Sponsored Content
Presented by Truehold
This New Service Helps Homeowners Unlock an Easier, Debt-Free Retirement at Home THERE’S NO PLACE LIKE YOUR HOME Cherished memories, daily rituals, backyard gatherings. It’s no wonder 92% of older Americans want to keep living in their homes and communities for life. More than just a source of comfort and familiarity, home is also a source of wealth— oftentimes representing the majority of one’s net worth. As people age, unexpected challenges can arise that lead to financial strain. Given that most of their hard-earned wealth is tied up in their home, they face a difficult choice: stay and struggle financially with debt, or sell and move from the home they love.
A CHALLENGING DECISION In order to access their home equity, some homeowners take out a loan in the form of a reverse mortgage, cash-out refinancing, or a HELOC. These options only unlock a portion of one’s equity, however, and the homeowner is left with substantial debt. If someone needs to access their home’s full value and avoid debt, their best option is to sell their home. Older adults also frequently encounter medical issues that jeopardize their independent life at home. If private home care services are too expensive, many people, faced with no other choice, are forced to sell their homes and move into a senior living facility prematurely. TRUEHOLD: A NEW OPTION Truehold, a company new to the
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Better Living After 50
Cleveland area, allows homeowners to enjoy their home and their wealth, rather than having to choose between the two. With their innovative Sale-Leaseback service, clients stay in their homes and retain their independence while unlocking their home equity debt-free. How it works is simple: they buy your home for 100% of its value, and you receive all your home equity in debt-free cash. You then lease your home back for as long as you’d like while Truehold covers maintenance, property tax and home insurance. Founder and CEO Brian Hardecker, a Certified Senior Advisor (CSA)®, was inspired to create Truehold after witnessing the pain of his grandfather, a POW in World War II. “At 90, he was forced to move from his family home because he
needed his equity to cover medical costs,” Hardecker said. “There needed to be a better option for those who want to stay in their home—so we created one.” MORE MONEY AND LESS HASSLE Since launching in July last year, Truehold has already helped more than 100 residents access their equity and age in place at home with a lifestyle that allows them to maintain autonomy and community—benefits linked to increased longevity. When Truehold residents complete a Sale-Leaseback, they immediately gain access to a significant amount of their wealth in cash. Clients use these funds to pay off debts, cover necessary health expenses, and afford home care to relieve family caregivers. Others