• Better fabrics will be fabrics that are more adapted to the use and the users. • Work on new BMs and product development should integrate focus on the use phase.
• Green growth should be understood as both the growth in value and economy, and not in terms of volume and kilos.
To produce fabrics that can be used longer, more intensely and with love will be at least as challenging as designing textiles that can be recycled, but both the environment-saving potential and added value will be greater. We strongly believe in a NRM and the many ongoing initiatives show that the time is ripe for more coordination and better organization. This would also clearly demonstrate the importance of our common heritage and values. Clothing and textiles are particularly visible and an important part of our society. It is time we wear them with pride not only because we know they are produced without added expense to people, animals and nature’s limitations, but also because they contribute positively in our lives. In such a development, the Nordic region could take the lead.
Mapping sustainable textile initiatives
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