Impact Report 2022-2023

Page 29

Accessing Online Information With the creation of our communications team in 2022, we've had a boost in online interaction. Nurturing our online presence helps us spread awareness of our service and gives us a platform for keeping people informed. Our social media accounts share topical and relevant information with our followers and aim to keep the public signposted on how and where they can find support.

Across Facebook, Twitter, Instagram and LinkedIn, we had

52,548

total impressions

2,578

total account visits

354

new followers Found in the bottom right corner of our home page, our website chatbot is an easy to use interface for clients to quickly access online advice.

Our chatbot supported

11,738

clients to find information.

Introducing Norfolk Spotlight

This has helped us reach a total of

50,045

visits to our website This is a

20% increase

from the previous year

A regular look at our community data. Norfolk Spotlight is our quarterly open meeting where we share trends we’ve identified in the issues faced by Norfolk communities. This is an opportunity for us to share our data with the public, spread awareness of the nature of local problems, and discuss how we can collectively move towards making positive local change. Our first Norfolk Spotlight which took place in April of 2023 focused on the sharp rise in debt issues as a result of the rising cost of living and the knock-on effect this is having on the other issues that people present to us. You can view all recordings of this meeting on our website at ncab.org.uk/research-and-campaigns.

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