ZEPHYR AIRLINES BRAND
BRAND MANUAL
Brand Manual
ABOUT ZEPHYR AIRLINES - THE BR AND Zephyr doesn’t just fly where you want to go. We take you where you belong. Over 300 flights per week to more than 100 cities in 78 countries, across 6 continents. Experience the
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highest point of luxury travel.
ABOUT
Brand Manual
The Brand Manual is essentially a set of rules that explain how your Zephyr brand works. Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistenc y is key, especially if you need the brand to extend
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across multiple media platforms.
1.0
2.0
Brand
Color
3.0
4.0
Type
Media
Brand Manual
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LOGO
Logos and branding are important. In a big part of the world, people cannot read French or English—but are great at remembering signs
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color should appear on all your materials, including your logo and packaging.
LOGOS
Brand Manual
Choosing the right dominant color for your brand is crucial. This
A s much as possible, the color you choose should set you apar t, work with your industr y and image, and tie to your brand promise. It should also take into account color psycholog y, which is fairly complex. Colors can mean dif ferent things depending on the culture, situation and industr y.
COLOR
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2.0
Brand Manual
Brand Manual
Pantone White
Pantone Black
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COLOR
flight footage
#1E2E45
#C4AF47
#3D9BE9
counter
stroke
crossbar
kerning
leg
leg
x-height
midline
arm
Brand Manual
ascender line
TYPOGRAPHY
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3.0
BR AND MANUAL
OPEN SANS
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz
It was optimized for print, web, and mobile interfaces, and has excellent legibilit y characteristics in its letterforms. A few condensed st yles are also available.
Designer
Classif ication
Steve Matteson
Sans Serif
TYPE
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1234567890
Open Sans is a humanist sans serif t ypeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance.
Brand Manual
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
In order to guide the reader, then, headings are usually large, sub -headings are smaller, and body t ype is smaller still LEADING For legible body tex t that ’s comfor table to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times TRACKING The space bet ween let ters in a block of tex t. In CSS this is def ined with the let ter-spacing proper t y
40/50 30/40 20/30 10/20
WIDOWS & ORPHANS A single word at the end of a column is a widow and if it ’s at the top of a new column it ’s an orphan. They look bad and can be hard to read.
TYPE
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Hierarchy
MEDIA
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4.0
Brand Manual
WEB
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BR AND MANUAL
Website Design
The dif ferent areas of web design include web graphic design; interface design; authoring, including; user experience design; and search engine optimization
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Project Name
Project Name
Description of project
Description of project
2004, New York
2004, New York
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APP
Brand Manual
BR AND MANUAL
Letterhead
The Big Building 1 Main Street Chicago, IL 60056
A printed heading on stationer y, stating a person or organization’s name and address. An important aspect of a business letter, other than its intent and purpose, is its letterhead. A business letterhead is a must for all businesses, as it also ser ves as an additional advertising and branding tool. Most of these letterheads are made by using the same color template with their logo.
Aquatur sunt, Aquatat ipsam aut laboreperume perovitem et labo. Epe con nihilla cessimus et pa nonsed eostisq uidusdaes eosandae re pro volorer epers Temporrum nusa adistrum dic te dendis mo magnihi llabo. Ut est perum quod voluptus ant harcipi cip
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idebisto dolupta tinciur? Aeseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt. it expello riatemost maximost ullendu ciuntur emperna tureperum dolent volorem lati utatur autaten Dis eseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt.
International
USA
The majorit y of company let terheads
Let terhead size is t ypically
are printed A4 in size (210 mm x 297
8.5 x 11 inches.
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mm)
Brand Manual
Business cards t ypically include a person’s name, e-mail address, phone number, website, and company name
FIRST SURNAME
FIRST SURNAME title Line One AddressAddress Line One Address Line Two Address Line Two City,Country State, Country City, State,
TEMPLY
USA
International
The standard dimensions of a printed
The standard dimensions of a printed
business card are 3.5 x 2 inches
business card IS 85 X 55mm
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01000 5550000 5555 +00 000 info@zephyr.com info@temp-ly.com www.zephyr.com www.temp-ly.com
FRONT
SIDE VIEW
AIRPLANE
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BR AND MANUAL
Vehicle wrapping by is a form of print advertising where a vehicle can be completely covered in full coloured images