Budget

Distribution numbers for SUGAR Zine for the initial launch are low, this is due to the analysis of online engagement, as well as allowing to push the exclusivity of the publication. Digital copies will be sold alongside the physical publication. Distribution growth will correlate alongside the growth of the online platform, Instagram.

SUGAR is an A5, 44-page zine on 150gsm silk paper, perfect bound and including a glossy A5 sticker sheet featuring 5 originally designed stickers. A print run of 100 copies from Mixam.co.uk would total at £140.50 (Magazine Printing - The UK’s Best Price & Quality, 2021), adding onto this the cost of 100 sticker sheets from stickershop.co.uk (Cheap Sticker Printing UK | Online Sticker Printing | Custom Stickers, 2021) which totals at £104, making it a total of £244.50, costing SUGAR Zine £2.45 each to print.

Costs of putting together a zine

Printing

100 copies = £140.50 Sticker printing – 100 copies = £104

Other costs Adobe software

• For all adobe software it costs £49.94 per month. Totalling at £599.28 per annum

Studio Hire

• Hidden heights is £45 for 3 hours of studio hire

Freelance/contributor fees

• For this issue of sugar, I only had one contributing writer • The article written is 459 words • I will pay a competitive rate based on the common rate in the market, at 20p per word. • This rate is good enough to attract more, better writers but it is also fair and will give opportunities to new, unestablished writers. • Totalling at £91.80 for the contributing piece

Other magazine rates for freelance writers

• Grazia – 50p per word (2017) • Gay times magazine – 11p a word rounded up to the nearest £10 (2017) • Marie Claire – 50p a word (2017) • Teen Vogue (US) - $50 per aggregated news story (2018) • The curiosity club - £50 per written piece (2021) • Cosmopolitan – 40p a word (2018) • Vice news and features – 20p a word (2018) • i-D - £200 per 1000 words (2018) (The Latest Freelance Rates For Journalism, 2021)

Model rates

• Both models used in this issue of SUGAR were not signed under an agency • I offered £10 per hour as this is above national minimum wage • This rate could be considered low however I would be giving unsigned models an opportunity for coverage. Which Lauren and Nto both agreed upon. • The Shoot lasted 3 hours totalling at £30 payment each, £60 total

Domain name

• The domain ‘sugarzine.co.uk’ is available to buy from shopify.co.uk for 14USD per annum • The current exchange rate is 1 united states dollar equals 0.71 pound sterling • Making the domain name cost £9.92 per annum

Distribution

• Second class postage via royal mail • 100 second class stamps total at £66

Digital version

• The digital version of my zine will be available to buy on ISSUU.com • Since the COVID-19 pandemic, ISSUU have changed their selling cost making it available to the free/basic plans for free

Total costs of SUGAR zine production per issue (SUGAR is a quarterly released publication so this is the average cost of every 3 months) • Printing of zine and stickers - £244.50 • Adobe - £149.82 • Contributing writer fee - £91.80 • Distribution - £66 • Model fees - £60 • Studio hire - £45 • Domain name - £2.48 • ISSUU – Free

Creating a total of £659.60 to produce the current issue of SUGAR, and an estimate cost for all future issues.

Due to the production costs of SUGAR, I felt an appropriate price of the zine would be £10 per copy for the physical version, and £5 for the digital.

If all 100 physical copies sold, that would create a total of £1000. Minus the production cost that would leave a profit of £340.40. SUGAR is purpose over profit, therefore the quarterly profit would be put back into the publication, for example, this would allow more opportunities for promotion and more collaborators. There is also the possibility of the digital copy of my zine being purchased, as stated before in my target audience, 25% of participants would prefer a digital version to a physical. Other revenue in the future could potentially come from other means, such as merchandise, events, workshops and collaborations.

SUGAR encourages brands which share the Values, to advertise in the publication in the future. The initial launch for this project would be self-funded as I could currently afford to do so with money saved up from my current paid internship and part time job.