subculture

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LONDON CLUB KIDS

Meet the New London Club Kids.

From the late 1980s a idiosyncratic

When it first began in the 80s, the

subculture was formed; for a short peri-

gatherings would start off in secret yet

od of time. It was pursued from the glam

exclusive locations, which were always in-

rock era in the 1970s and was motivated

vite only and fuelled by the excitement of

from icons such as David Bowie to T-Rex.

drugs, fashion and music. This allowed the

When people normally reference back to

individuals to be icons of their own as

these icons, they always comment on their their costumes were sincerely though of, androgynous style and over exaggerated

and had a lot of time and effort put into

looks, which sums up the aesthetic of the them so they could look their very best. club kids personas.” Fabulous, trashy, glamorous, beautiful, scary… meet the New All the individuals showed a colourful London Club Kids.” says Oggy Yordanov, a

beauty which became very interesting for

London based photographer and author.

people to view, but it was decided that when the parties were formed that they

The theme was a new expressive look of

would only be listed and no names would be

sexuality during the glam rock peri-

included, because many of the individuals

od, which allowed people to devour into

didn’t want to be named or recognized for

finding more about themselves or to even

a number of personal reasons.

become a character within their minds. Clothing is a way of putting a message out there, and sometimes this was a way for the club kids to rebel against society.


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