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S EPTEMBER 2012

N ORTH S HORE B USINESS J OURNAL

Professional Business Networking Reception Thursday, Sept. 20th • 5-7pm

Executive Breakfasts - Congressional Election Series Congressman John Tierney (D) - Wed., Sept. 5th Candidate Richard Tisei (R) - Wed., Oct. 3th

Election Series Sponsored by:

Congressman John Tierney to speak at 7:15am on Sept. 5 at Danversport Yacht Club

Candidate Richard Tisei to speak at 7:15am on Oct. 3 at Doubletree Boston North Shore (formerly CoCo Key)

More Sponsorships Available! Call (978) 774-8565 for tickets. Sponsor Breakfast Online at: www.bit.ly/NS_BK

Tickets are $35/member $55/non-member (978) 774-8565

North Shore Chamber Introduces Discounted Health Insurance for Small Businesses - Save 3% The North Shore Chamber of Commerce is proud to announce it will offer healthinsurance discounts to companies with 50 or fewer full-time employees, through a cooperative of business organizations and associations in Massachusetts.

Any small business which is a current member of the North Shore Chamber of Commerce is eligible to join the Chamber Health Coop and save money on health insurance.

Chamber members can save hundreds or thousands of dollars a year on their health insurance from Fallon Community Health Plan or Harvard Pilgrim Health Care, which are each discounting several of their plans.

V OL . 27 N O . 7

Fallon and Harvard Pilgrim are trimming rates by 3 percent. Business with a maximum of 50 employees who work 30 or more hours a week can now enroll for coverage.

"Chambers have fought for years to lower the cost of health insurance. We are pleased that Governor Patrick, Senate President Murray, and Speaker DeLeo share this aim and helped pave the way for group purchasing cooperatives," said MACCE President Tom O'Rourke. "The Chamber Health Coop will give businesses one more tool they can use to lower the cost of insurance for themselves and their employees."

CLICK HERE FOR MORE INFO The North Shore Chamber hopes you enjoy and use this new benefit of Chamber Membership!

Prince Pizzeria

517 Broadway Saugus, MA 01906

Join us at the one-and-only Prince Pizzeria for appetizers, beverages, networking, comedy and more. Unwind with friends and colleagues – or strike up a conversation with someone new. Comedic Appearances by Tony V. and Paul D’Angelo. Over 100 expected.

$15/member • $50/non-member Call (978) 774-8565 Click Here to Register Online

SAVE THE DATE North Shore Chamber Annual Dinner Meeting Wed., Nov. 28 • 5-8pm Danversport Yacht Club

2nd Annual North Shore Distinguished Leadership Awards

Nominate a North Shore business leader today online at: www.bit.ly/NSawards Or see inside for Nominations


'We're going to do it right' Salem power plant's new owners talk about plans for the site operating officer of Footprint Power, a New Jersey energy firm founded three years ago to redevelop aging and shuttered fossil-fuel plants.

BY TOM DALTON - STAFF WRITER THE SALEM NEWS - AUGUST 16, 2012

SALEM — The new owners of the Salem Harbor Station power plant laid out plans for the 62-acre waterfront site in a wide-ranging interview yesterday with the editorial board of The Salem News.

“There’s one thing we heard loud and clear,” said Scott Silverstein, president and chief

Small Business Friday

“Salem gets one chance to get this done and do Just weeks ago, a state energy bill signed it right. And we get that ... and we’re going to do it by Gov. Deval Patrick called for a state task right.” force to explore options for “the full financing” of the multimillion-dollar cleanup. The first This is the first acquisition for Silverstein, 42, and meeting of the 11-member board will take partner Peter Furniss, 45, the chief executive offi- place by Sept. 15. cer of Footprint, who bought the Salem plant earlier this month. Asked a second time about the cleanup, Furniss repeated his pledge: “We will pay for The two lawyers, who met at Sithe Energies a it. ... The public is not going to be saddled decade ago and have more than 15 years’ expe- with this. It’s our responsibility to get the rience in the energy field, were in Salem with cleanup done.” their families yesterday to visit the plant and the city. As for a timeline, the two industry executives laid out a tentative schedule, most of which Among other revelations, they said they will pay takes place after May 2014, when Salem for the plant cleanup, which a site reuse study Harbor Station, a 745-megawatt coal- and estimated at $55 million to $75 million. That figoil-fired plant, is scheduled to shut down. ure, they feel, is high. Continued on www.salemnews.com “We’re responsible for cleaning up the plant,”

Calling all North Shore Chamber Members!

Get Involved at the 2012 New Member Campaign (NMC) on October 10 & 11 Starts every Third Friday North Shore Chamber Danvers, MA

If you are a small business owner or have small business interests, spend a Friday morning at the North Shore Chamber. Topics and Programs Include:

• Business Leads Group • Chamber Orientation • Sales Training • Social Media & SEO • Young Professionals • Running/Starting a Business • International Trade & More

Educate Yourself & Keep Learning

Furniss said. “It’s our job. ... A core principle in all of this is the buck stops at Footprint Power.”

Executive Breakfast Sponsorships “Takeoff” with New Program

Seven Reasons to get Involved at the New Member Campaign

• Build & Make New Relationships with all Involved • Gain Recognition for yourself and your Firm

• Meet New Customers and Contacts through the Chamber

• Talk about Your Firm to premailed Non-Member Prospects

• Build the Chamber’s Membership

• Win Great Prizes & Trips

• Only Three-Hours - Oct. 10 or 11

Email Erik Smith at erik_smith@northshorechamber.org or call (978) 774-8565 to get involved in this dynamic new member campaign!

SPONSOR THE SEPT. 5 OR OCT. 3 EXECUTIVE BREAKFASTS

The North Shore Chamber of Commerce offers exceptional opportunities designed to give you the most value out of your membership. One way to have your firm be seen and heard is to sponsor an Executive Breakfast.

Our Executive Breakfast Forums feature timely topics and important community speakers. Over 250 North Shore business leaders attend each event. • $799 Presenting Sponsorship • $499 Corporate Sponsorship

Visit: northshorechamber.org/breakfastsponsor or Call (978) 774-8565 to Sponsor.


North Shore Chamber’s photos are on Facebook & Flickr Visit: www.facebook.com/northshorechamber and Tag your pictures

The Board of Directors of the North Shore Chamber of Commerce met Wednesday, June 27, 2012 with Congressional Candidate Richard Tisei. Shown above listening to Tisei are from left to right: Joe Riley, Eastern Bank, Dave LaFlamme, North Shore Bank, Rob Lutts, Cabot Money Management and Robert Ferm, ITW Plexus.

Shown at the July 18 Executive Breakfast are from l to r: Karen Barter, Salem Five Bank, Stephen Immerman, Montserrat College of Art, Anita Blackaby, The House of Seven Gables and Annie Harris, Essex National Heritage Commission.

Fran Dichner (l), R&L Associates and Claudia Chuber (r), Peabody Essex Museum, pose for a photo at the July 18 Executive Breakfast.

Also shown at the Board of Directors Meeting are from l to r: North Shore Chamber President, Robert Bradford, Chairman Karen Andreas, The Salem News and Congressional Candidate Richard Tisei.

North Shore Chamber of Commerce Treasurer, Rob Lutts (middle), Cabot Money Management emceed the July Executive Breakfast Forum. He is shown above with Sponsors Prospeed.net. Their executives include Arm Azad (l) and John Donovan (r). Prospeed.net, Inc. is a leading provider of customer-centric data, voice and cloud communications services to small and medium sized businesses in Massachusetts and New England.

Congratulations to the winners of the 2012 North Shore Chamber of Commerce Ipswich Country Club July Golf Tournament! The winning foursome was Brooksby Village, consisting of teammates: James Wingardner, Josh Wingardner, Todd Delaney and Phil Archimbault. Nice Work!


Advertise - 2013 Printed Member Directory & Digital eBook All Ads Click-through to Website - Viewed over 24,000 times • New North Shore Chamber Member Directory

• 2010-2012 Digital Directory - downloaded and viewed 24,000 times

• Available in Classic Print and Digital eBook Download

• Ads Link to Your Website on iPad, iPhone and eReaders

Production is ramping up on the 2013 North Shore Chamber of Commerce Member Directory. Several thousand copies are printed each year and Last Year's eBook Directory was viewed and downloaded an astonishing 24,000 times so far this year!

The North Shore Chamber of Commerce’s Membership Directory is the most complete listing of its members, featuring contact names, companies, titles, addresses, telephone numbers, fax numbers and website addresses.

Every Ad in the Directory is "hyperlinked" to your website. So when a reader wants to find out more about your company, they are instantly taken there with one touch.

Call (978) 774-8565 to Reserve your Ad or visit: www.bit.ly/2013directory

North Shore Chamber of Commerce launches New ‘LinkedIn Online Professionals Discussion Group’

cussion. Chamber members are encouraged to utilize all aspects of this group including Discussions, Promotions and Jobs.

In this fast paced world of constant change, longterm trusted relationships are more important than ever. Where do you expend most of your relationship-building efforts? Try meeting new people and start making meaningful, lasting relationships at the North Shore Chamber of Learn how business owners, execu- Commerce - both online and in person. JOIN THE NSCHAMBER LINKEDIN GROUP BY VISITING: NORTHSHORECHAMBER.ORG AND CLICK THE “LINKEDIN BUTTON” AT THE TOP OF THE PAGE.

tives and customer-facing employees can best use LinkedIn to generate sales leads and develop relationships.

The purpose of this LinkedIn group is to provide North Shore Chamber members with a forum for creating business relationships, sharing ideas, while also providing pertinent information and dis-

A recent study by marketing automation software vendor HubSpot concluded that LinkedIn was 3 times more effective in generating B2B leads than either Twitter or Facebook. LinkedIn has evolved into an essential tool for businesses and customerfacing B2B professionals. The platform is most effectively used by individuals within your organization for relationships.

Anyone is welcome to join, follow and participate in our group discussions. However, the ability to create Discussion topics or Promotions is reserved for North Shore Chamber of Commerce members, as a benefit of their firm's membership.

We welcome your insight and areas of expertise. Thank you and we hope you enjoy this new benefit of Chamber Membership!


North Shore Chamber :: International Trade Resources What Is International Trade & Where are Resources in MA? result in you having to pay less for your new shoes.Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would result in you having to pay less for your new shoes (from investopedia).

What Is International Trade & Where are Resources in Massachusetts?

International trade is the exchange of goods and services between countries. This type of trade gives rise to a world economy, in which prices, or supply and demand affect and are affected by global events. Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would

It's Time for You to Get Acquainted with QR Codes

It drives me nuts when I hear Baby Boomers in the job market complain that younger Generation Y applicants have an advantage

because they’re so much more technologically literate.

Getting “left behind” by changes in technology is a choice, not a result of age.

There’s a new technology that has exploded in the business world. If you aren’t yet familiar with it, I'd like to usher you in so that you don’t get caught off guard if the term comes up in a conversation.

They’re called QR Codes, and you’ll see them popping up everywhere.

QR stands for "Quick Response".

They look like a funny bar code and appear in ads in newspapers and magazines, on in-store displays, billboards, websites, and yard signs realtors put in front of houses for sale

CONTINUED ON NS CHAMBER BLOG HERE

Massachusetts - Doing Business with MOITI: The Massachusetts Office of International Trade and Investment (MOITI) is the Commonwealth’s primary international business development agency charged with promoting trade and investment with global partners in Massachusetts and around the world.

Their office is dedicated to building successful international collaborations and partnerships essential to bringing new economic opportunities and investments to the Commonwealth. MOITI’s mission is simple: strengthen the Massachusetts economy, create jobs and increase the Commonwealth’s international presence.

MOITI fulfills its mission in the Commonwealth by preparing Massachusetts based companies to work in global markets, connecting Massachusetts businesses to international partners, developing an informed leadership and constituency for global trade and supporting the infrastructure needed to facili-

tate foreign direct investment in the Commonwealth and the export of Massachusetts goods and services to international markets For More Resources in Massachusetts check out:

MAIB - The Massachusetts Alliance for International Business (MAIB), a research and educational foundation affiliated with Associated Industries of Massachusetts (A.I.M.), helps Massachusetts businesses identify and profit from opportunities in global commerce. MAIB educates and assists companies new to international trade as well as experienced global competitors.

U.S. Department of Commerce - The U.S. Department of Commerce promotes job creation, economic growth, sustainable development and improved standards of living for all Americans by working in partnership with businesses, universities, communities and our nation’s workers. The department touches the daily lives of the American people in many ways, with a wide range of responsibilities in the areas of trade, economic development, technology, entrepreneurship and business development, environmental stewardship, and statistical research and analysis. Article continued HERE on North Shore Chamber of Commerce Public Policy Blog.

Don't Yawn: Chambers of Commerce Are Still Really Quite a Kick

By CONOR DOUGHERTY, Wall Street Mr. Mead assumes most people think Journal, August 16, 2012 chambers are boring. "Except they're not," he says. Some people think of the chamber of commerce as the place where businessmen bick- While the 58-year-old Mr. Mead is a sener over things like how to add downtown ior vice president of the American parking spaces. But Chris Mead, who has Chamber of Commerce Executives, a been writing a book about the chambers for trade group for officials of 1,200 local five years, wants to correct that impression. chambers, this is his personal pet project. He arrives at ACCE's Alexandria, Va., It was the chamber in Atlantic City, N.J., he building at 6 o'clock every morning, he says, that created the Miss America pageant, says, when the place is quiet and the parkwhile the St. Louis chamber helped pay for ing lot below his corner-office window is Charles Lindbergh's flight across the empty. He writes history until 7:30, Atlantic. That's why his famous plane was before tackling more contemporary probcalled the Spirit of St. Louis. lems like signing up new members and dreaming up things to sponsor. Then, too, the downfall of gangster Al Capone was engineered by the Chicago The American workplace is full of people Association of Commerce, which collected with side interests: aspiring novelists who financial information leading to his arrest. take lunch with a laptop and musicians Elliot Tiber, president of the White Lake- who come into the office red-eyed from Bethel, N.Y., Chamber of Commerce, had last night's gig. Mr. Mead is like that, a the permit for the Woodstock Music & Art part-time dreamer. Fair, the 1969 music festival. Continued Online at North Shore "They needed a permit, and I had a permit," Chamber Public Policy Blog Here. says Mr. Tiber, who recalls his chamber had four members including himself, and the right to have a festival.


North Shore Chamber of Commerce is accepting Nominations for 2nd Annual North Shore Distinguished Leadership Awards. Honoring the Region’s Distinguished Leaders in Business, Industry, Community and Profession

The North Shore Chamber is pleased to be holding it’s 2nd Annual North Shore Distinguished Leadership Awards Chaired by Committee Members: John Hall (committee chair), Salem Five Bank, Alan Berry, CP Berry Homes, Joe Correnti, Serafini, Darling & Correnti, LLP, Fran Dichner, R & L Associates, Al Temkin, Temkin Financial Group and John Upham, National Grid.

Criteria for nomination of a North Shore Distinguished Citizen: 1. Demonstration of leadership 2. Commitment to social responsibility. 3. Strong community involvement. 4. Proven economic impact and/or social impact on the Region. 5. High level of creativity, innovation & determination. 6. Sustained enhancement of the quality of life in our community.

Click Here to Nominate a North Shore business leader today or online at: www.bit.ly/NSawards

Business Excutives including Sevan Demidrogen and Chris Stevens (above) from ITW Plexus / Devcon participated in the July Ipswich Country Club Tournament. Thank you to all Chamber members who golfed at the July Tournament.

Also pictured with Rob Lutts (l) at the July Executive Breakfast Forum are Pat Zaido, The Salem Partnership and keynote speaker, Jay Finney (r), Peabody Essex Museum. Finney spoke on the PEM’s multi-million dollar expansion and it’s effects on the historic Salem business district.

Insurance Professionals meet with North Shore Chamber on New Chamber Health Cooperative Plan. Shown in the photo from left to right are: Erik Smith, North Shore Chamber of Commerce, Clifford Watkin and Michael Bettano, Ipswich Bay Advisors, Richard Jones, Leslie S. Ray Insurance Agency and Robert Donnan, Small Business Insurance Agency, SBIA.

Two-hundred business executives networked and made new business contacts at the July Executive Breakfast - Plan to meet your next Customer at the Sept. 5 and October 3 Breakfast Forums: See Front Page for more details.


Do Business on the North Shore with our Trusted, Long-Time Members Thank You Membership Renewals!

ACT ONE Mailing List Services, Inc. AM PM Facility Services Abelson & Company, CPA's Alexander & Femino Angelina Pictures Balsam Technologies, Inc. Barlo Signs International, Inc. Bay Path College Beverly Cooperative Bank BitCon Corporation Blue Cross Blue Shield of Massachusetts Boston Private Bank & Trust Company Breen & Sullivan Mechanical Services, Inc. Brightview Danvers Brookwood Management Partners, LLC Budget Pools Burnell Controls Inc. Burtons Grill C.R. Lyons & Sons Cambridge College, Merrimack Valley Regional Center Campbell Funeral Service, Inc. Caniff & Associates Capt's Waterfront Grill Castagna Construction Corporation Cervizzi & Associates Cherry Farm Creamery Children's Friend and Family Services Cohn & Dussi, LLC Colonial Gardens Gracious Retirement Living Comcast Business Services Comfort Home Care Cranney Companies/ Cranney Home Services Creative Catering Cummings Properties, LLC Danvers Church of the Nazarene Danversport Yacht Club Delta Electronics Mfg. Corp. Doherty, Cella, Keane, LLP

Dr. Tom Harvey - Advancing Self Leadership ElecComm Equitous Ferncroft Country Club Gable Realty Trust GateHouse Media New England / WickedLocal.com Gauthier & Boardway, CPA's, Inc. Giblee's Girl Scouts of Eastern Massachusetts, Inc. Glovsky & Glovsky, LLC Gordon College Green Meadows Farm Hannaford and Dumas Commercial Printers Herzog Aesthetic Family Dentistry Home Health Foundation Hospice of the North Shore & Greater Boston Hotwatt, Inc./LRC Hunt Nursing & Rehabilitation Center ITW Devcon Independent Living Center of the North Shore & Cape Ann, Inc Institution for Savings J.P. Chronis & Son Inc. Landscape & Design JEOL USA, Inc. Kortec,Inc. Kyndl Corporation Landmark School Law Offices of George A. Herbster Legal Sea Foods Looney & Grossman LLP Lorraine Roy Designer Collections & Bridal Boutique MAG Promotional Products MA State Lottery Commission MacLean Holloway Doherty Ardiff & Morse, P.C. Marian Court College Martin J. Scafidi, P.C. McDougall Interactive, LLC McLean Information Systems, Inc. Meninno Construction Co., Inc.

Get Visibility through NSChamber’s Email Blasts Web Banners, Leaderboards and Social Media

tised in the banner. The North Shore Chamber site receives thousands of hits a month and is now accepting submissions from members who wish to advertise on: northshorechamber.org, which copy to our Facebook, Twitter, Blog and more.

MANY SMALL BUSINESSES ARE FINALLY ADVERTISING ONLINE through purchasing buttons and banners to drive traffic to their sites and to increase new revenue streams in this economy on our websites and email sponsorships.

Web Banners are simply constructed images that are displayed when a web page is loaded in visitor’s internet browser. When the viewer clicks on the web banner, the viewer is directed to the website adver-

Standard Sizes are: Leaderboard (728w x 90h pixels) Web Banner (468w x 60h pixels) Button/Logo (120w x 60h pixels)

Pricing for each are: *Leaderboard $129/month Web Banner $99/month Button/Logo $79/month

Metroswift Sprinkler Corp. Michaud Mitsubishi Moynihan Lumber of Beverly, Inc. NMTW Community Credit Union National Grid Neighborhood Health Plan (HMO) Net Atlantic, Inc. NorthEast Community Bank North Shore Alliance for Economic Development North Shore Center For Cosmetic Dentistry, Inc. North Shore Community College North Shore Community Development Coalition North Shore Music Theatre North Shore Technical High School North Shore Transportation Management Association Paychex, Inc. Peabody Historical Society & Museum Peabody Marriott Hotel Pingree School Provider Insurance Group Quadrant Health Strategies, Inc. Regnante, Sterio & Osborne LLP Riemer & Braunstein LLP Riordan Brothers Integration Riso, Inc. Rockport National Bank Rubin and Rudman, LLP Safeway Overhead Crane Service, Inc. Salem Five Bank Salem State University Securitas Security Services, USA, Inc. Seltser & Goldstein Public Adjusters, Inc. Service Master by Disaster Associates, Inc. Sheehan, Sheehan and Sheehan, Inc. Silvertree Simon Property Group Northshore Mall Snow Harbor Graphics Stefano's Landscaping, Design & Construction, Suffolk University MBA-North Campus Swanzey Internet Group LLC T-Mobile TUV SUD America, Inc. Terrace Estates/Brickpoint Properties, Inc. The Ant & the Grasshopper, LLC The Bulfinch Group The Newburyport Lighting Company The Salem Partnership Tinti, Quinn, Grover & Frey, P.C. Todd Main Company, Inc. Townsend Oil Company United Power Corporation Electrical Contractors, Von Weiss Dermatology W.B. Mason Walnut Grove Cemetery Corp. Weir Valves & Controls USA, Inc. Weston & Sampson Engineers, Inc. Woodman's Wylie Inn and Conference Center YMCA of the North Shore Zampell Companies

* Also on 3 Email Blasts to Membership

Please call the North Shore Chamber of Commerce at (978) 774-8565 for more information or email Erik Smith at erik_smith@northshorechamber.org

Refer a Colleague to Join at: northshorechamber.org/join


NORTH SHORE CHAMBER OF COMMERCE SEPTEMBER INSERT - PEOPLE’S UNITED BANK CLICK INSERT TO VISIT PUB’S WEBSITE


North Shore Business Journal (USPS 004-783) is published monthly, 12 times a year by North Shore Chamber of Commerce. 5 Cherry Hill Drive, Suite 100; Danvers, MA. 01923 Periodicals Postage Paid at Danvers, MA 01923. POSTMASTER Send Address changes to North Shore Business Journal 5 Cherry Hill Drive Suite 100; Danvers, MA 01923

Place Your Business Card in the North Shore Business Journal. Over 2000 Printed and thousands emailed with a link to your website. Call (978) 774-8565 to Reserve.

September North Shore Business Journal 2012  

Business News for the North Shore

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