Sunday, April 17, 2011
Als reve see o, the al o f o u Ladi es r two
luc N Mak ight O ky ut Spo eove n so Defi r nitio red by s T he D n aily Salon Non & pare il
Thursday, April 21st • 5pm - 8:30pm Mid-America Center • Council Bluffs Tickets Only $5 at the door For more information visit NonpareilLadiesNight.com
Visit and shop with our many vendors offering everything from healthcare to instant manicures to handbags and jewelry.
Register to win one of these great prizes... • $500 Shopping Spree • Gift baskets • Gift cards • Jewelry, including a beautiful diamond necklace • Curves Membership and much more!!!
Don’t miss the Free Sampling Bar from 5:00-6:00
Visit and shop with over 60 vendors offering everything from healthcare to instant manicures.
ing Featur Sponsored by Doll Distributing
and the FREE Nacho Bar
A special supplement to The Daily Nonpareil
2F Sunday, April 17, 2011
Ladies Night Out 2011
A good meal in no time Tastefully Simple booth will have samples, products for sale CHAD NATION Staff Writer cnation@nonpareilonline.com (712) 325-5738
Cooking a five-course meal every night is kind of like a rotary telephone – quaint, but not very practical. But cooking doesn’t have to be a time consuming chore, according to Tastefully Simple consultant Claudia Rodenburg. Rodenburg has been a Tastefully Simple consultant for seven years, and the line of “open and enjoy” food products has made life easier for thousands across the country. “The name says it all. You don’t have to sacrifice time to have a great tasting meal,” Rodenburg said. “Nobody has time to cook in the kitchen like our grandmothers once did.” Tastefully Simple offers a diverse line of products, including seasonings, sauces, salad dressings, beer bread, desserts, frozen drink buckets and smoothies. Based in Alexandria, Minn., Tastefully Simple has been a direct sales company since 1995 and boasts 28,000 consultants across the country. Rodenburg became a consultant after attending a Tastefully Simple party. “It was so much fun,” she said. “And they are parties, not shows.” A Tastefully Simple party consists of an in-home demonstration that includes sampling of 20 different items. But parties are not the only way to buy the products. Rodenburg said catalogs, fundraising events and her online website – www.tastefullysimple.com – are other avenues to purchase products. She will also have products to sell at Ladies Night Out Thursday from 5 to 8:30 p.m. at the Mid-America Center. Rodenburg will also discuss business opportunities for perspective consultants, book parties and, of course, have some
Staff photo/Chad Nation
Tastefully Simple consultant Claudia Rodenburg will have a booth at Ladies Night Out and will have a variety of products available for order and sampling. samples for people to try. “Beer bread remains one of our most popular items,” she said. “But we have a lot of great seasonings and sauces for grilling season and also our frozen drink buckets are great for spring and summer.” Rodenburg said working as a consultant for Tastefully Simple has been an exciting opportunity for her, and the company has a strong commitment to giving back to the community as well as their employees. Tastefully Simple has teamed with Share Our Strength, a national nonprofit organization whose mission is to end childhood hunger in America, to fight for the 17 mil-
lion children who go hungry in the country. For every box of For the Love of Cookies cookie mix the company sells, $1 is donated to Share Our Strength. “It is a very giving company,” Rodenburg said. “And there are also a lot of incentives to help consultants reach our goals.” Rodenburg said that whether someone is looking to make extra money, stay at home more or make some new friends, Tastefully Simple has opportunities for everyone. “Everybody gets into Tastefully Simple for a different reason. I have definitely made many new friends,” she said. “I love it.”
The Daily Nonpareil
Shop, sample and win at Ladies Night Out Thursday The annual Ladies Night Out is Thursday from 5 to 8:30 p.m. at the Mid-America Center, 1 Arena Way. From fine wines to makeup tips, Ladies Night Out is all about girlfriends, fun and food. There will be more than 60 vendors at the event. Items for sale will include handbags and home items, along with services to improve your health and wellness. Women can shop and enjoy other free services – from health care to instant manicures. A free sampling bar sponsored by Doll Distributing will be open from 5 to 6 p.m. There will also be a free nacho bar. Attendees can register to win a $500 shopping spree, gift baskets, gift cards, jewelry, a Curves membership and much more. During the event, two women will receive makeovers sponsored by Definition Salon and The Daily Nonpareil. Admission is $5 per person. Vendors include (more will be added closer to the event): ■ The Daily Nonpareil ■ Jennie Edmundson Hospital Gift Shop ■ BeautiControl – Sue Strampe ■ Tastefully Simple – Claudia Rodenburg ■ All About Me! ■ Ashley Lynn Tanning
■ Doll Distributing ■ Omni Dental Centre ■ Husker Home Foods ■ Robin’s Mixing Bowl ■ C.B. Surgical Associates ■ Beacon Vacations/Bloom-
works Floral/Celebrate Catering ■ Pampered Chef/Katie Larsen ■ JC Penney ■ Mary Kay – Margaret Freeman ■ Ambition Salon – Marcia Mescher ■ SCENTSY – Amanda Beckman ■ YMCA ■ Brocker, Karns and Karns Insurance ■ Alegent Health Clinic ■ Alegent Health Mercy Hospital ■ Woodmen of the World ■ Miche Bags – Ruth Hamlin and Kelly ■ Arbonne – Mary Rankin ■ Party Lite Candles – Emily Alexander ■ Mouw Chiropractic ■ Curves ■ Creighton Osteoporosis ■ Complete Nutrition ■ Definition Salon and Spa ■ Methodist Physicians Clinic ■ The Pampered Chef – Julie McDonough ■ The Gold Doctor ■ Jazzercise ■ Mager Hair & Skin ■ KP Style
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Ladies Night Out 2011
The Daily Nonpareil
Sunday, April 17, 2011 3F
Noble color makes a statement for spring Purple has long thought to be a noble color, once relegated only to the upper crust of society. As Spring 2011 fashion trends dictate, today purple is being enjoyed by the masses and showing up everywhere from shoes to lip gloss. Tyrian purple may be the oldest known form of the color purple and the original shade found in the 6th century. The color was derived from mucus secreted by the spiny dyemurex, a type of snail. Many emperors wore Tyrian purple on their robes, edged in gold. In Medieval Europe, only the aristocracy could afford blue shades of dye. Royal Purple was developed – a bluer shade of purple – and worn by kings and queens. Purple has a long-standing reputation of being a royal color and one explicitly associated with nobility. Today, of course, blue and purple dyes are more commonplace and the masses are quite able to enjoy purple as much as they desire. Still, it’s hard to dissolve the correlation between purple and nobility, and those who don purple may walk with their heads held a little bit higher and shoulders back. There are a number of spring fashion and beauty trends that are showcasing the vibrant color purple this year. Shoes Instead of the classic black or brown shoe, purple shoes can be worn to add a splash of color to many ensembles. It’s fun and carefree and doesn’t require a complete overhaul of a wardrobe. Shop Steve Madden for purple pumps that will turn heads. Those who prefer something sporty can stroll in purple Keds or Sketchers. Wardrobe There were plenty of purple hues coming down the runway at Paris and New York fashion shows. Paintbox colors – bright hues that banish the blahs from winter wardrobes – are the rage. Head-to-toe color is possible or individuals can do color blocking with two or three bold colors, such as purple, yellow and orange. Makeup Purple is all over cosmetic products for the spring. From purple tinted lip gloss (MAC Dare To Wear Lipglass in Ban
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“Paintbox” colors, like shades of purple, are painting a bold message on spring fashion and beauty trends. This) to full color (Urban Decay Lipstick in Wanted) to shades of purple on the eyes (DuWop Violet Eyes), purples and lavenders complement a number of skin tones and can add drama day or
night. Accessories Of course people who want just a little pop of purple power can don a purple leather belt or a lilac tie for gentlemen. Check
out handbags in purple embossed leather and amethyst earrings that offer subtle purple shades. Expect to see plenty of purple all over the place come the
warm-weather season. With a variety of hues and intensities, purple can be a welcome change to anyone’s beauty and fashion regimen. – Metro Creative Connection
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4F Sunday, April 17, 2011
Ladies Night Out 2011
The Daily Nonpareil
Dressing right for an active lifestyle Exercising is more comfortable with the right clothing Now more than ever people are being urged to get up off the couch and start getting active. The National Center for Health Statistics offers that 60 percent of American women are overweight and over one-third of adult women are obese. Exercise and a healthy diet are essential to maintaining optimal health. Getting active is easier when women do a few simple things. For instance, exercising with a partner increases the probability of sticking with a routine and can make it more fun. In addition, becoming active is more comfortable when the right clothing is worn. Depending on the activity, there are certain wardrobe items that should become staples. Here are a few to consider. ■ Sports bra: Whether jogging, doing pilates or powerwalking with friends, a supportive sports bra is a must. Women should try on several styles and sizes to get the right fit and support. ■ Form-fitting, stretch wear: Aerobic exercises, such as jogging, classes at the gym and cycling are easier when form-fitting clothing is worn. This keeps the clothing from getting in the way of a workout. Be sure the items fit close to the skin but are not so tight that they restrict movement or are uncomfortable to wear. ■ Loose-fitting pants: Individuals doing yoga or other stretching exercises may want to consider clothing designed specifically for this activity. Free flowing pants can make achieving poses and stretching easier. ■ Supportive shoes: Today’s athletic shoes come in many varieties. It may be helpful to consult with a store employee to find the shoe best suited for the activity. Those participating in tennis or basketball may want a higher-profile sneaker to protect against ankle injuries. Runners may need a lightweight, supportive shoe. Individuals doing a variety of activities may benefit from a cross-trainer. Keep in
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There are certain things that ladies should keep in mind when selecting a swimsuit. MCC
Aerobic exercises are easier when form-fitting clothing is worn. This keeps the clothing from getting in the way of a workout. mind that some activities, such as field sports, may require cleats, and martial arts has its own specialty footwear. ■ Sports goggles: Women who will be spending time outdoors should invest in sports sunglasses that will have an athletic band to stay in place during high levels of activity. ■ Extra features: There is activewear that comes with moisture-wicking capabilities or SPFprotection built right into the fabric. Explore these options for staying cool and protected. – Metro Creative Connection
The do’s and don’ts of swimsuits A swimsuit is one of the smallest pieces of apparel a person owns. Its revealing nature makes it essential for wearers to make smart choices in bathing suit purchases. There are certain things that swimmers and sun worshippers should keep in mind when selecting a swimsuit. ■ DO keep your figure in mind when selecting a swimsuit. Not every look is good for every body type. A one-piece swimsuit is flattering on most people. ■ DON’T choose a size that’s too small. It could cut into the
body making you appear heavier than you really are. When in doubt, try your size as well as one size larger to ensure the suit is as comfortable as possible. ■ DO feel free to mix and match patterns. A bikini with a solid bottom can easily be worn with a patterned top. ■ DON’T wear sneakers or high heels to the beach. They look out of place and make walking difficult. ■ DO select a top that stays put. Ladies: Be sure that the top will stay in place when waves hit you or when jumping into the pool.
■ DON’T go extremely skimpy on a public beach. Many people are of the opinion that thong bottoms are best worn in private. ■ DO slather on a bunch of sunscreen on all exposed areas of the body. ■ DON’T choose the triangle-shaped cups on a bikini if you’re busty. You will need more support and coverage than they can provide. ■ DO check to see if the swimsuit is lined. This is especially important on light-colored suits which could become seethrough when wet.
– Metro Creative Connection
Stop by Booth 11 and check out our wide variety of unique & one-of-a-kind gifts! Jennie Edmundson Hospital~ 933 Pierce St.~ Council Bluffs, IA 51503
The Daily Nonpareil
Ladies Night Out 2011
Sunday, April 17, 2011 5F
Spring styles hit the catwalk TIM ROHWER Staff Writer timothy.rohwer@nonpareilonline.com (712) 325-5752
As Cindy Hoover said, when women go shopping it’s “all about me,” hence the name of her women’s clothing and accessory store at 116 W. Broadway, All About Me. And, once again, she will display her latest fashions at Ladies Night Out at the MidAmerica Center on April 21. “This is my third year and it’s been good for business exposure,” Hoover said. Not only will her store have its own booth at the event lasting from 5 to 8:30 p.m., but also a fashion show from 5:30 to 6 p.m. “What we will be showing is a variety of new spring fashions in clothing, accessories, hats and handbags,” Hoover said. “We have 10 models and we’ll have 10 different looks. It’s a minifashion show, plus our booth.” All About Me carries sizes 2 to 3x and caters to all ages. Fashions range from casual to work, and her bling counter features rings with all natural stones. She also carries a wide variety of belts, scarves, hats and handbags. Many of her fashions come from designers that possess an independent, unique kind of flavor. “Maybe I can find things that nobody else has,” Hoover said. Recently, she went to Thailand in her search for one-of-akind items. “When women go shopping, it really is ‘all about me’ and so we try to bring fashions that are not
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All About Me will have a booth at Ladies Night out, and will put on a fashion show featuring new spring fashions in clothing, accessories, hats and handbags like everybody else. It really is individual.” “A little bit of everything” will be on display in her booth throughout the evening, Hoover said. “They can purchase everything they see on the models and in the booth.” Hoover also knows the designer for the clothes worn in the “Sex and the City” movie and will feature the exact same styles at a show in May, she added. All About Me is open Tuesdays through Thursdays from 11 a.m. to 8 p.m., and Fridays and Saturdays from 10 a.m. to 9 p.m. It’s open Mondays by appointment and closed on Sundays.
Staff photo/Cindy Christensen
Cindy Hoover and the staff at All About Me Boutique, 116 W. Broadway, will once again be offering their unique jewelry and other accessories during Ladies Night Out. The boutique will also put on a mini-fashion show at the event from 5:30 to 6 p.m. featuring spring styles.
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SERVICES S OFFERED s Hairr Color Haircuts Formall Hairstyles g Parties Wedding s Waxing Facials Chemicall Peels y Tanning Spray
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6F Sunday, April 17, 2011
Ladies Night Out 2011
The Daily Nonpareil
Foods that improve your looks If we are what we eat, then it may be a good idea to take inventory of the foods the average person consumes on a daily basis. Although some foods are sought after for their taste, there are many foods that can be enjoyed because they have a positive effect on a person’s appearance. In the simplest sense, eating a healthy diet can help maintain a good body weight, which is one way to improve individual appearance. But more specifically, there are certain foods that have particular benefits for the skin, hair and body. The key is knowing what to eat. ■ Soy: Soy is rich in amino acids. This food, whether eaten as a soy bean or in the many foods made from soy, including tofu, can help the skin retain moisture and improve elasticity. Soy is also protein-rich, which can help a person feel full longer and avoid overeating. ■ Blueberries and cherries: These fruits are chock full of antioxidants, which studies show can reduce inflammation, a culprit of puffy, aging skin. Cherries are also a natural source of melatonin, which can help a person get a restful night’s sleep – another component of looking your best. ■ Fresh herbs: Seasoning food with flavorful herbs instead of salt is another way to improve looks. Salt is often a culprit in water retention, which can lead to bloating and puffiness. This is also advantageous to people who need to reduce salt intake thanks to high blood pressure or other ailments. ■ Lime, pear, apple, and strawberry: These power fruits are high in vitamin C and other nutrients, making them an important component of a healthy diet. Furthermore, some research has suggested that certain foods, including limes, pears and apples, can whiten teeth. ■ Egg products: Eggs are high in vitamin A, which helps repair skin. Not getting enough vitamin A may contribute to wrinkles. ■ Milk products: Consuming low- or nonfat dairy products helps promote strong bones and teeth. Nothing says beautiful more than a big, bright smile. B vitamins in dairy also help with red blood cell growth, cells that are responsible for bringing oxygen to other cells. This can promote healthy, young-looking skin.
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Women are closing the gap in many fields, including law.
Top female earners The Bureau of Labor Statistics indicates that men are still earning about 20 percent more than women in a variety of different industries. But many women are closing the gap. There are certain jobs that are more lucrative for women than others. The U.S. Department of Labor says the job world favors women with a slim majority (51 percent) as holding high-
paying management and professional jobs. Those women who must be the primary bread-winners in the household can look to these careers to be top earners, courtesy of Forbes. ■ Chief executive officer ■ Pharmacist ■ Lawyers ■ Physicians/Surgeons ■ Computer programmer ■ Occupational therapists
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Certain foods can work wonders on appearance and help keep the doctor away. ■ Yogurt: Yogurt contains beneficial bacteria, which help with digestion. This can help cleanse out the system and prevent toxins from backing up in the body. ■ Water: Of course a person needs to stay hydrated, and
water can flush the body of excess salt and toxins while also plumping the skin. There are many nutritionally sound foods that can boost outward appearance as well. – Metro Creative Connection
OUR FAMILY IS GROWING,
SO YOURS CAN TOO Methodist Physicians Clinic welcomes Dr. Lori Platt & Dr. Toby Marshall to our new OB-GYN Clinic in Council Bluffs!
We offer state-of-the-art evaluations of and treatments for gynecological conditions, as well as, complete obstetric care from your first sonogram to delivery. Our OB-GYN practice focuses solely on meeting the unique needs of women, throughout all their stages of life. From adolescence to menopause, we are committed to partnering with you on your health care journey. Dr. Marshall and Dr. Platt are located on the fourth floor of the One Edmundson Place building, on the Jennie Edmundson Hospital campus.
NOW ACCEPTING NEW PATIENTS. To schedule an appointment, call (712) 396-7880, or visit methodistphysiciansclinic.org/appointment
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The Daily Nonpareil
Ladies Night Out 2011
Sunday, April 17, 2011 7F
Plus sized may actually be real sized Thanks to rising obesity levels, doctors and health officials are warning individuals to slim down. But those embracing their current size still need to shop for clothing. Some retailers are realizing it could mean big business if they make a few tweaks for the “plus-sized” market. It’s hard to ignore the consensus that the general public is getting heavier. Doctors and other experts warn about obesity statistics and blame them on everything from sedentary lifestyles to the increased consumption of fast foods. Whatever the case behind the “growing” public, the fact remains that there are millions of average women out there who have to dress themselves. Unfortunately, many women find the offerings for the “plus-sized” market are not as diverse or as available as those for women who are smaller sizes. The average American and Canadian woman wears a dress size between 12 and 14, yet these sizes are often in short supply for mainstream retailers. Also, larger sizes are often buried in the back of stores and labeled “plus” or “women’s.” This can make it off-putting for shoppers. Some shoppers feel the clothing should be renamed as “real size” – considering the average size of shoppers – or not given a different term at all. According to reports published in Womens Wear Daily, the New York industry newspaper for all things fashion, despite size 14 being the average size for the American woman, it’s actually the least purchased size for many manufacturers. Why does this occur? There are a number of theories. Some believe that women who used to be a smaller size and have gained weight after a child or through aging may not be ready to accept that their size 8 or 10 is now a 12 or 14. Therefore, they settle for items that already exist in their wardrobes or opt for clothing with ambiguous sizes, like “large” or “extralarge.” The size 14 jeans and tops are ignored. Other hypotheses state that the relative style and availability of plus-sized clothing makes shopping for these items a cause of stress for women. Certain retailers do no carry sizes above
a certain number. For example, when browsing online at Hollister Co., women can select pants
and shorts sizes only up to 11. Women have to look elsewhere for clothing that can fit larger
sizes. These stores may not be perceived as trendy or as current as others. Cost is another big factor. Plus-size clothing typically costs more, whether it is purchased in a store that specializes in largersized clothes or a department store that offers a wide variety of sizes. That’s because larger clothing requires more fabric and different manufacturing techniques. Machines that produce smaller sizes may not be able to accommodate larger sizes. Some of these manufacturing costs can be passed on to consumers. It’s also a matter of supply and demand. Because the demand is high and the availability low, plus-sized retailers can essentially charge what they want. According to a report by The New York Times, the standard clothing sizes are fitting fewer and fewer people, and sales are
declining as a result. From April 2009 to April 2010, the plus-size market increased 1.4 percent while overall women’s apparel declined 0.8 percent, according to NPD, a market research group. Recognizing this, some clothing retailers are re-evaluating their plus-sized offerings, attempting to make them more available or more trendy. Retail giant Target unveiled its Pure Energy line last summer, which offers contemporary styles for the plus-sized shoppers, and other retailers are thinking about whether they should switch plus-sized clothing from being only available online to being back in retail spaces. Although the plus-sized market has been around for some time, mass-market retailers are still slow to realize the buying potential of these underserved customers. – Metro Creative Connection
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Stopp byy ourr boothh att Ladiess Nightt Outt forr a completee listt off alll off ourr greatt specials! Stop by Booth 1 (the first booth on the left)
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(712) 325-5700
Sunday, April 17, 2011 9F
8F Sunday, April 17, 2011
Exhibitor
Booth#
Exhibitor
Ambition Salon CB
30
Lia Sophia
3
Alegent Health Clinic
40
MaGer Hair & Skin
29
Alegent Health Mercy Hospital
41
Mary Kay Cosmetics - Margaret Freeman &
All About Me!
33
Ashley Lynn’s Tanning Salons
13
Beacon Vacations / Bloomworks Floral / Celebrate Catering
SheriBeth Utzig Methodist Physicians Clinic
Booth#
31-32 7
Miche Bags - Kelly Bartsch, Ruth Hamlin 17
45-46
Mouw Family Chiropractic
Beauti Control - Sue Strampe
37
Omni Dental Centre
38
Brocker, Karns & Karns
12
Pampered Chef - Julie McDonough
6
CB Surgical Associates
22
Pampered Chef - Katie Larsen
14
Complete Nutrition
34
Party Lite Candles - Emily Alexander 15
Costco
8
Peak’s Fitness
39
Creighton Osteoporosis
9
RJ Nelson
2
Curves
23
Robin’s Mixing Bowl
10
Definition
24-25
Scentsy - Amanda Beckman
26
Husker Home Foods
47
Silpada - Kryste Wiedenfeld
42
Jazzercise
36
Tastefully Simple - Claudia Rodenburg 44
JCPenney’s
5
The Daily Nonpareil
1
Jennie Edmundson - Tara Slevin
11
The Gold Doctor
21
Total Sass-Y-Faction Salon
Juice Plus - Mary Ellen Lincoln & Jackie Strong KP Style
27-28
19-20
4
Woodmen of the World
16
18
YMCA
43
10F Sunday, April 17, 2011
Ladies Night Out 2011
The Daily Nonpareil
Women and bone health Submitted photo
Osteoporosis targeted by Ladies Night Out group
The Creighton Osteoporosis Research Center will be part of Ladies Night Out. The center is recognized as a top bone research and treatment center. will explain bone density testing and will talk about research studies currently under way. For opportunities to participate in research, call the bone hotline at (402) 280-BONE (2663) or visit the website, www.osteoporosis.creighton.edu. Recker or Armas will see patients with osteoporosis or other related conditions. For appointments, call (402) 2804470. The Daily Nonpareil’s Ladies Night Out event will be Thursday, April 21, at the Mid-America Center’s Convention Center.
DENNIS FRIEND Staff Writer dennis.friend@nonpareilonline.com (712) 325-5746
“One in two women older than 50 will break a bone because of osteoporosis.” That’s a fact offered by Jennifer Larsen, clinic supervisor with the Creighton University Osteoporosis Research Center in Omaha. Men are not immune to the issue: One in four men will have the same problem, Larsen said. However, “This condition is treatable if it’s caught early,” Larson said. That’s why representatives from the Osteoporosis Research Center, recognized for years as one of the top bone research and treatment centers in the world, will be part of Ladies Night Out. According to Larsen, clinical research is designed to test the safety and effectiveness of a particular treatment or therapy, and those research studies are generally sponsored by pharmaceutical companies. The idea is to improve the quality of life for many individuals afflicted by various diseases with new and improved treatments and therapies. The Creighton center has played a critical role in the identification of osteoporosis as a serious health threat, particu-
Find your dream job in The Daily Nonpareil Classifieds. Call 325-5700 to advertise
larly to postmenopausal women, and in the development of standards for osteoporosis screening, treatment and prevention. Who participates in clinical research? Individuals who are afflicted with the disease being studied can volunteer, and in some cases, healthy individuals are also needed. “We have several research studies and we recruit people to participate,” she said. “Research participants are the most important people involved in the research and testing of research medications for a variety of health problems. Being a volunteer enables one to benefit from study related exams and treat-
ments.” There’s also an opportunity to learn more about the studied disease and its process. Dr. Robert Recker is the center’s director and also sees patients in a clinical setting, Larsen said. Dr. Laura Armas has been with the center about five years. “We’ve been in business 40 years,” Larsen said, and the center has conducted numerous research studies, recruiting participants in the area. At Ladies Night Out, Creighton University Osteoporosis Research Center representatives will answer questions about osteoporosis and the efficacy of calcium and vitamin D,
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The Daily Nonpareil
Ladies Night Out 2011
Sunday, April 17, 2011 11F
The two-income balancing act How to juggle commitments to work and family The two-income family has grown so much in recent years that it has almost become the norm. It’s often not a question of “Does Mom work?” but rather, “What does Mom do for a living?” Still, having both parents contributing to the household income means changes to the family dynamic are inevitable. This begs the question of how to balance it all. Proponents of dual-income families say that in an economy where everything seems to cost more, it’s a smart idea for both parents to work. This scenario may offer greater financial security, and protect against financial disaster should the “primary” earner lose his or her job. It has also been said that when both parents work, there are opportunities to split up responsibilities at home and lay to rest any lingering stereotypes about what’s man’s work and what’s woman’s work around the house. Others say that it’s actually a financial trap. There are arguments that the abundance of two-income families has driven up prices so that it is more difficult for individuals with one income to live comfortably. Plus, there’s no guarantee that two incomes will provide financial security, especially when every penny is accounted for, as is often the case in two-income environments. Whether one is for or against two-income families, in a world where it has become so prevalent, families are learning to adapt. There are certain areas of life where it can be stressful or difficult to do it all, especially from the woman’s perspective. However, there are many strategies for staying sane while working and caring for a family. Here are a few tips. ■ Stay involved in school. Working parents may be at a loss as to how they can get involved with school or daycare happenings without compromis-
ing work. While not everyone can be “Class Mom,” ask the teacher what you can do to contribute on your own time. Perhaps you can use business savvy to create a class Web site or weekly newsletter. Talk with your boss to see if one day a month can be taken so that you can volunteer time at school, with work hours made up on a weekend or with a flex time program. Find out if party planning can be done after work hours. ■ Avoid busy mornings. With everyone getting dressed and ready for work and school at the same time, mornings can be chaotic. The best idea is to do as much as possible the night before. Everyone in the household should lay his or her clothes out for the following day. Briefcases and backpacks should be stocked and ready to grab. Lunches can be pre-made and
stored in the refrigerator. You can have the children do as much as they can to free up your time to ready yourself. This will help them feel important as well as give you a break. Make arrangements with neighbors to get kids on the school bus or participate in a car pool scenario. ■ Making the most of evenings. Set aside at least one night a week where the family comes together. This means no late work projects, sports practices, etc. Turn off the television and spend time together. On other nights, take the time to touch base with everyone in the house. Aim for family dinners together, even if it’s a quick meal of heat-and-eat convenience foods. ■ Establish a routine. Kids (and often adults) feel most comfortable with a routine, especially when they know what to
expect. Create a routine that works for you – don’t worry if it’s not the perceived “right” way to do things. For example, maybe the kids can eat a toaster cake on the way to school if breakfast time is rushed. It’s all right to let the kids watch a few minutes of cartoons in the morning if it frees up a moment for you to hop in the shower. ■ Get some help. You don’t have to be Superwoman to get it all done. Sometimes it takes a little help. If the laundry is overflowing and you’d rather play with the kids on the weekend instead of spending the day folding clothes, drop it off at the laundromat to be washed and folded. Set up a kid swap with other working moms so that one day they take and entertain the kids and the next day you do, especially if work commitments call. Perhaps a grandparent or a neighbor can pitch in. Order gro-
ceries online and have them delivered so it frees up more time for the family. ■ Make time for you. It’s all right to set aside some time for yourself and your spouse. It doesn’t always have to be about the kids. In fact, if your relationship is strong, it will carry over into the way you handle yourself with the children and promote a stronger dynamic and could help you focus more at work. Whenever possible, take moments to talk with your spouse or go to bed at the same time and enjoy private moments. Balancing work and family is something more and more families are having to do as of late. Learning strategies for making the most of time at work and at home will enable working parents to reduce some stress and enjoy their days as much as possible. – Metro Creative Connection
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Tips to make your start-up a success Becoming a business owner financial data is a good place to avoid fines and other legal is a goal for many women. start. Also, having a business recourse. Securing legal repreStarting a business is seldom plan in place may make it eas- sentation ahead of time can easy, but the process can be ier to secure a loan. help prospective business own■ Secure funding. Busistreamlined when a person ers navigate the legal system. nesses require start-up capital. knows the steps to take. ■ Budget and plan for marThe Center for Women’s Some small business owners keting and advertising. It’s Business Research indicates have their own savings they’ll important to get the word out that on average, women own be devoting to the business, about the new business. While over 10 million businesses in while others solicit investors. this can start with family and the United States and employ The majority of business devel- friends, eventually the efforts around 20 million workers. opers apply for a business loan. will have to go beyond. Think Female-owned businesses This is where a business plan about community-based activiaccount for over $2 trillion in can be an asset. Also, grants ties that can advertise the new sales. Female entrepreneurs may be an option. According to business. Work with schools are collectively known as the SBA, some business grants and community organizations if “Janes,” and they are a big part are available through state and yours is a niche business for of the country’s financial land- local programs, nonprofit orga- children or seniors. A Web site nizations and other groups. For and newspaper advertising, scape. For women who want to example, some states provide both in print and online, can be become Janes, there are certain grants for expanding child care a good starting point. steps to take to develop and centers, creating energy effiKeep in mind that it can be a launch a business. There are cient technology and develop- few years before small business many resources that can help ing marketing campaigns for owners start to realize a profit women and men start a com- tourism. on their efforts. So don’ give up ■ Secure legal representapany. The Small Business too easily and soon another sucAdministration is one of them. tion. There are certain business cessful “Jane” will be part of the Here is some of their guidance laws and employee laws that an economy. – Metro Creative Connection individual will need to know to in doing so. ■ Find a mentor. There are organizations like SCORE and Women’s Business Centers that provide free resources online and locally for the prospective small business owner. Individuals also can connect with curAvailable to answer questions regarding: rent business owners in the • Osteoporosis neighborhood and pick their • Calcium and Vitamin D brains about the best way to begin. • Bone Density Testing ■ Write a business plan. Learn more about ground-breaking research opportunities This may seem like an intimidating part of starting a busi- currently under way! Visit with the research staff at Booth #9. ness, but getting thoughts written out in black and white can be a good organizational step. However, there’s no specific forSchool of Medicine mula for a business plan. Listing the type of business, mar601 N. 30th St., Omaha | 402-280-4470 keting ideas, competition, and
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sales can also be great for shoppers seeking even bigger deals. ■ Winter clearance: Stores that have not yet liquidated winter-related items may put them on sale at a deep discount just to get rid of things. Stock up on shovels, snowblowers, heavy clothing, coats, and boots now to store away for the end of the year. – Metro Creative Connection
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Many people look forward to spring not only for the pleasant weather, but for the many items that traditionally go on sale this season. Spring is the ideal time to visit area stores and soak up some sunlight and fresh air in the process. Shopping can also provide a respite from the cabin fever that set in during the long winter. For those who love to shop and get a good deal in the process, the spring season can present a host of opportunities for saving a buck or two if you buy the right items. ■ Appliances/Electronics: Shoppers seeking a new stove or refrigerator may want to do their shopping now. The fiscal year for most Japanese small appliance and electronics companies generally ends in March and new models debut in June. Therefore, these companies often look to unload older models at a discount before the new ones arrive in summer. ■ Barbecue essentials: Accessories, sauces, condiments, and napkins can be snatched up for a deal this time of the year as retailers hope to get a jump on the grilling season. ■ Sneakers: Because many charity walks and runs take place during the warmer weather, sneaker companies and shoe stores may discount items to appeal to the public. ■ In-season fruits: Fruit prices typically dip in spring, as the warmer weather means less need to rely on imported produce from tropical climates. Shop seasonal fruits such as grapefruits, oranges, pineapples, strawberries, blackberries, blueberries, melons, oranges, and peaches. ■ Consignment: Spring cleaning is big and that means that individuals will be unloading seldom-used items. People who love the thrill of finding a thriftstore or consignment shop deal can often find great bargains in the spring. Yard and garage
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Sunday, April 17, 2011 13F
Big box not necessarily best bet for good deals When buying anything from furniture to electronics, consumers are often inclined to turn to their nearby big box store as a first stop in comparison shopping. Although big box retailers do offer competitive prices, they may not be the best option for consumers trying to stay on budget or close to it. Boutique shops, local merchants and independent online retailers, such as StudentMarket.com, an established retailer of budgetapproved furniture and home goods, often offer competitive prices and better overall service than bigger chains. Good Things Come in Smaller Packages Price is a major factor in where people shop. Millions of people turn to big box retailers thinking they will get the best prices, but a little research can yield other findings. While some bigger chains may offer doorbuster sales luring customers in with the “item du jour,” in general, prices on most everyday items are the same or higher than other retailers. All it takes is an online comparison of a certain product to show the similarity in pricing. According to University of Utah assistant marketing professors Arul and Himanshu Mishra, it’s common to find similar pricing on most items in many big box stores. Therefore, these retailers use big-ticket items to attract customers, who then just stay in the store to get the remaining higher-margin items and accessories on their lists. Shopping in smaller stores or independent online retailers also may be preferable to many consumers. The trend is to revitalize “Main Street America” by shopping smaller retailers and Mom & Pop establishments. Some companies actually offer incentives to do so. During the 2010 holiday season, American Express credited a portion of customers’ accounts on items purchased at small businesses on the Saturday after Black Friday. There is a new initiative to rename that day “Small Business Saturday” in an effort to encourage more consumers to shop small businesses, specialty and boutique retailers. Better Service, Low Prices Many shoppers, particularly younger shoppers with less disposable income, are under the
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Shopping online or at smaller retailers can yield better prices and exceptional customer service. mistaken impression that big box retailers are the best way to shop due to widespread advertising by these retail giants. This type of shopping, however, could come at the expense of poor customer service or limited selection. Many independent retailers, including StudentMarket.com, offer price matching to remain competitive with the larger merchants in the area, and it’s hard to beat independent retailers on customer service or the availability of a wide selection of distinct items. StudentMarket.com offers many of the features and online influences shoppers desire when looking for furniture to outfit dorms, apartments and homes.
The company understands that younger shoppers have different needs from older consumers, therefore pricing and selection remains competitive with many other retailers. What’s more, the company caters to shoppers at all stages in their lives. It offers everything from a college student’s first desk to a homeowner’s formal dining room set. To save consumers time and money, the company scours several competing retailers to make sure their prices offer extra value above and beyond low prices. If a shopper sees an item for less, StudentMarket.com can get them a better deal almost every time. Plus, the site has helpful tools that allow shoppers to customize product results by size, material, theme, and many other desires. “Consumers are extremely focused on getting the best value, as well as having access to informative product reviews,” said Oren Milgram, president of StudentMarket.com. “Multiple online images, the ability to zoom in to see detail, a variety of flexible payment options, and a consumer-friendly return policy are just a few of the many other benefits of shopping this site.” What sets StudentMarket.com and other smaller retailers apart from big box retailers is their dedication to service and providing customers with extensive product information, including customer product reviews, to help them make an informed decision. The company offers knowledgeable product specialists based in the U.S. that can help shoppers find just what they’re looking for. The site offers a diversity of merchandise that generally sur-
passes big box retailers. Smaller Crowds and Fewer Hassles Another advantage to shopping smaller retailers or even online is that shoppers don’t have to drive long distances, fight crowds, endure long lines, or hunt for parking spots, making for a stress-free shopping experience that’s also smart from an environmental standpoint. Because of a more specialized selection, dedicated product specialists also may be more knowledgeable about the stock and functionality of certain items. Local Gives More Back A September 2009 study in Civic Economics titled “Thinking Outside the Box: A Report on Independent Merchants and the Local Economy,” reviewed financial data from 15 locally owned businesses in New Orleans and compared these stores’ impact on the local economy to that of an average SuperTarget store. The
study found that only 16 percent of the money spent at a SuperTarget stays in the local economy. In contrast, the local retailers returned more than 32 percent of their revenue to the local economy. In many cases, local businesses also shop local, equipping their stores and building their Web sites with resources from other local companies. For example, through various affiliations, StudentMarket.com supports many U.S.-based furniture businesses, including several North Carolina furniture manufacturers. This means more money is being kept in the neighborhood and in the country. Customers who normally lean toward bigger retailers may want to experience the benefits of shopping outside the box. To learn more about finding furniture that offers comfort and style, visit www.StudentMarket.com. – Metro Creative Connection
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Ladies Night Out 2011
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17 uses for all-natural baking soda Going green often translates to making subtle lifestyle changes to improve prospects for the planet. Limiting the use of chemical products and other harmful materials in everyday life can vastly reduce harmful impact on the world. There are many items that can replace harmful chemicals for cleaning and other purposes. One of the more versatile is baking soda. Commonly found in the kitchen pantry, baking soda can be put to use in that room and beyond. In a traditional sense, baking soda, or sodium bicarbonate, is a leavening agent used in baking. Baking soda is used in recipes where an acidic ingredient, such as buttermilk or lemon juice, will be used to generate the chemical reaction that releases bubbles of carbon dioxide. This reaction occurs right after the mixing of ingredients, and baking immediately after will be necessary. Beyond cookies and cakes, baking soda has a number of useful purposes. Because it is allnatural and can be ingested, it can be used safely and without concern for toxic interactions. Furthermore, baking soda helps regulate pH – keeping a substance neither too acidic nor too alkaline. It is this neutralizing function that can help it limit acid smells in the refrigerator. Here is a look at some of the other ways to put baking soda to use. 1. Mouthwash: Mix a glass of water with one teaspoon of baking soda. Swish and spit out the solution, then rinse. Mouth odors will be neutralized. 2. Deodorant: Pat baking soda
under the arms for a natural body odor deterrent. 3. Antacid: Use baking soda as an antacid or to combat sour stomach. The box usually will give directions for making a solution to drink to ease stomach discomfort. 4. Itch remedy: Shake baking soda onto the hand and pat it on damp skin after a shower. 5. Deodorize: Sprinkle baking soda on carpets before vacuuming. Keep a box in the refrigerator or a closet to absorb foul odors. 6. Water treatment: Use baking soda to neutralize water pH. Add it to bath water or to the washing machine to improve soap’s efficacy. 7. Hair improvements: Mix a small amount of baking soda with traditional shampoo. The baking soda will help remove the residue that styling products leave behind. 8. Soft scrub: Sprinkle baking soda on a clean, damp sponge. Use it to scour tiles, sinks, tubs, and counters. Rinse and wipe dry. 9. Microwave cleaner: Baking soda on a sponge can also clean the inside of the microwave without leaving a harsh smell behind. 10. Stainless cleaner: Make a paste of baking soda and water to remove rust stains from a stainless steel sink. 11. Coffee pot cleanser: Remove bitter tastes and stains from coffee pots or tea pots with a solution of 1/4 cup baking soda to 1 quart of warm water. 12. Gentle baby clothes cleaner: Soak baby items in water and 1/2 cup baking soda for a gentle cleaner.
Use baking soda as: ■ Mouthwash ■ Deoderant ■ Antacid ■ Itch remedy ■ Deodorizer ■ Water treatment ■ Hair improver ■ Soft scrub ■ A microwave cleaner 13. Grease fighter: Sprinkle baking soda on light oil and grease spills in the garage or in the driveway. Scrub with a wet brush. 14. Freshen litter box: Sprinkle baking soda in kitty litter to neutralize pet odors. 15. Septic care: Regular use of baking soda in drains is the natural way to realize proper pH in septic tanks. 16. Vegetable wash: A foodsafe way to clean dirt and residue off of fresh vegetables and fruit is to sprinkle baking soda on a clean, damp sponge, scrub and rinse. 17. Fire extinguisher: Baking soda can be used on grease or electrical fires to smother flames. – Metro Creative Connection
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Ladies Night Out 2011
Sunday, April 17, 2011 15F
Rubbing people the right way TIM JOHNSON
Ladies Night Out, will be two of more than 60 vendors at this year’s event. Women can shop and enjoy other free services – from health care to instant manicures. Two women will receive makeovers sponsored by Definition Salon and The Daily Non-
Staff Writer tjohnson@nonpareilonline.com (712) 325-5750
We’ve all met people who rub others the wrong way, but what about the right way? The best person for that job might be Sarah Stoddard. Stoddard, who runs The Gold Doctor with her husband, Jim, is starting a new massage business and will share a booth with him at Ladies Night Out. The annual event will be Thursday from 5 to 8:30 p.m. at the Mid-America Center, 1 Arena Way. A free sampling bar sponsored by Doll Distributing will be open from 5 to 6 p.m. There will also be a free nacho bar. Both Stoddard’s Compassionate Wellness and The Gold Doctor will offer free services and prizes. She will offer free chair massages lasting about five minutes, and he will do free ring cleanings. Both will hold drawings for prizes. The Gold Doctor has donated an amethyst necklace as a door prize. Sarah Stoddard enjoys giving massages, she said. “I love it,” she said. “It’s the only job I’ve ever loved … It pretty much always leaves a smile on people’s faces, so that’s great.” The Stoddards, who lives between Council Bluffs and Glenwood, operate the business out of their home while still spending part of her time working at The Gold Doctor. “I help my husband with all the paperwork and customer service, etc., at his business, and then I also do massages,” she said. She hopes to move to a shop in the 100 block of West Broadway and share the space with other “whole-health” businesses, she said. Sarah has long had an interest in massage therapy. “When I was about 8 years old, I used to go around the family Thanksgiving table and give people massages for quarters,” she said. She became licensed in October 2008 and has been building her clientele. The Stoddards, who are making their first appearance at
pareil. Attendees can also register to win a $500 shopping spree, gift baskets, gift cards, jewelry, a Curves membership and much more. Admission will be $5 per person.
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6 Dayss a Week k forr 4 Weeks Strength Training • Cardio Kickboxing Aerobic Exercises • Core/Abdominal Work Staff photo/Cindy Christensen
Sarah Stoddard runs her massage therapy business, Compassionate Wellness, out of her home and is making her first appearance at this spring’s Ladies Night Out.
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16F Sunday, April 17, 2011
Ladies Night Out 2011
Shake up the circuit MEGAN PARROTT Staff Writer megan.parrott@nonpareilonline.com (712) 325-5742
In the time in takes to read this special section or pause for lunch, Curves members across the nation are breaking into a sweat and toning their bodies. The non-traditional gym geared toward women offers a complete cardio and strength-training workout that works every major muscle group. “Curves is a facility specifically designed for women featuring a complete 30-minute workout and weight management program that is fun, fast and safe,” said Juli Radcliff, Curves of Council Bluffs owner/manager. The Curves circuit – set up in a circle with exercisers facing the center – combines eight to 13 strength-training machines with alternating recovery pads. Members elevate their heart rate on resistance machines and maintain it by engaging in an aerobic activity, such as dancing or running in place, on the recovery pads. Each strength-training machine work two muscles at a time, toning every major muscle group by the end of the circuit. The program allows women to burn up to 500 calories per session. “You are working every major muscle group every time,” Radcliff said. Designed for a woman’s smaller frame, the Curves machines use hydraulic pressure, rather than metal weights, to provide resistance. Most machines are double positive, working opposite muscle groups in both directions for maximum results. CurvesSmart – Curve’s fitness technology – is the most advanced in the world, said Radcliff. “This personal coaching system will ensure that you get maximum benefits based on your specific fitness level.” Resistance increases with how hard and fast the user pushes or pulls each machine. By increasing the speed of the repetitions, the user creates a harder workout. The standard set-up includes the following machines: ■ Biceps/Triceps: Works the muscles in the front (biceps) and back (triceps) of the upper arms. ■ Leg Extension/Leg Curl: Exercises the fronts (quadriceps) and backs (hamstrings) of the thighs. ■ Shoulder Press/Lat Pull: Focuses on the muscles in the shoulders and upper back (deltoid, trapezius and latissimus dorsi).
■ Leg Press: Strengthens the muscles in the front of the thighs (quadriceps and iliopsoas), the back of the thighs (hamstrings) and the buttocks (gluteals). ■ Abs/Back: Trains the muscle groups running vertically along the midsection of the body (abdominal and erector spinae). ■ Hip Abductor/Adductor: Targets the inner thighs (adductor) and outer thighs and hips (tensor fasciae latae). ■ Chest/Back: Works muscle groups of the chest (pectoralis major muscles) and back (rhomboids and latissimus dorsi). ■ Squat: Exercises the front of the thighs (quadriceps and iliopsoas), the back of the thighs (hamstrings) and the buttocks (gluteals). To promote their new program, Curves Circuit with Zumba Fitness, Curves of Council Bluffs will serve protein shake samples during Ladies Night Out as part of their Shake Up the Circuit campaign. “Curves Circuit with Zumba Fitness is an amazing workout that will really help people get back on track with the New Year’s resolutions they originally set and may have lost sight of while still having tons of fun,” Radcliff said in a press release. The Council Bluffs location also offers a free trial of the Zumba program. “We want you to experience it for yourself to see what an incredible workout it is, so we’re inviting Council Bluffs residents to try it free for one week,” said Radcliff. Curves’ new Zumba circuit follows the general Curves routine, but replaces the recovery pad activity – usually jogging in place – with Zumba, a dance-fitness routine that tones and sculpts the body. “This is definitely a boredom-busting workout,” said Katie Mitchell, Curves director of exercise and research. Curves of Council Bluffs is open Monday through Thursday, 5:30 a.m. to 1 p.m. and 3 to 7 p.m.; Friday, 5:30 a.m. to 1 p.m. and 3 to 5:30 p.m.; and Saturday, 7:30 to 11:30 a.m. The Curves routine with Zumba is offered Mondays and Thursdays at 5 and 5:30 p.m. The Club is located at 1851 Madison Ave., Suite 716. For more information about Curves of Council Bluffs, call (712) 328-0326 or head to www.curves.com.
Curves, located at 1851 Madison Ave., offers a 30minute workout complete with cardio and strength training exercises that fits any woman’s lifestyle. Staff photo/Cindy Christensen
The Daily Nonpareil