7 seconds to make a first impression

Your Personal Brand Image Is The Key

By Kristen Zannella Kristen Zannella Photography

According to Forbes, you have seven seconds to make a first impression. And...go!

But seriously, how do you convey your brand, your product, and your business in such a short amount of time?

The answer lies in the image. It is the first thing people see when they log into your website, open your email or follow you on social media. Potential customers “see” you long before they have a chance to hear your elevator pitch, scroll your product offerings, or read your story. The old adage of “people buy from people” has never been truer in today’s information overload world. The image you portray represents your brand and your company. With the right headshot, you can cut through all the noise and instantly build trust. As a professional photographer with more than 10 years of experience, I wholeheartedly believe investing in your brand image is paramount to your success.

Branding is about crafting the image you want to share. It’s a way of creating clarity and connectivity between who you are, what you do, and how people perceive you. It’s important to create content that will make an impact, showcase your unique skills and talents, and help stand out in the crowd.

When someone hires me to do a headshot, it’s way more than a one and done event, and it should be the same for you. No matter what photographer you choose, remember your image is the threshold to your company’s doorway.

The secret sauce I use with my own clients follows a simple formula:

(5 Cs + E) X YOU = YOUR PERFECT BRAND IMAGE

CLARITY: What image do you want to portray that represents your business?

CONTENT: Colors, props, expressions, wardrobe, background, and usage is all part of the end image.

SEE PAGE 31