Why you can't ignore Social Media in Business

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2.2.6

Any software or files downloaded via the Internet into the P&A network become the property of P&A. Any such files or software may be used only in ways that are consistent with their licences or copyrights.

2.2.7

P&A's connection to the Internet may not be used for any of the following activities: • knowing violation of any laws and regulations. Use of P&A resources for illegal activity is grounds for disciplinary action, which may result in dismissal from service, and P&A management will co-operate in full with any legitimate law enforcement activity; • downloading, circulating and/or viewing of any material which could reasonably be held to be sexually explicit or offensive (including images of nudity, whether photographic, cartoon or otherwise), or the distribution of which could breach employment legislation or otherwise be deemed for personal use only. • knowingly to download or distribute pirated software or data; • deliberately to introduce and/or pass on any virus, worm, Trojan horse, or trap-door program code; Section D Page 4 October 2010 • disabling or overloading any computer system or network, or circumvention of any system intended to protect the privacy or security of another user; • accessing personal internet based services, e.g. "hotmail" accounts; • downloading entertainment software or games, or playing games against opponents over the Internet or Intranet; • downloading images or videos unless there is a specific business- related use for the material; • uploading or distribution of any software licensed to P&A or data owned or licensed by P&A; • making purchases over the Internet.

2.2.8

Staff members using the P&A Internet facilities shall identify themselves honestly, accurately and completely (including one's firm affiliation and function where requested).

2.2.9

Only those staff that are duly authorised to speak to the media, to analysts or in public gatherings on behalf of P&A may speak/write in the name of the firm.

2.2.10 P&A retains the copyright to any material posted to the World Wide Web by any member of staff in the course of his or her duties. 2.2.11 It is inappropriate to reveal confidential P&A information. Any staff member releasing protected information via the Internet - whether or not the release is inadvertent - will be subject to disciplinary proceedings as per the normal P&A policy. 2.2.12 Use of P&A Internet access facilities to commit breaches such as misuse of P&A assets or resources, harassment, unauthorised public speaking and misappropriation or theft of intellectual property are also prohibited by general P&A policy, and will be sanctioned under the relevant provisions of the Firm's Handbook. 2.2.13 P&A will comply with reasonable requests from law enforcement and regulatory agencies for logs, diaries and archives on individuals Internet activities. 2.2.14 P&A staff with Internet access must take particular care to understand the copyright, trademark, libel, slander and public speech control laws of all countries in which P&A maintains a business presence, so that our use of the Internet does not inadvertently violate any laws that might be enforceable against us. If in doubt, seek advice and guidance. 2.2.15 User IDs and passwords help maintain individual accountability for Internet resource usage. Any P&A staff member who obtains a password or ID for an Internet resource must keep that password confidential. P&A policy prohibits the sharing of user IDs or passwords obtained for access to Internet sites. However, where access is to common sites that are approved subscription sites account IDs will be provided. 2.2.16 Internet sites that are cost related or have cost implication terms of access must not be subscribed to without the prior authority of the Managing Director. October 2010 Section D Page 5

Why you can’t ignore Social Media in Business ©Copyright 2011 Victoria Tomlinson

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