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Dentistry North Texas

VOLUME 2

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ISSUE 6

a business and lifestyle magazine for north texas dentists

Smiles in the Spotlight

North Texas Endodontics Advantages of CBCT in Treating Root Resorption

Practice Management

Marketing Success Strategies for the Modern Dental Practice

Laboratory News

Safeguard Your Patients and Your Practice

Med-Tech Construction

Built on Strong Bonds Instruction Tips from the Experts


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Dentistry North Texas

Med-Tech Construction COVER Photos: Courtesy of Med-Tech Construction

ON THE COVER

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ON THE COVER: (left to right) John Northcutt, Vice President; Brian Berry, President and CEO; Brian Nash, Vice President

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BAYLOR COLLEGE OF DENTISTRY 2012 Regents Professor: Dr. Peter H. Buschang

PRACTICE MANAGEMENT

Marketing Success Strategies for the Modern Dental Practice Building your practice brand

SMILES IN THE SPOTLIGHT

North Texas Endodontics Advantages of CBCT in treating tooth resorption

PRACTICE MARKETING

What’s New With Number Two Why dentists can’t afford to dismiss Bing

MONEY MATTERS

Common Sense Start Ups vs. Buying a Practice

LABORATORY NEWS

Safeguard Your Patients and Your Practice Get your ducks in a row to comply with new FDA rules

NEWS & NOTES

What’s Up in the North Texas Dental Community

LEGAL NEWS

HB 300 and the Texas Medical Privacy Act How recent changes affect your practice

WINE CELLAR

Rhone’s on a Roll Excellent vintages provide great opportunities www.northtexasdentistry.com

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NORTH TEXAS DENTISTRY

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from the publisher

Dentistry North Texas

Publisher | LuLu Stavinoha Photographer | Ray Bryant, Bryant Studios Contributing Writers | Suzanne Brooke, Tina Cauller, Misty Absher Clark, Kim Clarke, Jennifer Fuentes, Cathy Jameson, Dr. Richard V. Lyschik, Dr. John D. Regan, Neil Rudoff, Dr. Joel C. Small, Dr. David Witherspoon

We are entering a very busy and exciting time of the year… the holiday season is here!

At North Texas Dentistry, we are very blessed and thankful for the success we have found during our transition time and look forward to continuing to bring the latest news and information to the North Texas dental community.

After presenting numerous outstanding doctors and dental practices to our readers, North Texas Dentistry has decided to expand its scope of cover stories to include companies serving the dental community. It is a pleasure to present Med-Tech Construction, a longtime supporter of North Texas Dentistry, as our premier corporate feature. Meet the people behind the team of Med-Tech Construction in their story of how friendship and leadership have contributed to the company’s growth, expansion and success.

The doctors of North Texas Endodontists, Dr. Joel Small, Dr. John Regan and Dr. David Witherspoon present this issue’s Smiles in the Spotlight. This endodontic case presentation showcases the advantages of CBCT in treating tooth resorption. If you have an impressive case you would like to share with your colleagues contact North Texas Dentistry for details.

Another first for this issue is the addition of “News & Notes”, a tool to help communicate what’s going on in the North Texas dental community, celebrate a successful charity fundraiser or remember a special dentist. There is no charge for submission of information to “News & Notes” so let us help spread the word to our readers.

As 2012 wraps up, it is time to turn our thoughts to the Southwest Dental Conference. North Texas Dentistry is working on the production of the Convention Issue for the 2013 SWDC. Make your plans now to promote your business or service to the North Texas dental community through print advertising, custom profiles and special features. Our team can make your marketing dreams a reality!

Ray Bryant

PHOTOGRAPHY

Tina Cauller

WRITING / DESIGN

North Texas Dentistry is thankful for our friends and supporters who contribute to making this publication possible!

Keep smiling and have a great day!

Lulu Stavinoha, RDH Publisher

Remember to “Like” us on Facebook at: http://www.facebook.com/NorthTexasDentistry

4 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

Although every effort is made to ensure the accuracy of editorial material published in North Texas Dentistry, articles may contain statements, opinions, and other information subject to interpretation. Accordingly, the publisher, editors and authors and their respective employees are not responsible or liable for inaccurate or misleading data, opinion or other information in material supplied by contributing authors. Copyright 2012. All rights reserved. Reproduction in part or in whole without written permission is prohibited.

Advertise in North Texas Dentistry For more information on advertising in North Texas Dentistry, call LuLu Stavinoha at (214) 629-7110 or email lulu@northtexasdentistry.com. Send written correspondence to: North Texas Dentistry P.O. Box 12623 Dallas, TX 75225


DR. PETER h. BUSCHANG

2012 REGENTS PROFESSOR

By Jennifer E. Fuentes Dr. Peter Buschang, professor and director of orthodontic research at Baylor College of Dentistry, was recognized on November 2 as a 2012 recipient of the Texas A&M University System Regents Professor Award.

Established in 1996, the Regents Professor Award is bestowed annually by the Board of Regents in recognition of awardees’ exemplary contributions to their university or agency and to the people of Texas. Since its adoption, 166 faculty members from universities, agencies and colleges across the A&M System have been recognized with the award.

At BCD since 1988, Buschang’s research interests pertain to craniofacial growth, the evaluation of orthodontic and surgical treatment effects, and motor-oral function. He has mentored more than 120 master’s and doctoral students, along with 45 dental students. Buschang also has published more than 250 peer-reviewed articles, 15 book chapters and 195 abstracts and given more than 100 invited talks, lectures and courses in 12 different countries. He holds the Peter H. Buschang Endowed Professorship, which was established in his honor in 2011.

“It is both an honor and privilege to have been associated with the students, faculty and staff at Baylor College of Dentistry who made my Regents Professorship possible,” Buschang says.

After receiving his doctorate in physical anthropology from The University of Texas at Austin in 1980, Buschang spent three years as a National Institute of Dental Research postdoctoral fellow in the University of Connecticut Department of Orthodontics and five years in the orthodontic section and Human Growth Research Center at the University of Montreal.

“Peter Buschang is an outstanding researcher, instructor and mentor who is highly regarded by students and whose contributions extend far beyond our dental school,” says Dr. Lawrence Wolinsky, BCD dean. “It speaks volumes that the orthodontic alumni donated more than half a million dollars in his name to create the Peter H. Buschang Endowed Professorship to fund continued valuable orthodontic research. Dr. Buschang is certainly deserving of the designation as Regents Professor.” Award recipients are designated as Regents Professors for the duration of their service or employment within the A&M System, provided a $9,000 stipend payable in $3,000 increments over three consecutive years, and receive a special medallion bearing the seal of the A&M System and a certificate signed by the chancellor and the chairman of the Board of Regents.

The Texas A&M Health Science Center now is home to 29 Regents Professor Award holders, whose excellence in a variety of fields of expertise has earned them this recognition. g

Founded in 1905, Baylor College of Dentistry in Dallas is a college of the Texas A&M Health Science Center. TAMHSC-BCD is a nationally recognized center for oral health sciences education, research, specialized patient care and continuing dental education. The TAMHSC serves the state as a distributed, statewide health science center that is present in communities throughout Texas. Jennifer Eure Fuentes is a communications specialist at Texas A&M Health Science Center Baylor College of Dentistry. A 2006 graduate of Texas Christian University, she has worked in the communications and editorial field for five years.

For his work with the American Board of Orthodontics, Buschang was awarded the Earle E. and Wilma S. Shepard Award. He is an honorary member of the American Association of Orthodontics and the Edward H. Angle Society of Orthodontics.

www.northtexasdentistry.com

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NORTH TEXAS DENTISTRY

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cover feature

Med-Tech Construction:

Built on Strong Bonds by Suzanne Brooke

Who is Med-Tech? /ŶƚŚĞĞĂƌůLJϵϬ͛Ɛ͕ƌŝĂŶĞƌƌLJĂŶĚ:ŽŚŶEŽƌƚŚĐƵƩǁĞƌĞŚŝŐŚƐĐŚŽŽůƐƚƵĚĞŶƚƐ ďƌĞĂŬŝŶŐƚŚĞŝƌďĂĐŬƐŚĂƵůŝŶŐĮƌĞǁŽŽĚĂŶĚŵŽǁŝŶŐůĂǁŶƐƚŽŐĞƚŚĞƌƚŽĞĂƌŶŐĂƐ ĂŶĚĨƵŶŵŽŶĞLJ͘ ŌĞƌŚŝŐŚƐĐŚŽŽů͕EŽƌƚŚĐƵƩǁĂƐŽīƚŽKŬůĂŚŽŵĂ^ƚĂƚĞhŶŝǀĞƌƐŝƚLJĂŶĚĞƌƌLJ ǁĂƐ ĂƩĞŶĚŝŶŐ dĞdžĂƐ ΘD͕ ǁŚĞƌĞ ŚĞ ŵĞƚ ƌŝĂŶ EĂƐŚ͘ dŚĞ ƚǁŽ ĨŽƌŐĞĚ Ă ĨƌŝĞŶĚƐŚŝƉƐƚƵĚLJŝŶŐƚŚĞƐĂŵĞŵĂũŽƌ͕ŚƵŶƟŶŐ͕ĮƐŚŝŶŐĂŶĚĐŚĂƐŝŶŐŐŝƌůƐĂůůŽǀĞƌ ŽůůĞŐĞ^ƚĂƟŽŶ͘ tŚŝůĞƚŚĞLJŽƵŶŐŵĞŶƉƵƌƐƵĞĚƐĞƉĂƌĂƚĞĐĂƌĞĞƌƉĂƚŚƐĂŌĞƌŐƌĂĚƵĂƟŶŐĐŽůůĞŐĞ͕ ĞƌƌLJ͛ƐƉƵƌĐŚĂƐĞŽĨDĞĚͲdĞĐŚŽŶƐƚƌƵĐƟŽŶŝŶϮϬϬϯƵůƟŵĂƚĞůLJďƌŽƵŐŚƚƚŚĞŵ ďĂĐŬƚŽŐĞƚŚĞƌƚŽďƵŝůĚƚŚĞŚĞĂůƚŚĐĂƌĞĐŽŶƐƚƌƵĐƟŽŶĮƌŵŽŶƚŚĞƐƚƌŽŶŐďŽŶĚƐ ŽĨƚŚĞŝƌĨƌŝĞŶĚƐŚŝƉ͘ ͞/ĂŵďůĞƐƐĞĚƚŽďĞƐƵƌƌŽƵŶĚĞĚďLJĂůĞĂĚĞƌƐŚŝƉƚĞĂŵƚŚĂƚŝƐůŽLJĂů͕ĂŵďŝƟŽƵƐ͕ ƉĞƌƐŝƐƚĞŶƚĂŶĚĚĞĚŝĐĂƚĞĚ͕͟ƐĂŝĚĞƌƌLJ͕WƌĞƐŝĚĞŶƚĂŶĚKŽĨDĞĚͲdĞĐŚ͘͞dŚĞƐĞ ǀĂůƵĞƐ ĞdžƚĞŶĚ ƚŚƌŽƵŐŚŽƵƚ ŽƵƌ ĐŽŵƉĂŶLJ ĂŶĚ ƐŚĂƉĞ ƚŚĞ ǁĂLJ ǁĞ ƚƌĞĂƚ ĞĂĐŚ ĐůŝĞŶƚ͘zŽƵĐĂŶŶŽƚďĞƐƵĐĐĞƐƐĨƵůĂƚDĞĚͲdĞĐŚŝĨLJŽƵĂƌĞůĂĐŬŝŶŐŝŶĂŶLJŽŶĞŽĨ ƚŚĞĨŽƵƌƋƵĂůŝƟĞƐ͘͟ LJ ƐƚĂLJŝŶŐ ƚƌƵĞ ƚŽ ƚŚĞƐĞ ĐŽƌĞ ǀĂůƵĞƐ ĂŶĚ ƐƉĞĐŝĂůŝnjŝŶŐ ŽŶůLJ ŝŶ ŚĞĂůƚŚĐĂƌĞ ĐŽŶƐƚƌƵĐƟŽŶ͕DĞĚͲdĞĐŚŚĂƐĞĂƌŶĞĚƚŚĞĂůůĂƐdŽƉϭϬϬǁĂƌĚĨƌŽŵƚŚĞ^Dh Ždž ^ĐŚŽŽů ŽĨ ƵƐŝŶĞƐƐ ƚǁŽ ĐŽŶƐĞĐƵƟǀĞ LJĞĂƌƐ͘ dŚĞ ĂǁĂƌĚ ƌĞĐŽŐŶŝnjĞƐ ƚŚĞ ĨĂƐƚĞƐƚŐƌŽǁŝŶŐĂůůĂƐͲďĂƐĞĚĐŽŵƉĂŶŝĞƐ͘

Brian Nash, Vice President (left) reviews an upcoming project with Alan Aycox, D/FW Division Manager.


ͬ&tŝǀŝƐŝŽŶKĸĐĞ ϭϭϮϭzĞůůŽǁ:ĂĐŬĞƚ>ĂŶĞ͕ ZŽĐŬǁĂůů͕dyϳϱϬϴϳ

Words of Experience THE ENVIRONMENT “Dentists who spend more time and attention on the experience patients have in their practice and work to engage patients on a more meaningful level have an edge in today’s competitive market.” Alan Aycox D/FW Division Manager

Med-Tech

has also been named one of the Top 100 Aggie owned companies in the world by the Mays Business School at Texas A&M University

in 2011 and 2012.

'ƌŽǁŝŶŐĨƌŽŵŽŶĞĨƵůůͲƟŵĞĞŵƉůŽLJĞĞŝŶϮϬϬϯƚŽϲϬƚŽĚĂLJ͕ DĞĚͲdĞĐŚ ŝƐ ŶŽǁ ďƵŝůĚŝŶŐ Žƌ ƌĞŶŽǀĂƟŶŐ ĚĞŶƚĂů ĨĂĐŝůŝƟĞƐ ŝŶdĞdžĂƐ͕ůĂďĂŵĂ͕'ĞŽƌŐŝĂ͕&ůŽƌŝĚĂ͕>ŽƵŝƐŝĂŶĂ͕KŬůĂŚŽŵĂ͕ dĞŶŶĞƐƐĞĞĂŶĚtĂƐŚŝŶŐƚŽŶ͘ tŚŝůĞ ƚŚĞ ĐŽŵƉĂŶLJ ŚĂƐ ŐƌŽǁŶ ƌĂƉŝĚůLJ͕ ƚŚĞ ĞƐƐĞŶĐĞ ŽĨ ƚŚŽƐĞĞĂƌůLJLJĞĂƌƐĞƌƌLJĞŶũŽLJĞĚǁŝƚŚEŽƌƚŚĐƵƩĂŶĚEĂƐŚ ƌĞŵĂŝŶ͘ dŚĞĐŽŵƉĂŶLJ͛ƐĞŵƉůŽLJĞĞƐĂŶĚƚŚĞŝƌƐŝŐŶŝĮĐĂŶƚŽƚŚĞƌƐĂƌĞ ŝŶǀŝƚĞĚ ĞĂĐŚ LJĞĂƌƚŽ ƚŚĞdĞdžĂƐ ,ŝůů ŽƵŶƚƌLJ ĨŽƌĂ ƌĞƚƌĞĂƚ ƚŽŶŽƚũƵƐƚŝŶŶŽǀĂƚĞĂŶĚŝŵƉƌŽǀĞ͕ďƵƚŚĂǀĞĂŐŽŽĚƟŵĞ ǁŝƚŚĂĐƟǀŝƟĞƐůŝŬĞƚŚĞĂŶŶƵĂůƚƵŐŽĨǁĂƌďĞƚǁĞĞŶƌĞŐŝŽŶĂů ĚŝǀŝƐŝŽŶƐ͕njŝƉůŝŶŝŶŐ͕ƐǁŝŵŵŝŶŐĂŶĚĚŝŶŝŶŐĂŶĚĚĂŶĐŝŶŐůĂƚĞ ŝŶƚŽƚŚĞŶŝŐŚƚ͘

ŽŵƉĂŶLJůĞĂĚĞƌƐͲͲŝŶĐůƵĚŝŶŐůĂŶLJĐŽdž͕ͬ&tŝǀŝƐŝŽŶ DĂŶĂŐĞƌͲĂƌĞŚĂŶĚƐŽŶǁŝƚŚĞĂĐŚƉƌŽũĞĐƚŝŶƚŚĞŝƌĚŝǀŝƐŝŽŶ ĂŶĚƚĂŬĞƐƉĞĐŝĂůĐĂƌĞƚŽŐĞƚƚŽŬŶŽǁĐůŝĞŶƚƐŽŶĂƉĞƌƐŽŶĂů ůĞǀĞů͘dŚĂƚĐĂŶŵĞĂŶƐŽŵĞƚŚŝŶŐĂƐƐŝŵƉůĞĂƐĚŝŶŶĞƌĂƚƚŚĞ ĐůŝĞŶƚ͛ƐĨĂǀŽƌŝƚĞƌĞƐƚĂƵƌĂŶƚŽƌƐŚĂƌŝŶŐĂĨĂǀŽƌŝƚĞƉĂƐƟŵĞ ůŝŬĞĂĮƐŚŝŶŐŽƌŚƵŶƟŶŐĞdžĐƵƌƐŝŽŶ͘ ͞/ ŐƵĞƐƐ LJŽƵ ĐŽƵůĚ ƐĂLJ ǁĞ ĂƌĞ ĚŝīĞƌĞŶƚ͕͟ ƐĂŝĚ ĞƌƌLJ͘ ͞tĞ͛ǀĞŐŽƚĂLJŽƵŶŐ͕ĞŶĞƌŐĞƟĐĂƫƚƵĚĞĐŽŵƉĂŶLJǁŝĚĞ͘tĞ ĂƌĞ ĨƌŝĞŶĚƐ ǁŚŽ ǁŽƌŬ ŚĂƌĚ͕ ƉůĂLJ ŚĂƌĚ ĂŶĚ ǁĞ͛ƌĞ ϭϬϬй ĐŽŵŵŝƩĞĚ ƚŽ ĚŽŝŶŐ ǁŚĂƚĞǀĞƌ ŝƚ ƚĂŬĞƐ ƚŽ ĐƌĞĂƚĞ ŚĂƉƉLJ ĐůŝĞŶƚƐǁŚŽĂůƐŽďĞĐŽŵĞŽƵƌĨƌŝĞŶĚƐĨŽƌůŝĨĞ͘͟


MED-TECH CONSTRUCTION

INSPIRING INTERIORS

8 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


FINISH-OUT REMODEL GROUND-UP

ǁǁǁ͘ŵĞĚƚĞĐŚĐŽŶƐƚƌƵĐƟŽŶ͘ĐŽŵͮdŽůů&ƌĞĞ͗ϴϬϬͲϳϰϱͲϴϬϳϮ


DĞĚͲdĞĐŚŽŶƐƚƌƵĐƟŽŶ>ĞĂĚĞƌƐŚŝƉĂŶĚ^ƚĂīĂƚƚŚĞŶŶƵĂů^ƚĂīZĞƚƌĞĂƚϮϬϭϮͲĂůĐŽŶĞƐ^ƉƌŝŶŐƐ͕DĂƌďůĞ&ĂůůƐ͕dy͘

Serving a Growing Market

Med-Tech’s

growth has paralleled the new opportunities occurring for dentists nationwide.

The dental industry performed well during the economic recession and ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽŶƟŶƵĞ ďĞŶĞĮƟŶŐ ĨƌŽŵ ĨĂǀŽƌĂďůĞ ĚĞŵŽŐƌĂƉŚŝĐ ƚƌĞŶĚƐ͕ ŝŵƉƌŽǀĞŵĞŶƚƐŝŶƚĞĐŚŶŽůŽŐLJĂŶĚŐƌŽǁŝŶŐĂǁĂƌĞŶĞƐƐŽĨƚŚĞŝŵƉŽƌƚĂŶĐĞ ŽĨ ŽƌĂů ŚLJŐŝĞŶĞ͕ ĂĐĐŽƌĚŝŶŐ ƚŽ ƚŚĞ ƵŐƵƐƚ ϮϬϭϮ ĞŶƟƐƚ DĂƌŬĞƚ ZĞƐĞĂƌĐŚ ZĞƉŽƌƚ. ͞dŚĞŽƵƚůŽŽŬĨŽƌƚŚĞŝŶĚƵƐƚƌLJŝƐǀĞƌLJďƌŝŐŚƚ͕͟ƐĂŝĚĞƌƌLJ͘͞tŚĂƚ͛ƐĞdžĐŝƟŶŐŝƐ ƚŚĂƚǁĞŐĞƚƚŽďĞĐŽŵĞŝŶǀŽůǀĞĚǁŝƚŚĚŽĐƚŽƌƐǁŚŽĂƌĞĂƐƉĂƐƐŝŽŶĂƚĞĂŶĚ ĞdžĐŝƚĞĚĂďŽƵƚƚŚĞŝƌǁŽƌŬĂƐǁĞĂƌĞ͘KƵƌƌĞůĂƟŽŶƐŚŝƉǁŝƚŚĂĐůŝĞŶƚŽŌĞŶ ďĞŐŝŶƐ ǁŝƚŚ ƐŽŵĞƚŚŝŶŐ ĂƐ ƐŝŵƉůĞ ĂƐ Ă ƐŬĞƚĐŚ ŽĨ ƚŚĞŝƌ ŶĞǁ ƉƌĂĐƟĐĞ ŽŶ Ă ŶĂƉŬŝŶ͘&ƌŽŵƚŚĞƌĞ͕ǁĞďƵŝůĚƚŚĞǀŝƐŝŽŶƚŽŐĞƚŚĞƌ͘͟ ,ĂǀŝŶŐ ƐƵĐĐĞƐƐĨƵůůLJ ĐŽŵƉůĞƚĞĚ ĐůŽƐĞ ƚŽ Ϯ͕ϬϬϬ ŶĞǁ ŚĞĂůƚŚĐĂƌĞ ĨĂĐŝůŝƚLJ ĐŽŶƐƚƌƵĐƟŽŶĂŶĚƌĞŵŽĚĞůŝŶŐƉƌŽũĞĐƚƐƚŚƌŽƵŐŚŽƵƚƚŚĞh͘^͕͘ƚŚĞDĞĚͲdĞĐŚ ƚĞĂŵƐŚĂƌĞƐƉƌŝĐĞůĞƐƐŽŶͲƚŚĞͲŐƌŽƵŶĚĞdžƉĞƌŝĞŶĐĞĂŶĚĞdžƉĞƌƟƐĞǁŝƚŚĞĂĐŚ client. ͞tŚĞƚŚĞƌLJŽƵĂƌĞĂƉĞĚŝĂƚƌŝĐĚĞŶƟƐƚǁŚŽǁĂŶƚƐƚŽĐƌĞĂƚĞĂĐŽůŽƌĨƵů͕ŶŽŶͲ ƚŚƌĞĂƚĞŶŝŶŐĞŶǀŝƌŽŶŵĞŶƚĨŽƌLJŽƵƌLJŽƵŶŐƉĂƟĞŶƚƐ͕ŽƌĂƉƌĂĐƟƟŽŶĞƌƐĞƌǀŝŶŐ ĂŶƵƌďĂŶůŽĐĂƟŽŶǁŚŽǁĂŶƚƐƚŽĐƌĞĂƚĞƚŚĂƚůƵdžĞ͕ƐƉĂͲůŝŬĞĨĞĞůƚŚĂƚƐŽŽƚŚĞƐ͕ ƚŚĞƌĞĂƌĞŝŵƉŽƌƚĂŶƚƚŚŝŶŐƐƚŽŬŶŽǁƚŚĂƚǁŝůůƐĂǀĞLJŽƵƟŵĞĂŶĚŵŽŶĞLJ͕͟ ƐĂŝĚĞƌƌLJ͘

10 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

Words of Experience BUILDING YOUR HEALTHCARE TEAM “Hire good people and always do the right thing for your ƐƚĂīĂŶĚLJŽƵƌƉĂƟĞŶƚƐ͘ŶĚ ƌĞŵĞŵďĞƌ͕ƐƵĐĐĞƐƐĚŽĞƐŶŽƚ ĐŽŵĞǁŝƚŚŽƵƚĂŚĞĂǀLJƉƌŝĐĞ tag. Hard work is the most ĞdžƉĞŶƐŝǀĞƚŽŽůLJŽƵĐĂŶďƵLJ͘͟ ƌŝĂŶĞƌƌLJ WƌĞƐŝĚĞŶƚΘK


Words of Experience BUDGET ALLOCATION “Involve your contractor early in the process to use their knowledge to help make educated decisions on materials, layout and design. This knowledge allows you ƚŽĂĐŚŝĞǀĞƚŚĞĂĞƐƚŚĞƟĐƐĂŶĚ layout desired while retaining enough of your budget for equipment, technology and working capital.” :ŽŚŶEŽƌƚŚĐƵƩ sŝĐĞWƌĞƐŝĚĞŶƚ͕ZĞŐŝŽŶĂů Manager

YOUR FLOORPLAN ͞DĂŬĞƐƵƌĞƚŚĂƚLJŽƵĂƌĞ ĐŽŵĨŽƌƚĂďůĞǁŝƚŚƚŚĞŇŽŽƌ ƉůĂŶ͘hŶĚĞƌƐƚĂŶĚǁŚĂƚǁŝůů ǁŽƌŬďĞƐƚĨŽƌLJŽƵĨƌŽŵĂŶ ĞƌŐŽŶŽŵŝĐƐƚĂŶĚƉŽŝŶƚ͘dŚĞ ŵŽƐƚŝŵƉŽƌƚĂŶƚƉĂƌƚŽĨ ďĞŝŶŐƉƌŽĚƵĐƟǀĞŝƐďĞŝŶŐ ĐŽŵĨŽƌƚĂďůĞŝŶLJŽƵƌǁŽƌŬ ƐƉĂĐĞ͘͟ ZLJĂŶ&ƌĞĞŵĂŶ WƌŽũĞĐƚDĂŶĂŐĞƌ͕ůĂďĂŵĂ ŝǀŝƐŝŽŶ

EXPERTISE ͞ZĞůLJŽŶĞdžƉĞƌƚƐ͘zŽƵǁĂŶƚ ƚŚĞƉŝůŽƚǁŚŽŚĂƐŇŽǁŶĂ ϭ͕ϬϬϬŇŝŐŚƚƐƚŽŇLJLJŽƵƌƉůĂŶĞ͘ zŽƵǁĂŶƚƚŚĞĚŽĐƚŽƌǁŚŽ ŚĂƐƉĞƌĨŽƌŵĞĚŚƵŶĚƌĞĚƐŽĨ ƐƵƌŐĞƌŝĞƐƚŽƉĞƌĨŽƌŵLJŽƵƌ ƐƵƌŐĞƌLJ͘^ƵƌƌŽƵŶĚLJŽƵƌƉƌŽũĞĐƚ ǁŝƚŚĞdžƉĞƌƚƐ͕ĂŶĚLJŽƵǁŝůů ŐƌĞĂƚůLJŝŶĐƌĞĂƐĞƚŚĞůŝŬĞůŝŚŽŽĚ ŽĨĂƐƵĐĐĞƐƐĨƵůƉƌŽũĞĐƚ͘͟ dƌĞǀŽƌ&ĂǁĐĞƩ ,ŽƵƐƚŽŶŝǀŝƐŝŽŶDĂŶĂŐĞƌ

Building or Remodeling: Tips from the Experts 1. SHOP AROUND tŚĞŶĐŚŽŽƐŝŶŐĂĐŽŶƐƚƌƵĐƟŽŶĮƌŵ͕ůŽŽŬĨŽƌŽŶĞƚŚĂƚŐŝǀĞƐLJŽƵŽŶĞͲƐƚŽƉƐŚŽƉƉŝŶŐ͘ zŽƵƌĐŚŽƐĞŶĐŽŶƐƚƌƵĐƟŽŶƉĂƌƚŶĞƌƐŚŽƵůĚŚĂǀĞĞdžƚĞŶƐŝǀĞƌĞůĂƟŽŶƐŚŝƉƐǁŝƚŚŝŶLJŽƵƌ ŝŶĚƵƐƚƌLJ͘  dŚĞƐĞ ƌĞůĂƟŽŶƐŚŝƉƐ ƐŚŽƵůĚ ŝŶĐůƵĚĞ Ă ŬŶŽǁůĞĚŐĂďůĞ ZĞĂůƚŽƌ Žƌ ďƌŽŬĞƌ ǁŚŽ ƐƉĞĐŝĂůŝnjĞ ŝŶ ƚŚĞ ŚĞĂůƚŚĐĂƌĞ ŝŶĚƵƐƚƌLJ ĂŶĚ ĐĂŶ ƉƌĞǀĞŶƚ LJŽƵ ĨƌŽŵ ĐŚŽŽƐŝŶŐ Ă ůŽĐĂƟŽŶƚŚĂƚŝƐƚŽŽĞdžƉĞŶƐŝǀĞŽƌǁŝůůŶŽƚďƌŝŶŐĞŶŽƵŐŚƚƌĂĸĐ͘ 2. EXPERIENCES dŚĞŶƵŵďĞƌŽĨLJĞĂƌƐŝŶďƵƐŝŶĞƐƐŝƐũƵƐƚŽŶĞǁĂLJƚŽŵĞĂƐƵƌĞĂĐŽŵƉĂŶLJ͘&ŝŶĚŝŶŐĂ ĐŽŶƐƚƌƵĐƟŽŶĐŽŵƉĂŶLJƚŚĂƚŬŶŽǁƐLJŽƵƌĂƌĞĂĂŶĚƚŚĞĚĞŶƚĂůŝŶĚƵƐƚƌLJŝƐĐƌŝƟĐĂů͘Ğ ĐĂƵƟŽƵƐ ŽĨ ǁŽƌŬŝŶŐ ǁŝƚŚ Ă Įƌŵ ƚŚĂƚ ŵĂLJ ŚĂǀĞ ďĞĞŶ ŝŶ ƌĞƐŝĚĞŶƟĂů ĐŽŶƐƚƌƵĐƟŽŶ ƉƌŝŽƌƚŽƚŚĞƌĞĐĞƐƐŝŽŶĂŶĚƚŚĞŶŵŽǀĞĚƚŽŚĞĂůƚŚĐĂƌĞ͘zŽƵǁĂŶƚƚŽďĞĂďůĞƚŽŚĂǀĞ ƚŚĞĐŽŶĮĚĞŶĐĞĂŶĚƚƌƵƐƚƚŽĨŽůůŽǁƚŚĞĂĚǀŝĐĞLJŽƵƌƚĞĂŵŐŝǀĞƐLJŽƵ͕ƐŽƚŚĂƚLJŽƵƌ ĨŽĐƵƐĐĂŶƌĞŵĂŝŶŽŶLJŽƵƌŽǁŶďƵƐŝŶĞƐƐ͘ 3. CHECK REFERENCES 'ŽŽĚĮƌŵƐǁŝůůďĞŚĂƉƉLJƚŽƐƵƉƉůLJLJŽƵǁŝƚŚƚŚĞŶĂŵĞƐĂŶĚŶƵŵďĞƌƐŽĨƉĂƐƚĚĞŶƟƐƚ ĐůŝĞŶƚƐ͘dĂŬĞƚŚĞƟŵĞƚŽĐĂůůĞĂĐŚƌĞĨĞƌĞŶĐĞ͘'ŽŽĚƋƵĞƐƟŽŶƐƚŽĂƐŬ͗͞tĞƌĞƚŚĞLJ ŽŶƟŵĞ͍͟͞tĞƌĞƚŚĞLJŽŶďƵĚŐĞƚ͍͟͞ŝĚƚŚĞLJŬĞĞƉLJŽƵŝŶĨŽƌŵĞĚƚŚƌŽƵŐŚŽƵƚƚŚĞ ƉƌŽũĞĐƚ͍͟ 4. BEWARE OF LOW BIDS ǀĞƌLJŽŶĞǁĂŶƚƐƚŽƐĂǀĞŵŽŶĞLJ͕ďƵƚďĞǁĂƌĞŽĨĂƐŝƚƵĂƟŽŶƚŚĂƚůŽŽŬƐƚŽŽŐŽŽĚƚŽ ďĞƚƌƵĞ͘/ƚĂůǁĂLJƐŝƐ͊WƌŝĐĞŝƐŝŵƉŽƌƚĂŶƚ͕ǀĞƌLJŝŵƉŽƌƚĂŶƚ͘ƵƚŝƚŝƐĞƋƵĂůůLJŝŵƉŽƌƚĂŶƚ ƚŽ ŚĂǀĞ Ă ƚĞĂŵ ĂŶĚ ĐŽŶƚƌĂĐƚŽƌ ǁŝƚŚ ƉƌŽǀĞŶ ĞdžƉĞƌƟƐĞ͘ ^ĞĞŬ Ă Įƌŵ ƚŚĂƚ ŚĂƐ Ă ĚĞƉƚŚŽĨƌĞƐŽƵƌĐĞƐƚŚĂƚŝŶĐůƵĚĞƐƐƉĞĐŝĂůŝƐƚƐŝŶĞǀĞƌLJĐŽŵƉŽŶĞŶƚŽĨƚŚĞďƵŝůĚŝŶŐŽƌ ƌĞŵŽĚĞůŝŶŐƉƌŽĐĞƐƐ͘ 5. PLAN FOR SUCCESS zŽƵƌŶĞǁŽĸĐĞƐŚŽƵůĚďĞůĂƌŐĞĞŶŽƵŐŚƚŽĐŽŵĨŽƌƚĂďůLJĂĐĐŽŵŵŽĚĂƚĞƚŚĞŶĞĞĚƐŽĨ LJŽƵƌƐƚĂīĂŶĚƉĂƟĞŶƚƐ͘ŽŶ͛ƚƚĂŬĞŽŶŵŽƌĞŽĸĐĞƐƉĂĐĞƚŚĂŶLJŽƵŶĞĞĚŽƌďƵŝůĚŽŶĞ ƚŚĂƚĐĂŶƋƵŝĐŬůLJďĞĐŽŵĞƚŽŽƐŵĂůů͘ŶĞdžƉĞƌŝĞŶĐĞĚĐŽŶƐƚƌƵĐƟŽŶĮƌŵǁŝůůďĞĂďůĞ ƚŽŚĞůƉLJŽƵƉůĂŶĨŽƌƚŚĞĨƵƚƵƌĞǁŝƚŚŽƵƚďƵƐƟŶŐLJŽƵƌďƵĚŐĞƚ͘ 6. MINIMIZE STRESS ƵŝůĚŝŶŐ Žƌ ƌĞŵŽĚĞůŝŶŐ ĐĂŶ ďĞ Ă ƐƚƌĞƐƐĨƵů ĞdžƉĞƌŝĞŶĐĞ ŝĨ LJŽƵ ĚŽŶ͛ƚ ĐŚŽŽƐĞ ƉƌŽĨĞƐƐŝŽŶĂůƐǁŚŽŐŝǀĞLJŽƵƐĞŶƐĞŽĨĐŽŶĮĚĞŶĐĞŝŶƚŚĞŝƌǁŽƌŬƋƵĂůŝƚLJĂŶĚĞdžƉĞƌŝĞŶĐĞ͘ zŽƵĐĂŶ͛ƚƌƵŶLJŽƵƌƉƌĂĐƟĐĞŝĨLJŽƵ͛ƌĞĐŽŶƐƚĂŶƚůLJƌƵŶŶŝŶŐŽǀĞƌƚŽĐŚĞĐŬŽŶLJŽƵƌŶĞǁ ĨĂĐŝůŝƚLJ͘ŚŽŽƐĞƐŽŵĞŽŶĞǁŚŽǁŝůůďĞĂĐĐŽƵŶƚĂďůĞƚŽLJŽƵĂŶĚĐŽŵŵƵŶŝĐĂƚĞǁŝƚŚ LJŽƵƚŚƌŽƵŐŚĞĂĐŚƉŚĂƐĞŽĨƚŚĞƉƌŽũĞĐƚ͘ 7. GO FOR THE WOW FACTOR zŽƵƌ ŽĸĐĞ ŝƐ LJŽƵƌ ďƌĂŶĚ͘ dŚĞ ƉĂƟĞŶƚ ĞdžƉĞƌŝĞŶĐĞ ďĞŐŝŶƐ ŝŶ ƚŚĞ ƉĂƌŬŝŶŐ ůŽƚ͘  ĐŽŶƐƚƌƵĐƟŽŶĐŽŵƉĂŶLJĞdžƉĞƌŝĞŶĐĞĚŝŶďƵŝůĚŝŶŐƋƵĂůŝƚLJĚĞŶƚĂůŽĸĐĞƐƐŚŽƵůĚďĞĂďůĞ ƚŽŚĞůƉLJŽƵĐƌĞĂƚĞĂůŽŽŬĂŶĚĨĞĞůƚŚĂƚƉĂƟĞŶƚƐǁŝůůůŽǀĞĨƌŽŵƚŚĞŵŝŶƵƚĞƚŚĞLJŐĞƚ ŽƵƚŽĨƚŚĞŝƌĐĂƌ͘ www.northtexasdentistry.com

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Services to Expect from Your Construction Partner ͻ ͻ ͻ ͻ ͻ ͻ ͻ

Words of Experience THE BID PROCESS

ƐƐŝƐƚĂŶĐĞ/ŶŚŽŽƐŝŶŐzŽƵƌ/ŶĚƵƐƚƌLJ^ƉĞĐŝĮĐdžƉĞƌƚƐ ;ŝŶĐůƵĚŝŶŐƌĞĂůĞƐƚĂƚĞ͕ůĞŶĚŝŶŐ͕ĂĐĐŽƵŶƟŶŐ͕ĚĞŶƚĂůĞƋƵŝƉŵĞŶƚĂŶĚŵŽƌĞͿ &ĂĐŝůŝƚLJ>ĂLJŽƵƚĂŶĚĞƐŝŐŶ ƐƐŝƐƚĂŶĐĞǁŝƚŚWƌŽũĞĐƚƵĚŐĞƚ ŽŶƐƵůƚĂƟŽŶZĞŐĂƌĚŝŶŐ&ŝŶŝƐŚĞƐ͕&ůŽŽƌŝŶŐ͕>ŝŐŚƟŶŐ͕ŽůŽƌƐĂŶĚ^ŝŐŶĂŐĞ WƌŽƉĞƌWĞƌŵŝƫŶŐĂŶĚŽĚĞŽŵƉůŝĂŶĐĞŝŶĐůƵĚŝŶŐŶĞƌŐLJZĞŐƵůĂƟŽŶƐ dƵƌŶKǀĞƌŽĨŽŵƉůĞƚĞĚ͕&ƵůůLJ&ƵŶĐƟŽŶĂů&ĂĐŝůŝƚLJĂŶĚ^LJƐƚĞŵƐ ĞƉƚŚƐŽĨ/ŶƚĞƌŶĂůZĞƐŽƵƌĐĞƐƚŽŶƐƵƌĞdŝŵĞůLJƵŝůĚKƵƚ

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PLANNING ͞'ŝǀĞLJŽƵƌƐĞůĨĞŶŽƵŐŚƟŵĞ ƚŽƉůĂŶĨŽƌƐƵĐĐĞƐƐ͘tŚĞƚŚĞƌ ƌĞŵŽĚĞůŝŶŐŽƌďƵŝůĚŝŶŐ͕ƚŚĞƌĞ ĂƌĞŵĂŶLJƐƚĞƉƐĨƌŽŵĂĐƋƵŝƌŝŶŐ LJŽƵƌůŽĐĂƟŽŶĂŶĚƚŚĞĚĞƐŝŐŶ ƚŽƚŚĞĂĐƚƵĂůĐŽŶƐƚƌƵĐƟŽŶƚŚĂƚ LJŽƵŶĞĞĚƚŽĐĂƌĞĨƵůůLJƐĐŚĞĚƵůĞ͘ dŚŝƐŝƐŽŶĞŽĨƚŚĞďŝŐŐĞƐƚ ŝŶǀĞƐƚŵĞŶƚƐƚŚĂƚLJŽƵĂƌĞůŝŬĞůLJ ƚŽŵĂŬĞŝŶLJŽƵƌƉƌĂĐƟĐĞ͘ŽŶ͛ƚ ĐƌĞĂƚĞŶĞĞĚůĞƐƐƐƚƌĞƐƐďLJ ƌƵƐŚŝŶŐƚŚĞƉƌŽĐĞƐƐ͘͟ ƌŝĂŶEĂƐŚ sŝĐĞWƌĞƐŝĚĞŶƚ͕ZĞŐŝŽŶĂů DĂŶĂŐĞƌ

CONTACT: Alan Aycox D/FW Division Manager ĂĂLJĐŽdžΛŵĞĚƚĞĐŚĐŽŶƐƚƌƵĐƟŽŶ͘ĐŽŵͮϵϳϮ͘ϮϮϲ͘ϯϯϯϮ

ǁǁǁ͘ŵĞĚƚĞĐŚĐŽŶƐƚƌƵĐƟŽŶ͘ĐŽŵͮdŽůů&ƌĞĞ͗ϴϬϬͲϳϰϱͲϴϬϳϮ dy^ͮ>Dͮ'KZ'/ͮ&>KZ/ͮ>Kh/^/EͮK<>,KDͮdEE^^ͮt^,/E'dKE 12 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


RESULTS

Working With the Right Team Brings

What can North Texas Dentistry do for you?

If you work with or sell to the dental A FEATURE COVER STORY CAN: industry in North Texas, promote your n Introduce a new practice or office location business in North Texas Dentistry! n Present practices using the latest technology

PRINT ADVERTISING CUSTOM PROFILES “Our company has worked closely with LuLu and North Texas Dentistry magazine and I am very impressed with the professionalism and quality of the publication and the exposure has been excellent. I know our target audience is reading it, because each time a new issue goes out we get calls telling us they saw us. I would highly recommend the magazine to anyone who wants to put their message in front of the North Texas dental community.” - Marc Fowler, CEO, Bullseye Media “I have worked with LuLu Stavinoha and her team for almost a decade while she was publisher of Doctor of Dentistry magazine. AFTCO has continued to support her publishing efforts with the launch of North Texas Dentistry. In fact we increased our ad size to a full page! The professional response from my advertising and articles in North Texas Dentistry continues to be very rewarding and we foresee many additional years of commitment to LuLu and her new publication.” - Richard V. Lyschik, DDS, FAGD Senior AFTCO Transition Analyst “On July 13, 2005, an ad consultant sent us our 1st proof for our 1st ad in our 1st issue of a local publication serving dentists in the North Texas area. We continue to work with LuLu Stavinoha, the rep we met some seven years ago, although her role is much more than just selling ads. Today, LuLu owns and publishes her own magazine, North Texas Dentistry, and she continues to deliver the A+ service she delivered the day we met her. North Texas is just a part of the country we serve, but it’s where we started. Thank you, NTD.” - Brian Berry, President Med-Tech Construction

n Increase referrals to specialty practices n Create high quality marketing materials with the benefit of a third party endorsement

“We have looked forward since last year’s publication to being featured again in the 2012 North Texas Dentistry Convention issue. Monarch Dental has been a highly recognizable brand name for many years in North Texas and the opportunity to keep us in the forefront to a targeted audience of dentists is very important to us. Working with LuLu Stavinoha and her artistic and editorial team is always satisfying and the end result is an excellent presentation of our “Smiles For Everyone” message. Our goal is to be a regular contributor and partner with North Texas Dentistry as they highlight our future plans for growth and continued success.” - Mike Duda, Doctor Recruiter Smile Brands Inc./Monarch Dental “LuLu is a lulu! The entire North Texas Dentistry team is a dream to work with. They couldn’t be better!” - Lorin Berland, DDS “LuLu Stavinoha and her staff at North Texas Dentistry magazine produced an outstanding article with incredible photos about our office. Our referring dentists and new patients love the professional and in-depth brochure that they received. This has been a wonderful way to grow our practice, and the quality of their product truly sets itself apart from other companies. I would highly recommend North Texas Dentistry magazine!” - Melissa Rozas, DDS

Dentistry North Texas


practice management

Marketing Success Strategies for the Modern Dental Practice By Cathy Jameson and Misty Absher Clark

Marketing, case presentation and financing themes dominate the questions Texan dental professionals ask of Jameson Management, Inc. advisors. So, in the next few months, they’ll address those topics for North Texas Dentistry Magazine readers! Find more and interact at JamesonCommunity.com.

If personnel manuals and office cleaners weren’t on the top of the list of unexpected topics dental students pictured when entering dental school, marketing was surely somewhere in the mix as well. Most dental professionals would not consider themselves to be sales people or marketers. However, all dental practices do need strong marketing to be successful.

Do you agree? Do dental practices have to market themselves or do people simply go to the office because they have their doors open and the practice is conveniently located?

Oh, friends, marketing is a necessity! Marketing is everything you do from the way you dress in the office to the way you speak to your patients. Your business cards, office décor, brochures, website and nearly everything taking place in your office relates to marketing. Here are some basic success strategies for marketing in today’s dental practice.

Identify your message. All of your marketing needs to be geared towards one succinct message. You can have sub-messages, but it is important that it all relates back to one theme. For instance, your practice’s message can be as well known as Ford’s “Built Ford Tough” and Coke’s “Refreshing” taglines. Ford offers several types of vehicles and Coke comes in diet variations, but those sub-messages don’t detract from the main theme. Likewise, your messaging can drive home an awareness that you are the family-based practice with a small town feel or the cosmetic practice with a cosmopolitan feel and still leave an open door for you to introduce them to other services and differentiating factors. Find what it is that you best represent so you can create a succinct message and carry it throughout all of

14 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

your marketing. You can still market other aspects of your practice as long as you ultimately stick to the main message.

Brand your practice. This is similar to finding your message and actually goes hand-in-hand with it. Once you find your message, you need to create an image consistent with it. Create a look and feel in your marketing materials (signage and imagery in your office, copy and images on your website and social media, consistent use of your logo, etc.) Never stray from your brand; your message and your look. If your practice is cosmetic focused with an upscale feel, then you will want to make sure your image reflects that. Your business cards should be upscale, high-end, free of cute cartoon characters.

Commit to consistency. All marketing materials must match your brand. If not, you are wasting dollars and effort. If you lay your forms, your appointment cards, your new patient packet and your latest ad or sponsorship recognition out on a counter, do they look like a consistently branded marketing campaign? Your patients and potential patients have a lot happening in their lives, so make your materials so consistent they don’t have to “think” as hard to recognize you. Recognition comes from branding repetition. What if the Dallas Mavericks continuously changed the color of their ads? Instead of using their signature blue and green, they used purple and yellow and tried a new font for kicks. How long would it take you to figure out the ad was for the Dallas Mavs? It’s not any different for your dental practice. You want everything to be consistent. This also goes for your office. The look and feel of your marketing materials and advertising should match the look and feel of your office. Many practices find that they advertise with companies that include ad creation as part of the fee. In doing so, the company will create a beautiful ad for the practice. However, the problem arises when they don’t take into consideration the branding of the office. As a result, the company will create a beautiful ad, but it doesn’t have the same look and feel as the


tory. It allows you to add posts, photos and videos with dates on them. Then Facebook will place it appropriately on the timeline. This is a great feature for highlighting significant events. Such key events could be the announcement for bringing on a new associate, a team member addition, a move or upgrade in facility, a logo or brand change and even the addition of a new piece of technology like digital radiographs. You can give a picture, event or post more prominence than others on your timeline by highlighting it, which is essentially formatting the picture or post to taking up the full width of the screen. As someone is scrolling through your timeline, it will be more visible and have a greater significance than other posts. Besides the many ways to share your message on social media, you can also send newsletters to your patient base letting them know about the additional training you

other advertising or with the practice’s marketing material. Count on this: you won’t increase your bottom-line with inconsistent marketing efforts.

Share your message. Be sure to talk to your patients and inform them of your message. If you are trying to promote yourself as a leading dentist in the area, you need to inform your patients of your extra training, certifications, organizational recognition, etc. Most dentists are modest and do not feel comfortable doing this. That’s okay, let your team do it. Build an online presence that allows you to be easily found and has team members positively boasting about the great day in the practice. Like attracts like. Positive patients are drawn to positive teams and social media gives us a way to shout that positivity from the mountaintops! You can use your Facebook timeline feature to document important points in your practice’s his-

817.988.7842 “We specialize in customer satisfaction..” jhouser@jhouserconstruction.com Canton, TX 75103

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You are a marketer, whether you knew you were getting into that or not. The good news is, no matter how strong or weak you may feel at those skills today, you can greatly improve the effectiveness of your marketing efforts. Your practice will be the one that stands out and won’t be lost in the sea of dental practices in this great state of Texas. Here’s to your success! n

Cathy Jameson, PhD (above left) founded Jameson Management, Inc., where Misty Absher Clark (above right) now serves as Vice President of Creative Services. Dentists worldwide turn to the Oklahoma-based firm for personalized practice management, marketing and clinical coaching. Advisors offer inoffice consulting as well as online courses, complimentary webinars, an interactive community and more.

www.jhouserconstruction.com

PO Box 325

received. No matter your message, make sure your entire team is on board with it so you can reinforce it at every turn.

Full Service Dental Lab All-On-Four Services Implants Digital Capability

Meeting All Your Fixed & Removable Dental Lab Needs

Cathy’s latest book, Success Strategies for the Aesthetic Dental Practice, is available online, along with other practice-building resources.

Visit www.JamesonManagement.com or call (877) 369-5558 to reach Cathy and Misty and to learn more about how Jameson helped dental practices average increases of 35% in production, 31% in collections, and 64% in hygiene, all while working 2% fewer days.

www.northtexasdentistry.com

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NORTH TEXAS DENTISTRY

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SMILES SPOTLIGHT in the

LEADERS IN NORTH TEXAS DENTISTRY CREATING UNFORGETTABLE SMILES

Advantages of CBCT in Treating Tooth Resorption

Preop radiographs: Red arrow shows region of resorption

Radiographic Assessment

Conventional two-dimensional bitewing and periapical radiographs revealed what appeared to be an area of external root resorption at the level of the marginal gingiva on the distal aspect of tooth #15. The cone beam image localized the resorptive defect to the disto-lingual aspect of tooth #15. The CBCT image indicated that the area of resorption was supraosseous as well as being accessible and potentially restorable. Testing results #15: Tender to percussion, non-responsive to thermal testing. Probing was within normal limits.

Historically, tooth resorption, both internal and external, has created a significant diagnostic and treatment dilemma for the treating dentist. Two dimensional radiographs were often inadequate in determining the extent of the resorption and whether the defect was restorable. Without the ability to accurately determine a prognosis for the affected tooth, needless endodontic procedures were initiated on teeth only to find that the long term prognosis was poor or hopeless.

Modern technological advances in dental radiography, including the cone beam computed tomography (CBCT), have provided dentists with the opportunity to view a tooth in three dimensions. One of the many advantages of this new technology is the ability to accurately determine the location as well as the extent of a resorptive lesion. Having this knowledge allows us to make a more accurate preoperative determination of the tooth’s restorability and long term prognosis, thereby avoiding needless exploratory treatment for hopelessly resorbed teeth.

A) 3D Reconstruction showing the palatal root B) 3D Reconstruction showing the palatal root, the region of resorption (red arrow), and the palatal canal (green arrow)

The CBCT image can be used effectively in combination with the operating microscope in treating resorptive defects. Once the exact location of the resorptive defect is determined using the CBCT image, the affected tooth structure can be more effectively removed with the help of the operating microscope. The following case study is an example of how the CBCT and the operating microscope are used in combination to successfully treat a resorptive lesion.

Case Study

This 49-year old healthy male patient was referred to our office for evaluation of tooth #15. He stated that he broke his tooth approximately two months ago. Following the ‘fracture’ of his tooth the patient began to experience sensitivity to cold foods and drinks. Eventually the tooth began to throb and awaken the patient at night. His restorative dentist had placed a permanent full coverage bonded crown on tooth #15. The patient claimed that the crown seemed to relieve some of the symptoms, but he was still unable to chew on the left side. The permanent crown was subsequently removed and replaced with a temporary resin based crown.

16 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

low power

Preop photo showing area of resorption

Diagnosis - #15

high power

Pulpal Diagnosis: Pulp Necrosis Periradicular Diagnosis: Acute Periapical Periodontitis


Treatment

Following local anesthesia, the temporary crown was removed and the tooth isolated using a rubber dam. The region of resorption on the distal aspect of the tooth was identified using a dental operating microscope. The area of resorption was removed using a slow speed round bur until sound dentin could be observed using high power magnificent of the dental operating microscope. The resorptive lesion penetrated into the pulp chamber, but was contained within the coronal tooth structure. The tooth was determined to be restorable. Following initial debridement of the canal spaces the dental operating microscope was used in combination with the CBCT images to locate the second mesio-buccal canal. All four canals were then cleaned and shaped using rotatory instrumentation and an irrigation protocol consisting of sodium hypochlorite 6%, EDTA 17% and a final flush rinse of Chlorhexidine 2%. All canals were then obturated with a thermo-plasticized, vertically compacted, solid core filling material and root canal sealer. A core buildup was placed using Absolute Dentin bonded resin immediately following obturation. The distal margin of the tooth was then prepared using the enhanced magnification of the dental operating microscope. Finally, the patient was referred back to his restorative dentist to have the tooth restored with a full coverage restoration.

North Texas Endodontic Associates 5800 Coit Road, Suite 200, Plano, TX 75023 (972) 596-9400 www.ntendo.com

Dr. Joel C. Small

EDUCATION / TRAINING DDS - UT Dental Branch Houston, TX Residency in Endodontics, 1978 MBA, emphasis in Healthcare Management, Texas Tech Univ., 2009

Author of the book Face to Face: A Leadership Guide for Healthcare Professionals and Entrepreneurs National spokesperson, American Association of Endodontics Trustee, AAE and Dallas County Dental Society Foundations President, Southwest Society of Endodontists Co-owner, Phase II Associates, nationwide practice consulting/brokerage Fellow, International College of Dentists

Dr. John D. Regan

EDUCATION / TRAINING DDS - Trinity College, Dublin, Ireland - 1980 Masters - Restorative Dentistry, Eastman Dental Institute, London, England - 1989 Masters - Oral Biology, 1998, Baylor College of Dentistry, Dallas, TX Certificate in Endodontics, 1998, Baylor College of Dentistry, Dallas, TX Interim Director, Baylor Endodontic Postgraduate Program, 2001-2003 Joined North Texas Endodontic Associates, 2003

Diplomate, American Board of Endodontists Editorial Board, Endodontic Practice Reviewer, International Endodontic Journal and Journal of Endodontics

Dr. David Witherspoon

Intraoperative images A) resorptive defect partially removed B) defect totally removed, low power C) defect totally removed, high power

EDUCATION / TRAINING DDS - University of Queensland, Queensland, Australia, 1988 Endodontics, Texas A&M Baylor College of Dentistry, 1996 Assistant Director, Graduate Endodontics - TAMBCD 1996 North Texas Endodontic Associates, 1998

Diplomate, American Board of Endodontics 1999 - Am. Assoc. of Endodontists Young Endodontic Educator Award Fellow, International College of Dentists

LEFT: Post-operative image with bonded composite build up BELOW: Immediate postop Radiographs A & B (slightly different angles)

One year recall radiograph

Prognosis

The endodontic prognosis for tooth # 15 is favorable. www.northtexasdentistry.com

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NORTH TEXAS DENTISTRY

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practice marketing

What’s New

Number Two WITH

Why Dentists Can’t Afford to Dismiss Google’s Biggest Competitor

by Neil Rudoff Google. Google. Google. It’s always about Google, isn’t it? And why shouldn’t it be? Searchenginewatch.com says that as of July 2012, Google owns a 66.8% share of the search engine market with primary competitors Bing and Yahoo far, far, far behind. The people have spoken and Google is their search engine of choice.

Fair enough. But to that, their primary competitor has retorted... Bing it on! You’ve probably seen their commercials, in which random pedestrians in San Francisco are asked to blind test which search engine they prefer; Google or Bing. Reminiscent of the Pepsi vs. Coke advertisements of years past, this marketing strategy is meant to cut through any perceived brand loyalty and expose what consumers really prefer. Since it was a Bing sponsored ad campaign, it’s not surprising that consumers chose Bing search results over Google two to one. Will this dramatically change the way that people search online for products and services? Whether it will or not, the Microsoft search engine has chosen to ante up even more.

18 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

This summer, Bing announced that they would strategically partner with key consumer review and recommendations website, Yelp, to take on the search giant Google and win back some market share.

Why Bing and Google’s beef is good for business

In case you may not know, all of this competition is really good news for you.

Why? As a dentist and business owner dependent on high search rankings and positive online reviews, a more competitive Bing gives your business an additional method of online exposure necessary to stand out in a crowded marketplace.

How? If you have a robust Yelp listing (which you should), it could make your practice more visible on Bing Local as the two are expected to be heavily integrated. If consumers use Bing when they


search for something in their city (15.6% of search engine users do), Yelp reviews will show up on the right side of the screen. Bing Local will also use photos and business attributes uploaded to a business’ Yelp profile in local searches.

Well that’s neat. But isn’t Yelp just an online version of that big yellow book full of phone numbers that STILL comes to our doorsteps? Nope. So, how is it different from the yellow pages? While most of us are using the yellow pages book as a makeshift doorstop, Yelp is known as a key dependable source for finding a reliable service in a customer’s area because they utilize recommendations and consumer reviews. In other words, if you don’t think patients go to Yelp to find a dentist and read the reviews and recommendations there…you’re severely mistaken.

Are your patients talking about you on Yelp?

Yelp has become a major resource for consumers researching local goods and services and because that information is important to prospective patients, search engines heavily consider those reviews and recommendations when determining your search ranking, (i.e. having your website show up first.) Forbes.com says to consider these Yelp statistics: n n n

Yelp had an average of approximately 71 million monthly unique visitors in Q1 of 2012. 6.3 million unique visitors have used a Yelp mobile app.

Every second, a consumer looked up or called a business from a Yelp mobile app in Q4 of 2011.

Those are some compelling numbers! While optimizing your online presence for Google search engines should always be a key part of your marketing strategy, it’s clear that Bing (and Yelp) are not to be ignored. Have they caught up to Google? Absolutely not, their partnership is in its early stages and rolling out to different business categories on Bing Local as they grow.

There is no doubt that Bing has come to play ball. They quickly rose to the number two most used search engine in the world after just four years of existence and given their new partnership with Yelp, they could keep gaining market share.

What should you do to optimize for Bing?

You should ask yourself one question; are you doing everything you can to optimize your dental website and free business listings for Bing and Yelp? If not, here are four simple steps you should take:

Claim what is yours! Claim your listing on Bing Local and Yelp and follow the steps to verify it. This will protect your listing from unauthorized changes.

Add the basics. Make sure your information (hours of operation, address, phone number, etc.) is updated in your listing. Don’t forget to add photos! This will only help your search ranking.

Choose your category. On Bing Local, make sure your business category is correctly chosen.

Request those reviews. Reviews are important, so ask for them! Ask your patients to post reviews or recommendations on Yelp and let the world know just how great you really are.

Search engine optimization is just one component in a much larger blueprint to getting patients to find you first when they search for a dentist online. At Bullseye Media, we specialize in building a complete plan for dentists who want to leverage the internet to get high value dental patients; including Website Optimization, Pay-PerClick Online Advertising, Website Design, Dental Micro-Sites and Social Media. If patients are searching for dentists in your area and finding your competition instead of you, give us a call. We can help.

THE BASICS OF

“Bing users are 53% more likely than Google searchers to convert after clicking.”

Source: Visual.ly Infographic, 2012

“Bing users spend on average 18.5% more time on destination (web)sites than the average Google searchers.”

Source: Visual.ly Infographic, 2012

“Bing is the second largest search engine in the world, overtaking Yahoo in early 2012.”

Source: Statspotting.com, 2012

Does your website need a professional point-of-view? Want to know how your online presence compares to your competitors? Call us for a complimentary Online Visibility & Reputation Analysis today.

Neil Rudoff is the Senior Account Executive at Bullseye Media in McKinney, TX. He received his BA from Tufts University in 1989 and his MBA from UT Austin in 1993, and has been an online marketing and web design consultant since 2003. He can be reached at (214) 491-6166 or neil@bullseyemediallc.com BullseyeMedia, LLC is a McKinney, Texas based full-service digital marketing agency that specializes in helping dentist leverage the internet to grow their practices. Visit our website at www.onlinedentalmarketing.com. www.northtexasdentistry.com

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NORTH TEXAS DENTISTRY

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Southwest Dental Conference

Convention Issue

Make plans NOW to advertise in the North Texas Dentistry Convention Issue

In the game of Monopoly, an unfortunate roll of the dice sometimes lands you face to face with the policeman who ushers you directly to jail. If you haven't secured a get-out-of-jail-free card, you're forced to spend time and energy trying to get out, while everyone else continues to advance around the board.

When it comes to HIPAA compliance, sometimes an unfortunate event can lead to a breach that forces you to spend time and energy (and most likely real-world cash) working with the Department of Health & Human Services (HHS) to determine whether you had established the right policies and procedures for handling Electronic Patient Health Information (ePHI), taken the appropriate precautions to secure your ePHI, and reacted appropriately to the breach once it had occurred. If the HHS determines you made any mistakes along the way, you can expect additional fines and possibly additional time and effort to implement any changes they deem necessary to the way you handle ePHI.

covered entity is required to report the breach of their patient data to HHS, to their patients, and also to the media if their patient pool is large enough. Unless, that is, the data on the lost or stolen device has been protected by a safeguard called encryption.

Encryption is the process of using an algorithm to transform plaintext information into an unreadable format that can only be accessed by someone possessing the key that was used to enable the encryption in the first place. Without the unique key that’s created at the time of encryption, the data on the lost or stolen device will be completely unreadable.

Promote your business and services to the North Texas Dental Community The HITECH Act issues technical guidance on the technologies and methodologies “that render with perfect timing and perfect targeting – protected health information unusable, unreadable, or indecipherable to unauthorized indibefore the Southwest viduals.” DentalTheConference guidance specifies encryption as an action that

renders ePHI unusable if it falls in to the wrong hands. ePHI that is encryptedland Special whose encryption keys are properly Print Advertisement l Custom Profiles Features secured would provide a “safe harbor” to covered entities and Too bad there isn’t a get-out-breach-free card you could play Our and team can make dreams a reality! would not require them to issue data breach notifications. when it comes to those unforeseen unintended eventsyour that marketing lead to a breach... or is there? So, you’re making a flight back from an out-of-town trip, and the checked bag containing your work laptop never comes Section 13400(1) of the Act defines ‘‘breach’’ to mean, generally, around the carousel. Or, you show up to work one morning to the unauthorized acquisition, access, use, or disclosure of proREQUEST A MEDIA KIT: info@northtexasdentistry.com find someone has kicked in the front door of your office and tected health information which compromises the security or stolen everything they can get their hands on, including your privacy of such information. Two of the most common causes server. Neither scenario represents a situation where negliof data breach are loss and theft of a device containing ePHI. gence, or even recklessness has compromised the security of Once the device and the data it contains have gone missing, the

www.northtexasdentistry.com


COMMON

SENSE

Start Ups vs. Buying a Practice

money matters

(is not that common!)

by Richard V. Lyschik, DDS, FAGD

Doctor, where will your patients be coming from?

Too many new doctors tell me that they are considering building a practice from scratch. They need to understand how illogical it is to incur all that debt and not have any patients to start with in a new practice.

As much as I try to explain to them that debt without patients is financial suicide, they seem more determined than ever to prove us wrong. Finally, I have come up with the idea, to use a patient count as a means of adding clarity, by helping these doctors understand the critical importance of a practice’s active patient count, and its role in providing substantial funds to support a practice’s operation.

I ask my purchasers if they understand that the average established dental office overhead represents at least 60% of production. Then I ask if they understand that the average annual production per patient is $500 for a well-established practice, and about $300 per year for a new practice (because it takes time to develop the Doctor-Patient trust.)

Once overhead and patient value have been established, I ask the doctor to estimate the costs of setting up a new practice (usually they will say between $250,000 and $400,000, so I will use $300,000 for this example) and then I determine the monthly installment payment amount required to service that debt for the first year ($46,000).

Then I ask the new doctor how much money he or she will also need that first year for personal living expenses, and they usually come up with a bare-bones amount around $100,000 (gross, pre-tax income for a net of about $70,000 of personal income). Remember, they need to service their student loans after graduation, too. Since the new doctor understands that office overhead is 60% (very conservative since this is a new office) so only 40% of his

or her gross revenues will be used to pay the debt service and personal living expenses (which totals $146,000), then using a calculator you would take $146,000 and divide that by .40 and it comes to a required first year gross of $365,000 ($146,000/.40 = $365,000). Divide $365,000 by $300 per year per new patient, and that demonstrates the need for a minimum of 1217 total non-emergency active patients for this practice for the entire first year!

Finally, I ask the new doctor where these patients are going to come from, and see if he or she understands that buying an existing practice with an established patient base is a far better investment for immediate cash flow. If they don’t understand, then there is nothing more I can do to help the doctor understand the economics of being a successful dentist.

Doctor, this is how an analyst thinks. Be sure you have one help you plan your future. n

Richard V. Lyschik, D.D.S., FAGD is one of AFTCO’s leading innovative Senior Analysts who has helped over 2,900 dentists in associating, buying, expanding, or merging and guided older, disabled and/or “burned out” dentists to sell their practices. Dr. Lyschik’s clients have seen the considerable benefits of incentive programs, pension funding plans and increased productivity through his guidance. There is no substitute for experience in this business. Who better could you choose to talk to about your future transition plans than a seasoned fellow dentist, a recognized premier transition expert, and AFTCO Analyst of the Year Award winner? Check out the impressive AFTCO website at www.AFTCO.net, then call for a free appraisal and a no-obligation consultation with Dr. Lyschik at your office or the AFTCO office in Dallas, TX at (214) 893-0410 or 1-800-232-3826. www.northtexasdentistry.com

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laboratory news

Safeguard Your Patients and Your Practice

Get your ducks in a row to comply with new FDA rules by Tina Cauller

New rules may require you to file a 501(k)

As of October 1, 2012, new regulations require medical and dental â&#x20AC;&#x153;devicesâ&#x20AC;?, including dental restorations, that are imported, repackaged, or relabeled by entities in the U.S. to be listed and registered with the FDA. The intent is to identify and track those devices in an effort to ensure the safety of imported products.

If you claim that a device treats a medical condition, symptom, disease or disorder such as sleep apnea, then you must file a 510(k) on the device yourself or make sure that the manufacturer has a 510(k) on file. The fee to register a product through the 510(k) process is $2,480 for small businesses with $150 million or less in sales, or $4,960 for those businesses with larger sales revenues. Foreign manufacturers that ship to the U.S., and their brokers or agents will be mandated to register and will have to identify the proprietary names of the devices they manufacture.

The FDA is watching

You will have to provide a website address when you file. Why? The FDA has been harvesting information from websites, looking for 510(k) pre-market notifications and approvals on certain devices.

If these changes apply to you, know that the FDA means business. This is the time to develop and implement an administrative strategy to make sure that you are in compliance. Dentists owe it to their practice and their patients to do due diligence about the labs they work with, and laboratory owners should safeguard their interests by learning about the new requirements and ensuring compliance. Labs should be prepared for questions and should plan to supply dentist clients with information about the products they prescribe.

22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

The ADAâ&#x20AC;&#x2122;s advice

A recent ADA survey found that few dentists know where their restorations are actually coming from. The ADA recommends that all dentists know their lab and become familiar with where and how the products they prescribe are produced. Dentists should be aware when their work is outsourced to other labs, and know whether those labs are foreign or domestic. They should ask for the FDA registration numbers of the labs doing the work and the lab importing or repackaging it, and then keep those numbers on the prescription in the patient record. They should ask for documentation of the materials used and that the materials used are FDA-approved and ANSI/ISO compliant. Lastly, the dentist should ask the lab to assume all liability (in writing) for claims caused by restorations that contain toxic materials.

Your practice, your responsibility

The debate and discussion about who should be held responsible for the safety of dental devices will continue. Some will say the FDA should watch over product standards, while others will say it is the responsibility of the lab or the dentist. At the end of the day, most patients fully expect their dentist to look out for them and will assume that the dentist is overseeing the quality and safety of their restorations. The new FDA regulations are already in effect, and regardless of who you think should be watching over product safety, you have a responsibility to protect both your patients and your practice. Be sure that you understand and comply with the new legal requirements. n


FOCUS PHOTOGRAPHY WITH A

ON DENTISTRY

creating compelling professional images that speak for your practice

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Join us for the 6th Annual Drive for a Smile toothbrush drive

In support of National Children’s Dental Health Month, the Children’s Oral Health Coalition, led by Cook Children’s, is collecting toothbrushes for at-risk children in our community.

Did you know?

n Untreated tooth decay can keep kids from learning, communicating and eating well. n Unfortunately, many children in our community don’t have a toothbrush or must share a toothbrush with other family members.

How you can help

Donations will be collected at: Cook Children’s South Rehabilitation Clinic 1919 8th Avenue, Fort Worth, TX 76110 10 a.m. to 2 p.m. Friday, March 1, 2013

For more information, please contact Cook Children’s Community Health Outreach at (682) 885-4162 or send an email to: Elaine.vivens@cookchildrens.org

NEWS

Children’s Dental Centre Celebrates 2nd Anniversary of Irving Location

& notes Community Dental Care 2012 Smile Walk topped last year

Despite our first chilly 52-degree day, we had many wonderful volunteers and participants who braved the weather to show their support! Unfortunately, our race day total declined a bit because of the weather. Yet, despite the decline, overall with our new sponsors and affordable race team and location, we raised more than last year! A net of $15,401, which is $3,763 more than last year!

Irving is fortunate to have talented pediatric dental specialists providing dental care for children throughout the city. One such specialist is Dr. Reena Kuba, DDS, MS at Children’s Dental Centre of Irving. Dr. Kuba is board certified and dedicated to working with parents and the community to create a positive, educational atmosphere to get children on the right path to a lifetime of optimal oral health.

Results for the 2012 race are posted at www.DeltaViewTiming.com.

In between delicious hors d'oeuvres and cocktails, attendees entered to win Kuba’s Cool Cash Count. Jan Fortune, from Dr. Patrick M. Ohlenforst’s office, took home the cash prize!

Congratulations to Barnabas Kirui and Caroline Nguyen for winning Overall awards!

At the Children’s Dental Centre’s cocktail party at i Fratelli Ristorante & Wine Bar, the practice celebrated the two-year anniversary of its Irving location in October. Dental leaders came out to show their support and celebrate the practice’s milestone.

Tell the North Texas Dental community your news! Submit your news to info@northtexasdentistry.com

24 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


HB 300 and the Texas Medical Privacy Act

legal news

How recent changes affect your practice

A

by Tina Cauller midst concerns that HIPAA was not being adequately enforced by the federal government, the Texas Senate and House of Representatives unanimously approved new, stricter health privacy laws (HB 300) that apply to all HIPAA-covered entities in Texas. The new laws do not replace HIPAA, but exceed existing HIPAA requirements regarding the handling of personal health information (PHI).

In the new law, a “covered entity” is re-defined as any entity that comes into contact with, possesses, obtains or stores protected information, or transmits it in any form. With approval of the bill, the state amended the Texas Medical Privacy Act (TMPA) to broaden the range of covered entities to include any individual or organization who comes into contact with protected health information – including those who carry mail or shred documents. The law also gives enforcement authority to a number of different state agencies.

Revise your policies

Dental practices and other covered entities were required by the new law to take several actions before Oct 31, 2012. Practices were required to write new policy on patient access to electronic health information. Practices must now provide patient records within 15 days after receiving a written request, rather than 30 days as required by HIPAA. You will have to notify patients in writing (using your new form) if their PHI is subject to electronic disclosure, and the patient must authorize the disclosure. This authorization is not necessary for disclosures made for the purpose of treatment, payment, HMO or insurance functions. Train your employees

The TMPA requires you to provide employee training on the new requirements within 60 days of September 1, 2012 when the law went into effect. Any new employees must be trained within 60 days of their hiring date. Employees must review the requirements every two years and must sign a statement verifying attendance of training. You must maintain the signed employee statement in your records. Update business associate agreements

You are accountable for any compromise that occurs because of an action by your business associate who has access to protected

PHI, so you should update your business associate agreements to accommodate the new requirements. The agreement should now require an immediate notification if an unauthorized disclosure occurs and assign a specific individual to notify the affected patient of the breach. Your business associate should be required to prove that a security plan is in place and reviewed yearly, and that all employees are receiving annual training.

Encrypt digital information

All protected PHI must be encrypted, on every computer and every portable device where it might be accessed. Special liability insurance is available to cover the electronic transmittal of protected information, and you should consider purchasing a policy that protects you from this liability. Stricter penalties

The newly amended TMPA imposes much stricter penalties. Violators of the law will be fined $5000 for a negligent leak of protected information and, if there is a pattern of leaking PHI for financial gain, the penalty can be as much as $1.5 million. The new law makes wrongful access or reading of electronic health records a felony offense, even if the violator inadvertently received the information. Patients must be notified of any unauthorized disclosure of PHI. Failure to notify affected patients can result in a $100 state penalty per patient for each day the notice is not sent, in addition to any federal penalties.

Besides fines, the new law makes violators who are licensed by a Texas agency subject to investigation, disciplinary proceedings, and probation or suspension. The licensing agency can revoke the offender’s license if a pattern of negligence and violations is demonstrated. Take action now

More regulation, paperwork, training and documentation is sure to evoke at least a muffled groan from dentists around the state. Regardless, these newly enacted requirements are a response to data breaches that legislators unanimously agreed threatened patient privacy, and the state of Texas is serious about enforcement. Make sure you, your associates, and your staff understand the new requirements and take action today to ensure that your practice is in compliance. n www.northtexasdentistry.com

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wine cellar

Côtes du Rhone

Rhone

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Tavel

uf ne e au ap a te u P Ch d

Côtes du Rhone Villages

Gard

Rhone’s on a Roll

Coteaux du Tricastin

Côtes du Vivarais

Vacque

Avignon

hile Bordeaux and Burgundy usually carry the highest of reputations among French wine regions, the somewhat lesser-known Rhone Valley has been the beneficiary of a string of excellent vintages over the last 10 years and has captured the attention of

s Gigonda yr as

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by Kim Clarke

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wine drinkers like never before. From the Syrah wines in the North to the Grenache blends from the South, availability and quality have never been better. The Rhone Region

The Rhone vineyards run along the banks

of the Rhone River and extend for about 140 miles from Lyon in the north to Avignon in the south. Encompassing about 188,000 acres, there are more than 6,000 growing properties and almost 2,000 private wineries in the Rhone Valley. It is the third largest wine region in France with case output equal to about half of that in Bordeaux and represents approximately 9% of total French wine production. The Northern Rhone

The Northern Rhone is cooler with harsh winters and warm summers. Syrah is the lone variety used for red wines, while the white wines contain the varietals Viognier, Marsanne and Rousanne. Northern Rhone production represents about 10% of total Rhone wine output. French wines are labeled according to the specific locations where the grapes are grown (Appellation d’ Origine Contrôlée - AOC) rather than by the grape variety from which they are made. Some of the better known wines come from Côte Rôtie, Condrieu, St. Joseph, Hermitage and Crozes-Hermitage. These are usually big wines, elegant as well, 26 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


Hermitage, RhĂ´ne-Alpes

and most are expensive with prices ranging from $75 up to $300 for wines from top-scoring producers. With the exception of 2008, vintages in the Northern Rhone received ratings of 90 points and above, with the 2009 and 2010 rated as Classic. The Southern Rhone

The Southern Rhone has also put together an impressive set of vintage scores, the latest being the 98 points given to the 2010 vintage by Wine Spectator. In outstanding vintages such as 2009 (94 pts.) and 2010, great wines are made by high-end and value producers alike, giving the consumer an opportunity to buy higher-scoring wines at lower-than-usual prices. Importers and retailers recognized the allure and have responded accordingly, with exports of Rhone wine to the United States increasing more than 50% from 2006 to 2011. While Rhone wines donâ&#x20AC;&#x2122;t occupy a lot of shelf space in the neighborhood grocery store wine department, itâ&#x20AC;&#x2122;s not uncommon to find a bottle of Guigal or St.-Cosme CĂ´tes du Rhone (really good bottles of wine, by the way) in the French section.

& !#% T O & !#% BY $R  * OEL # 3MAL L

) NS PI R I NG #UL T UR E S OF %XC E L L E NC E h &I NDI NG OUR VOI C E AND L E AR NI NG T O BR I NG WHO WE AR E T O WHAT WE DO WI L L F OR E VE R C HANG E T HE WAY WE L E ADv $R  * OE L # 3MAL L

$R  3MAL L I S A NAT I O NAL L Y R ECOGNI Z ED AU T HOR AND S PEAK E R WHO L ECT UR ES AN D WR I T E S ON T HE F OL L OWI NG T OPI CS  "E C O MI N G T H E L E A D E R Y O U WE R E s ME A N T T O B E "E C O MI N G A N E X C E P T I O N A L s C O MMU N I C A T O R "E I N G A R O L E MO D E L WO R T H s F O L L O WI N G "E L I E V I N G I N A B U N D A N C E s +N O WI N G T H E P O WE R O F B E I N G s V U L N E R A B L E & A C I N G C H A N G E WH E N C H A N G E s I S N E E D E D ) N F L U E N C I N G Y O U R B U S I N E S S s C U L T U R E F O R T H E B E T T E R

The climate in the Southern Rhone is more Mediterranean, with milder winters and hot summers that are ideal for Grenache, the dominant grape varietal in Southern Rhone wines. While some Southern Rhone wines are 100% Grenache, most Southern Rhones are predominantly Grenache blended with grape varietals like Syrah and Mouvedre. The Grenache brings red and black cherry and raspberry flavors to the wine while the Syrah and Mouvedre

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NORTH TEXAS DENTISTRY

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provide darker fruit flavors of plum, black currants and boysenberries along with spices and pepper. These wines are great to drink on their own but sturdy enough to go with almost any hearty meal.

Chateauneuf du Pape is probably the best known AOC of the Southern Rhone. In 1308, Pope Clement V made the city of Avignon his home and until 1377 it was the Papal Seat. A summer castle built north of the city was called Chateauneuf du Pape, or New Castle of the Pope, and the area took on that name. The Chateauneuf du Pape wines are recognized as the best from the Southern Rhone and are priced accordingly. Wines, both red and white, from top-name producers in this area can cost $75 to $200, but good values can be had for $30 to $40 as well.

Other regions of the Southern Rhone make good wine at great prices. Current vintages from the AOC’s of Gigondas and Vacqueyras bring high ratings and reasonable prices – it’s not difficult to find a 92 point wine for $15.

Wine carrying the basic Côtes du Rhone AOC label can be made using grapes from anywhere in the Rhone Valley. They are usually some of the least expensive wines but can represent good values in great vintages. Chateauneuf du Pape, Avignon

Protection is our Business Our only business is working with TDA Members and their staffs. We are committed exclusively to servicing TDA membership’s needs. www.tdamemberinsure.com 1-800-677-8644 Bob Michaels, CLU Local Associate 214-696-5103

™ Disability ™ Life ™ Health ™ Long Term Care ™ Malpractice 28 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


Here are some top producers from the Rhone region worth trying. In most instances, any bottle with their name on it will be good: St.-Cosme: One of the most available names, they produce great wine in both Northern and Southern Rhone. Their 2010 Côte Rôtie (Syrah with a dash of Viognier) is highly rated and priced at $75 (as opposed to others with the same rating at twice the price). Their Chateauneuf du Pape and Gigondas are prized wines at good prices, but the real value comes in their Côtes du Rhone – you can find it for less than $15 in most wine stores.

Tardieu-Laurent: Another Northern and Southern Rhone producer and a perennial high scorer, their Hermitage and Côte Rôtie are pricey but outstanding examples of the quality from 2009 and 2010 vintages. The Vacqueyras and Gigondas bottlings are highly rated as well.

Delas: Well known for their expensive Hermitage and Côte Rôtie wines, their little St. Esprit Côtes du Rhone is a rich, lush red wine that can be found for around $10.

Beaucastel: Outstanding Chateauneuf du Pape, both red and white, as well as their Côtes du Rhone bottling called Coudoulet de Beaucastel.

M. Chapoutier: Big scores and big prices in both Northern and Southern Rhone, this producer continues to expand their holdings in other parts of the world, including Australia, Portugal and the Languedoc.

Other names that excel in the Rhone Valley include Domain Grand Veneur, Domaine Santa Duc, Clos des Papes, Le Vieux Donjon, Jean-Louis Chave, Domaine Janasse, Domaine du Vieux Telegraphe and E. Guigal. n

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ADVERTISERâ&#x20AC;&#x2122;S INDEX AFTCO ....................inside back cover Bob Michaels, CLU .........................28

Bryant Studios.................................23 Bullseye Media................................30

Destiny Dental Laboratory...............29

Dr. Joel C. Small .............................27

Dr. Ravi Doctor................................26

Jameson Management....................29

J. Houser Construction....................15

LegacyTexas Bank...inside front cover

Med-Tech Construction......back cover Reliable Dental Laboratory..............15

Structures and Interiors...................28 Tina Cauller .....................................30

30 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com


WWW.AFTCO.NET

Helping dentists buy & sell practices for over 40 years. AFTCO is the oldest and largest dental practice transition consulting firm in the United States. AFTCO assists dentists with associateships, purchasing and selling of practices, and retirement plans. We are there to serve you through all stages of your career.

Sarabjit K. Khassa, D.D.S. has acquired the 5 practices of

Tuan A. Nguyen, D.D.S. - Garland, Texas AFTCO is pleased to have represented both parties in this transaction.

Call 1-800-232-3826 today for a free practice appraisal, a $2,500 value!


North Texas Dentistry Volume 2 Issue 6  

Cover story features Med-Tech Construction, a leader in the dental office construction industry. Smiles in the Spotlight features a case fro...

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