and consumer driven. Like any social phenomenon, the international brands waste no time exploiting the trend of vintage and reduce it to consumer product. Brands like Levi’s, Wrangler, Adidas, D&G, or Ralph Lauren are all re-launching their old star collections to really be “in vogue”. And new brands emerge with names like “American Vintage”, “American Retro”, “American Rag” or “Vintage55”.

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One to watch

Helje Hamre Text & Photo: Steven Stieng

Every now and then we get new designers on the runway that stands out from the crowd like a fresh breeze in the early spring. It’s inspiring and it gives you hope for the Norwegian fashion industry.

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Belt By Malene Birger / Høyer Trend


Norwegian Fashion Magazine # 5

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elje Hamre (35) is one of these designers. At the age of 21 he moved to New York to study fashion design at Parsons The New School for Design. At the end of his studies he met the US based designer Narciso Rodriguez and was able to show him his portfolio - Rodriguez was impressed. A couple of days later Mr. Rodriguez called Helje and wondered if he was interested in an apprenticeship. It was then he realized that he actually might have some potential in becoming a decent designer. After finishing his apprenticeship, he got a job at DKNY (Donna Karan New York) as an assistant and worked his way up to senior designer. It was during the last couple of years at DKNY that Helje started thinking of designing his own brand. - DKNY is a big organization and they are very set in the way they do things. I felt that I wanted to do something more and that’s how I started thinking on creating my own collection.

The decision on moving back to Norway after 13 years in New York, came partly because of the recession in the US. But he also knew that there would be challenges in Norway. - The conditions are not set right for designers in Norway. For example, in New York they have their own streets where we can go sampling and get accessories. It’s also difficult to find qualified

seamstress and people with in depth knowledge of the fashion industry – at all levels.

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ut despite this, he sets about designing his first collection. Helje is probably one of the few rookies in Norway that actually do not sew the clothes himself. He has always been using a seamstress, and this allows him to focus more on being a designer. Helje had his debut during Oslo Fashion Week 2010 and more than one lifted an eye brow at his collection. His design is very classical, yet edgy – but most of all wearable. - I like the classic look but with a modern expression, and it’s important for me to create wearable clothes and not just show pieces. I also use a lot of neutral colours in my design. You could say I’m the opposite of Fam Irvoll who uses a lot of colours.

As with any designer, he needs inspiration. - I often start by listening to mood music and then I start looking at colours. Then I start putting things together. I love using contrasts and work with things that really doesn’t match – and make it work.

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o is he a one to watch? Most definitely. During 2011 Helje Hamre will be opening a webshop, expanding his staff and create a menswear collection. So he’s definitely moving in the fast lane. He also has plans on moving back to New York to further pursue his designer career.■

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Buzzword dictionary There are a lot of buzzwords flying around this time of the year. So here is a small dictionary of what some of them mean. Ready-to-wear or prêt-à-porter means mass produced garments in standard sizes. Ready-to-wear clothing intended to be worn without significant alteration and is often seen on the runway. Haute couture is French for “high sewing” and is the highest form for sewing. The term Haute couture dates back to the 18th century but got its real “breakthrough” when the designer Charles Frederick Worth started using Haute couture in the middle of the 19th century. Runway or Catwalk is what the models are walking on during a fashion show. A catwalk does not have to be a platform – even the floor can be a catwalk. S/S and A/W is short for Spring / Summer season and Autumn / Winter season. So what you see on the catwalk in February is what you see in store the coming autumn, and what you see in August is what’s in store the following spring. Apparel is actually just another word for clothing. A faux pas is defined as “a slip or blunder in etiquette, manners, or conduct; an embarrassing social blunder or indiscretion.” Within fashion most a fax pas is considered an isolated event. Item du jour means an item of the day. Something particularly timely and “now.”

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Norwegian Fashion Magazine # 5

Resources

For more resources, go to www.norwegianfashion.no/resources/

PR Agencies

Fashion Industry

Colina Agency // Grensen 8b

Modeverket // +47 993 86 638 www.modeverket.no

Gambit Hill & Knowlton // Akersgaten 35

Moteuka // +47 23 00 15 00 www.moteuka.no

House of Communication // Tollbugata 13

Norsk Moteforum // +47 23 00 15 00 www.moteforum.no

Mildh Press // Hegdehaugsveien 21b

Norwegian Fashion Institute // +47 480 95 146 www.norwegianfashioninstitute.com

Patriksson Communication // Stortorvet 5 Polhem PR // Kirkegate 5

Tekstilforum // +47 909 12 121 www.tekstilforum.no

Photographer Agencies

Presskontakterna // Prinsensgate 10 c

TINAAGENT // Oslo // +47 415 29 482 www.tinagent.no

Spalt PR // Øvre Slottsgate 27

Palookaville // Oslo // +47 920 51 883 www.palookaville.no

Star PR // Karl Johans gate 12

Commando Group // Oslo // +47 466 25 505 http://www.commandogroup.no/

This is PR // Grensen 8

Model Agencies Everybody // Oslo // +47 22 42 34 05

Face // Fredrikstad // +47 995 65 262 Heartbreak/Pholk // Oslo // +47 24 14 12 40 Modellhuset // Bergen // +47 55 94 49 50

Contribute Do you have a genuine passion for fashion? We at Norwegian Fashion are always on the lookout for what’s fresh and new. If you believe you can help us in our mission we’d love to hear from you. We need dedicated people who know the

Team Models // Oslo // +47 22 55 88 50

meaning of commitment. If you believe

Trend Models // Trondheim // +47 73 51 33 11

norwegianfashion.no

you can help us, please contact Steven @

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Looking for something? Storelocator makes it easy to discover what stores sell your favoUrite brand

www.storelocator.no 32

Norwegian Fashion Magazine # 5  

5th edition of Norwegian Fashion Magazine with articles on Kristian Aadnevik, Helje Hamre, Vintage and shopping guide for Oslo.

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